VYBES

What VYBES does

VYBES is a Los Angeles-based consumer products company founded in 2018 by Jonathan Eppers that produces and sells a single beverage line called Mood — ready-to-drink magnesium glycinate mood drinks formulated at 300mg per 12oz bottle (71% of daily value). The product is positioned around the science of magnesium's role as a cofactor for GABA receptor function and the synergistic calming effects of glycine, targeting health-conscious consumers seeking natural daily support for mood, stress, and sleep without caffeine or added sugar. The line comprises six flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, Strawberry Lavender), all vegan, non-GMO, organic, and made in California, with an associated Mood Mixed Pack and limited apparel merchandise (embroidered caps).

VYBES monetizes through three primary revenue streams: direct-to-consumer e-commerce at idrinkvybes.com with one-time 6-pack ($29.94) and 12-pack ($59.88) purchases, recurring subscriptions under the Better Mood Club (15% off at 2-week cadence, 10% off at 4-week cadence, both with free shipping), and wholesale distribution to 2,500+ U.S. retail locations spanning grocers (Erewhon, Bristol Farms, Raley's, Fresh Thyme, Mother's Market, Heinen's), cafes, gyms, and wellness shops (Earthbar, Laurel Supply). The go-to-market blends product-led subscription mechanics, community-led growth via a no-follower-minimum brand ambassador program offering sales commission, and content marketing centered on magnesium education. The company is privately held with no disclosed external funding, founder-owned and operated at 1-10 employees, and ships nationwide from California.

Name

VYBES

Legal name

VYBES

Website

https://idrinkvybes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VYBES is a Los Angeles-based, founder-led CPG company that produces and sells a single line of magnesium glycinate mood drinks (six flavors, 300mg per bottle) directly to consumers and through 2,500+ U.S. retail stores, targeting wellness-focused adults seeking natural daily support for mood, stress, and sleep.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Functional beverages
• Magnesium supplements
• Mood drinks
• Adaptogenic beverages
• Wellness drinks

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (One-time): One-time purchase of 6-pack ($29.94) or 12-pack ($59.88) bottles shipped directly to consumer. Orders ship within one business day from California.
2. Subscription (Better Mood Club): Recurring subscription model with 2-week or 4-week delivery cadences. 2-week subscriptions receive 15% discount, 4-week receive 10% discount. Both include free shipping. Members gain access to exclusive merch, event invites, and 60-day welcome gift.
3. Wholesale/Retail Distribution: Approved retailers can purchase products at discounted wholesale pricing through the VYBES website wholesale portal. Stocked in 2,500+ grocers, cafes, gyms and wellness shops across the United States.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

VYBES produces and sells a line of functional beverages called Mood — each 12oz bottle delivers 300mg of magnesium glycinate (71% daily value) formulated to support mood regulation, stress management, and sleep. The line is available in six flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, Strawberry Lavender) sold as individual bottles, Mixed Packs (6-pack or 12-pack), or via the Better Mood Club subscription. Products are vegan, non-GMO, organic, caffeine-free with no added sugar, and made in California.

Product overview

VYBES is a wellness drink company offering a single product line called Mood — magnesium glycinate mood drinks designed to support a balanced mood and daily baseline. The Mood line consists of six distinct flavors (Blackberry Hibiscus, Blood Orange Lime, Blueberry Mint, Passionfruit Pineapple, Peach Ginger, and Strawberry Lavender), each containing 300mg of magnesium glycinate. Products are available as individual bottles, as a Mixed Pack (6-pack or 12-pack), or via subscription through the Better Mood Club. The company also sells apparel merchandise including embroidered caps. All products are vegan, non-GMO, organic, and made in California.

Differentiator

Problem solved

Functional benefit

Brands

• Better Mood Club: Subscription membership program offering 15% off orders, free shipping, exclusive merch, and early access to new flavors for committed daily users.

Products and services

• Blackberry Hibiscus Mood Drink Magnesium glycinate mood drink in a deep, tart blackberry hibiscus flavor with notes of clove and cinnamon. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
• Blood Orange Lime Mood Drink Magnesium glycinate mood drink in a bright, zesty blood orange and lime flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
• Blueberry Mint Mood Drink Magnesium glycinate mood drink in a bright, cooling blueberry and mint flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
• Passionfruit Pineapple Mood Drink Magnesium glycinate mood drink in a tropical passionfruit and pineapple flavor with bourbon vanilla. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
• Peach Ginger Mood Drink Magnesium glycinate mood drink in a warm peach and Peruvian ginger flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
• Strawberry Lavender Mood Drink Magnesium glycinate mood drink in a soft, floral strawberry and wild lavender flavor. Contains 300mg magnesium glycinate per bottle. Targeted at wellness-focused consumers seeking daily mood support.
• Mood Mixed Pack Variety pack containing all six Mood flavors. Available in 6-pack (one bottle of each flavor) or 12-pack (two bottles of each flavor). Each bottle contains 300mg magnesium glycinate. Sells at 4.9 stars from verified buyers.
• Better Mood Club Subscription Recurring subscription membership for VYBES Mood drinks with 2-week or 4-week delivery cadences. 2-week subscriptions receive 15% discount and 4-week receive 10% discount, both with free shipping. Members receive access to exclusive merch, event invites, member-only flash drops, and a 60-day welcome gift. Can pause, skip, or cancel anytime.
• Dad Embroidered Cap Black embroidered cap designed in Los Angeles. Unisex, one size. Sold as branded merchandise to support the VYBES lifestyle brand.
• Mood Dad Cap (Heritage Embroidered) Heritage embroidered cap in navy featuring the signature Mood Man character. Soft, garment-washed cotton with unstructured fit, adjustable back strap, and curved brim. Designed in Los Angeles. Sold as branded merchandise to support the Better Mood Club community.

Quantifiable outcome

• 68% of Americans don't meet recommended daily intake for magnesium
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ErewhoncoreChannel Partner/ Reseller/ DistributorPremium natural grocery chain stocking VYBES Mood drinks in their cold beverage section. Part of the 2,500+ retail store network.
• Bristol FarmscoreChannel Partner/ Reseller/ DistributorUpscale grocery retailer in California stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
• Raley'scoreChannel Partner/ Reseller/ DistributorRegional grocery chain in Western US stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
• Fresh ThymecoreChannel Partner/ Reseller/ DistributorNatural grocery retailer specializing in health-focused products, stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
• Mother's MarketcoreChannel Partner/ Reseller/ DistributorOrganic and natural grocery chain in Southern California stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
• Heinen'scoreChannel Partner/ Reseller/ DistributorRegional grocery retailer in Ohio and Florida stocking VYBES Mood drinks. Part of the 2,500+ retail store network.
• EarthbarminorChannel Partner/ Reseller/ DistributorWellness-focused retailer and smoothie bar chain stocking VYBES Mood drinks. Part of the 2,500+ retail store network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kin Euphorics: Functional mood and relaxation beverage built around adaptogens and nootropics. Most directly comparable to VYBES in target use case (calm/mood without alcohol or caffeine), premium DTC positioning, and subscription-led GTM.
• Recess: Mood/calm beverage brand combining adaptogens and hemp with a similar premium, design-forward DTC identity. Competes for the same 'daily calm ritual' consumer and similar retail shelf placement at upscale grocers.
• De Soi: Non-alcoholic functional aperitif built around adaptogens and botanicals. Targets the same premium wellness consumer with a similar adaptogen-anchored value proposition and multi-channel DTC + retail distribution.
• Ghia: Non-alcoholic functional aperitif using botanicals for a calm, social occasion. Shares VYBES's premium positioning, design-led branding, and focus on relaxation/balance without alcohol or stimulants.
• Mati: Botanical functional beverage positioned around energy and focus from plant-based inputs. Comparable as a premium, ingredient-story-led functional beverage brand selling through DTC and select retail.
• Sunwink: Functional wellness drinks built around adaptogens, herbs, and superfoods for mood and immunity. Closely comparable ingredient philosophy and target wellness consumer to VYBES.

Emerging players

• TRIP: CBD-infused functional drinks marketed for calm and recovery. Comparable as a premium functional beverage targeting stress/mood use cases, though anchored on CBD rather than magnesium.
• AG1 (Athletic Greens): Daily greens-and-supplement drink positioned as a foundational daily ritual for mood, energy, and sleep. Comparable in 'one bottle a day replaces multiple supplements' framing, though powder-format and broader ingredient profile.

Broad incumbents

• PepsiCo (Driftwell / keVita): Major beverage incumbent with a functional 'calm' SKU (Driftwell) and a kombucha/probiotic portfolio (keVita). Represents the large-scale competitive threat — broader portfolio, deeper retail relationships, and significantly larger marketing budget than VYBES.

Others

• Hum Nutrition: Premium wellness supplement brand sold DTC with a strong 'daily ritual' and ingredient-story narrative. Comparable in positioning toward the wellness-conscious female consumer and in subscription-led retention, but in supplement format rather than beverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/idrinkvybes
• TikToktiktok.com/@drinkvybes
• Xx.com/idrinkvybes
• Facebookfacebook.com/idrinkvybes
• LinkedInlinkedin.com/company/idrinkvybes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VYBES