Kenworth of Louisiana

What Kenworth of Louisiana does

Kenworth of Louisiana is a privately held full-service commercial truck dealership founded in 1968 and headquartered in Gray, Louisiana. Operating through eight statewide locations (New Orleans, Hammond, Houma, Baton Rouge, Lafayette, Lake Charles, Monroe, Shreveport), the company serves owner-operators, commercial fleets, and industrial buyers across Louisiana with new Kenworth heavy- and medium-duty trucks (T180, T280, T380, T680, T880), authorized Hino medium-duty trucks, commercial trailers from eight OEMs (Trail-EZE, Kalyn Siebert, XL Specialized, Dragon, Fontaine, Alpha HD, Dorsey, Manac), and forklifts from Manitou and Donkey. A dedicated custom fabrication facility in Houma supports specialized vocational and oilfield builds.

The business model is multi-stream. One-time revenue is generated through vehicle, trailer, and forklift sales; recurring revenue from $9 million+ in OEM and aftermarket parts inventory with same-day statewide delivery and the factory-trained service network; subscription-style revenue from short- and long-term rentals and Southland PacLease full-service leasing; managed-services revenue from contract maintenance programs; and transaction-based financing on new and used trucks through an in-house department. Go-to-market is direct sales through eight company-owned storefronts, supported by an online parts counter and the TruckMore customer portal for account management and ordering.

Primary customer segments are commercial trucking fleets (long-haul, regional, vocational), construction companies, oil and gas operators requiring specialized builds, municipal/government fleets, and warehouse/logistics operations. The dealership leverages the Kenworth/PACCAR brand network (400+ US and Canadian dealers) and supporting technology including dealer management systems, online inventory platforms, PACCAR diagnostic systems for Kenworth trucks, and the TruckMore customer portal. The company is independently owned with no disclosed parent, no funding rounds, and no M&A activity in the source data.

Name

Kenworth of Louisiana

Legal name

Kenworth of Louisiana, LLC

Website

https://kwlouisiana.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Kenworth of Louisiana is a privately held full-service commercial truck dealership operating eight locations statewide, selling Kenworth and Hino trucks, multi-brand trailers, and forklifts supported by parts, service, leasing, financing, and custom fabrication.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Equipment Rental and Leasing (5321), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Livestock & Animal Transport Vehicles Leasing & Rental (TLABAEAJ), Utility / Service Body Truck Rentals (THADAJAH)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Commercial vehicle service
• Truck parts inventory
• Commercial truck leasing

Headquarters

HQ city

Gray

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Truck Sales: Sales of new Kenworth trucks, used commercial trucks, Hino trucks, medium-duty and heavy-duty work trucks, day cabs, sleepers, vocational trucks, and dump trucks.
2. Trailer Sales: Sales of commercial trailers including MANAC, Dorsey, Alpha HD, Fontaine, Dragon, Trail-EZE, Kalyn Siebert, and XL Specialized trailers.
3. Forklift Sales: Sales of Manitou and Donkey forklifts including various models for different industrial applications.
4. Parts Sales: OEM Kenworth parts, aftermarket components, and heavy-duty truck accessories sales. Large inventory of parts available at all 8 locations with same-day delivery throughout Louisiana.
5. Service and Repair: Commercial truck maintenance and repair including preventive maintenance, DOT inspections, diesel engine diagnostics, transmission, brake, and suspension services, fleet maintenance programs.
6. Truck Leasing: Full-service leasing programs through Southland PacLease partnership. Includes commercial truck leasing with flexible terms.
7. Truck Rentals: Short-term and long-term commercial truck rentals including daily, weekly, monthly options. Specialized equipment rentals with 24/7 roadside assistance.
8. Contract Maintenance: Customized fleet maintenance programs including Guaranteed Contract Maintenance and Managed Maintenance Programs (Pegged) for aging fleets.
9. Truck Financing: Commercial truck financing for new and used trucks through in-house financing department.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kenworth of Louisiana is a full-service commercial truck dealership operating across eight Louisiana locations. The company sells new Kenworth and Hino trucks, used commercial trucks, commercial trailers from multiple brands, and Manitou and Donkey forklifts. It also provides OEM and aftermarket parts, factory-trained maintenance and repair, custom truck fabrication, short- and long-term rentals, leasing through Southland PacLease, contract maintenance programs, and in-house commercial truck financing.

Product overview

Kenworth of Louisiana is a full-service commercial truck dealership operating as a multi-location dealer network across Louisiana. The company offers a unified portfolio combining new and pre-owned commercial trucks (Kenworth T180, T280, T380, T680, T880 models and Hino trucks), forklifts (Donkey and Manitou brands), commercial trailers (from Trail-EZE, Kalyn Siebert, XL Specialized, Dragon, Fontaine, Alpha HD, Dorsey, and Manac), all supported by integrated service capabilities including OEM parts, professional maintenance and repair, custom fabrication, truck rental, leasing through Southland PacLease, contract maintenance programs, and financing. The product ecosystem is designed to provide complete commercial vehicle solutions from acquisition through ongoing fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Kenworth T680 Flagship long-haul Kenworth semi-truck with aerodynamic design, powerful engine options, and a driver-focused cab built for comfortable extended-distance operation. Sold to commercial long-haul operators and fleets.
• Kenworth T880 Heavy-duty vocational Kenworth truck designed for demanding jobsite work including construction and heavy hauling, with strong visibility, comfort, and configuration flexibility.
• Kenworth T280 Versatile medium-duty Kenworth truck for deliveries, regional routes, and general freight, balancing durability, maneuverability, and operational efficiency.
• Kenworth T180 Medium-duty Kenworth truck designed for urban deliveries, local routes, and daily commercial work, with easy maneuverability and strong driver visibility.
• Kenworth T380 Dependable medium-duty Kenworth truck for deliveries, regional routes, and general freight with a balance of durability, maneuverability, and daily operational efficiency.
• Hino Trucks Commercial Hino trucks sold through authorized Kenworth of Louisiana locations in Baton Rouge and Monroe, marketed for durability and strong engineering.
• Trail-EZE Trailers Heavy-duty Trail-EZE trailers including TE80XT hydraulic tail trailers and traveling axle trailers for heavy machinery, large loads, and specialized freight.
• Kalyn Siebert Trailers Kalyn Siebert trailers for heavy equipment and oversized loads including sliding axle, lowboy, VersaMAXX, and oilfield specialty configurations.
• XL Specialized Trailers XL Specialized trailers including hydraulic detachable gooseneck, mechanical lowboy, sliding axle, step deck, and drop deck configurations for challenging jobs.
• Dragon Trailers Dragon heavy-duty trailers including vacuum tank, roll-off, frac tank, and dump trailers used in oil and gas and construction applications.
• Fontaine Trailers Fontaine flatbed, step deck, and lowboy trailers for oversized freight and specialized machinery transport.
• Alpha HD Trailers Alpha HD heavy-duty trailers including flatbed, step deck, and specialized configurations for oversized equipment and heavy machinery.
• Dorsey Trailers Dorsey flatbed, step deck, and lowboy trailers for oversized loads and machinery transport.
• Manac Trailers Manac flatbed, lowboy, step deck, and specialized custom-built trailer configurations.
• Donkey 4K Series Forklifts Truck-mounted Donkey 4K Series forklift with 4,000 lb capacity, up to 15 mph travel speed, lowest ground pressure in class, and Tier 4 compliant Kubota diesel engine.
• Donkey JACK Hydrostatic Forklifts American-made hydrostatic truck-mounted forklift with 5,500 lb capacity, 20% faster unloading, Tri-Mode Transmission, and ANSI B56.14 certification.
• Manitou M 40-4 D ST5 Forklift Rough-terrain 4-wheel-drive Manitou forklift with 8,818 lb capacity designed for performance and stability on varied ground.
• Manitou ME 320 US Forklift Electric Manitou forklift transporting loads up to 2,000 kg for daily handling, truck loading/unloading, storage, and logistics operations.
• Manitou ME 425C US Forklift Electric mast Manitou forklift with maximum load capacity of 2,500 kg for safe transport of goods and materials.
• Manitou MI 25 D ST5 US Forklift Diesel Manitou forklift with 37 kW engine, 2,500 kg load capacity, and 6.5-meter maximum lifting height.
• Manitou TMM 45 K ST5 Forklift On-board truck-mounted Manitou industrial forklift enabling autonomous deliveries and loading in semi-urban areas.
• Manitou TMT 55 XT Y ST5 Forklift Manitou forklift with 5,512 lb capacity designed for logistics professionals when a dedicated loading bay is unavailable.
• Manitou MSI 25 ST5 Forklift Semi-industrial Manitou forklift handling loads up to 2,500 kg, with tires adapted to varied applications.
• Custom Truck Fabrication Custom fabrication and upfitting services at the Houma location including job-specific body modifications, specialty mounting solutions, work-truck configurations, and specialized commercial builds for heavy-duty applications.
• Truck Parts & Service Genuine OEM Kenworth parts, aftermarket components, heavy-duty accessories, and professional truck maintenance and repair by factory-trained diesel technicians across all eight locations.
• Commercial Truck Rental Short-term and long-term truck rental solutions including daily, weekly, and monthly options with 24/7 roadside assistance and specialized equipment configurations.
• Truck Leasing (Southland PacLease) Full-service commercial truck leasing programs offered through the Southland PacLease partnership with flexible terms, equipment planning, and predictable operating costs.
• Contract Maintenance Plans Customized fleet maintenance programs including Guaranteed Contract Maintenance for new fleets and Managed Maintenance (Pegged) programs for aging fleets, covering PM scheduling, repairs, DOT records, and over-the-road repairs.
• Truck Financing Commercial truck financing for new and used trucks through an in-house financing department with flexible payment solutions aligned to business needs.

Quantifiable outcome

• Same-day parts delivery throughout Louisiana
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• Southland PacLeasecoreChannel Partner/ Reseller/ DistributorPrimary leasing partner for commercial truck leasing programs. Offers full-service leasing with maintenance bundled, providing customers with flexible truck leasing options through KWLA locations.
• Southland Truck LeasingcoreStrategic or Co-development PartnerGuaranteed Contract Maintenance partner. Covers all normal maintenance, repairs, PM scheduling, and over-the-road repairs for fleets under maintenance programs.
• Hino MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Hino truck dealer in Louisiana. KWLA sells Hino trucks at Baton Rouge and Monroe locations through dedicated Hino dealerships.
• ManitoucoreChannel Partner/ Reseller/ DistributorAuthorized Manitou forklift dealer. KWLA sells and services Manitou forklifts including MI, ME, MSI, M, TMM, and TMT series models.
• Donkey ForkliftscoreChannel Partner/ Reseller/ DistributorAuthorized Donkey forklift dealer. KWLA sells 4K Series, JACK Hydrostatic, and other Donkey truck-mounted forklift models.
• Trail-EZEsecondaryChannel Partner/ Reseller/ DistributorAuthorized Trail-EZE trailer dealer offering TE80XT Hydraulic Tail Trailers and Traveling Axle Trailers for Louisiana customers.
• Kalyn SiebertsecondaryChannel Partner/ Reseller/ DistributorAuthorized Kalyn Siebert trailer dealer. Offers Sliding Axle, Lowboy, VersaMAXX, and Oilfield specialty trailers.
• XL Specialized TrailerssecondaryChannel Partner/ Reseller/ DistributorAuthorized XL Specialized trailer dealer. Offers Hydraulic Detachable Gooseneck, Mechanical Lowboy, Sliding Axle, Step Deck, and Drop Deck trailers.
• Fontaine Trailer CompanysecondaryChannel Partner/ Reseller/ DistributorAuthorized Fontaine trailer dealer. Offers Flatbed, Step Deck, and Lowboy trailers.
• Alpha HD TrailerssecondaryChannel Partner/ Reseller/ DistributorAuthorized Alpha HD trailer dealer. Offers flatbed, step deck, and specialized heavy-duty trailers.
• Dorsey TrailerssecondaryChannel Partner/ Reseller/ DistributorAuthorized Dorsey trailer dealer. Offers Aluminum Giant Flatbed and Drop Flat trailers.
• Dragon TrailerssecondaryChannel Partner/ Reseller/ DistributorAuthorized Dragon trailer dealer. Offers Vacuum Tank, Roll-Off, Frac Tank, and Dump trailers for oil, gas, and construction industries.
• MANACsecondaryChannel Partner/ Reseller/ DistributorAuthorized MANAC trailer dealer. Offers Flatbed, Step Deck, Lowboy, and specialized custom trailers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PACCAR Inc. Parent manufacturer of Kenworth and Peterbilt trucks and OEM source of KWLA's core product. Indirect peer through the franchise relationship — PACCAR's dealer network strategy directly shapes KWLA's competitive position.
• Manitou North America: Global manufacturer of forklifts and material handling equipment that KWLA sells as an authorized dealer. Comparable as part of KWLA's product ecosystem rather than direct competition.

Regional players

• Southland International Trucks: International truck dealer group operating in the southeastern U.S. with multiple locations. Direct competitive overlap in commercial truck dealership category but operates outside Louisiana.
• Worldwide Kenworth: Authorized Kenworth dealer group operating in Texas with full-service commercial truck offerings. Same OEM franchise as KWLA with similar full-service model but different geographic territory.
• Gabrielli Truck Sales: Multi-brand commercial truck and trailer dealer operating in the Northeast U.S. with full-service offerings. Comparable dealership model but regional player outside Louisiana territory.

Direct peers

• TEC Equipment: Volvo/Mack heavy-duty truck dealership group with locations across the western U.S. offering sales, parts, service, and leasing. Comparable as a multi-location full-service commercial truck dealer.
• Rush Enterprises: The largest commercial truck dealership group in North America, operating Peterbilt and International dealerships across multiple states with full-service sales, parts, service, and financing. Highly comparable business model to KWLA but at vastly greater scale.
• Velocity Vehicle Group: Daimler Truck dealer network operating multiple commercial truck dealerships across the western and southern U.S. with full-service offerings. Comparable multi-location full-service dealership model.
• Premier Truck Group: Multi-brand commercial truck dealer group operating across multiple states, offering new and used truck sales, parts, service, and leasing. Comparable in product breadth and full-service dealership model to KWLA.
• MHC Kenworth: One of the largest Kenworth dealership groups in the U.S., operating across multiple states with full-service commercial truck sales, parts, and service. Closest direct peer as a multi-location Kenworth franchise group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kwlouisiana
• LinkedInlinkedin.com/company/kenworthoflouisiana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenworth of Louisiana