Birmingham Legion FC
Birmingham Legion FC is a privately held professional soccer club founded in 2018 that fields a men's team in the USL Championship and supporting women's and developmental sides in Birmingham, Alabama, generating revenue from ticket sales, merchandise, corporate sponsorships, and media rights for local fans and regional brand partners.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Birmingham Legion FC does
Birmingham Legion FC is a privately held professional soccer club founded in 2018 and based in Birmingham, Alabama. The club fields a men's first team in the USL Championship — the second tier of the American soccer pyramid — playing home matches at Protective Stadium, with a front office at 2226 1st Ave. S and a training facility at 1021 Dunnavant Valley Rd. Its roster of teams has been expanded to include a women's professional side, Birmingham Legion WFC (USL W League), and a developmental side, Birmingham Legion FC 2 (USL League Two), creating an end-to-end talent pathway.
The club's core offering is live professional soccer entertainment for fans in the Birmingham metro and broader Southeast, supported by a digital ecosystem comprising the SportsEngine-powered bhmlegion.com website and an iOS/Android mobile application for schedules, content, and ticketing. Revenue is generated across four streams: match ticket sales (sold via Ticketmaster, the website, the app, and the stadium box office), merchandise sales through the club shop and stadium retail, corporate sponsorships with regional and national brands (notably Shipt, Coca-Cola, Publix, and Alabama Power), and media/broadcast rights for USL Championship matches. Distribution is direct-to-consumer, layered across stadium, digital, social (Instagram, X, YouTube, TikTok, Facebook), email, and community events.
The business is operationally lean (11–50 employees), privately capitalized by local investors, and notably boosted by NBA Hall-of-Famer Dominique Wilkins' June 2023 equity investment. The club markets itself through community engagement and player development, with homegrown talents such as Chris Richards (Bayern Munich, Crystal Palace) and Ramiz Hamouda (transferred to SV Werder Bremen in May 2026) demonstrating its development pipeline. There is no disclosed revenue, no public funding history beyond the unquantified Wilkins investment, and no identified use of AI/ML or proprietary technology beyond standard sports platform tooling.
Birmingham Legion FC firmographics
Firmographics- Name
- Birmingham Legion FC
- Legal name
- Birmingham Legion FC
- Website
- https://bhmlegion.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Birmingham Legion FC is a privately held professional soccer club founded in 2018 that fields a men's team in the USL Championship and supporting women's and developmental sides in Birmingham, Alabama, generating revenue from ticket sales, merchandise, corporate sponsorships, and media rights for local fans and regional brand partners.
- Ownership category
- akta.pro rank
Birmingham Legion FC industry classification
Industry- Product category
- Professional Soccer Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Birmingham Legion FC is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Birmingham Legion FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from match tickets sold to fans attending games at Protective Stadium. The club sells tickets through Ticketmaster and its own website.
- Merchandise Sales: Sale of club merchandise including jerseys, apparel, and accessories through the official Legion FC shop.
- Corporate Sponsorships: Partnership deals with corporate sponsors including title sponsors, jersey sponsors, and venue naming rights. Partners include Shipt, Coca-Cola, Publix, Alabama Power, and numerous other regional and national brands.
- Media Rights and Broadcasting: Revenue from broadcast deals and streaming rights for USL Championship matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual match tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Birmingham Legion FC product offering
Product offeringCore offering
Birmingham Legion FC operates a professional men's soccer franchise competing in the USL Championship, with affiliated men's developmental (Birmingham Legion FC 2 in USL League Two) and women's (Birmingham Legion WFC in USL W League) teams. The club sells match tickets (via Ticketmaster and its own website), club merchandise, season tickets, and corporate sponsorships, while distributing content through a mobile app, website, and social media channels. Its home venue is Protective Stadium in Birmingham, Alabama.
Product overview
Birmingham Legion FC operates as a professional soccer club in the USL Championship, offering fans a digital ecosystem centered around its official mobile application and website. The core product is the Legion FC mobile app, which provides match schedules, news updates, video content, and ticket purchasing capabilities. The club's digital presence is built on SportsEngine's Sports Relationship Management platform. Additional revenue streams include merchandise sales through the club shop and ticketing via Ticketmaster integration.
Differentiator
Problem solved
Functional benefit
Brands
- Birmingham Legion FC 2: Developmental soccer team competing in USL League Two
- Birmingham Legion WFC
Products and services
- Match Tickets and Season Tickets Individual match tickets and season ticket packages granting access to Birmingham Legion FC home matches at Protective Stadium. Sold to individual fans and sports enthusiasts in the Birmingham metro area through Ticketmaster and the club's official website, with pricing varying by opponent and seating section.
- Club Merchandise Official Legion FC jerseys, apparel, and accessories sold to fans and supporters. Available through the online club shop, the front office location, and stadium stores on match days.
- Corporate Sponsorship Partnerships Multi-year partnership packages offered to corporate sponsors providing brand visibility, marketing activation, venue naming rights, and community association through Birmingham Legion FC. Partners include Shipt, Coca-Cola, Publix, Alabama Power, and other regional and national brands.
- Media Rights and Broadcasting Broadcast and streaming rights for Birmingham Legion FC USL Championship matches licensed to media partners as part of the USL's broader distribution deals.
- Legion FC Mobile Application Official mobile app for Birmingham Legion FC available on iOS and Android. Provides fans with match schedules, news, video content, and ticketing functionality, serving as the club's primary digital fan engagement tool.
Companies that use Birmingham Legion FC
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Birmingham Legion FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Birmingham Legion FC partnerships and signals
Strategic signalScale indicators1 record
Recent moves8 records
Expansion highlights5 records
Birmingham Legion FC competitors and assessment
Company assessmentDirect peers
- Indy Eleven: USL Championship club in Indianapolis with similar market size, multi-team ambitions, and revenue diversification through sponsorships and stadium events.
- Phoenix Rising FC: USL Championship club known for high attendance and ambitious roster investment; relevant peer for benchmarking matchday monetization and sponsorship ARPU.
- Tampa Bay Rowdies: USL Championship club with strong regional brand identity in the Southeast US; comparable in market profile, attendance scale, and league competition.
- Detroit City FC: USL Championship club with an unusually strong community-engagement and supporter culture; comparable in mid-sized market positioning and direct-to-consumer fan monetization.
- Louisville City FC: One of the most successful USL Championship clubs, also fielding a developmental side in USL League Two; closely mirrors Birmingham's multi-team model with stronger commercial track record.
- Charleston Battery: USL Championship club with a long history in American lower-division soccer; directly comparable to Birmingham Legion FC in league structure, revenue mix, and market size.
- Hartford Athletic: USL Championship club in a comparable mid-sized Northeast market; relevant for benchmarking digital fan engagement, mobile app adoption, and regional sponsorship strategy.
- Pittsburgh Riverhounds SC: Long-established USL Championship club with a developmental USL League Two side; relevant peer for player pipeline and stadium operations benchmarking.
- New Mexico United: USL Championship club with strong supporter-led brand and community orientation; comparable in mid-market positioning and grassroots-driven growth strategy.
- Sacramento Republic FC: USL Championship club with a passionate community ownership model and notable MLS expansion ambitions; comparable in grassroots-driven brand building and developmental approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Birmingham Legion FC social profiles
Digital presenceBirmingham Legion FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birmingham Legion FC leadership team
Management profileNumber of profiles
Profiles1 record
Birmingham Legion FC subsidiaries and ownership
Company hierarchySubsidiaries2 records
Birmingham Legion FC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birmingham Legion FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birmingham Legion FC
What does Birmingham Legion FC do?
Birmingham Legion FC operates a professional men's soccer franchise competing in the USL Championship, with affiliated men's developmental (Birmingham Legion FC 2 in USL League Two) and women's (Birmingham Legion WFC in USL W League) teams. The club sells match tickets (via Ticketmaster and its own website), club merchandise, season tickets, and corporate sponsorships, while distributing content through a mobile app, website, and social media channels. Its home venue is Protective Stadium in Birmingham, Alabama.
Is Birmingham Legion FC a public or private company?
Birmingham Legion FC is a private company. It is classified as venture growth investor backed and is currently operating.
When was Birmingham Legion FC founded?
Birmingham Legion FC was founded in 2018. It employs 11 to 50 people.
Where is Birmingham Legion FC based?
Birmingham Legion FC is headquartered in Birmingham, United States, in the North America region.
How does Birmingham Legion FC make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, corporate Sponsorships and media Rights and Broadcasting.
Who are Birmingham Legion FC's main competitors?
Direct peers on record are Indy Eleven, Phoenix Rising FC, Tampa Bay Rowdies, Detroit City FC, Louisville City FC, Charleston Battery, Hartford Athletic, Pittsburgh Riverhounds SC, New Mexico United and Sacramento Republic FC.
Does Birmingham Legion FC have an API?
No public API is recorded for Birmingham Legion FC.
What industry is Birmingham Legion FC in?
Birmingham Legion FC's product category is Professional Soccer Entertainment. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.