Lerner and Rowe Injury Attorneys
Lerner and Rowe Injury Attorneys is a privately-held personal injury law firm operating 17+ offices across 10+ U.S. states, representing injured individuals on a contingency-fee basis with $1 billion recovered for over 150,000 clients.
- Company typePrivate
- Founded1995
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lerner and Rowe Injury Attorneys does
Lerner and Rowe Injury Attorneys is a privately-held personal injury law firm founded in 1995 and headquartered in Phoenix, Arizona. The firm operates 17+ physical offices across 10+ U.S. states — Arizona, California, Colorado, Illinois, Indiana, Nevada, New Mexico, Oregon, Tennessee, Texas, and Washington — serving individual consumers who have suffered injuries from auto, truck, motorcycle, bicycle, bus, and pedestrian accidents, slip and falls, wrongful death, dram shop liability, rideshare sexual assault, electric shock drowning, medical malpractice, catastrophic injuries, and mass tort/dangerous product claims. The firm has recovered over $1 billion for more than 150,000 clients in the past three years and has been voted best personal injury law firm for 10 consecutive years, with 240+ years of combined litigation experience devoted exclusively to personal injury.\n\nThe firm operates exclusively on a contingency fee basis — clients pay nothing for consultations, case reviews, or legal representation unless the firm secures compensation. Service delivery combines in-person consultations at brick-and-mortar offices with a multi-channel intake stack including 24/7 toll-free phone, online case review forms, live chat, and mobile attorneys who travel to clients' homes or hospitals when injuries preclude travel. Bilingual English/Spanish staffing supports accessibility across served markets. There is no proprietary technology stack, no API, no SDK, and no AI-powered features; the practice is built on attorney expertise, brand equity, and physical distribution rather than software.\n\nThe business model is a single contingency-fee legal services revenue stream with no SaaS, subscription, licensing, or technology revenue. Lead generation combines community outreach (annual 7-city backpack giveaway of 6,250 backpacks, $1M+ annual charity golf tournament, donations to Banner Health Foundation), educational content marketing on negligence and injury topics, earned media coverage, and digital intake infrastructure. Founders Glen Lerner and Kevin Rowe retain equal partnership ownership with no external investment, no private equity, and no parent company involvement. A wholly-owned subsidiary, Lerner and Rowe Law Group, operates a separate Criminal Defense/DUI and Bankruptcy practice under the same brand umbrella.
Lerner and Rowe Injury Attorneys firmographics
Firmographics- Name
- Lerner and Rowe Injury Attorneys
- Legal name
- Lerner and Rowe Injury Attorneys
- Website
- https://lernerandrowe.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lerner and Rowe Injury Attorneys is a privately-held personal injury law firm operating 17+ offices across 10+ U.S. states, representing injured individuals on a contingency-fee basis with $1 billion recovered for over 150,000 clients.
- Ownership category
- akta.pro rank
Lerner and Rowe Injury Attorneys industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industries
- Product Liability & Recall (FSAJAGAG), General Liability Insurance (FSAJAMAE)
Keywords
Where Lerner and Rowe Injury Attorneys is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Lerner and Rowe Injury Attorneys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Contingency Fee Legal Services: Personal injury legal services billed exclusively on a contingency fee basis. The firm receives a percentage of the settlement or award only if the case is won. Clients pay nothing upfront and no fees until recovery is made. This model eliminates financial risk for clients and aligns firm incentives with case outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee representation with no upfront costs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Lerner and Rowe Injury Attorneys product offering
Product offeringCore offering
Multi-state personal injury law firm providing contingency-fee legal representation for individuals injured by third-party negligence. Core offerings include legal representation for vehicle accidents, premises liability, wrongful death, medical malpractice, catastrophic injuries, and product liability matters. Services are billed exclusively on a contingency fee basis with no upfront costs to the client.
Product overview
Lerner and Rowe Injury Attorneys operates as a multi-state personal injury law firm offering a unified suite of legal services rather than a modular software product. The core offering encompasses personal injury litigation across practice areas including auto accidents, medical malpractice, catastrophic injuries, and dangerous products. The firm provides ancillary legal services through specialized practice groups addressing video game addiction claims, rideshare incidents, and social media harms. The business model centers on contingency-fee representation with free consultations, supplemented by a corporate social responsibility program (Lerner and Rowe Gives Back). The firm has no software products, APIs, or AI-powered features.
Differentiator
Problem solved
Functional benefit
Brands
- Lerner and Rowe Law Group: A separate legal practice handling Criminal Defense/DUI and Bankruptcy matters, operating under the same brand umbrella as the main personal injury firm.
Products and services
- Personal Injury Legal Representation Full-service personal injury legal representation for accident victims, including car accidents, truck accidents, motorcycle accidents, slip and falls, premises liability, dram shop liability, boating/bus/pedestrian accidents, and wrongful death claims across multiple U.S. states. Services are provided on a contingency fee basis with no upfront costs.
- Medical Malpractice Representation
Quantifiable outcome
- Over $1-billion recovered for 150,000+ clients in multi-state recoveries
Companies that use Lerner and Rowe Injury Attorneys
Customer profileSegments3 records
Ideal customer profiles2 records
Lerner and Rowe Injury Attorneys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lerner and Rowe Injury Attorneys partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Lerner and Rowe Injury Attorneys competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Largest U.S. plaintiff personal injury firm with multi-state offices and broad PI practice, including mass tort. Direct head-to-head competitor for plaintiff-side auto, premises, and product liability cases at national scale.
Direct peers
- Wilshire Law Firm: California-headquartered plaintiff PI firm operating across CA, NV, and other states; comparable contingency-fee model, similar case mix (auto, premises, catastrophic injury), and similar TV/digital marketing-driven lead acquisition.
- The Barnes Firm: Plaintiff personal injury firm with multi-state presence (California, New York, Washington) following the Cellino Law split; competes for auto accident cases with similar contingency-based, intake-heavy model.
- Steinger, Iscoe & Greene: Florida-based plaintiff PI firm with multi-office presence and similar contingency-fee model for auto and premises liability cases; competes in southeastern states where Lerner and Rowe does not currently operate.
- Phillips Law Offices: Multi-state plaintiff personal injury firm (CA, NV, WA, others) with contingency-fee model and marketing-driven intake; comparable case mix in auto accidents, premises liability, and catastrophic injury.
- Jacoby & Meyers: Long-established plaintiff personal injury firm with offices in multiple states (CA, NY, NV, and others); same contingency-fee, mass-advertising playbook as Lerner and Rowe; competes for similar auto and premises liability case volume.
- Cellino Law: Multi-office plaintiff personal injury firm with strong branding across New York, Pennsylvania, and several other states; competes in auto accident and premises liability, with similar contingency-fee model and direct-to-consumer marketing approach.
- Ben Crump Law: Plaintiff-side civil rights and catastrophic injury firm with national practice; comparable in mass-tort and high-profile litigation positioning, though more focused on civil rights than auto accidents.
- Bisnar Chase Personal Injury Attorneys: California plaintiff PI firm with offices across Southern California; comparable contingency model, auto accident and product liability focus, and direct-to-consumer branding approach.
- The Law Offices of Larry H. Parker: Long-running California-based plaintiff PI firm with auto accident, premises liability, and mass tort practice; serves similar plaintiff customer base with contingency-fee model and direct intake marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lerner and Rowe Injury Attorneys social profiles
Digital presenceLerner and Rowe Injury Attorneys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lerner and Rowe Injury Attorneys leadership team
Management profileNumber of profiles
Profiles15 records
Lerner and Rowe Injury Attorneys subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lerner and Rowe Injury Attorneys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lerner and Rowe Injury Attorneys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lerner and Rowe Injury Attorneys
What does Lerner and Rowe Injury Attorneys do?
Multi-state personal injury law firm providing contingency-fee legal representation for individuals injured by third-party negligence. Core offerings include legal representation for vehicle accidents, premises liability, wrongful death, medical malpractice, catastrophic injuries, and product liability matters. Services are billed exclusively on a contingency fee basis with no upfront costs to the client.
Is Lerner and Rowe Injury Attorneys a public or private company?
Lerner and Rowe Injury Attorneys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lerner and Rowe Injury Attorneys founded?
Lerner and Rowe Injury Attorneys was founded in 1995. It employs 51 to 100 people.
Where is Lerner and Rowe Injury Attorneys based?
Lerner and Rowe Injury Attorneys is headquartered in Phoenix, United States, in the North America region.
How does Lerner and Rowe Injury Attorneys make money?
One revenue line is on record: contingency Fee Legal Services.
Who are Lerner and Rowe Injury Attorneys's main competitors?
Morgan & Morgan is listed as a broad incumbent. Direct peers are Wilshire Law Firm, The Barnes Firm, Steinger, Iscoe & Greene, Phillips Law Offices, Jacoby & Meyers, Cellino Law, Ben Crump Law, Bisnar Chase Personal Injury Attorneys and The Law Offices of Larry H. Parker.
Does Lerner and Rowe Injury Attorneys have an API?
No public API is recorded for Lerner and Rowe Injury Attorneys.
What industry is Lerner and Rowe Injury Attorneys in?
Lerner and Rowe Injury Attorneys's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of FSAJAGAG, Product Liability & Recall. Its NAICS code is 541110 and its SIC code is 8111.