What Home Brands does

Home Brands Group, LLC is a privately held, multi-brand home services franchisor headquartered in Columbia, South Carolina. The company operates a portfolio of four franchise concepts — Crawlspace Medic (crawl space inspection, repair, and moisture control), Punch List Pros (handyman and home maintenance/repair), Sunrise Electric Co. (licensed residential and commercial electrical services), and Dumpster Mule (property-safe, HOA-friendly dumpster rental and junk removal) — and recruits U.S. owner-operators through brand-specific franchise opportunity landing pages and an in-house franchise development team led by a Growth and Recruiting Lead. Home Brands offers two go-to-market models: an Operator Model, in which candidates earn equity into a franchise without upfront buy-in by building the market with company-provided capital, training, and systems; and a traditional franchise ownership model for buyers of a proven system.

The underlying platform consolidates franchise infrastructure that is typically fragmented in home services franchising: in-house digital marketing, inbound lead generation, paid ad management (Google Ads with GCLID offline conversion matching and Meta Pixel attribution via CallRail), call answering and appointment booking, CRM, marketing platform, operations training, and bookkeeping/back-office coordination. Crawlspace Medic is the founding and fastest-growing brand, scaled from 8 to 25 then 28 active franchise units across 77 territories; Dumpster Mule completed a three-year Columbia, SC pilot and opened national franchise opportunities on September 30, 2025. Punch List Pros expanded with a second Greenville, SC location in 2025, and Sunrise Electric operates its own franchise group under a president. The franchise system is reinforced by a culture program built around five "Virtues" (Dependable, Knowledgeable, Humble, Gritty, Candid) and a "People, Process, Profit" operating philosophy.

Revenue is generated primarily through initial franchise fees, ongoing royalties, and marketing fund contributions across the four brands, supplemented by in-house marketing and managed services delivered to franchisees. Pricing, royalty rates, and franchisor-level revenue are not publicly disclosed. The company is founder-led by Evan Wilson, supported by an executive team including CFO Chris VanRoekel, CSO Jason Burbage, CMO Johnnie Matthews, and brand presidents; no external investors, private equity sponsors, or institutional shareholders are named in available sources. The corporate employee count is in the 51–100 range, with franchise units and end-customer service delivery operated by independent franchisee owner-operators.

Name

Home Brands

Legal name

Home Brands Group, LLC

Website

https://homebrands.pro

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees & Royalties: Multi-brand home services franchisor generates revenue via franchise sales (initial franchise fees, ongoing royalties) across Crawlspace Medic, Punch List Pros, Sunrise Electric Co., and Dumpster Mule brands.
2. Marketing & Lead Generation Services: In-house digital marketing team delivers ROI-driven marketing strategies that generate leads for franchisees; centralized inbound call handling, appointment booking, and pipeline management.
3. Bookkeeping & Back-Office Coordination: Back-office coordination, bookkeeping, and ongoing business coaching services delivered to franchisees as part of the franchise support package.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Home Brands Group, LLC is a multi-brand, multi-unit home services franchisor that owns and operates four franchise concepts — Crawlspace Medic (crawl space repair and moisture control), Punch List Pros (handyman and home repair), Sunrise Electric Co. (licensed electrical services), and Dumpster Mule (dumpster rental and junk removal with property-safe, HOA-friendly equipment). The company sells franchise opportunities to owner-operators through two entry paths — a traditional Franchise Ownership model and an Operator Model that allows candidates to build into ownership without upfront buy-in — and provides centralized marketing, lead generation, call answering, CRM, back-office coordination, and leadership development to franchisees.

Product overview

Home Brands operates a multi-brand, multi-unit home services franchise platform rather than a single unified product. At the platform level, Home Brands Group, LLC provides shared franchise infrastructure — inbound lead generation, call answering and appointment booking, an in-house digital marketing team, CRM and back-office coordination, and leadership development — that supports four named franchise concepts. Crawlspace Medic is the founding brand and covers crawl space inspection, repair, and moisture control. Punch List Pros is the handyman and home maintenance/repair concept (recently expanded with a second Greenville, SC location). Sunrise Electric Co. delivers licensed residential and commercial electrical services. Dumpster Mule is the dumpster rental and junk removal concept, which completed a three-year pilot and opened national franchise opportunities on September 30, 2025. Together these four brands sit under the Home Brands franchise platform, which offers both an Operator Model (build-into-ownership pathway) and a traditional Franchise Ownership model.

Differentiator

Problem solved

Functional benefit

Brands

• Crawlspace Medic: Crawl space inspection, repair, and moisture control solutions for homeowners.
• Punch List Pros
• Sunrise Electric Co.
• Dumpster Mule

Products and services

• Crawlspace Medic Franchise Crawl space inspection, repair, and moisture control franchise concept for homeowners; Home Brands' founding and fastest-growing brand.
• Punch List Pros Franchise Professional handyman, home maintenance, and repair franchise concept serving homeowners with small-to-mid home repair services.
• Sunrise Electric Co. Franchise Licensed electrical services franchise concept for residential and commercial customers, led by President Jim Guido.
• Dumpster Mule Franchise On-demand dumpster rental and junk removal franchise using property-safe rubber-wheeled, HOA-friendly equipment for residential and commercial projects.
• Home Brands Franchise Platform Overarching multi-brand franchise platform providing shared support infrastructure — inbound lead generation, paid ad management, call answering and sales conversion, CRM, marketing platform, operations training, bookkeeping, back-office coordination, and leadership development — to franchisees across all four sub-brands, with two go-to-market paths: Operator Model and traditional Franchise Ownership.

Quantifiable outcome

• Crawlspace Medic brand scaled from 8 to 25 locations through aggressive SEO (per CMO Johnnie Matthews)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CallRailcoreTechnology or IntegrationCall tracking and analytics vendor integrated with Meta for advertising attribution. Captures phone number, call recordings (with notice), caller ID, and form submissions. Phone numbers, email addresses, and Meta Click IDs are shared with Meta for advertising attribution; offline conversion data sent using Meta Click IDs.
• Google (Analytics, Tag Manager, Ads)coreTechnology or IntegrationUses Google Analytics (GA4) for site traffic and user behavior analysis; Google Tag Manager to manage tracking scripts; Google Ads with offline conversion data sent by matching GCLIDs with first-party sales data. No PII shared with Google.
• Meta (Facebook Pixel / Advertising)coreTechnology or IntegrationMeta Pixel measures and improves advertising effectiveness on Facebook/Instagram; CallRail integration shares phone numbers, emails, and Meta Click IDs with Meta for advertising attribution. Offline conversion data sent to Meta for attribution of ad-driven sales/service bookings.
• Energage LLCminorStrategic or Co-development PartnerThird-party employee engagement survey administrator that conducts confidential Top Workplaces surveys used to award Home Brands the South Carolina Top Workplaces 2025 and 2024 recognition. Energage is the leader in employee engagement technology, built on 18 years of culture research and 27 million employees surveyed across 70,000+ organizations.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Authority Brands: Multi-brand home services franchisor owning brands across plumbing, electrical, HVAC, restoration, and home services — directly comparable to Home Brands as a multi-brand franchise platform with overlapping trade categories and franchisee go-to-market.
• Neighborly: The largest multi-brand home services franchisor (Mr. Handyman, Mr. Electric, Mr. Rooter, Rainbow Restoration, etc.) — directly comparable as a national multi-brand franchise platform serving homeowners across essential trades with franchisee-led delivery.
• Bin There Dump That: Residential-friendly dumpster rental franchise with property-safe positioning — directly comparable to Dumpster Mule's homeowner/HOA-friendly niche within the dumpster franchise category.
• BELFOR Franchise Group: Multi-brand residential services franchisor (e.g., Chem-Dry, Window Genie, 1-800 WATER DAMAGE) operating a shared franchise platform — comparable business model to Home Brands with brand-level operational autonomy and centralized back-office support.
• 1-800-GOT-JUNK?: Largest junk removal and dumpster franchise in North America — directly comparable to Dumpster Mule as a branded, franchisee-operated junk/dumpster rental business serving residential and commercial customers.

Others

• Franchise Business Review: Independent franchisee satisfaction research and benchmarking firm — not a competitor, but a closely-adjacent industry participant whose awards/rankings (analogous to Energage Top Workplaces) directly influence franchisee recruitment dynamics that determine Home Brands' growth.

Emerging players

• The Patch Boys: Niche home services franchise focused on drywall and ceiling repair — comparable to Home Brands' approach of building branded franchise systems in specific residential trade niches with centralized support.
• Bluefrog Plumbing + Drain: Emerging plumbing and drain services franchise with a culture-led brand identity — comparable to Home Brands' brand-and-culture-led franchise model, though narrower in trade coverage.

Broad incumbents

• Re-Bath: Established home services franchise brand focused on bathroom remodeling — operates as a single-brand franchise system in adjacent residential trades, comparable as a mature franchise model serving U.S. homeowners.

Regional players

• Goettl Air Conditioning: Regional HVAC and home services franchise operator in the U.S. Southwest — comparable as a trades-services franchise brand using centralized marketing and operational support, with a more concentrated geographic footprint than Home Brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HomebrandsFranchise
• Facebookfacebook.com/homebrandsgroupllc
• LinkedInlinkedin.com/company/home-brands
• Instagraminstagram.com/homebrandsfranchising

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Brands