180 Global
180 Global is a private, full-service creative agency headquartered in Amsterdam with offices in New York, Los Angeles, Paris, Tokyo, and Dubai. It delivers integrated brand campaigns for global enterprise clients including adidas, Club Med, Gatorade, Postmates, and Mtn Dew Gaming.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What 180 Global does
180 Global is a private, full-service creative agency headquartered in Amsterdam, the Netherlands, with additional offices in New York, Los Angeles, Paris, Tokyo, and Dubai. Founded by CEO Sander Volten, the agency employs 251–500 people and operates across EMEA, the Americas, APAC, and MENA, serving large multinational brands seeking integrated creative campaign work. Its disclosed client portfolio includes adidas, Club Med, Rockstar, Gatorade, Cox, Postmates, Mtn Dew Gaming, and Slim Jim, spanning sportswear, travel/hospitality, beverages, telecom, food delivery, and consumer packaged goods.
The agency's core offering is end-to-end creative campaign services covering brand strategy, campaign development, digital and social content creation, advertising, and multi-platform brand activations. It does not list proprietary technology, AI/ML modalities, or patents; the product is fundamentally the human creative output delivered through a globally distributed team. Marketing and distribution are run through a direct enterprise sales motion targeting global brand marketers and procurement teams, supported by organic presence on Instagram, LinkedIn, and TikTok, with the agency website functioning as the primary portfolio showcase.
180 Global generates revenue through professional services fees, structured as project-based engagements and retainer arrangements with enterprise clients. Pricing is not publicly disclosed, consistent with custom creative services. The company is privately held with no disclosed funding rounds, parent company, or investor information. Recognition by Cannes Lions, Spikes Asia, Clio Awards, Strategies/Duluxe, and Fieldtrip's 2026 "Top 14 Creative Agencies Powering Global Branding" list functions as a primary demand-generation channel. In March 2026, the agency extended its brand via a licensing agreement with Delota for operations in Eastern Canada, signaling capital-light geographic expansion.
180 Global firmographics
Firmographics- Name
- 180 Global
- Legal name
- 180 Global
- Website
- https://180newyork.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 180 Global is a private, full-service creative agency headquartered in Amsterdam with offices in New York, Los Angeles, Paris, Tokyo, and Dubai. It delivers integrated brand campaigns for global enterprise clients including adidas, Club Med, Gatorade, Postmates, and Mtn Dew Gaming.
- Ownership category
- akta.pro rank
Where 180 Global is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
180 Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: 180 Global generates revenue through professional creative services including campaign development, branding, advertising, and creative strategy for global brands. Revenue is generated through project-based engagements and retainer arrangements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
180 Global product offering
Product offeringCore offering
180 Global is a full-service creative agency that delivers forward-thinking creative campaigns, branding, advertising, and creative strategy for global enterprise brands. Services span brand strategy, digital content creation, social media campaigns, and multi-platform brand activations executed across six international offices. The agency's work is recognized through Cannes Lions, Spikes Asia, Clio Awards, D&AD, and Strategies/Duluxe.
Product overview
180 Global is a full-service creative agency that delivers forward-thinking creativity helping brands shift gears. The agency operates as a unified offering centered on creative campaign services, working across brand strategy, digital content creation, social media campaigns, and multi-platform brand activations. Their portfolio demonstrates expertise across sports (adidas, Mtn Dew Gaming), lifestyle (Club Med, Gatorade, Rockstar), food/beverage (Slim Jim), and delivery services (Postmates, Cox). The agency has been recognized with industry awards including Strategies/Duluxe, Spikes Asia, and Clio Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Campaign Services Full-service creative agency offering that delivers forward-thinking brand campaigns across digital, social, and traditional media channels for global enterprise clients including adidas, Club Med, Rockstar, Gatorade, Postmates, Mtn Dew Gaming, and Slim Jim.
Companies that use 180 Global
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
180 Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
180 Global partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delotaminor180 Global has a licensing agreement with Delota for operations in Eastern Canada. This partnership allows Delota to leverage the 180 Global brand and creative capabilities in the Eastern Canadian market under a licensing arrangement.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
180 Global competitors and assessment
Company assessmentDirect peers
- Wieden+Kennedy: Independent global creative agency behind iconic work for Nike, Adidas and other global brands. Comparable to 180 Global as a similarly scaled independent creative shop competing for the same enterprise brand assignments across sportswear, beverages and lifestyle.
- R/GA: Independently positioned global creative and innovation agency also named in the same Fieldtrip global creative agency list. Directly comparable on cross-region enterprise client work and brand campaign development, with adjacent strengths in digital product and experience.
- We Are Social: Global socially-led creative agency grouped with 180 Global in industry coverage of top creative shops. Comparable on social and culturally driven campaign work for major global brands across multiple regions.
- 72andSunny: Independent creative agency known for culturally resonant global brand work. Comparable to 180 Global in serving category-defining brands (sportswear, beverages, entertainment) with bold, multi-platform campaigns.
- Mother: Independent global creative agency with offices in New York, Los Angeles and London. Closely comparable to 180 Global on operating model, scale and pursuit of attention-grabbing global brand campaigns.
- Anomaly: Independent creative-led agency operating across New York, Los Angeles, London, Shanghai, Toronto and Berlin. Comparable on independent global positioning, enterprise client roster, and full-service creative campaign delivery.
- BBH (Bartle Bogle Hegarty): Long-established independent global creative agency with a track record of iconic global brand work. Comparable to 180 Global on independent positioning, creative-led culture and multinational enterprise client base.
- Droga5: Award-winning independent creative agency (now part of Accenture Song) operating globally with a strong enterprise brand roster. Comparable to 180 Global on creative ambition, award pedigree and global brand campaign execution.
Broad incumbents
- Dentsu Creative: Global creative network within Dentsu, explicitly named alongside 180 Global in the Fieldtrip 'Top Creative Agencies Powering Global Branding' list. Competes for the same multinational brand creative briefs but offers broader media, data and production capabilities under one holding-company roof.
Regional players
- Serviceplan Group: Largest independent creative agency group in Europe, headquartered in Munich with global offices. Comparable to 180 Global on independent, multi-region creative agency model serving enterprise brands, with stronger EMEA footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
180 Global social profiles
Digital presence180 Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
180 Global leadership team
Management profileNumber of profiles
Profiles1 record
180 Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
180 Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 180 Global
What does 180 Global do?
180 Global is a full-service creative agency that delivers forward-thinking creative campaigns, branding, advertising, and creative strategy for global enterprise brands. Services span brand strategy, digital content creation, social media campaigns, and multi-platform brand activations executed across six international offices. The agency's work is recognized through Cannes Lions, Spikes Asia, Clio Awards, D&AD, and Strategies/Duluxe.
Is 180 Global a public or private company?
180 Global is a private company. It is classified as unknown and is currently operating.
When was 180 Global founded?
180 Global was founded in -1. It employs 251 to 500 people.
Where is 180 Global based?
180 Global is headquartered in Amsterdam, Netherlands, in the Europe region.
How does 180 Global make money?
One revenue line is on record: creative Agency Services.
Who are 180 Global's main competitors?
Direct peers on record are Wieden+Kennedy, R/GA, We Are Social, 72andSunny, Mother, Anomaly, BBH (Bartle Bogle Hegarty) and Droga5. Dentsu Creative is listed as a broad incumbent. Serviceplan Group is listed as a regional player.
Does 180 Global have an API?
No public API is recorded for 180 Global.