180 Global

What 180 Global does

180 Global is a private, full-service creative agency headquartered in Amsterdam, the Netherlands, with additional offices in New York, Los Angeles, Paris, Tokyo, and Dubai. Founded by CEO Sander Volten, the agency employs 251–500 people and operates across EMEA, the Americas, APAC, and MENA, serving large multinational brands seeking integrated creative campaign work. Its disclosed client portfolio includes adidas, Club Med, Rockstar, Gatorade, Cox, Postmates, Mtn Dew Gaming, and Slim Jim, spanning sportswear, travel/hospitality, beverages, telecom, food delivery, and consumer packaged goods.

The agency's core offering is end-to-end creative campaign services covering brand strategy, campaign development, digital and social content creation, advertising, and multi-platform brand activations. It does not list proprietary technology, AI/ML modalities, or patents; the product is fundamentally the human creative output delivered through a globally distributed team. Marketing and distribution are run through a direct enterprise sales motion targeting global brand marketers and procurement teams, supported by organic presence on Instagram, LinkedIn, and TikTok, with the agency website functioning as the primary portfolio showcase.

180 Global generates revenue through professional services fees, structured as project-based engagements and retainer arrangements with enterprise clients. Pricing is not publicly disclosed, consistent with custom creative services. The company is privately held with no disclosed funding rounds, parent company, or investor information. Recognition by Cannes Lions, Spikes Asia, Clio Awards, Strategies/Duluxe, and Fieldtrip's 2026 "Top 14 Creative Agencies Powering Global Branding" list functions as a primary demand-generation channel. In March 2026, the agency extended its brand via a licensing agreement with Delota for operations in Eastern Canada, signaling capital-light geographic expansion.

Name

180 Global

Legal name

180 Global

Website

https://180newyork.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

180 Global is a private, full-service creative agency headquartered in Amsterdam with offices in New York, Los Angeles, Paris, Tokyo, and Dubai. It delivers integrated brand campaigns for global enterprise clients including adidas, Club Med, Gatorade, Postmates, and Mtn Dew Gaming.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: 180 Global generates revenue through professional creative services including campaign development, branding, advertising, and creative strategy for global brands. Revenue is generated through project-based engagements and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

180 Global is a full-service creative agency that delivers forward-thinking creative campaigns, branding, advertising, and creative strategy for global enterprise brands. Services span brand strategy, digital content creation, social media campaigns, and multi-platform brand activations executed across six international offices. The agency's work is recognized through Cannes Lions, Spikes Asia, Clio Awards, D&AD, and Strategies/Duluxe.

Product overview

180 Global is a full-service creative agency that delivers forward-thinking creativity helping brands shift gears. The agency operates as a unified offering centered on creative campaign services, working across brand strategy, digital content creation, social media campaigns, and multi-platform brand activations. Their portfolio demonstrates expertise across sports (adidas, Mtn Dew Gaming), lifestyle (Club Med, Gatorade, Rockstar), food/beverage (Slim Jim), and delivery services (Postmates, Cox). The agency has been recognized with industry awards including Strategies/Duluxe, Spikes Asia, and Clio Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Services Full-service creative agency offering that delivers forward-thinking brand campaigns across digital, social, and traditional media channels for global enterprise clients including adidas, Club Med, Rockstar, Gatorade, Postmates, Mtn Dew Gaming, and Slim Jim.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DelotaminorOEM/ Whitelabel/ Licensing Partner · 3 March 2026180 Global has a licensing agreement with Delota for operations in Eastern Canada. This partnership allows Delota to leverage the 180 Global brand and creative capabilities in the Eastern Canadian market under a licensing arrangement.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wieden+Kennedy: Independent global creative agency behind iconic work for Nike, Adidas and other global brands. Comparable to 180 Global as a similarly scaled independent creative shop competing for the same enterprise brand assignments across sportswear, beverages and lifestyle.
• R/GA: Independently positioned global creative and innovation agency also named in the same Fieldtrip global creative agency list. Directly comparable on cross-region enterprise client work and brand campaign development, with adjacent strengths in digital product and experience.
• We Are Social: Global socially-led creative agency grouped with 180 Global in industry coverage of top creative shops. Comparable on social and culturally driven campaign work for major global brands across multiple regions.
• 72andSunny: Independent creative agency known for culturally resonant global brand work. Comparable to 180 Global in serving category-defining brands (sportswear, beverages, entertainment) with bold, multi-platform campaigns.
• Mother: Independent global creative agency with offices in New York, Los Angeles and London. Closely comparable to 180 Global on operating model, scale and pursuit of attention-grabbing global brand campaigns.
• Anomaly: Independent creative-led agency operating across New York, Los Angeles, London, Shanghai, Toronto and Berlin. Comparable on independent global positioning, enterprise client roster, and full-service creative campaign delivery.
• BBH (Bartle Bogle Hegarty): Long-established independent global creative agency with a track record of iconic global brand work. Comparable to 180 Global on independent positioning, creative-led culture and multinational enterprise client base.
• Droga5: Award-winning independent creative agency (now part of Accenture Song) operating globally with a strong enterprise brand roster. Comparable to 180 Global on creative ambition, award pedigree and global brand campaign execution.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu, explicitly named alongside 180 Global in the Fieldtrip 'Top Creative Agencies Powering Global Branding' list. Competes for the same multinational brand creative briefs but offers broader media, data and production capabilities under one holding-company roof.

Regional players

• Serviceplan Group: Largest independent creative agency group in Europe, headquartered in Munich with global offices. Comparable to 180 Global on independent, multi-region creative agency model serving enterprise brands, with stronger EMEA footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/180-global
• Instagraminstagram.com/180amsterdam
• TikToktiktok.com/@180global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180 Global