MOTTIV

What MOTTIV does

MOTTIV is a privately held mobile training application that delivers personalized endurance sports training plans for amateur athletes targeting triathlon, running, duathlon, cycling, and swimrun events. Founded in 2020 in Vancouver, Canada by Taren Gesell (also known as "Triathlon Taren"), the company is operated through MOTTIV Technologies Inc., a corporation incorporated in British Columbia, and maintains a small team of 1–10 employees. The product positions itself as an alternative to personal coaching, which the company cites as costing $200 or more per month, and addresses amateur athletes who want coaching-quality plans without the price of one-on-one coaching or the limitations of generic templated plans.

The core technology is a personalized training plan engine that generates plans based on user-supplied inputs including fitness level, schedule availability, race targets, and goals, with adaptive rescheduling that adjusts as life circumstances change. The app prescribes workouts using heart rate zones and power zones (Zone 1–5), and coordinates swim, bike, run, strength, mobility, and nutrition within a single plan. The platform includes over 25 hours of guided strength workouts, nearly 15 hours of mobility/yoga content, and a Triathlon Foundations book series by the founder. It integrates natively with Strava, Garmin Connect, Zwift, TrainingPeaks, and Wahoo, and uses Mixpanel for EU-based analytics. The product is distributed globally via the Apple App Store (where it holds a 4.9-star rating) and Google Play, with a web app at app.mymottiv.com.

MOTTIV operates a freemium, product-led growth model: users can sign up for free and receive a personalized training plan, with paid subscriptions unlocking full access to coaching content and premium features. Revenue is generated primarily through app subscription recurring revenue. Top-of-funnel acquisition is driven by content marketing through the founder's "Triathlon Taren" YouTube channel, a long-running endurance sports podcast, an SEO-oriented blog with free training plans across 5K, 10K, half marathon, marathon, ultra marathon, sprint triathlon, Olympic triathlon, Half IRONMAN, and full IRONMAN distances, and earned media coverage in OUTSIDE, Triathlete Magazine, Women's Running, LAVA, British GQ, Well+Good, and Triathlon Magazine. The company reports an active community described as "thousands of MOTTIVators" and is bootstrapped with no disclosed external institutional investment.

Name

MOTTIV

Legal name

MOTTIV Technologies Inc.

Website

https://mymottiv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MOTTIV is a mobile training app delivering personalized endurance sports training plans for amateur triathletes, runners, and cyclists. Founded in 2020 by Taren Gesell in Vancouver, Canada, the bootstrapped company monetizes via freemium subscriptions and integrates with Strava, Garmin, Zwift, TrainingPeaks, and Wahoo.

Ownership category

akta.pro rank

Product category

Fitness Training Software

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAG

Endurance & Running/Cycling Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAE

Cycling/Spin Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Endurance training app
• Triathlon training plans
• Marathon training plans
• Fitness coaching software
• Personalized workout plans

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. App Subscription: The primary revenue stream is app subscriptions providing access to personalized training plans, coaching content, strength and mobility workouts, and community features. The app offers a free tier with basic features and likely paid tiers for full access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MOTTIV is a mobile and web training application that delivers personalized endurance sports training plans for amateur athletes, covering triathlon (sprint, Olympic, Half IRONMAN, full IRONMAN), running (5K through ultra marathon), duathlon, cycling, and swimrun disciplines. The app coordinates swim, bike, run, strength, mobility, and nutrition in a single adaptive plan, prescribes workouts by heart rate and power zones, and syncs with Strava, Garmin Connect, Zwift, TrainingPeaks, and Wahoo. The company also sells the Triathlon Foundations book series as a supplementary physical/digital product.

Product overview

MOTTIV is a unified endurance sports training platform offering a core mobile app (available on iOS and Android) that provides personalized training plans for running (5K, 10K, half marathon, marathon, ultra marathon) and triathlon (sprint, Olympic, Half IRONMAN, full IRONMAN). The platform features strength training workouts (25+ hours of guided content) and mobility/yoga sessions (15+ hours) integrated into training plans. MOTTIV also provides free blog-based training plans and a series of Triathlon Foundations books as supplementary resources. The app includes social community features, workout tracking, and integrates with Strava, TrainingPeaks, Wahoo, Garmin Connect, and Zwift.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTTIV App Personalized endurance race training application (iOS, Android, and web) that generates customized training plans for amateur athletes across triathlon (sprint, Olympic, Half IRONMAN, full IRONMAN), running (5K through ultra marathon), duathlon, cycling, and swimrun. Includes adaptive scheduling, heart rate and power zone prescription, integrated strength and mobility content, in-app community, and native sync with Strava, Garmin Connect, Zwift, TrainingPeaks, and Wahoo. Sold via freemium subscription.
• Triathlon Foundations Book Series Book series authored by MOTTIV founder Taren Gesell covering the foundations of swimming, cycling, and running for beginner triathletes, including "Triathlon Swimming Foundations." Sold as a standalone physical/digital product offering complementary to the MOTTIV app.

Quantifiable outcome

• Athletes have won age group championships and beaten athletes working with traditional private coaches
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• StravacoreTechnology or IntegrationIntegration partnership allowing MOTTIV users to sync their workouts with Strava, keeping existing workout habits and social sharing intact.
• GarmincoreTechnology or IntegrationIntegration with Garmin Connect allowing users to sync training data, heart rate, and power meter data between Garmin devices and MOTTIV.
• ZwiftcoreTechnology or IntegrationSync partnership with Zwift enabling users to continue indoor cycling workouts while using MOTTIV for training plan management.
• TrainingPeakscoreTechnology or IntegrationIntegration with TrainingPeaks allowing advanced athletes to sync structured workouts and training analytics.
• WahoocoreTechnology or IntegrationIntegration with Wahoo fitness devices and ecosystem for workout tracking and data synchronization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Strava: Strava is the dominant endurance activity-tracking social network with subscription training features. Acts as both an integration partner (mutual sync) and a competitive training-plan destination via its Runna acquisition.
• WHOOP: WHOOP is a subscription coaching and recovery platform centered on wearable data. Operates in the personalized fitness coaching category and competes for the same 'data-driven amateur athlete' wallet share.
• Zwift: Zwift is the leading indoor cycling and running virtual training platform with structured workouts. MOTTIV integrates with Zwift for indoor sessions; Zwift increasingly competes in training-plan delivery.
• Nike Run Club: Free, brand-funded running training app with guided plans, coaching audio, and a massive user base. Competes aggressively in the same amateur runner segment but is funded by Nike's broader marketing budget.
• Peloton (One): Peloton offers subscription fitness content including running and strength classes to a broad consumer base. Comparable subscription-led fitness content business but much larger, multi-vertical, and public.

Direct peers

• TrainingPeaks: TrainingPeaks is the long-standing incumbent for structured endurance training plans with athlete-coach workflows. MOTTIV integrates with it and competes for the same amateur age-group triathlete and runner planning wallet.
• Freeletics: Freeletics delivers personalized AI-driven strength and endurance training via subscription. Comparable direct-to-consumer coaching app model targeting amateur athletes willing to pay for adaptive plans.
• Runna: Runna is a personalized running training plan app (acquired by Strava) covering 5K through marathon with adaptive coaching. Direct head-to-head competitor for MOTTIV's running plan offering.
• Final Surge: Final Surge is a coaching-focused endurance training platform offering structured workouts, calendar planning, and analytics for runners, triathletes, and cyclists. Direct alternative for self-coached amateur endurance athletes.

Emerging players

• Wahoo SYSTM: Wahoo's SYSTM training app provides structured cycling and triathlon workouts in MOTTIV's adjacent endurance market, with Wahoo being both a hardware and software competitor and integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myMOTTIV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTTIV