Elite Flooring, Inc.

What Elite Flooring, Inc. does

Elite Flooring, Inc. is a privately held B2B flooring contractor founded in 1996 and headquartered at 3480 Green Pointe Parkway, Norcross, Georgia. The company provides end-to-end flooring solutions — design consultation, product selection, scheduling, field management, and installation — for multi-family housing, residential home builders, new commercial construction, and student housing projects. Its product portfolio spans carpet, hardwood, ceramic tile, luxury vinyl tile (LVT), and stone, sourced from multiple top manufacturers. Notable enterprise customers include Lennar, Pulte Homes, Ashton Woods Homes, Balfour Beatty, Holder, and Westdale, indicating relationships with national home builders, tier-one general contractors, and large multifamily developers.

The company operates 11 regional offices across the Southeast United States, covering Georgia, North Carolina, South Carolina, Florida, and Tennessee (including Charlotte, Tampa, Orlando, Nashville, Raleigh/Durham, and Greenville). This footprint supports its claim of 'unmatched efficiency and execution throughout the Southeast and the nation.' The business is fundamentally project-based: revenue is generated through one-time installation contracts (labor plus materials markup) for new construction and rehabilitation projects, with no disclosed subscription, recurring service, or platform-based revenue streams. GTM is sales-led and enterprise-focused, leveraging direct B2B relationships, industry referrals, and memberships in the National Apartment Association and regional apartment associations.

The firm employs 251–500 people and shows no proprietary technology platform, no AI/ML capabilities, no mobile apps, no patents, no disclosed funding rounds, and no parent company. A third-party Customer Portal (integrated with rmaster.com) supports new-customer onboarding and payments. The company has been in continuous operation for 25+ years, celebrated its 25th anniversary in 2021, and shows an active 2026 website copyright, indicating ongoing business activity. No financial figures, ownership details, management roster, certifications, awards, M&A activity, or regulatory actions are disclosed in the available data.

Name

Elite Flooring, Inc.

Legal name

Elite Flooring, Inc.

Website

https://elitefloor.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Elite Flooring, Inc. is a privately held B2B flooring contractor founded in 1996, providing design, product selection, and installation services for multi-family, home builder, commercial, and student housing projects across 11 regional offices in the Southeast US.

Ownership category

akta.pro rank

Product category

Flooring Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

Keywords

• Commercial flooring services
• Residential flooring installation
• Multifamily housing flooring
• Home builder flooring
• Construction flooring contractor

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flooring Installation Services: Elite Flooring generates revenue through professional flooring installation services for commercial and residential projects. The company provides end-to-end solutions including design consultation, product selection, and installation, serving markets such as multifamily housing, home builders, new construction, and student housing. Revenue is project-based, derived from both labor and materials markup.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Elite Flooring is a B2B flooring contractor that sources carpet, hardwood, ceramic tile, luxury vinyl tile, and stone flooring from top manufacturers and provides design consultation, product selection, and professional installation services to property developers, home builders, multifamily housing operators, commercial construction firms, and student housing developers. The company delivers end-to-end project execution through integrated planning, scheduling, field management, and installation across the Southeast and nationwide.

Product overview

Elite Flooring is a residential and commercial flooring contractor providing comprehensive flooring installation services since 1996. The company operates as a single unified service offering rather than a platform-plus-modules architecture, specializing in carpet, hardwoods, ceramic tile, luxury vinyl tile, and stone products. Their service portfolio includes four core offerings: Multi-Family Flooring Services for apartment developments, Home Builder Flooring Solutions for residential construction, New Construction Commercial Flooring for commercial projects, and Student Housing Flooring Services for dormitory and multi-family student housing. The company also provides customer-facing features including a Customer Portal for account management, Multi-Family Property Management Onboarding for new client integration, and Make a Payment functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Flooring Services Flooring installation and management services for multi-family housing developments, owners, and operators, offering carpet, hardwoods, ceramic tile, luxury vinyl tile, and stone with customizable orders per community.
• Home Builder Flooring Solutions Partnership-based flooring solutions for residential home builders focused on increasing efficiency, profitability, and homeowner satisfaction through personalized service, transparent proposals, and ongoing communications.
• New Construction Commercial Flooring Commercial construction flooring services leveraging decades of experience in pre-construction analysis and value-added solutions for project managers, general contractors, and developers.
• Student Housing Flooring Services Large-scale flooring installation for student housing projects including new construction and rehabilitation, with capabilities to handle short timelines, remote locations, and project scopes too large for typical flooring contractors.
• Flooring Product Lines Flooring product portfolio offered by Elite Flooring, including carpet, hardwood, ceramic tile, luxury vinyl tile, and stone, sourced from top manufacturers and supplied as part of residential and commercial installation projects.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Apartment Association (NAA)minorOthersElite Flooring maintains membership in the National Apartment Association, along with numerous regional apartment associations including Florida Apartment Association, Georgia Apartment Association, and others. These memberships provide networking opportunities and visibility within the multifamily housing industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mr. Floor (Flooring Services Inc.): Mr. Floor is a Midwest-based commercial and multi-family flooring contractor serving homebuilders, property managers, and developers. Comparable to Elite Flooring because both run regional installer businesses targeting multi-family, homebuilder, and commercial accounts with project-based revenue.
• RD Weis Companies: RD Weis is a multi-regional commercial flooring contractor with offices in the Northeast and Mid-Atlantic. Comparable to Elite Flooring because both are B2B specialty contractors installing carpet, tile, hardwood, and LVT for enterprise customers including property developers and general contractors.
• Spectra Contract Flooring: Spectra is a national commercial flooring contractor serving corporate, healthcare, hospitality, and multi-family end markets. Comparable to Elite Flooring because both compete for large-scale B2B installation projects through regional office networks and enterprise field sales.

Broad incumbents

• Tarkett: Tarkett is a global flooring manufacturer offering vinyl, laminate, rubber, carpet, wood, and sports surfaces. Comparable to Elite Flooring as an upstream product supplier with overlapping end-markets in multi-family, commercial, and student housing installations.
• Shaw Industries Group: Shaw Industries is the largest US carpet manufacturer and a broad flooring products supplier. Comparable to Elite Flooring as a counterparty in the same channel — Shaw is one of the product manufacturers Elite specifies and installs — and represents the upstream incumbent in the value chain.
• Mohawk Industries: Mohawk Industries is a global flooring manufacturer covering carpet, tile, hardwood, LVT, and laminate. Comparable to Elite Flooring as a supplier whose products flow through Elite's installation channel, and as a broad incumbent whose scale could pressure regional contractors over time.
• Interface: Interface is a global manufacturer of commercial modular carpet and resilient flooring, with a strong specification business targeting large commercial projects. Comparable to Elite Flooring as an incumbent whose products are specified and installed on commercial projects of the type Elite serves.
• Mannington Mills: Mannington Mills is a US flooring manufacturer producing residential and commercial carpet, vinyl, hardwood, and rubber. Comparable to Elite Flooring as an upstream product supplier and broader industry incumbent operating across Elite's installation categories.

Others

• Floor & Decor Holdings: Floor & Decor is a specialty retailer of hard-surface flooring, installation materials, and accessories serving pros and consumers. Comparable to Elite Flooring only as an adjacent channel participant in the same product categories; it does not compete directly in installation services.

Emerging players

• Empire Today: Empire Today is a national flooring retailer and installer focused on direct-to-consumer residential replacement. Comparable to Elite Flooring as a flooring installer with national reach, but with a fundamentally different B2C model and single-family focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elitefloor
• LinkedInlinkedin.com/company/elite-flooring-inc-
• Instagraminstagram.com/elite_floor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Flooring, Inc.