Homevest
Homevest was a London-based digital mortgage platform founded in 2021 that facilitated online mortgage applications and routed them to a partner broker network for home buyers; operations have since been wound down.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Homevest does
Homevest was a London-based digital mortgage platform founded in 2021 that aimed to simplify cross-border mortgage origination for home buyers. The product was a software-mediated funnel: prospective borrowers submitted applications online through the Homevest platform, after which their case data was transferred to an assigned broker within the company's network for continued processing and closing. The go-to-market relied on a horizontal consumer segment — individual home buyers seeking mortgage financing — distributed via this broker network (Channel/Reseller/VAR model), with no captive origination workforce. The company was co-founded by Erik Edin (CEO) and Petru Dimulescu, operated with a team of 1–10, and received a seed/pre-seed round led by Venrex in June 2022.
No revenue, pricing, or monetization mechanics are disclosed in the available material, and no AI, integrations, or proprietary technology components are documented beyond a generic "digital mortgage platform" description. Homevest has since publicly wound down its website and software, stating the business is no longer financially viable; in-progress applicants were handed to their assigned brokers, while unsubmitted data was deleted per privacy policy. The operating status is closed, and there is no evidence of a successor entity, asset sale, or restructuring into a new venture.
Homevest firmographics
Firmographics- Name
- Homevest
- Website
- https://homevest.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Homevest was a London-based digital mortgage platform founded in 2021 that facilitated online mortgage applications and routed them to a partner broker network for home buyers; operations have since been wound down.
- Ownership category
- akta.pro rank
Homevest industry classification
Industry- Product category
- Digital Mortgage Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Consumer Direct / Online Mortgage Origination (FSALAAAB)
- akta.pro secondary industries
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Homevest is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Homevest business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels1 record
Homevest product offering
Product offeringCore offering
Homevest operated a digital mortgage platform that enabled users to submit mortgage applications online. The platform accepted and processed home buyer applications, then shared the customer's data with an assigned mortgage broker who continued the mortgage process. The company has since wound down operations, citing lack of financial viability.
Product overview
Homevest operated as a digital mortgage platform, providing software-powered services for the mortgage application process. The company has since wound down operations and is no longer accepting new mortgage applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Homevest Digital Mortgage Platform
Companies that use Homevest
Customer profileSegments1 record
Ideal customer profiles1 record
Homevest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homevest partnerships and signals
Strategic signalRecent moves3 records
Homevest competitors and assessment
Company assessmentBroad incumbents
- Rocket Mortgage: Rocket Mortgage is the largest US retail mortgage originator and a dominant digital mortgage platform. While operating in the US, it is the category-defining incumbent for the digital mortgage platform model that Homevest was attempting to replicate at a smaller scale in the UK.
- Atom Bank: Atom Bank is a UK digital-only bank offering residential mortgages through its mobile platform. As a UK digital mortgage provider, it is comparable to Homevest on the digital mortgage product experience in the same geography, although it is a chartered bank rather than a broker.
- Better.com: Better.com is a large US digital mortgage lender offering a fully online home loan application, approval, and closing experience. It is a broad incumbent comparable to Homevest on the digital-first mortgage platform concept, although it operates at much greater scale and in the US market.
Direct peers
- Lendio: Lendio is a US small-business loan broker operating a digital marketplace that connects borrowers with multiple lenders. Its loan broker marketplace model is structurally analogous to Homevest's mortgage broker intermediation, though focused on SMB lending rather than residential mortgages.
- Mojo Mortgages: Mojo Mortgages is a UK online mortgage broker operating a digital platform that compares mortgage products from multiple lenders and routes applications through advisers. It is directly comparable to Homevest on consumer-direct digital mortgage intermediation in the UK.
- Trussle: Trussle was a UK online mortgage broker offering a digital platform to help consumers find and switch mortgage deals. Like Homevest, it targeted the consumer-direct mortgage application experience in the UK and similarly wound down operations, making it a directly comparable peer.
- Habito: Habito was a UK digital mortgage broker that provided an online platform connecting borrowers with mortgage advisors and lenders. It is the most directly comparable peer to Homevest, operating in the same geography with a similar digital-first consumer mortgage model.
Emerging players
- Proportunity: Proportunity was a UK proptech providing mortgage and home-buying solutions, including tools for first-time buyers and equity-backed products. It overlaps with Homevest on the UK digital mortgage and first-time buyer journey.
- Molo Finance: Molo Finance is a UK digital mortgage lender providing a fully online mortgage application experience. As a digital-first mortgage player in the UK, it is comparable to Homevest on the consumer-facing digital mortgage experience, although it is a lender rather than a broker.
- Generation Home: Generation Home is a UK mortgage lender focused on helping customers who do not fit standard affordability criteria, including expats and those with complex income. Its targeting of non-standard borrowers overlaps with Homevest's cross-border specialty, making it a meaningful adjacent peer.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Homevest social profiles
Digital presenceHomevest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homevest leadership team
Management profileNumber of profiles
Profiles2 records
Homevest funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homevest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homevest
What does Homevest do?
Homevest operated a digital mortgage platform that enabled users to submit mortgage applications online. The platform accepted and processed home buyer applications, then shared the customer's data with an assigned mortgage broker who continued the mortgage process. The company has since wound down operations, citing lack of financial viability.
Is Homevest a public or private company?
Homevest is a private company. It is classified as venture growth investor backed and is currently closed.
When was Homevest founded?
Homevest was founded in 2021. It employs 1 to 10 people.
Where is Homevest based?
Homevest is headquartered in London, United Kingdom, in the Europe region.
Who are Homevest's main competitors?
Broad incumbents on record are Rocket Mortgage, Atom Bank and Better.com. Direct peers are Lendio, Mojo Mortgages, Trussle and Habito. Emerging players are Proportunity, Molo Finance and Generation Home.
Does Homevest have an API?
No public API is recorded for Homevest.
What industry is Homevest in?
Homevest's product category is Digital Mortgage Platform. Its primary akta.pro industry code is FSALAAAB, Consumer Direct / Online Mortgage Origination, with a secondary code of FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance). Its NAICS code is 522310 and its SIC code is 6163.