What Target Distributing does

Target Distributing is a privately held, US national wholesale distributor of convergence technology products, founded in 1975 and headquartered in Germantown, Maryland. The company distributes commercial telecommunications equipment (phone systems, VoIP solutions), datacom/networking hardware, security systems, conferencing solutions, and professional audio-video products sourced from 125+ brand-name manufacturers including NEC, Panasonic, Polycom, Grandstream, Yealink, Ubiquiti, EnGenius, TP-Link, and Speco Technologies. Target carries no proprietary products; its value lies in the breadth of its line card, in-stock depth, and dealer enablement services such as the on-site Target University training and certification facility at its Germantown headquarters.

Target sells exclusively through a to-the-trade-only channel: qualified dealers, interconnects, installers, and value-added resellers (VARs). The company does not sell to end users. Dealers must complete a credit application to access Net 30 terms; orders are accepted by phone, fax, email, and the website, with same-day shipping for orders received by 4:30 PM Eastern Time. The company claims 85% of orders are delivered in two days or less at standard ground rates. Pricing is non-public and varies by reseller relationship; the minimum shippable order is $50, with COD terms defaulting unless credit is approved. The customer base spans SMB VARs, commercial installers, and government/educational/institutional buyers reached via GSA contract status.

Revenue is generated on a wholesale-resale spread model: Target purchases from manufacturers in bulk and resells at competitive wholesale pricing to qualified resellers, who in turn configure and install solutions for end customers. The company also operates Target University, a continuing-education program delivering manufacturer certifications (NEC, Panasonic, Vertical, Allworx, Aiphone, ICC, Zultys) that function as a switching-cost mechanism binding certified dealers to Target's distribution franchise. No public financials, headcount, or ownership disclosures are available.

Name

Target Distributing

Legal name

Target Distributing

Website

http://www.targetd.com

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Target Distributing is a privately held US wholesale distributor, founded 1975 in Germantown, Maryland, distributing 125+ brand-name telecom, VoIP, datacom, security, conferencing, and A/V products exclusively to qualified dealers, interconnects, installers, and value-added resellers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Target Distributing generates revenue by purchasing products in bulk from manufacturers at wholesale prices and reselling them to qualified resellers, dealers, and VARs at competitive wholesale pricing. The company operates on a to-the-trade-only model with no end-user sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Target Distributing is a national wholesale distributor of convergence technologies, supplying commercial telecommunications products, Voice over IP (VoIP) solutions, datacom/networking products, security systems, and professional audio/video equipment to qualified interconnects, installers, value-added resellers (VARs), and government/educational/institutional buyers. The company operates a to-the-trade-only model with no end-user sales, stocking over 125 manufacturer brands and offering same-day shipping, technical support, manufacturer certifications through Target University, and credit terms (Net 30) to approved dealers.

Product overview

Target Distributing is a wholesale technology distribution company operating since 1975, offering a broad portfolio of convergence technology products from over 125 brand name manufacturers. The company distributes commercial telecommunications products (phone systems from Allworx, AT&T, iPECS, IPitomy, NEC, Panasonic, Vertical, Zultys), Voice over IP solutions, datacom products (networking equipment from Adtran, EnGenius, Netgear, TP-Link, SonicWALL, Zyxel), security systems (from Aiphone, Altronix, RCI, Speco Technologies), conferencing solutions (Polycom, VTech), and professional audio-video products (from LG, Samsung, Sony). Products are distributed through a dealer-only model to installers, value-added resellers, and interconnects. The company also offers Target University training and certification programs for convergence technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Telecom Products Distribution

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 125+ Manufacturer BrandscoreChannel Partner/ Reseller/ DistributorTarget Distributing serves as an authorized distributor for over 125 manufacturer brands across telecom, datacom, conferencing, audio-video, and security product categories. Key brands include Allworx, AT&T, NEC, Mitel, Panasonic, Grandstream Networks, Yealink, Polycom, Jabra, Samsung, LG, Sony, APC, Tripp Lite, Netgear, Ubiquiti, TP-Link, and many others. This extensive vendor network enables Target to offer comprehensive converged technology solutions to their reseller customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jenne, Inc. Jenne is a value-added distributor of converged communications, networking, and security solutions serving VARs, interconnects, and integrators — the same core customer profile and product mix as Target Distributing.
• Strategic Products & Services (SPS): SPS is a converged communications distributor serving enterprises, government, and resellers with telephony, networking, and unified communications solutions — a direct competitor in the same converged-technology distribution category.
• Westcon-Comstor: Westcon-Comstor is a global value-added distributor specializing in unified communications, networking, and security, with deep vendor overlap (Cisco, Poly, Fortinet) and a similar channel-only go-to-market.
• ScanSource, Inc. ScanSource is a public value-added distributor with a Modern Communications & Cloud solutions segment that closely overlaps Target's converged telecom/datacom/security portfolio, also serving VARs and service providers.
• Carousel Industries: Carousel is a solutions integrator and distributor of UC, networking, and contact center technologies serving mid-market and enterprise customers, with substantial vendor overlap in the converged communications space.

Broad incumbents

• Ingram Micro: Ingram Micro is one of the world's largest IT distributors with a broad networking, communications, and security portfolio that competes on breadth and scale, though it does not specialize in the converged-telecom niche Target serves.
• Graybar: Graybar is a large employee-owned distributor of electrical, communications, and data networking products serving contractors and resellers — comparable on the networking/datacom side of Target's portfolio.
• Wesco International: Wesco (including Anixter) is a Fortune 500 distributor of electrical, communications, and utility products, with a substantial network and security distribution business that competes on enterprise-scale relationships.
• TD SYNNEX: TD SYNNEX is a leading global IT distributor and aggregator offering networking, communications, and security products across thousands of resellers — a broad incumbent that overlaps with Target on networking and security distribution.

Regional players

• Accu-Tech: Accu-Tech is a national value-added distributor of network infrastructure and cabling products serving low-voltage and IT resellers — overlapping with Target's datacom and AV installation customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/targetdistributing
• LinkedInlinkedin.com/company/target-distributing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Distributing