Luxury Living Group

What Luxury Living Group does

Luxury Living Group (LLG), headquartered in Forlì, Italy and operating through the legal entity Club House Italia S.p.A., is the licensed luxury furniture arm of Haworth Group. The company designs, manufactures and distributes high-end home furnishings and accessories across a portfolio of brand-licensed collections - Versace Home, Dolce&Gabbana Casa, Bentley Home, Bugatti Home, Trussardi Casa, the proprietary Luxence line and, since July 2025, the reacquired Fendi Casa brand - effectively serving as the design-to-shelf platform that major fashion and automotive houses use to enter the home category without building their own manufacturing and retail operations.

The commercial model is omnichannel and split between consumer and contract revenue. Direct-to-consumer distribution runs through owned flagship stores, brand-specific ateliers (e.g., Bentley Home and Bugatti Home ateliers in Milan palazzos), Harrods department-store partnerships, and a Shopify-powered e-commerce site with a centralized CRM that unifies customer profiles across all 40 country markets. Bespoke project revenue comes from ultra-luxury branded real-estate developments (Bugatti Tower Dubai, Bentley Residences Miami, Fendi Casa Residences Miami), yacht interiors (Rosetti Superyachts RSY 40M Explorer), and architecture/interior-designer specifications. Pricing is exclusively consultation-based with public list prices suppressed in favor of "request a quote" flows consistent with UHNWI sales motion. The company has 251-500 employees, capital of €22M at the Italian parent, and additional 2025 expansion into Asia via Tokyo and Shanghai flagship openings.

Name

Luxury Living Group

Legal name

Club House Italia S.p.A.

Website

https://luxurylivinggroup.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Luxury Living Group is an Italian luxury furniture manufacturer and distributor that produces and retails home collections under exclusive licenses for Versace, Dolce&Gabbana, Bentley, Bugatti, Trussardi, and Fendi Casa, serving ultra-high-net-worth consumers, real-estate developers, and design professionals through global flagship stores and bespoke contract projects.

Ownership category

akta.pro rank

Product category

Luxury Furniture and Home Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Luxury furniture design
• Licensed brand collections
• Branded residence interiors
• Italian craftsmanship furniture
• Made in italy home furnishings

Headquarters

HQ city

Forlì

HQ country

Italy

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Licensed Brand Product Sales: Revenue generated from the design, production, and sale of luxury furniture and home accessories under licensed fashion brands (Versace Home, Dolce&Gabbana Casa, Bentley Home, Bugatti Home, Trussardi Casa, Luxence). Products are sold through owned showrooms, e-commerce, and flagship store partnerships.
2. Brand Licensing Agreements: Luxury Living Group holds exclusive licensing agreements with major fashion houses (Versace, Dolce&Gabbana, Bentley, Bugatti, Trussardi) for home furnishings, paying licensing/royalty fees in exchange for brand usage rights and receiving revenue from product sales.
3. Branded Residence Projects: Collaborative projects with real estate developers on branded residences (Bugatti Tower Dubai, Bentley Residences Miami, Fendi Casa Residences Miami), generating revenue through interior design services and furniture supply contracts for ultra-luxury residential developments.
4. Factory Store Sales: Factory outlet store in Forlì, Italy offering products at discounted prices, complementing the full-price retail network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Luxury Living Group designs, produces, and distributes high-end furniture and home accessories under exclusive licensing agreements with major fashion and automotive brands (Versace Home, Dolce&Gabbana Casa, Bentley Home, Bugatti Home, Trussardi Casa, Luxence, and Fendi Casa). The company sells these collections globally through owned flagship showrooms, an e-commerce platform, and bespoke contract and branded-residence interior design projects for real estate developers, hospitality operators, architects, and ultra-high-net-worth individuals.

Product overview

Luxury Living Group is a leader in the luxury lifestyle sector, presenting a portfolio of six distinct luxury furniture brands: Versace Home, Dolce&Gabbana Casa, Bentley Home, Bugatti Home, Luxence Luxury Living, and Trussardi Casa. The company also holds rights to Fendi Casa following acquisition. Each brand operates as a sub-brand offering furniture products across categories including seating (sofas, armchairs), bedroom (beds, bedside tables), dining, lighting, outdoor, and decorative accessories. Luxury Living Group distributes through owned retail locations and showrooms across Europe, Americas, and Asia, and undertakes bespoke residential and contract interior design projects. The product portfolio spans mass-customization of luxury furniture to full-scale interior design services for private residences, hotels, and superyachts.

Differentiator

Problem solved

Functional benefit

Brands

• Luxence: Independent collection by Luxury Living Group showcasing long-standing expertise in luxury furniture with a humanistic approach to design. Features collaborations with international designers including Gwenael Nicolas for the Seido capsule collection.
• Seido
• Fendi Casa

Products and services

• Versace Home Luxury furniture collection produced under exclusive licensing agreement with Versace, expressing the House's aesthetic through heritage, creativity and Italian craftsmanship with iconic Medusa, Barocco, and La Greca motifs. Covers seating, bedroom, dining, lighting, outdoor, and decorative accessories for affluent consumers and luxury residential projects.
• Dolce&Gabbana Casa Eclectic luxury furniture collection produced under licensing agreement with Dolce&Gabbana, combining technological innovation, decorative flair and authentic Made-in-Italy craftsmanship with signature prints and design references. Sold through flagship stores, e-commerce, and bespoke contract projects worldwide.
• Bentley Home Luxury furniture collection developed through collaboration between Bentley Motors and Luxury Living Group, translating Bentley's automotive design language into sophisticated interiors with sculptural forms, refined proportions, and exceptional attention to detail. Distributed via flagship stores, the Bentley Home Atelier in Milan, e-commerce, and branded residence projects.
• Bugatti Home Luxury home collection produced under licensing agreement with Bugatti, interpreting the values of the super sports car brand (founded 1909 in Molsheim) through cutting-edge craftsmanship, simple elegance, and meticulous attention to detail using European open-pore oak, glass, metal, and metallic lacquer. Sold via the Bugatti Home Atelier in Milan, e-commerce, and branded-residence interior projects.
• Trussardi Casa Luxury furniture collection produced under licensing agreement with Trussardi, reinterpreting the brand's essence through quiet elegance and blending Italian craftsmanship with a cosmopolitan, international aesthetic. Distributed via flagship stores, e-commerce, and bespoke contract projects.
• Luxence Luxury Living Independent luxury furniture collection owned directly by Luxury Living Group, celebrating long-standing expertise in luxury furniture with a humanistic approach to design and sensory wellbeing. Combines quality craftsmanship with Italian lifestyle interpretation across seating, bedroom, dining, lighting, outdoor and accessories.
• Fendi Casa Luxury furniture brand whose global production and distribution rights were re-acquired by Luxury Living Group via the acquisition of Fashion Furniture Design in July 2025, returning the brand to the group's portfolio and integrated distribution system.
• Branded Residence and Contract Interior Design Projects Turnkey interior design, custom furniture specification, and project management services for ultra-luxury branded residences, hotels, and superyachts, delivered through the dedicated Luxury Living Contract & Projects division to real estate developers and hospitality operators.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fendi CasacoreOEM/ Whitelabel/ Licensing Partner · 30 October 2025Fendi Casa entered a global production and distribution agreement with Luxury Living Group. Luxury Living Group acquired Fashion Furniture Design holding company including all rights to Fendi Casa brand's furniture and accessories. This marked Fendi Casa's return to Luxury Living Group after a previous partnership ended.
• Bentley MotorscoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Bentley Home collection translating Bentley's automotive design language into luxury home furnishings. Collaboration between Bentley Motors and Luxury Living Group creates the Bentley Home collection featuring automotive-inspired materials, craftsmanship, and design aesthetics.
• BugatticoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Bugatti Home collection interpreting the values of the super sports car brand founded in 1909 by Ettore Bugatti in Molsheim. Collection emphasizes cutting-edge craftsmanship techniques, simple elegance, and meticulous attention to detail using European open-pore oak wood, glass, metal elements, and metallic lacquer.
• VersacecoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Versace Home collection expressing the House's unmistakable aesthetic through contemporary living design. Collection features sculptural volumes, refined materials, and iconic details including Medusa, Barocco, and La Greca motifs.
• Dolce&GabbanacoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Dolce&Gabbana Casa collection showcasing eclectic, surprising, and refined furnishings combining technological innovation, decorative flair, and design experience with authentically Made in Italy manufacturing.
• TrussardicoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Trussardi Casa collection reinterpreting the brand's essence through quiet elegance. Collection blends Italian craftsmanship with cosmopolitan vision, offering timeless style with brand motto 'Not for the few, but for the many.'
• Haworth GroupcoreOthersLuxury Living Group is a subsidiary of Haworth Group, a major global furniture and workplace solutions company. Haworth Group's ownership provides Luxury Living Group with access to global scale, manufacturing capabilities, and distribution infrastructure.
• Fashion Furniture DesigncoreTechnology or IntegrationLuxury Living Group acquired Fashion Furniture Design holding company, including all rights to Fendi Casa brand's furniture and accessories. Fashion Furniture Design entities operate in UK, USA, and China markets under the Luxury Living Group umbrella.
• SuonareStellaminorStrategic or Co-development PartnerTrussardi Casa collaborated with SuonareStella (creative concept by Paolo Stella) in 2025 to launch decorative cushions and showcase a new design concept in Milan. Project emphasizes dialogue between luxury furnishings and personal, expressive interiors.
• Oniro GroupminorStrategic or Co-development PartnerOniro Group is mentioned as actively collaborating with fashion houses and developers on branded residences projects spanning Miami, Dubai, and Abu Dhabi alongside Luxury Living Group.
• Vertical DevelopmentsminorStrategic or Co-development PartnerVertical Developments is mentioned as actively collaborating with fashion houses and developers on branded residences projects spanning Miami, Dubai, and Abu Dhabi alongside Luxury Living Group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cassina: Italian luxury furniture maker, also a Haworth Group subsidiary, with global flagship distribution. Direct overlap with LLG as a sibling brand within Haworth and as a benchmark for premium Italian furniture scale and reach.
• B&B Italia: Italian luxury furniture manufacturer with comparable Made-in-Italy craftsmanship and a globally distributed premium residential and contract portfolio. Directly overlaps with LLG in designer/upscale residential furniture categories.
• Poltrona Frau: Italian luxury furniture maker, also under Haworth Group, sharing operational infrastructure with LLG. Comparable in craftsmanship, contract projects (automotive/yacht interiors), and luxury residential positioning.
• Minotti: Family-owned Italian luxury furniture maker with flagship showrooms in prime global retail locations and a strong contract/residential designer following. Highly comparable to LLG's Made-in-Italy, design-led luxury positioning.
• Flexform: Italian luxury upholstered furniture specialist with global distribution and deep architectural/specifier channel. Comparable in craftsmanship positioning and UHNWI/end-user customer base.
• Poliform: Italian luxury furniture and kitchen systems company with international showroom network and premium residential projects. Comparable in product breadth (sofas, beds, systems furniture) and Made-in-Italy craftsmanship narrative.
• Roche Bobois: French luxury furniture brand with global retail network and designer collaborations. Comparable as a publicly observable benchmark for luxury furniture retail economics and global showroom strategy.

Emerging players

• Christopher Peacock: Luxury bespoke furniture and cabinetry brand focused on UHNWI residences with global project delivery. Comparable in serving UHNWI customers, design-led bespoke offerings, and architect/designer specification channel.

Broad incumbents

• RH (Restoration Hardware): US-listed luxury home furnishings retailer with multi-category galleries and a strong brand-led premium positioning. Comparable in consumer-facing luxury home retail model, though broader and more mass-market in assortment.
• Kartell: Italian design-led furniture and home accessories company with global distribution. Comparable as a Made-in-Italy premium home brand, though operating at a different design and price tier than LLG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LuxuryLivingItaly
• Facebookfacebook.com/luxurylivingLLG
• LinkedInlinkedin.com/company/luxurylivinggroup
• Instagraminstagram.com/luxurylivinggroup
• Pinterestpinterest.it/luxurylivinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Living Group