What Etna Interactive does

Etna Interactive is a privately held, full-service digital marketing agency founded in 2002 by Ryan Miller and headquartered in San Luis Obispo, California, operating as a remote-first company with employees across California, Colorado, Washington, Michigan, Arizona, and Georgia. The company exclusively serves elective healthcare practices — plastic surgery, facial plastic surgery, medical spas, dermatology, and ophthalmology — providing integrated digital marketing services spanning responsive website design, SEO, Answer Engine Optimization (AEO), paid search and social advertising, social media management, email and content marketing, reputation management, local and mobile optimization, and technology integration.

The company's core technology is built on WordPress, augmented by a portfolio of proprietary products: SILO for WordPress (multi-location website management and marketing automation), Curator B&A (before-and-after photo gallery platform with AI-assisted SEO description generation and image optimization that reportedly powers a majority share of Google B&A image search results for clients), Core Lead Management (HIPAA-compliant lead source tracking and ROI analytics), Reputation Ally (first-party and third-party review management), Call Tracking (channel-attributed phone tracking), and Spotlight Photo+Video (professional on-site photo and video production services).

Etna generates revenue through monthly marketing-services retainers (covering SEO, PPC, social, content, email, and reputation management), one-time website design and development projects with ongoing maintenance, managed paid advertising budgets, and per-location subscription add-ons for its proprietary products. The go-to-market is sales-led with direct engagement through free marketing assessments, inside sales for SMB clients, dedicated account executives for enterprise relationships, and active presence at major elective-healthcare industry conferences. The company is a Google Premier Partner (top 3% of agencies globally) and has been self-funded and organically grown since 2002 with no disclosed institutional investment.

Name

Etna Interactive

Legal name

Etna Interactive

Website

https://etnainteractive.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Etna Interactive is a privately held, full-service digital marketing agency founded in 2002 that exclusively serves elective healthcare practices — including plastic surgery, medical spa, dermatology, and ophthalmology — through integrated SEO, AEO, paid advertising, content, reputation management, and a proprietary WordPress-based product suite.

Ownership category

akta.pro rank

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing Services Retainer: Full-service online marketing solutions including SEO, PPC, social media management, content marketing, email marketing, and reputation management. Sold as ongoing monthly retainer contracts with customized strategy and integrated marketing plans.
2. Website Design & Development: Responsive website design and development services built on WordPress. Includes discovery, design, development, and launch. One-time project revenue with ongoing maintenance components.
3. Managed Advertising Spend: Manages paid advertising budgets across Google and social platforms. Revenue derived from both service fees and percentage of ad spend management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels13 records

Core offering

Etna Interactive is a full-service digital marketing agency exclusively serving elective healthcare practices (plastic surgery, medical spa, dermatology, ophthalmology). It sells integrated marketing retainers covering SEO, Answer Engine Optimization, paid advertising, social media, email, content, and reputation management, paired with proprietary software products (Curator B&A, SILO for WordPress, Core Lead Management, Reputation Ally, Call Tracking) and responsive WordPress website design.

Product overview

Etna Interactive offers a full-service medical marketing platform with six proprietary products. The core platform includes SILO for WordPress (website management and marketing automation for group practices), Curator B&A (AI-powered before-and-after photo gallery), Reputation Ally (review management with third-party platform integration), Call Tracking (lead source attribution), and Core Lead Management (HIPAA-compliant lead tracking and ROI analytics). These products work together as an integrated marketing ecosystem, with Spotlight Photo+Video providing professional content creation assets. The company also provides comprehensive services including responsive web design, SEO, AEO, PPC, social media management, email marketing, and training.

Differentiator

Problem solved

Functional benefit

Brands

• Curator B&A: Photo gallery marketing automation platform with AI capabilities for before-and-after case galleries
• Call Tracking
• Core Lead Management
• Reputation Ally
• SILO for WordPress
• Spotlight Photo+Video

Products and services

• Responsive Website Design Full-service responsive website design and development on WordPress for medical and aesthetic practices, including discovery, design, development, and launch.
• Search Engine Optimization (SEO) Full-service SEO including website optimization, content creation and refresh, link building, technical optimization, and local search for medical practices.
• Answer Engine Optimization (AEO)

Quantifiable outcome

• 10:1 average ROI for first year
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered preferred and core.

• SEOversitepreferredGTM or Marketing PartnerEtna Interactive is a preferred marketing partner of SEOversite, participating in joint events and marketing initiatives.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status placing Etna among top 3% of agencies globally. Provides access to Google's advertising platforms, beta features, and certification programs. Named top 8 agency in the Americas for growing practices online.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PatientPop (Tebra): Tebra (formerly PatientPop) is a large healthcare practice growth and EHR platform offering digital marketing, patient engagement, and practice management software to medical practices. Directly comparable to Etna's elective healthcare focus but at a much broader scale with integrated clinical software.
• Tebra Marketing Solutions: Part of Tebra's broader platform, offering integrated patient acquisition tools (websites, SEO, listings) bundled with EHR. Competes with Etna at the medical practice customer layer but leverages integrated software economics Etna does not have.
• Practice Builders: Practice Builders is a longer-established medical practice marketing and consulting firm serving a range of healthcare specialties including elective and aesthetic practices. Comparable to Etna's vertical but with broader specialty coverage and an older brand.

Direct peers

• YellowTelescope: YellowTelescope is a medical practice marketing and consulting firm specializing in elective healthcare (plastic surgery, med spa), explicitly partnered with Etna as a preferred marketing partner. Closely aligned on vertical and target customer.
• Intrepy Healthcare Marketing: Intrepy Healthcare Marketing is a healthcare-specialized digital marketing agency offering web design, SEO, PPC, and reputation management to medical practices. Comparable to Etna's vertical focus and service mix.
• Doctorlogic: Doctorlogic is a digital marketing agency and platform specifically built for medical practices, with website design, SEO, reputation management, and patient acquisition tools. Closest direct comparable to Etna in the elective healthcare vertical.
• Sagapixel: Sagapixel is a digital marketing agency focused on elective healthcare including plastic surgery, med spa, and weight loss practices, offering SEO, PPC, and web design. Closely comparable to Etna in elective healthcare specialization.
• Healthcare Success: Healthcare Success is a healthcare-focused digital marketing agency offering SEO, PPC, website design, and content marketing to medical practices and hospitals. Closely comparable in services and vertical focus to Etna.
• Geonetric: Geonetric is a healthcare digital agency providing website design, content marketing, and SEO to hospitals and health systems. Comparable to Etna in healthcare-vertical digital marketing but typically serving larger institutional clients.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare marketing agency serving hospitals, medical practices, and health systems with SEO, paid media, and web development. Comparable to Etna in vertical specialization and full-service digital marketing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/etnainteractive
• Xx.com/etnainteractive
• Facebookfacebook.com/etnainteractive
• LinkedInlinkedin.com/company/etna-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etna Interactive