Lerner and Rowe Injury Attorneys

What Lerner and Rowe Injury Attorneys does

Lerner and Rowe Injury Attorneys is a privately-held personal injury law firm founded in 1995 and headquartered in Phoenix, Arizona. The firm operates 17+ physical offices across 10+ U.S. states — Arizona, California, Colorado, Illinois, Indiana, Nevada, New Mexico, Oregon, Tennessee, Texas, and Washington — serving individual consumers who have suffered injuries from auto, truck, motorcycle, bicycle, bus, and pedestrian accidents, slip and falls, wrongful death, dram shop liability, rideshare sexual assault, electric shock drowning, medical malpractice, catastrophic injuries, and mass tort/dangerous product claims. The firm has recovered over $1 billion for more than 150,000 clients in the past three years and has been voted best personal injury law firm for 10 consecutive years, with 240+ years of combined litigation experience devoted exclusively to personal injury.\n\nThe firm operates exclusively on a contingency fee basis — clients pay nothing for consultations, case reviews, or legal representation unless the firm secures compensation. Service delivery combines in-person consultations at brick-and-mortar offices with a multi-channel intake stack including 24/7 toll-free phone, online case review forms, live chat, and mobile attorneys who travel to clients' homes or hospitals when injuries preclude travel. Bilingual English/Spanish staffing supports accessibility across served markets. There is no proprietary technology stack, no API, no SDK, and no AI-powered features; the practice is built on attorney expertise, brand equity, and physical distribution rather than software.\n\nThe business model is a single contingency-fee legal services revenue stream with no SaaS, subscription, licensing, or technology revenue. Lead generation combines community outreach (annual 7-city backpack giveaway of 6,250 backpacks, $1M+ annual charity golf tournament, donations to Banner Health Foundation), educational content marketing on negligence and injury topics, earned media coverage, and digital intake infrastructure. Founders Glen Lerner and Kevin Rowe retain equal partnership ownership with no external investment, no private equity, and no parent company involvement. A wholly-owned subsidiary, Lerner and Rowe Law Group, operates a separate Criminal Defense/DUI and Bankruptcy practice under the same brand umbrella.

Name

Lerner and Rowe Injury Attorneys

Legal name

Lerner and Rowe Injury Attorneys

Website

https://lernerandrowe.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Lerner and Rowe Injury Attorneys is a privately-held personal injury law firm operating 17+ offices across 10+ U.S. states, representing injured individuals on a contingency-fee basis with $1 billion recovered for over 150,000 clients.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Product Liability & Recall (FSAJAGAG), General Liability Insurance (FSAJAMAE)

Keywords

• Personal injury law
• Accident legal services
• Contingency fee representation
• Mass tort litigation
• Wrongful death claims

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: Personal injury legal services billed exclusively on a contingency fee basis. The firm receives a percentage of the settlement or award only if the case is won. Clients pay nothing upfront and no fees until recovery is made. This model eliminates financial risk for clients and aligns firm incentives with case outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Multi-state personal injury law firm providing contingency-fee legal representation for individuals injured by third-party negligence. Core offerings include legal representation for vehicle accidents, premises liability, wrongful death, medical malpractice, catastrophic injuries, and product liability matters. Services are billed exclusively on a contingency fee basis with no upfront costs to the client.

Product overview

Lerner and Rowe Injury Attorneys operates as a multi-state personal injury law firm offering a unified suite of legal services rather than a modular software product. The core offering encompasses personal injury litigation across practice areas including auto accidents, medical malpractice, catastrophic injuries, and dangerous products. The firm provides ancillary legal services through specialized practice groups addressing video game addiction claims, rideshare incidents, and social media harms. The business model centers on contingency-fee representation with free consultations, supplemented by a corporate social responsibility program (Lerner and Rowe Gives Back). The firm has no software products, APIs, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• Lerner and Rowe Law Group: A separate legal practice handling Criminal Defense/DUI and Bankruptcy matters, operating under the same brand umbrella as the main personal injury firm.

Products and services

• Personal Injury Legal Representation Full-service personal injury legal representation for accident victims, including car accidents, truck accidents, motorcycle accidents, slip and falls, premises liability, dram shop liability, boating/bus/pedestrian accidents, and wrongful death claims across multiple U.S. states. Services are provided on a contingency fee basis with no upfront costs.
• Medical Malpractice Representation

Quantifiable outcome

• Over $1-billion recovered for 150,000+ clients in multi-state recoveries

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with multi-state offices and broad PI practice, including mass tort. Direct head-to-head competitor for plaintiff-side auto, premises, and product liability cases at national scale.

Direct peers

• Wilshire Law Firm: California-headquartered plaintiff PI firm operating across CA, NV, and other states; comparable contingency-fee model, similar case mix (auto, premises, catastrophic injury), and similar TV/digital marketing-driven lead acquisition.
• The Barnes Firm: Plaintiff personal injury firm with multi-state presence (California, New York, Washington) following the Cellino Law split; competes for auto accident cases with similar contingency-based, intake-heavy model.
• Steinger, Iscoe & Greene: Florida-based plaintiff PI firm with multi-office presence and similar contingency-fee model for auto and premises liability cases; competes in southeastern states where Lerner and Rowe does not currently operate.
• Phillips Law Offices: Multi-state plaintiff personal injury firm (CA, NV, WA, others) with contingency-fee model and marketing-driven intake; comparable case mix in auto accidents, premises liability, and catastrophic injury.
• Jacoby & Meyers: Long-established plaintiff personal injury firm with offices in multiple states (CA, NY, NV, and others); same contingency-fee, mass-advertising playbook as Lerner and Rowe; competes for similar auto and premises liability case volume.
• Cellino Law: Multi-office plaintiff personal injury firm with strong branding across New York, Pennsylvania, and several other states; competes in auto accident and premises liability, with similar contingency-fee model and direct-to-consumer marketing approach.
• Ben Crump Law: Plaintiff-side civil rights and catastrophic injury firm with national practice; comparable in mass-tort and high-profile litigation positioning, though more focused on civil rights than auto accidents.
• Bisnar Chase Personal Injury Attorneys: California plaintiff PI firm with offices across Southern California; comparable contingency model, auto accident and product liability focus, and direct-to-consumer branding approach.
• The Law Offices of Larry H. Parker: Long-running California-based plaintiff PI firm with auto accident, premises liability, and mass tort practice; serves similar plaintiff customer base with contingency-fee model and direct intake marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lernerandrowe
• Facebookfacebook.com/LernerandRowe

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lerner and Rowe Injury Attorneys