Andculture
Andculture was a Harrisburg, PA-based human-centered design firm founded in 1999 that was absorbed into RSM US LLP on June 1, 2022 to form RSM's dedicated HCD consulting practice serving middle-market clients with experience design, marketing effectiveness, and integrated transformation engagements.
- Company typePrivate
- Founded1999
- HeadquartersHarrisburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Andculture firmographics
Firmographics- Name
- Andculture
- Legal name
- Andculture
- Website
- https://andculture.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Andculture was a Harrisburg, PA-based human-centered design firm founded in 1999 that was absorbed into RSM US LLP on June 1, 2022 to form RSM's dedicated HCD consulting practice serving middle-market clients with experience design, marketing effectiveness, and integrated transformation engagements.
- Ownership category
- akta.pro rank
Andculture industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where Andculture is headquartered
LocationHeadquarters
- HQ city
- Harrisburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Andculture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional consulting and design services: Revenue is generated through professional services engagements delivered as part of RSM US LLP's broader assurance, tax, and consulting offerings. The human-centered design practice is sold into existing RSM middle-market client relationships and standalone transformation engagements, with cross-sell dynamics into AI/analytics, digital transformation, and managed services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Andculture product offering
Product offeringCore offering
Andculture operates as the Human-Centered Design (HCD) consulting practice within RSM US LLP, delivering design-thinking and marketing-effectiveness engagements to middle-market clients. The practice solves business problems through candid conversations, strategic thinking, and collaboration, applying HCD methodology to marketing, experience, and product challenges alongside RSM's broader assurance, tax, consulting, AI/analytics, and managed services portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Human-Centered Design (HCD) Consulting Services A dedicated human-centered design consulting practice that helps middle-market clients solve business problems through candid conversations, strategic thinking, and collaboration, applying HCD methods to marketing effectiveness, customer experience transformation, and product/service engagements. Delivered as part of RSM US LLP's broader assurance, tax, consulting, AI/analytics, digital transformation, and managed services portfolio.
Quantifiable outcome
- Nearly half of RSM's mid-market clients are private equity-backed and require hard ROI accountability on AI and transformation engagements.
- +1 more outcomes
Companies that use Andculture
Customer profileSegments2 records
Ideal customer profiles2 records
Andculture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Andculture partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- RSM US LLPflagshipOn June 1, 2022, the practice and team members of Andculture joined RSM US LLP, enhancing RSM's service offering by establishing a human-centered design practice to help the middle market. Together, the multifaceted team serves clients with dedication to helping businesses leverage marketing more effectively using human-centered design, candid conversations, strategic thinking, and collaboration. The collaboration brings Andculture's differentiated approach onto a bigger, broader playing field through RSM's network of offices, people, and resources across the U.S. and globally.
- MicrosoftcoreMicrosoft is one of RSM's listed strategic technology alliance platforms. Through the RSM US LLP relationship, Andculture's HCD practice can leverage Microsoft-based delivery capabilities as part of integrated client engagements.
- SalesforcecoreSalesforce is listed as a strategic technology alliance platform and a featured platform alliance for RSM, available to support Andculture/RSM client engagements through the integrated RSM practice.
- NetSuitecoreNetSuite is a listed strategic technology alliance platform and a featured platform alliance for RSM, available to Andculture/RSM client engagements.
- Sage IntacctcoreSage Intacct is a listed strategic technology alliance platform and a featured platform alliance for RSM, available to Andculture/RSM client engagements.
- ServiceNowcoreServiceNow is a listed strategic technology alliance platform and a featured platform alliance for RSM, available to Andculture/RSM client engagements.
- BlackLinecoreBlackLine is one of RSM's listed strategic technology alliance platforms, available to support Andculture/RSM client engagements.
- BoomiflagshipBoomi is a listed strategic technology alliance platform for RSM and was cited at Boomi World 2026 as the integration layer used by RSM Canada LLP in an ERP modernization for Shearer's Foods, demonstrating deep alliance usage across RSM client engagements.
- CiscocoreCisco is one of RSM's listed strategic technology alliance platforms, available to support Andculture/RSM client engagements.
- DayforcecoreDayforce is one of RSM's listed strategic technology alliance platforms, available to support Andculture/RSM client engagements.
- UKGcoreUKG is one of RSM's listed strategic technology alliance platforms, available to support Andculture/RSM client engagements.
Scale indicators3 records
Andculture competitors and assessment
Company assessmentBroad incumbents
- Accenture Song: Accenture Song is the experience design and marketing transformation arm of Accenture, providing HCD-led customer experience and brand work. It is a comparable broader incumbent for enterprise and mid-market digital experience engagements.
- McKinsey Design (McKinsey & Company): McKinsey's design practice integrates human-centered design with management consulting for enterprise transformation. It is a broader incumbent that competes for the strategy + design transformation work RSM/Andculture targets.
- IBM iX (IBM Consulting): IBM iX delivers experience design and digital transformation services integrated with IBM's broader consulting, AI, and cloud capabilities. It is a broad incumbent comparable to Andculture's positioning inside RSM's assurance/tax/consulting portfolio.
- Deloitte Digital: Deloitte Digital offers large-scale digital transformation and customer experience design services to enterprise clients. It is a broader incumbent that competes for the same AI-led, design-driven transformation budgets that Andculture targets via RSM.
- PwC Experience Center: PwC's Experience Center integrates design thinking into the firm's broader consulting and assurance work. It is a broad incumbent peer in bringing HCD methodology into a Big 5 professional services platform.
Direct peers
- Huge (Interpublic Group): Huge is a digital experience and design agency (part of IPG) that delivers HCD-led product, brand, and experience transformation. It is a direct comparable in offering and target mid-market-to-enterprise clients.
- IDEO: IDEO is a pioneering human-centered design consultancy that applies design thinking to business, product, and organizational challenges. It is the most direct comparable to Andculture's HCD methodology and mid-to-large client transformation engagements.
- Frog (Capgemini Invent): Frog is a global design and innovation firm (now part of Capgemini Invent) that competes directly in HCD-driven transformation work. Like Andculture, it integrates human-centered design into broader enterprise transformation mandates.
- Slalom Consulting: Slalom is a mid-market-focused consulting firm delivering strategy, technology, and transformation services with design-led engagements. It directly competes with RSM/Andculture for middle-market transformation budgets.
- Smart Design: Smart Design is an independent design consultancy offering HCD, product, and experience design services. It is a direct peer in scale and methodology to Andculture's HCD practice.
Market position
Customer concentration
Andculture social profiles
Digital presenceAndculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andculture leadership team
Management profileNumber of profiles
Andculture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andculture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andculture
What does Andculture do?
Andculture operates as the Human-Centered Design (HCD) consulting practice within RSM US LLP, delivering design-thinking and marketing-effectiveness engagements to middle-market clients. The practice solves business problems through candid conversations, strategic thinking, and collaboration, applying HCD methodology to marketing, experience, and product challenges alongside RSM's broader assurance, tax, consulting, AI/analytics, and managed services portfolio.
Is Andculture a public or private company?
Andculture is a private company. It is classified as corporate owned and is currently acquired.
When was Andculture founded?
Andculture was founded in 1999. It employs 11 to 50 people.
Where is Andculture based?
Andculture is headquartered in Harrisburg, United States, in the North America region.
How does Andculture make money?
One revenue line is on record: professional consulting and design services.
Who are Andculture's main competitors?
Broad incumbents on record are Accenture Song, McKinsey Design (McKinsey & Company), IBM iX (IBM Consulting), Deloitte Digital and PwC Experience Center. Direct peers are Huge (Interpublic Group), IDEO, Frog (Capgemini Invent), Slalom Consulting and Smart Design.
Does Andculture have an API?
No public API is recorded for Andculture.
What industry is Andculture in?
Andculture's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 54161 and its SIC code is 8742.