EntirelyPets
EntirelyPets is a privately-held, direct-to-consumer online pet supply retailer founded in 1999 and based in Union City, California, selling food, supplements, medications, and accessories across eight pet categories to individual pet owners seeking lower prices than veterinary clinics.
- Company typePrivate
- Founded1999
- HeadquartersUnion City, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What EntirelyPets does
EntirelyPets is a privately-held, direct-to-consumer online pet supply retailer founded in 1999 and headquartered in Union City, California. The company sells food, treats, supplements, medications (including flea/tick preventatives, vaccines, and dewormers), toys, beds, grooming supplies, and accessories across eight pet categories — dogs, cats, horses, birds, fish, small pets, and reptiles. Its primary customer base is individual pet owners seeking veterinary-recommended products at lower prices than veterinary clinics, with price advantage articulated as the core value proposition. A separate sub-brand, EntirelyPets Pharmacy (entirelypetspharmacy.com), fulfils prescription medications through veterinary approval processes.
The business operates a standard e-commerce storefront hosted on turbifycdn.com infrastructure (a Yahoo Store legacy platform), with no proprietary technology, mobile app, or disclosed AI/ML capabilities. Revenue is generated through one-time product purchases supplemented by an Auto Reship subscription program offering 10% recurring savings and flexible delivery intervals from monthly to yearly. Pricing is unit-based with free ground shipping on orders over $69 (excluding pet food and vaccines, and excluding Alaska, Hawaii, and Puerto Rico). Customer acquisition relies on organic search, email marketing, customer reviews, and live chat support; no paid acquisition channels or major marketing partnerships are disclosed. The company fulfills US orders via FedEx and USPS with a 4-8 business day standard delivery window and ships internationally to Canada.
EntirelyPets is led by founder, President, and CEO Mandeep Ghumman, with 51-100 employees. The company has no disclosed funding rounds, no parent company, no acquisitions, no leadership changes beyond the founder, and no operating geographies beyond North America. Ownership structure and financial performance are not publicly disclosed.
EntirelyPets firmographics
Firmographics- Name
- EntirelyPets
- Legal name
- EntirelyPets
- Website
- https://entirelypets.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EntirelyPets is a privately-held, direct-to-consumer online pet supply retailer founded in 1999 and based in Union City, California, selling food, supplements, medications, and accessories across eight pet categories to individual pet owners seeking lower prices than veterinary clinics.
- Ownership category
- akta.pro rank
EntirelyPets industry classification
Industry- Product category
- Online Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Pharmacy Retail (Prescription) (CRALAHAD), Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where EntirelyPets is headquartered
LocationHeadquarters
- HQ city
- Union City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EntirelyPets business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce retail model selling pet supplies (food, medications, supplements, toys, accessories) across multiple pet categories (dogs, cats, horses, birds, fish, small pets, reptiles). Revenue generated through one-time product purchases with optional Auto Reship subscription program offering 10% recurring discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Subscription | Monthly | Auto Reship subscription program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EntirelyPets product offering
Product offeringCore offering
EntirelyPets is an online direct-to-consumer pet supply retailer selling pet food, health supplements, medications (flea & tick, vaccines, dewormers), toys, beds, grooming supplies, and accessories for dogs, cats, horses, birds, fish, small pets, and reptiles. The company operates a separate online pet pharmacy (EntirelyPets Pharmacy) for prescription medications and an Auto Reship subscription program offering 10% recurring discounts on automatic deliveries.
Product overview
EntirelyPets is an online pet supply retailer operating as a comprehensive e-commerce marketplace. The core offering includes pet food (dry, wet, and veterinary therapeutic diets), health supplements, medications (flea & tick, vaccines, dewormers), toys, beds, grooming supplies, and accessories across multiple pet categories: dogs, cats, horses, birds, fish, small pets, and reptiles. The company also operates a pharmacy service (EntirelyPets Pharmacy) with veterinary approval for prescriptions. Key product lines include L-Lysine immune support supplements (Enisyl-F, Felisyl, Optixcare, Tomlyn), urinary tract health products (K-Plus family), joint supplements (Joint Max), and various branded medications. The Auto Reship subscription program provides recurring delivery options with discounts. The platform features a customer loyalty/rewards program and offers an online order tracking system.
Differentiator
Problem solved
Functional benefit
Brands
- EntirelyPets Pharmacy: Online pet pharmacy offering prescription medications and pet health products
Products and services
- Pet Supplies (General) Comprehensive online pet supply store offering food, treats, toys, beds, grooming supplies, medications, and health supplements for dogs, cats, horses, birds, fish, small pets, and reptiles.
- EntirelyPets Online Pharmacy Online pet pharmacy offering prescription medications, vaccines, and pet health products fulfilled through veterinary approval processes.
- Joint Max Triple Strength Soft Chews Joint supplement soft chews for dogs providing hip and joint maintenance support with triple strength formula.
- Enisyl-F Lysine Supplement L-Lysine HCL nutritional supplement for cats used for treatment of Feline Herpes Virus (FHV-1). Available as oral paste, treats, and powder formulations to reduce the frequency and severity of FHV-1 infections.
- Felisyl L-Lysine Immune System Support L-Lysine supplement for cats and kittens available in gel, granule, and chew forms. Supports immune system function and helps reduce severity and duration of feline herpesvirus symptoms.
- K-Plus MAX Urinary Tract Health Dietary supplement for dogs combining Potassium Citrate, DL-Methionine, Cranberry, and Marshmallow Root to support bladder and kidney function, maintain normal urine pH, and reduce likelihood of crystal formation.
- Optixcare L-Lysine for Cats Nutritional supplement in chew form containing 500mg L-Lysine per chew to treat and prevent feline herpes virus (FHV), inhibit virus reproduction, and enhance immune system function.
- Tomlyn L-Lysine Immune Support Veterinary-formulated L-Lysine supplement for cats available in chews and powder forms. Promotes respiratory, immune, and eye health with 500mg L-Lysine per serving.
- K-Plus Potassium Citrate Plus Cranberry Dietary supplement for dogs combining potassium citrate and cranberry extract to support urinary tract health, prevent bladder stones, and maintain healthy urinary pH balance.
- K-Plus Renal Support Gel Dietary supplement gel for cats and dogs designed to support renal health, promote kidney function, and maintain electrolyte balance in pets with renal issues.
- Vetoquinol Viralys L-Lysine L-Lysine supplement for cats available in powder and oral gel forms. Supports healthy immune system, respiratory health, and normal eye function in cats with feline herpes.
Companies that use EntirelyPets
Customer profileSegments1 record
Ideal customer profiles1 record
EntirelyPets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EntirelyPets partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
EntirelyPets competitors and assessment
Company assessmentDirect peers
- 1-800-PetMeds (PetMeds): PetMeds is a long-established online pet pharmacy selling prescription and OTC medications, supplements, and supplies direct to consumers. Highly comparable to EntirelyPets on pharmacy-led, mail-order pet health positioning and on a price-vs-vet-clinic value proposition.
- PetCareRx: PetCareRx is an online pet supplies and pharmacy retailer selling prescription and OTC medications, food, and supplies directly to pet owners. Closely matches EntirelyPets' positioning around pharmacy-led pet health, recurring medication refills, and price advantage versus veterinary clinics.
- Allivet: Allivet is an online pet pharmacy and supply retailer offering prescription medications, OTC products, and supplies with veterinarian authorization. It mirrors EntirelyPets Pharmacy's model of vet-approved prescription fulfillment combined with general pet supplies.
- Only Natural Pet: Only Natural Pet is an online-only retailer of natural pet food, supplements, and supplies with its own store brand. Comparable to EntirelyPets as an inventory-led e-commerce pet retailer with subscription/Autoship, differentiated by a natural-products focus.
- Chewy: Chewy is the largest online pet supplies retailer in the US, offering food, pharmacy, and Autoship subscriptions across all pet categories with 1-2 day shipping. Directly comparable to EntirelyPets on assortment, subscription model, and pharmacy offering, but at vastly greater scale.
- VetRxDirect: VetRxDirect is an online pet pharmacy dispensing prescription medications, compounded preparations, and vet-authorized OTC products. Directly comparable to EntirelyPets Pharmacy on prescription fulfillment, veterinary authorization workflows, and chronic-condition medication refills.
Broad incumbents
- Petco: Petco is a national pet specialty retailer combining physical stores with a sizable e-commerce channel, including pharmacy and veterinary services. Comparable to EntirelyPets on online assortment and pharmacy, with the addition of in-store services and an omnichannel experience.
- PetSmart: PetSmart operates a national brick-and-click pet retail chain with a strong online store, pharmacy, and repeat-delivery options. It overlaps EntirelyPets on online pet supplies, pharmacy, and subscription but adds an extensive physical store footprint and services like grooming and training.
- Amazon (Pet Supplies): Amazon's Pet Supplies category is the largest general-merchandise online pet retailer, with Subscribe & Save serving as the subscription analog to Auto Reship. It is a broad incumbent that competes with EntirelyPets on price, selection, and shipping speed, though without a pet-specialist merchandising layer.
Emerging players
- PetFlow: PetFlow is an online pet supply retailer offering food, treats, and supplies with subscription delivery. It is comparable to EntirelyPets as a smaller online-only pet retailer focused on subscription and home delivery, but with narrower category depth and limited pharmacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
EntirelyPets social profiles
Digital presenceEntirelyPets financial estimates
Financial estimateRevenue estimate
Valuation estimate
EntirelyPets leadership team
Management profileNumber of profiles
Profiles1 record
EntirelyPets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EntirelyPets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EntirelyPets
What does EntirelyPets do?
EntirelyPets is an online direct-to-consumer pet supply retailer selling pet food, health supplements, medications (flea & tick, vaccines, dewormers), toys, beds, grooming supplies, and accessories for dogs, cats, horses, birds, fish, small pets, and reptiles. The company operates a separate online pet pharmacy (EntirelyPets Pharmacy) for prescription medications and an Auto Reship subscription program offering 10% recurring discounts on automatic deliveries.
Is EntirelyPets a public or private company?
EntirelyPets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EntirelyPets founded?
EntirelyPets was founded in 1999. It employs 51 to 100 people.
Where is EntirelyPets based?
EntirelyPets is headquartered in Union City, United States, in the North America region.
How does EntirelyPets make money?
One revenue line is on record: direct Product Sales.
Who are EntirelyPets's main competitors?
Direct peers on record are 1-800-PetMeds (PetMeds), PetCareRx, Allivet, Only Natural Pet, Chewy and VetRxDirect. Broad incumbents are Petco, PetSmart and Amazon (Pet Supplies). PetFlow is listed as an emerging player.
Does EntirelyPets have an API?
No public API is recorded for EntirelyPets.
What industry is EntirelyPets in?
EntirelyPets's product category is Online Pet Supplies Retail. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 45991 and its SIC code is 5912.