Shareity
Shareity is a Boston-based SaaS platform that connects brands, nonprofit causes, and consumers through viral charity challenges, monetizing via tiered subscriptions ($50–$10K/mo), usage-based credits, and add-on support services.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shareity does
Shareity (Shareity Inc.) is a Boston-based, privately held SaaS platform that operates a two-sided marketplace connecting brands, nonprofit causes, and individual consumers through purpose-driven viral challenges. Brands sponsor challenge campaigns under the trademarked FUNDERTISING model, paying $0.25 plus a variable donation ($1–$10) for every participant who completes the SNAP-RAISE-SHARE workflow; participants accept challenges via SMS keyword, link, or QR code, upload photo/video content, view a 10-second branded GLAD animation, and share via social channels to trigger a "Network Effect" that compounds reach. Causes, including verified 501(c)(3) entities, receive donations directly from the sponsoring brand (Shareity does not handle funds) and build first-party donor databases tied to verified mobile numbers under GDPR compliance.
The platform consists of the Shareity Dashboard for brand and cause campaign management (real-time analytics, segmentation, SWAY-based social-influence scoring, and reward fulfillment) and the Shareity Web App for participants. Monetization is layered: subscription plans at $50/mo (Basic), $5,000/mo (Premium), and $10,000/mo (Enterprise) include tiered credit allocations with usage-based overage pricing ($0.50, $0.25, and $0.20 per credit respectively); optional add-on support packages run $1,000–$5,000 per campaign; and unsponsored campaigns generate cause-side credits revenue. Go-to-market combines self-serve PLG (free sign-up at dashboard.shareity.com), enterprise field sales ("Book a Demo" CTA, dedicated customer success), and event-integrated deployments (live/virtual concerts, walk/runs, TV/radio/print).
Headcount is reported at 11–50 employees, with disclosed leadership comprising CEO/Founder Ben Hill and CMO Mike Malone. The company has disclosed a single $700,000 funding round in July 2020 with no subsequent institutional rounds, and partners with RLYL, Forest Nation, Nextech AR, Hawke Media, RunSignUp, and NYDLA across cause, agency, and event channels. The Enterprise roadmap publicly references future AI and AR challenge formats, and the company claims 20x ROI versus traditional social-media advertising.
Shareity firmographics
Firmographics- Name
- Shareity
- Legal name
- Shareity Inc.
- Website
- https://shareity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shareity is a Boston-based SaaS platform that connects brands, nonprofit causes, and consumers through viral charity challenges, monetizing via tiered subscriptions ($50–$10K/mo), usage-based credits, and add-on support services.
- Ownership category
- akta.pro rank
Shareity industry classification
Industry- Product category
- Cause Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
- akta.pro secondary industries
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
Keywords
Where Shareity is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shareity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credits Purchase Model: Brands purchase credits to run sponsored challenge campaigns. One credit is required per participant added to the database. Credits can also be used for messaging, rewards, keywords, short codes, and new campaigns. Credits never expire and can be used across future campaigns. Price per credit varies by plan tier: $0.50/credit after allocation for Basic, $0.25/credit for Premium, $0.20/credit for Enterprise.
- Platform Subscription Fees: Monthly or annual subscription plans (Basic at $50/mo, Premium at $5,000/mo, Enterprise at $10,000/mo) that include allocated credits, campaign limits, and support tiers. Annual billing offers 25% savings.
- Add-On Support Services: Tiered support packages (Level 1: $1,000, Level 2: $2,500, Level 3: $5,000 per campaign) offering pre-campaign planning, dashboard training, campaign setup, custom badge/GLAD creation, A/B testing, and ongoing analytics support.
- Unsponsored Campaign Fees: Causes running unsponsored campaigns (without a brand sponsor) must purchase credits to run campaigns, creating a separate revenue stream from cause-side users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan with 1 campaign/month and 50 credits |
| Subscription | Annual | Mid-tier plan with 5 campaigns/month and 5,000 credits |
| Subscription | Annual | High-volume plan with 10 campaigns/month and 10,000 credits |
| Other | Pay-as-you-go | Level 1 support package for campaign launch assistance |
| Other | Pay-as-you-go | Level 2 support package with enhanced setup and launch page |
| Other | Pay-as-you-go | Level 3 premium support with extensive launch support and A/B testing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Shareity product offering
Product offeringCore offering
Shareity operates a SaaS charity challenge platform that enables brands to sponsor cause-aligned viral campaigns and nonprofits (causes) to receive donations. End users accept challenges via SMS keyword or link, upload a photo/video, after which the brand donates a configurable amount ($1/$5/$10) to the cause and a GLAD animation provides brand exposure; participants then share to peers so campaigns spread virally through the Network Effect. Brands manage campaigns, analytics, rewards, and first-party data through the Shareity Dashboard, while participants engage through the Shareity Web App.
Product overview
Shareity is a social donation and viral challenge platform connecting brands, causes, and consumers through purpose-driven campaigns. The core platform consists of the Shareity Dashboard™ for campaign management and Shareity Web App for participant engagement, built around the SNAP-RAISE-SHARE™ methodology. The platform leverages The Network Effect™ and The Shareity Effect™ for viral peer-to-peer sharing, with FUNDERTISING™ as the branded marketing model. Key features include GLAD™ animations, SWAY Score for social influence measurement, Badges™ for gamification, and short code/keyword SMS integration. The platform is offered through three pricing tiers (Basic at $50/month, Premium at $5,000/month, Enterprise at $10,000/month) plus optional Add-On Support Packages. GDPR-compliant first-party data collection is a core differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- Shareity Effect™: Peer-to-peer viral sharing mechanism where participants share branded challenges to raise more money for causes.
- GLAD™
- Share Care Economy™
- FUNDERTISING™
- Dashboard™
Products and services
- Shareity Dashboard Web-based campaign management platform used by brands, causes, and promoters to set up challenges, track engagement analytics, manage donations, distribute rewards, send messages, and view real-time campaign statistics.
- Shareity Web App Participant-facing mobile web application allowing individuals to accept challenges, upload photos or videos, share branded challenges with peers, and track individual SWAY and peer-to-peer influence.
- Shareity Challenge Platform End-to-end charity challenge platform that combines brand sponsorship, cause donations, peer-to-peer viral sharing, first-party data capture, and reward fulfillment into a single integrated SaaS product for brands and causes.
- Add-On Support Packages Three tiers of paid professional services (Level 1 $1,000, Level 2 $2,500, Level 3 $5,000 per campaign) covering pre-campaign promotion, dashboard training, campaign set-up, custom badge/GLAD creation, A/B testing support, and dedicated project management for brand and enterprise customers.
Quantifiable outcome
- 20x ROI compared to traditional advertising
- +3 more outcomes
Companies that use Shareity
Customer profileSegments3 records
Ideal customer profiles2 records
Shareity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Shareity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- RLYLminorPartner organization shown on Shareity's homepage. RLYL is a partner that integrates with Shareity's challenge platform for campaign deployment.
- Forest NationminorPartner organization shown on Shareity's homepage. Forest Nation appears to be a cause-aligned partner that enables tree planting through challenge campaigns.
- Hawke MediaminorPartner organization shown on Shareity's homepage. Hawke Media is a marketing agency that may resell or distribute Shareity's platform to brands.
- RunSignUpminorPartner organization shown on Shareity's homepage. RunSignUp is a race registration platform that integrates with Shareity for walk/run event challenges.
- NYDLAminorPartner organization shown on Shareity's homepage. NYDLA (National Digital Learning Academy or similar nonprofit) appears as a cause partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Shareity competitors and assessment
Company assessmentDirect peers
- Tiltify: Charity challenge and livestream fundraising platform that connects creators, participants, and causes around donation-driven campaigns — highly comparable to Shareity's brand-funded challenge model.
- Omaze: Cause-based sweepstakes platform where brands fund experiences in exchange for charitable donations; competes for the same brand-vs-cause-vs-consumer engagement budget as Shareity.
- Prizeo: Prize-based fundraising platform partnering with celebrities and brands to drive donations to nonprofits — overlaps with Shareity's purpose-driven engagement and brand sponsorship mechanics.
- Classy (Bonterra): Leading online fundraising platform for nonprofits with peer-to-peer campaign tools; competes for the same cause-side customers and brand-partnership workflows that Shareity enables.
- Funraise: Nonprofit fundraising platform offering peer-to-peer campaigns, donor CRM, and brand-style giving flows — directly comparable to Shareity's cause-side functionality.
- Pledge: Cause-marketing and fundraising platform enabling brands and nonprofits to run donation-driven campaigns; comparable in marrying brand sponsorship with charitable outcomes.
- DoJiggy: Peer-to-peer fundraising platform focused on nonprofits and event organizers, with walk/run and event-driven campaign mechanics — overlaps with Shareity's live-event activation use case.
- Gleam.io: Brand-side contest, giveaway, and viral campaign platform used for consumer engagement and lead capture; comparable mechanics to Shareity's challenge-and-share viral flows, but without the cause donation layer.
Broad incumbents
- Bonterra: Large nonprofit-software suite (including Network for Good, Classy, Givebutter, etc.) serving the same cause-side customers as Shareity but as a much broader fundraising and CRM portfolio.
- Network for Good: Established nonprofit fundraising and donor-management platform; competes for the same cause-side customers as Shareity with a broader, more generalist software stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Shareity social profiles
Digital presenceShareity compliance and trust
Trust signalCompliance1 record
Shareity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shareity leadership team
Management profileNumber of profiles
Profiles2 records
Shareity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shareity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shareity
What does Shareity do?
Shareity operates a SaaS charity challenge platform that enables brands to sponsor cause-aligned viral campaigns and nonprofits (causes) to receive donations. End users accept challenges via SMS keyword or link, upload a photo/video, after which the brand donates a configurable amount ($1/$5/$10) to the cause and a GLAD animation provides brand exposure; participants then share to peers so campaigns spread virally through the Network Effect. Brands manage campaigns, analytics, rewards, and first-party data through the Shareity Dashboard, while participants engage through the Shareity Web App.
Is Shareity a public or private company?
Shareity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shareity founded?
Shareity was founded in 2016. It employs 11 to 50 people.
Where is Shareity based?
Shareity is headquartered in Boston, United States, in the North America region.
How does Shareity make money?
Four revenue lines are on record. Credits Purchase Model is the primary driver. The others are platform Subscription Fees, add-On Support Services and unsponsored Campaign Fees.
Who are Shareity's main competitors?
Direct peers on record are Tiltify, Omaze, Prizeo, Classy (Bonterra), Funraise, Pledge, DoJiggy and Gleam.io. Broad incumbents are Bonterra and Network for Good.
Does Shareity have an API?
No public API is recorded for Shareity.
What industry is Shareity in?
Shareity's product category is Cause Marketing Software. Its primary akta.pro industry code is MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541810 and its SIC code is 7310.