FranFund
FranFund is a Fort Worth, Texas-based franchise funding solutions provider founded in 2006, connecting prospective and expanding franchisees with ROBS 401(k) rollover funding, SBA loans, and conventional loans. It monetizes via setup, lending, and recurring third-party administration fees, supported by a proprietary FranScore pre-qualification tool.
- Company typePrivate
- Founded2006
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FranFund does
FranFund, Inc. is a Fort Worth, Texas-based financial services intermediary founded in 2006 that specializes in franchise funding solutions for prospective and expanding franchisees as well as small business owners. The company connects clients with multiple capital sources — most notably its proprietary FranPlan® ROBS (Rollover for Business Startups) product that enables entrepreneurs to deploy existing 401(k) or IRA retirement funds into a new business without taxes or early withdrawal penalties, SBA loans (7(a) and Express) with up to 85% SBA guaranty, and conventional loans sourced through a network of franchise-friendly lenders. FranFund also operates a recurring-revenue Third Party Administration (TPA) arm that maintains IRS and DOL compliance for ROBS-funded plans, plus an expanding menu of adjacent services including business insurance, payment processing, employee solutions, DBA filing, securities-backed loans, leasing, and unsecured loans.
The company's technical differentiator is FranScore®, a proprietary franchise-specific pre-qualification report that the firm says produces more accurate funding outcomes for franchisees than generic credit scoring, supported by a stated 99% close rate for pre-approved clients. Its technology stack is not publicly disclosed, but the platform supports online tools and calculators (funding, start-up cost, monthly payment) that drive top-of-funnel lead generation. SafetyNet™ is a no-risk entry point into the FranPlan process, designed to reduce buyer friction.
FranFund makes money through three primary streams: a one-time $4,795 ROBS/401(k) business funding setup fee, a $2,500 all-inclusive lending advisory fee per closed loan, and a recurring $165/month TPA subscription for ongoing plan administration. Go-to-market is sales-led via dedicated funding consultants, augmented by a channel partner network of franchisors, franchise consultants/brokers, and CPAs, plus event-driven demand generation (IFA Annual Convention, FranChoice Conference, monthly webinars) and content marketing. The company is privately held, founder-led by CEO Geoff Seiber and President Sherri Seiber, and headquartered at 6100 Western Place, Suite 1000, Fort Worth, TX.
FranFund firmographics
Firmographics- Name
- FranFund
- Legal name
- FranFund, Inc.
- Website
- https://franfund.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FranFund is a Fort Worth, Texas-based franchise funding solutions provider founded in 2006, connecting prospective and expanding franchisees with ROBS 401(k) rollover funding, SBA loans, and conventional loans. It monetizes via setup, lending, and recurring third-party administration fees, supported by a proprietary FranScore pre-qualification tool.
- Ownership category
- akta.pro rank
Where FranFund is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FranFund business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- 401(k) Business Funding Setup Fee: One-time set-up fee of $4,795 for establishing 401(k) business funding, including corporation establishment, organizational documents, tax ID creation, 401(k) plan setup, and asset transfer assistance.
- Third Party Administration (TPA) Services: Monthly fee of $165 for ongoing compliance with IRS and DOL regulations, including annual Form 5500 filing, contribution reconciliation, compliance testing, and employee notifications.
- Business Loan Advisory Services: One-time all-inclusive typical lending fee of $2,500 covering unlimited consultations, loan document completion guidance, lender presentation, and ongoing client support through closing/funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 401(k) Business Funding - Set-up |
| Subscription | Monthly | 401(k) Business Funding - Monthly TPA |
| One time/ perpetual license | Pay-as-you-go | Business Loans - Lending Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
FranFund product offering
Product offeringCore offering
FranFund is a franchise funding solutions provider that helps prospective and existing franchisees secure capital to start, expand, or operate their businesses. Its core offerings are FranPlan (a 401(k)/IRA Rollover for Business Startups plan), Business Loans (SBA and conventional loans through a lender network), and ongoing Third Party Administration services for ROBS plans. The company pairs these funding products with dedicated funding consultants and the proprietary FranScore pre-qualification tool to deliver a guided, end-to-end capitalization process.
Product overview
FranFund is a franchise funding solutions provider offering a comprehensive suite of financing products and support services. The core offerings include FranPlan® (a ROBS/401(k) rollover funding solution), SafetyNet™ (risk-free entry option), Business Loans (SBA and conventional), and Third Party Administration services for retirement plans. The company also provides additional funding options including securities-backed loans, leasing, and unsecured loans, along with supporting services such as business insurance, employee solutions, payment processing, and DBA filing. FranFund differentiates through proprietary tools like FranScore® for franchise-specific pre-qualification and various calculators for client education. The company operates primarily as a financial services intermediary connecting franchisees with lenders and providing hands-on consulting throughout the funding process.
Differentiator
Problem solved
Functional benefit
Brands
- FranPlan®: A Rollover for Business Startup (ROBS) plan that allows entrepreneurs to use their existing 401(k) or IRA retirement funds to start or expand a business debt-free.
- SafetyNet™
- FranScore®
Quantifiable outcome
- 99% loan success rate for pre-approved clients
- +2 more outcomes
Companies that use FranFund
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
FranFund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FranFund partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and major.
- VetFrancoreFranFund is a member of VetFran, a strategic initiative of the International Franchise Association. This partnership enables FranFund to offer special pricing for FranPlan 401(k) rollover funding to veterans seeking franchise ownership.
- International Franchise Association (IFA)coreFranFund participates in IFA events and initiatives including the annual convention. CEO Geoff Seiber contributed to IFA's franchise reopening blueprint during COVID-19.
- ColemancoreFranFund has received multiple awards from Coleman including SBA Franchise Lender of the Year (2025) and Coleman Emerging Lender of the Year (2019), recognizing excellence in franchise lending.
- FranChoiceminorFranFund attends the annual FranChoice Conference to connect with franchise industry professionals and build relationships.
- Franchise-Friendly LenderscoreFranFund works with an extensive network of banks and lenders who specialize in franchise financing, providing SBA loans and conventional loans to pre-approved clients.
- FranchisorscoreFranFund partners with franchise brands at all levels (emerging, mid-tier, and enterprise) to provide funding solutions for their franchisees. The Franchisor Relations team works to integrate funding processes with franchise development.
- Franchise Consultants and BrokersmajorFranchise consultants and brokers refer prospective franchise owners to FranFund for funding assistance as part of their franchise discovery and acquisition services.
- CPAs and Financial ProfessionalsmajorAccountants and financial professionals refer small business clients to FranFund for funding services and ROBS plan administration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FranFund competitors and assessment
Company assessmentDirect peers
- Guidant Financial: Direct competitor offering ROBS/401(k) rollover business funding and small business financing for franchises and startups. Closest like-for-like peer in franchise ROBS space.
- Benetrends Financial: Direct competitor specializing in ROBS/401(k) business funding for franchisees and small business owners, with comparable setup and ongoing administration fee structure.
- IRA Financial Group: Direct competitor providing ROBS and retirement-fund-based business funding, including franchise startup capital. Competes head-to-head with FranFund's FranPlan product.
- 401(k) Business Financing: Direct competitor offering 401(k) and IRA rollover business funding for franchise and small business acquisitions, overlapping with FranFund's franchisee target customer.
- MyRetirementWorks: Direct competitor in the ROBS administration and 401(k) rollover funding space, serving small business and franchise buyers with similar ongoing plan administration services.
Broad incumbents
- Lendio: Broader small business loan broker and marketplace with SBA, conventional, and alternative lending products. Overlaps with FranFund's Business Loans offering but serves all small business verticals, not just franchising.
- SmartBiz: Larger SBA loan-focused fintech broker serving small businesses broadly. Competes with FranFund's SBA lending component but lacks the franchise-specific specialization and ROBS offering.
- Fundera: Small business loan broker (now part of NerdWallet) offering SBA and conventional financing across verticals. Adjacent competitor to FranFund's Business Loans product but without franchise or ROBS specialization.
- Biz2Credit: Established small business loan broker with SBA, working capital, and commercial lending products. Comparable to FranFund's lending intermediary role but serves broader small business market.
Others
- Accion: Nonprofit small business lender offering SBA microloans and alternative financing. Tangentially adjacent to FranFund's lending advisory model, primarily serving underserved SMB borrowers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FranFund social profiles
Digital presenceFranFund financial estimates
Financial estimateRevenue estimate
Valuation estimate
FranFund leadership team
Management profileNumber of profiles
Profiles8 records
FranFund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FranFund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FranFund
What does FranFund do?
FranFund is a franchise funding solutions provider that helps prospective and existing franchisees secure capital to start, expand, or operate their businesses. Its core offerings are FranPlan (a 401(k)/IRA Rollover for Business Startups plan), Business Loans (SBA and conventional loans through a lender network), and ongoing Third Party Administration services for ROBS plans. The company pairs these funding products with dedicated funding consultants and the proprietary FranScore pre-qualification tool to deliver a guided, end-to-end capitalization process.
Is FranFund a public or private company?
FranFund is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FranFund founded?
FranFund was founded in 2006. It employs 11 to 50 people.
Where is FranFund based?
FranFund is headquartered in Fort Worth, United States, in the North America region.
How does FranFund make money?
Three revenue lines are on record. 401(k) Business Funding Setup Fee is the primary driver. The others are third Party Administration (TPA) Services and business Loan Advisory Services.
Who are FranFund's main competitors?
Direct peers on record are Guidant Financial, Benetrends Financial, IRA Financial Group, 401(k) Business Financing and MyRetirementWorks. Broad incumbents are Lendio, SmartBiz, Fundera and Biz2Credit. Accion is listed as an others.
Does FranFund have an API?
No public API is recorded for FranFund.