Franchise
Franchise India is a privately held, integrated franchise solutions company founded in 1999 that runs Asia's largest two-sided marketplace for franchise expansion, connecting 18,000+ brands with entrepreneurs across India, Nepal, and Bangladesh via 40+ offices and 60+ monthly events.
- Company typePrivate
- Founded1999
- HeadquartersFaridabad, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Franchise does
Franchise India, founded in 1999 by Gaurav Marya, operates what it describes as Asia's largest integrated franchise solutions company. The business runs a two-sided marketplace connecting brand owners seeking franchise expansion with entrepreneurs and investors seeking franchise opportunities, supported by a digital platform that lists 18,000+ brands and intermediates deal flow across India, Nepal, and Bangladesh. Physical distribution is a core asset: 40+ offices (corporate and partner) cover 231+ cities, complemented by 60+ monthly events including the multicity Bharat Franchise Show, which serve as the principal deal-sourcing and brand-discovery mechanism in tier-2/3 Indian markets where digital-only acquisition is weak.
The monetization model is multi-stream. Franchise India earns brokerage on each matched deal (15% of franchise fees or 3% of project cost, subject to a ₹4 Lacs minimum), charges Independent Franchise Consultants (IFCs) a ₹7.5 Lacs + GST registration fee to access the network (4,000+ IFCs active), and operates a premium investor-engagement tier at ₹1.5 Lacs + taxes. Ancillary revenue lines include capital services and M&A advisory, event sponsorships, media (Entrepreneur India), and licensing services routed through subsidiaries such as Francorp, Bradford License India, FranGlobal, BusinessEx, and FranWork Brands. The technology stack is a CRM-enabled web directory and event-management system; no proprietary AI or algorithmic matchmaking is disclosed.
The company has executed 20,100+ deals since inception and is privately held with no disclosed external funding. The leadership bench has formalized succession, with Sonya Chowdhry (who joined in 2004) elevated to Managing Director alongside founder Gaurav Marya. Customer concentration is structurally low: brand-side listings span F&B (400+), Retail (350+), Health & Beauty (300+) and numerous other verticals, and demand-side volume is fragmented across thousands of IFCs and individual investors rather than concentrated in enterprise contracts.
Franchise firmographics
Firmographics- Name
- Franchise
- Legal name
- Franchise India Consultants Pvt. Ltd.
- Website
- https://franchiseindia.in
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Franchise India is a privately held, integrated franchise solutions company founded in 1999 that runs Asia's largest two-sided marketplace for franchise expansion, connecting 18,000+ brands with entrepreneurs across India, Nepal, and Bangladesh via 40+ offices and 60+ monthly events.
- Ownership category
- akta.pro rank
Franchise industry classification
Industry- Product category
- Franchise Consulting & Brokerage
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- akta.pro primary industry
- Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)
Keywords
Where Franchise is headquartered
LocationHeadquarters
- HQ city
- Faridabad
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Franchise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Franchise Brokerage and Deal Facilitation: Franchise India acts as a business brokerage firm facilitating franchise deals between brands and investors. The company earns commissions on completed franchise transactions. Brokerage fees include 15% of Franchise Fees or 3% of Project Cost or 4 Lac (with 1.5 Lac Engagement Fee adjusted), whichever is higher, over a 3-year engagement period.
- Premium Investor Services Subscription: Premium investor services offering exclusive franchise portfolio access, research-based recommendations, franchise M&A advisory, legal advisory, financial due diligence, funding services, real estate services, and dispute resolution. One-time engagement fee of 1.5 Lac + Taxes with 3-year commitment.
- Membership and Subscription: Franchise India offers membership programs to investors providing access to franchise opportunities, business coaching, market intelligence, and event access. Membership includes free entry to exhibitions during the membership period.
- IFC (Independent Franchise Consultant) Program: Revenue generated from licensing Independent Franchise Consultants who pay a registration fee of ₹7.5 Lacs + GST to become certified franchise consultants. Consultants gain access to CRM, brand portfolio, leads, and events.
- Capital Services and Investment: Franchise India Brands provides investment capital to support growth and development of promising franchise concepts. Generates returns through portfolio company investments and strategic partnerships.
- Event and Exhibition Revenue: Revenue from organizing large-scale franchise exhibitions and events across India including the Bharat Franchise Show, Franchise Investment Conclave, and Master Franchise Conclave.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Investment Range: INR 15 – 50 Lakh |
| Unit Pricing | Multi-year contract | Investment Range: INR 50 – 75 Lakh |
| Unit Pricing | Multi-year contract | Investment Range: INR 1 Cr and Above |
| One time/ perpetual license | Multi-year contract | IFC Registration Fee |
| Subscription | Multi-year contract | Premium Investor Services - Engagement Fee |
| Transaction based/ take rate | Multi-year contract | Premium Investor Services - Brokerage |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Franchise product offering
Product offeringCore offering
Franchise India operates Asia's largest integrated franchise solutions platform, facilitating franchise deals between brands seeking expansion and investors aspiring to own franchise businesses. The company delivers end-to-end services spanning franchise brokerage, consulting (Francorp), brand licensing (Bradford License India), legal advisory (FranLegal), capital services, M&A advisory (BusinessEx), event management (Bharat Franchise Show, FRO/BOS), and an Independent Franchise Consultant (IFC) licensing program. Revenue is generated primarily through brokerage commissions on closed deals, premium investor subscriptions, IFC licensing fees, and event/exhibition revenue.
Product overview
Franchise India is Asia's largest integrated franchise solutions company, operating as a platform-plus-services organization. The core product is Franchiseindia.com, the world's #1 franchise website, which connects investors with franchise opportunities. The portfolio includes sub-brands: Francorp (franchising consulting), Bradford License India (licensing solutions), BusinessEx (SME M&A marketplace), Franchise India Brands Limited (brokerage arm), Entrepreneur India (SME consulting), and FranGlobal (international expansion). Services span franchise development, legal advisory (FranLegal), capital services, M&A advisory, event management (Franchise & Investment Conclave, Bharat Franchise Show), and the Independent Franchise Consultant (IFC) training program. The organization also operates media properties including Entrepreneur India and The Franchising World magazine, reaching 5 million collective visitors.
Differentiator
Problem solved
Functional benefit
Brands
- Francorp: Franchising consulting division of Franchise India providing franchise and business consultancy services
- Bradford License India
- Entrepreneur India
- FranGlobal
- BusinessEx
- Franchise India Venture
- FranWork Brands Limited
- Bharat Franchise Show
- Independent Franchise Consultant (IFC)
Products and services
- Franchise India Marketplace (franchiseindia.in) World's #1 franchise website providing franchise opportunities, business opportunities, partnerships, dealers, manufacturing, distribution, and retail listings; connects brands seeking expansion with prospective franchisee investors across 18,000+ brands.
- Franchise India Events & Exhibitions
Quantifiable outcome
- Franchise businesses achieve 60-80% success rates compared to ~90% failure rate for independent startups
- +3 more outcomes
Companies that use Franchise
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Franchise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Franchise partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Franchise India Holdings Ltd (Parent)coreParent holding company encompassing all Franchise India Group entities including franchise solutions, media, licensing, and investment divisions.
- Franchise India Brands Limited (FIBL)coreInvestment and asset company of Franchise India Group providing brokerage, management, consulting, and capital services for franchise development and expansion.
- FrancorpcoreFranchising consulting division of Franchise India with 24+ years of experience helping over 1000 businesses successfully start and scale franchise operations.
- Bradford License IndiacoreIndia's first complete licensing solution provider helping brands with brand licensing and intellectual property management.
- Entrepreneur IndiacoreSME and growth consulting division of Franchise India providing business advisory and growth strategies.
- FranGlobalcoreInternational business arm of Franchise India handling cross-border franchising and global brand expansion.
- BusinessExcoreGlobal marketplace for SME M&A deal-making, facilitating buying and selling of businesses alongside franchise opportunities.
- FranWork Brands LimitedmajorLed by Ms. Sonya Chowdhry MD, provides premium franchise consulting services and manages the Independent Franchise Consultant program with comprehensive training and certification.
- Franchise India EventscoreEvent management subsidiary organizing franchise exhibitions, webinars, and the Bharat Franchise Show across India.
- Global Franchise ForummajorPlatform for franchise investment conclaves bringing together curated Indian and international franchise brands across multiple investment levels and business formats.
- Master Franchise Conclave (JewelX)majorPremier platform dedicated to cross-border franchising, bringing together top global brands, investors, and entrepreneurs to explore expansion opportunities.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Franchise competitors and assessment
Company assessmentEmerging players
- 99Franchise: India-based franchise marketplace with similar focus on connecting brands with franchise investors. Direct competitor in the Indian franchise brokerage market with overlap in target customers and service offerings.
Direct peers
- FranNet: North America's largest franchise consulting network with a similar model of independent franchise consultants facilitating franchise matches. Operates a comparable two-sided marketplace connecting aspiring franchisees with franchise brands.
- Franchise Direct: International franchise marketplace operating across multiple countries, offering franchise listings, investment opportunities, and business brokerage services. Comparable to Franchise India's core marketplace offering.
- FranchiseBazar: India-based online franchise marketplace connecting brands with potential franchisees. Operates a similar business model to Franchise India with brand listings, investor matchmaking, and franchise consulting services.
- Franchise.com: Global franchise marketplace and directory connecting franchise opportunities with investors. Operates a similar digital platform for franchise matchmaking and broker services.
Broad incumbents
- MFV Expositions: Operator of major franchise expos including the International Franchise Expo (IFE). Comparable to Franchise India's Bharat Franchise Show and FRO events as a franchise exhibition organizer.
- JustDial: India's leading local search and business directory platform connecting consumers with businesses. Comparable distribution channel and audience reach to Franchise India's investor matchmaking platform.
- BizBuySell: Largest online business-for-sale marketplace in the US. While broader than franchise-specific brokerage, the business model overlap with Franchise India's BusinessEx division and SME M&A services makes it a comparable platform.
- IndiaMART InterMESH: India's largest B2B marketplace connecting buyers and suppliers. Analogous platform model and SME-focused audience to Franchise India's franchise marketplace, though broader in scope.
Regional players
- TradeIndia: Indian B2B marketplace for small and medium businesses. Comparable technology platform and SME audience, though TradeIndia focuses more broadly on B2B trade rather than franchising specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Franchise social profiles
Digital presenceFranchise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franchise leadership team
Management profileNumber of profiles
Profiles2 records
Franchise subsidiaries and ownership
Company hierarchySubsidiaries9 records
Franchise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franchise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franchise
What does Franchise do?
Franchise India operates Asia's largest integrated franchise solutions platform, facilitating franchise deals between brands seeking expansion and investors aspiring to own franchise businesses. The company delivers end-to-end services spanning franchise brokerage, consulting (Francorp), brand licensing (Bradford License India), legal advisory (FranLegal), capital services, M&A advisory (BusinessEx), event management (Bharat Franchise Show, FRO/BOS), and an Independent Franchise Consultant (IFC) licensing program. Revenue is generated primarily through brokerage commissions on closed deals, premium investor subscriptions, IFC licensing fees, and event/exhibition revenue.
Is Franchise a public or private company?
Franchise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Franchise founded?
Franchise was founded in 1999. It employs 251 to 500 people.
Where is Franchise based?
Franchise is headquartered in Faridabad, India, in the Asia region.
How does Franchise make money?
Six revenue lines are on record. Franchise Brokerage and Deal Facilitation is the primary driver. The others are premium Investor Services Subscription, membership and Subscription, IFC (Independent Franchise Consultant) Program, capital Services and Investment and event and Exhibition Revenue.
Who are Franchise's main competitors?
99Franchise is listed as an emerging player. Direct peers are FranNet, Franchise Direct, FranchiseBazar and Franchise.com. Broad incumbents are MFV Expositions, JustDial, BizBuySell and IndiaMART InterMESH. TradeIndia is listed as a regional player.
Does Franchise have an API?
No public API is recorded for Franchise.
What industry is Franchise in?
Franchise's product category is Franchise Consulting & Brokerage. Its primary akta.pro industry code is FSAEAIAG, Franchise Resale & Franchise Brokerage (Transfers/Resales). Its NAICS code is 533.