Pureboost
Pureboost is a US direct-to-consumer brand selling sugar-free, clean-energy drink mixes (Original, Superfoods, Immune lines) built on natural caffeine, electrolytes, antioxidants and natural sweeteners to health-conscious consumers via Shopify DTC, Autoship subscription and Amazon.
- Company typePrivate
- Founded2018
- HeadquartersCardiff By The Sea, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pureboost does
Pureboost, operating under legal entity Bodygood Nutrition, is a US direct-to-consumer nutritional wellness brand founded in 2018 and headquartered in Cardiff-by-the-Sea, California. The company sells sugar-free, clean-energy drink mixes built around a proprietary ~25-ingredient formulation: 100mg naturally derived caffeine from green tea, B-complex vitamins, electrolytes (magnesium, potassium), antioxidants (turmeric, ginger, green tea and grape seed extracts, vitamins C and E) and amino acids (taurine). Sweetening relies exclusively on stevia and erythritol, with no artificial sweeteners, sugar or sucralose. The catalog spans three product lines — Pureboost Original (energy + vitamins), Pureboost Superfoods (organic reds/greens/ACV) and Pureboost Immune (elderberry + vitamin C/D3/zinc) — sold as stick packs, 10-packs, 30-packs and 30-serving pouches, plus accessories (a branded 27oz copolyester bottle, cotton tote).
The business is built around a Shopify-powered DTC storefront with Autoship & Save subscription (20% off, free shipping, 30/45/60/90-day cadence managed via SMS) and a tiered VIB Rewards loyalty program (Gold/Platinum/Elite). Marketing is multi-channel: organic social on Instagram, TikTok and Facebook (@gopureboost); blog content (Pureboost Pulse); email; brand-ambassador/influencer activity; earned media in Poosh, Bloomberg, Well+Good, Men's Journal and Girlboss; and a Refer-a-Friend mechanic. Distribution also includes Amazon.com, GOVX-verified discounts for military/first responders/government/teacher segments, and a 365-day satisfaction guarantee. Manufacturing is done in the USA from globally sourced ingredients. Reported scale includes $8.5M revenue in 2022 (per the Wefunder investor page), roughly 11,547 customer reviews and a 4.7-star average across products, with a stated goal of $100M revenue by 2026; the company is currently raising via Wefunder equity crowdfunding to support that expansion.
Pureboost firmographics
Firmographics- Name
- Pureboost
- Legal name
- Bodygood Nutrition
- Website
- https://pureboost.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pureboost is a US direct-to-consumer brand selling sugar-free, clean-energy drink mixes (Original, Superfoods, Immune lines) built on natural caffeine, electrolytes, antioxidants and natural sweeteners to health-conscious consumers via Shopify DTC, Autoship subscription and Amazon.
- Ownership category
- akta.pro rank
Pureboost industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
- akta.pro secondary industries
- Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Energy Drink & Energy Shot Production (AFAFABAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Pureboost is headquartered
LocationHeadquarters
- HQ city
- Cardiff By The Sea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pureboost business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of drink mix products (stick packs, pouches) in various flavors. Products sold at fixed unit prices per pack size (10-pack, 30-pack). Available via e-commerce storefront and Amazon marketplace.
- Autoship Subscription: Recurring subscription model (Autoship) offering 20% discount on all orders plus free shipping. Customers select delivery frequency (30, 45, 60, or 90 days). Subscribers automatically become VIB Elite rewards tier members earning 2x points. Drives predictable recurring revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Energy Original (Clean Energy + Vitamins) - 30 Pack |
| Unit Pricing | Pay-as-you-go | Energy Original (Clean Energy + Vitamins) - 10 Pack |
| Unit Pricing | Pay-as-you-go | Superfoods - 30 Pack |
| Unit Pricing | Pay-as-you-go | Immune - 30 Pack |
| Unit Pricing | Pay-as-you-go | Pouches (Acai Alert, Berry Boost, Citrus Sunrise) - 30 Serving |
| Unit Pricing | Pay-as-you-go | Strawberry Lemonade - Limited Flavor |
| Unit Pricing | Pay-as-you-go | The Flavor Perfecter (Water Bottle) |
| Unit Pricing | Pay-as-you-go | Good Energy Only Cotton Tote |
| Subscription | Monthly | Autoship Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pureboost product offering
Product offeringCore offering
Pureboost manufactures and sells clean, sugar-free energy drink mix powders in single-serve stick pack format. Products combine 100mg of natural caffeine from green tea with B vitamins, electrolytes, antioxidants, and natural sweeteners (stevia and erythritol). The line includes Original (energy + vitamins), Superfoods, and Immune-support formulations, all made in the USA from globally sourced ingredients and sold directly to consumers.
Product overview
Pureboost is a nutritional wellness company offering clean energy drink mixes in three core product lines: Original (energy + vitamins), Superfoods (energy + organic reds/greens/ACV), and Immune (energy + elderberry/Vitamin C/D3). Products are sold as stick packs, 10-packs, 30-packs, and bulk pouches in multiple flavors. The company operates on a direct-to-consumer e-commerce model through Shopify, supplemented by an Autoship subscription service (20% discount + free shipping) and a VIB Rewards loyalty program with tiered benefits. Accessories include branded water bottles and tote bags. Pureboost is made in the USA with globally sourced ingredients and positions itself as a sugar-free, clean alternative to traditional energy drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Pureboost Original Clean Energy Mix The flagship sugar-free clean energy drink mix containing 100mg of natural caffeine from green tea, B vitamins, electrolytes, and antioxidants; sold as single-serve stick packs for individual consumers seeking an alternative to mainstream energy drinks.
- Pureboost Superfoods Clean Energy Mix Clean energy drink mix fortified with antioxidant superfood blends (reds, greens, and apple cider vinegar) plus the core energy and vitamin profile; targeted at health-conscious consumers seeking added nutritional benefits.
- Pureboost Immune Clean Energy Mix Clean energy drink mix with immune-support functional ingredients layered onto the core Pureboost formulation; for consumers wanting daily energy plus immune system support.
- Strawberry Lemonade (Limited Edition) Clean Energy Mix Limited-edition strawberry lemonade flavor of the Original clean energy drink mix stick packs.
- Flavor Perfecter Water Bottle Branded shaker-style water bottle designed for mixing and consuming Pureboost drink mix stick packs; sold as a standalone accessory on the Pureboost website.
- Good Energy Only Cotton Tote Branded cotton tote bag sold as a piece of brand merchandise on the Pureboost website.
- Autoship & Save Subscription Subscription auto-delivery service for Pureboost drink mixes offering a 20% discount, free shipping, and flexible weekly, monthly, or bi-monthly delivery schedules for repeat customers.
Quantifiable outcome
- 4.7-star average rating from 7,761+ reviews on flagship Energy product, 1,647 reviews on Immune product, and 463 reviews on Superfoods product
- +1 more outcomes
Companies that use Pureboost
Customer profileSegments4 records
Ideal customer profiles3 records
Pureboost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Pureboost partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pureboost competitors and assessment
Company assessmentDirect peers
- 4C Energy: Stick-pack energy drink mix brand with clean-label positioning and broad retail distribution. Comparable to Pureboost in product format (single-serve powder sticks), target use case (on-the-go energy), and clean-ingredient message.
- Bloom Nutrition: DTC greens and wellness brand with a strong TikTok-led social presence and clean-label positioning. Comparable to Pureboost in target consumer (health-conscious women), founder-led DTC model, and use of subscriptions and bundles to drive retention.
- Alani Nu: Female-founded, clean-label energy drink and supplement brand with strong DTC and retail presence. Most directly comparable peer: similar target demographic (health-conscious women), clean ingredients, social-media-led marketing, and subscription-adjacent retention.
- Vieve: Clean-label functional drink mix brand targeting women with low-sugar, no-artificial-ingredient formulations. Comparable to Pureboost in product format (powdered drink mix), clean-label positioning, and target consumer.
- Twevo: DTC functional energy and focus drink mix brand with single-serve stick packs. Comparable to Pureboost in product format, functional/caffeinated positioning, and DTC-led growth strategy.
- Ryze Mushroom Coffee: Founder-led DTC functional beverage brand (mushroom coffee/energy alternatives) sold via subscription. Comparable to Pureboost as a clean-label alternative to traditional caffeinated drinks, sold in single-serve stick packs via autoship DTC model.
Emerging players
- OLIPOP: Fast-growing DTC/retail functional beverage brand with clean-label positioning (low sugar, prebiotics). Comparable to Pureboost in the broader clean/functional beverage category and health-conscious consumer target, though in soda rather than energy.
- Liquid Death: Viral, marketing-led functional beverage brand that has expanded into energy drinks. Comparable to Pureboost in DTC-first growth, social-media-driven acquisition, and a strong founder brand, though at much larger scale.
- GURU Organic Energy: Plant-based organic energy drink brand with similar clean-label messaging (no artificial sweeteners, natural caffeine). Comparable to Pureboost in functional/clean energy positioning, though delivered as RTD rather than powder.
Broad incumbents
- Celsius Holdings: Market-leading clean/functional energy drink brand (CELSIUS, BCAA+Energy) now distributed nationally through PepsiCo. Comparable to Pureboost in the clean-energy positioning and sugar-free messaging, but at vastly greater scale, distribution, and marketing spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pureboost social profiles
Digital presencePureboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pureboost leadership team
Management profileNumber of profiles
Profiles4 records
Pureboost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pureboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pureboost
What does Pureboost do?
Pureboost manufactures and sells clean, sugar-free energy drink mix powders in single-serve stick pack format. Products combine 100mg of natural caffeine from green tea with B vitamins, electrolytes, antioxidants, and natural sweeteners (stevia and erythritol). The line includes Original (energy + vitamins), Superfoods, and Immune-support formulations, all made in the USA from globally sourced ingredients and sold directly to consumers.
Is Pureboost a public or private company?
Pureboost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pureboost founded?
Pureboost was founded in 2018. It employs 1 to 10 people.
Where is Pureboost based?
Pureboost is headquartered in Cardiff By The Sea, United States, in the North America region.
How does Pureboost make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are autoship Subscription.
Who are Pureboost's main competitors?
Direct peers on record are 4C Energy, Bloom Nutrition, Alani Nu, Vieve, Twevo and Ryze Mushroom Coffee. Emerging players are OLIPOP, Liquid Death and GURU Organic Energy. Celsius Holdings is listed as a broad incumbent.
Does Pureboost have an API?
No public API is recorded for Pureboost.
What industry is Pureboost in?
Pureboost's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAGAI, Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates), with a secondary code of AFAFAGAG, Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases). Its NAICS code is 31193 and its SIC code is 2080.