Digiato

What Digiato does

Digiato (دیجیاتو) is an Iranian consumer-technology media platform operating as a WordPress-based news website hosted in Tehran and serving Persian-speaking technology audiences primarily in Iran. The site publishes daily news, product reviews, buying guides, and price lists across multiple verticals including technology (mobile, tablets, laptops, gadgets, software, smart home, internet, AI, Iranian tech, crypto, security), automotive (news, reviews, training, pricing, sales terms), reviews (mobile, tablet, laptop, hardware, TV, wearables, audio), training (Windows, macOS, Android, iOS, Linux, Office, security, photography, social networks), science, and business. The platform differentiates through localized content — particularly Iranian-market device pricing and availability — and through original episodic video and podcast properties: TechTalk (تک‌تاک, 195+ episodes), Silicon (سیلیکون), On Side (اون‌ساید), Tech Therapy (تک‌تراپی), and DigiTech (دیجی‌تک). A casual browser-based games section branded Digiato Games is offered as an engagement add-on.

The platform is built on a WordPress CMS with a custom Persian-language theme providing RTL layout, Persian typography, and localized search functionality. Infrastructure hosting is provided by Pars Pack (پارس پک), an Iranian web hosting and cloud services provider, which materially reduces foreign-currency hosting exposure given Iran's sanctions environment. The site is free to access with no subscription or paywall; user accounts exist only for commenting.

Digiato's business model is advertising-led, with two primary revenue streams: (1) display advertising via direct placements with a visible set of partners including نیپوتو, شاتل, زبان, هاستیران, همکاران سیستم, and رایتل, and (2) native sponsored content ('رپورتاژ آگهی') covering insurance, gaming, educational, and digital services. The company appears to be privately held with no disclosed ownership, founders, investors, or funding rounds. The operating geography is exclusively Iran.

Name

Digiato

Legal name

Digiato

Website

https://digiato.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Digiato is an Iranian Persian-language technology news and media platform publishing daily articles, reviews, buying guides, and price lists for tech consumers in Iran, monetizing via display advertising and sponsored content and supplemented by original video podcast series and a browser-games section.

Ownership category

akta.pro rank

Product category

Technology News Media

NAICS

Information (51), Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929)

akta.pro industry

PRIMARYBPAMAAAI

News & Content Aggregation Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYMPACAKAA

News & Current Affairs Aggregators

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Content Aggregators & Discovery (Feed/Curated)

Keywords

• Technology news media
• Persian language publishing
• Consumer electronics reviews
• Product price tracking
• Automotive news coverage

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Display Advertising: The primary revenue stream appears to be display advertising through banner ads and sponsored content placements. Multiple advertising partners are visible on the website including نیپوتو, شاتل, زبان, هاستیران, همکاران سیستم, رایتل. The site operates with both direct display ads and sponsored article placements.
2. Sponsored/Promoted Content: The platform publishes promotional articles marked as 'رپورتاژ آگهی' (sponsored articles) for various advertisers including educational services, insurance products, gaming services, and digital services. This represents native advertising integrated into the content flow.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Digiato is a Persian-language technology news and media platform that publishes daily news articles, product reviews, buying guides, and price lists for smartphones, laptops, and other consumer electronics in the Iranian market. The site also covers automotive news and produces original video podcast series (TechTalk, Silicon, On Side, Tech Therapy, DigiTech), operating as a free, ad-supported destination for Persian-speaking technology audiences.

Product overview

Digiato is an Iranian technology news platform organized as a unified website with multiple content verticals including Technology news, Cars, Reviews, Video content, Training tutorials, Buying guides, Science, and Business. The core product is the news platform (digiato.com) which publishes technology news articles, price lists for the Iranian market, and hosts several named video podcast series (Tech Talk, On Side, Silicon, DigiTech, Tech Therapy). An additional offering is the Digiato Games section featuring browser-based casual games.

Differentiator

Problem solved

Functional benefit

Products and services

• Digiato News Platform An Iranian technology news website covering technology, automobiles, product reviews, video content, tutorials, buying guides, science, and business news. The platform publishes daily news articles, price lists for products in the Iranian market, and video podcasts. It serves Persian-speaking consumers seeking technology information and product pricing tailored to the Iranian market.
• Digiato Games An online games section on the Digiato website featuring casual browser games including Crossy Road, Doodle Jump, Flappy Bird, Fruit Ninja, and others, available to website visitors.
• TechTalk Podcast (تک‌تاک) An original episodic technology video podcast series hosted on the Digiato platform, covering technology news, products, and trends for Persian-speaking audiences.
• Silicon Podcast (سیلیکون) Original Digiato video podcast covering technology topics for Persian-speaking audiences.
• On Side (اون‌ساید) Original Digiato video series covering technology topics for Persian-speaking audiences.
• Tech Therapy (تک‌تراپی) Original Digiato video series featuring in-depth technology discussions and interviews for Persian-speaking audiences.
• DigiTech (دیجی‌تک) Original Digiato video content series covering technology topics for Persian-speaking audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pars Pack (پارس پک)coreOthersDigiato's website infrastructure and servers are hosted and supported by Pars Pack (پارس پک), an Iranian web hosting and cloud services provider. The footer states 'دیجیاتو توسط سرورهای قدرتمند پارس پک پشتیبانی می‌شود' (Digiato is supported by powerful servers from Pars Pack). This is a critical infrastructure partnership ensuring website availability and performance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zoomit: Leading Persian-language technology news and review site based in Iran, covering smartphones, gadgets, AI, and consumer electronics. Most direct comparable to Digiato given similar audience, content mix, and monetization model.
• Techrato: Persian-language technology blog and review platform covering mobile, computing, and consumer electronics for the Iranian market. Directly comparable as a domestic Persian tech-media competitor with similar buying-guide and review focus.
• Sakhtafzar Magazine: Iranian technology magazine focused on PC hardware reviews, component benchmarking, and buying guides. Comparable to Digiato's hardware and laptop verticals with deeper enthusiast focus.
• DigiKala Magazine: Editorial arm of Iran's largest e-commerce platform publishing product reviews, buying guides, and tech news in Persian. Direct comparable leveraging commerce intent similar to Digiato's price-tracking content.
• ITNA (Iranian Tech News Agency): Persian-language technology news outlet covering local and global tech developments for Iranian audiences. Direct comparable in news-format Persian tech coverage.

Broad incumbents

• The Verge: Major US-based consumer technology news site covering gadgets, cars, science, and culture with heavy video/podcast investment. Comparable to Digiato's vertical breadth and original video strategy, though at much larger scale.
• Engadget: Long-running English-language technology news and reviews publication covering consumer electronics and digital culture. Comparable in product-review and buying-guide content, though globally distributed.
• CNET: Global consumer technology media brand known for product reviews, buying guides, and price tracking. Strongly comparable to Digiato's buying-guide and price-list content model.
• TechCrunch: Major English-language technology news outlet focused on startups, gadgets, and digital culture. Comparable to Digiato's tech-news and Iranian-startup coverage, though at broader international scale.

Emerging players

• Torob: Iranian price-comparison platform aggregating product and seller pricing across consumer electronics. Comparable to Digiato's price-tracking content as an emerging commerce-intent player in the same Iranian market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digiato
• Facebookfacebook.com/digiato

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digiato