What Edgar Allan does

Edgar Allan is a private, founder-owned digital agency founded in 2013 and headquartered in Atlanta, Georgia, operating as a "brand-to-build" Webflow specialist. The firm offers an integrated service stack spanning Brand Strategy, Research, Digital Design & UX, Content Creation, Webflow Development, Website Migrations from platforms such as WordPress, Sitecore, Adobe Experience Manager, and HubSpot, Digital Accessibility, Journey Mapping, and a post-launch Client Success Program (CSP) retainer. Its proprietary technology assets include the Knockout Figma-to-Webflow CSS framework, distributed as cloneables inside the Webflow community, and the AI Brand Score assessment tool that scores brand readiness for AI-generated answers. The agency has been recognized as Webflow's #1 Most-Awarded agency and a 2× Webflow Enterprise Partner of the Year, with 800+ projects completed since inception.

The company primarily serves enterprise brands and growth-stage companies across Healthcare, Consumer Goods, B2B SaaS, Finance, Hospitality & Real Estate, and VC & Investing; named customers include Virta Health, Duracell, and Betterfly. Revenue mechanics are professional-services based: project-based website builds delivered through a consultative enterprise field-sales motion, complemented by recurring CSP retainers that include training, A/B testing, and creative consulting. Pricing is quote-based and not publicly disclosed. Distribution combines direct enterprise sales, a website-embedded AI Brand Score funnel, and event-led thought leadership — most recently an "AEO & AI in Action" event co-hosted with Webflow in Atlanta in February 2026. The firm also maintains Webflow Café, a Spanish-language Webflow community launched in January 2022, with team members based in the US, Spain, Argentina, and Peru.

More recently Edgar Allan has built out an Answer Engine Optimization (AEO) practice, leveraging a partnership with the Profound AI-visibility platform to measure brand citation in AI-generated answers and to offer positioning audits and question mapping as billable engagements. The firm does not develop foundational AI models or publish AI research, positioning its AI exposure as a service-line extension to its existing brand and Webflow development offering rather than an underlying technology platform of its own.

Name

Edgar Allan

Legal name

Edgar Allan LLC

Website

https://edgarallan.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Edgar Allan is an Atlanta-based brand-to-build digital agency founded in 2013, specializing in Webflow website development, brand strategy, and Answer Engine Optimization (AEO) for enterprise and growth-stage brands across healthcare, finance, SaaS, and consumer verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Webflow development agency
• Brand strategy services
• Answer engine optimization
• Website migration services
• Digital design consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Webflow Website Development: Project-based website design and development services using the Webflow platform. Engagement models include full website builds from brand strategy through development, typically with defined scopes and timelines.
2. Ongoing Support (CSP): Client Success Program offering post-launch Webflow support, training, A/B testing, and creative consulting. These retainer-style engagements provide recurring revenue through various levels of support packages.
3. Brand Strategy & Consulting: Strategic brand positioning, messaging architecture, and digital marketing consulting services that complement website development projects.
4. AEO Services: Answer Engine Optimization services including brand positioning audits, question mapping against AI prompts, and ongoing measurement using the Profound platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Edgar Allan is a brand-to-build digital agency that delivers integrated brand strategy, digital design, content, and Webflow-based website development for enterprise and growth-stage brands, complemented by retainer-style Client Success Program (CSP) support and Answer Engine Optimization (AEO) services that optimize brand visibility inside AI-generated answers via Profound platform measurement.

Product overview

Edgar Allan is a brand-to-build Webflow agency offering an integrated suite of digital marketing and development services. Their core offerings include Brand Strategy, Digital Design & UX, Research, Content Creation, Webflow Development, and Support (CSP). They specialize in Answer Engine Optimization (AEO) with their AI Brand Score tool, website migrations from platforms like WordPress to Webflow, digital accessibility, and journey mapping. Their proprietary Knockout framework bridges Figma and Webflow for streamlined design-to-development workflows. They also operate Webflow Café, a Spanish-speaking Webflow community. The agency has been building on Webflow for over a decade and positions itself as a brand-first, story-driven agency that empowers clients to own their digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand positioning, messaging architecture, and market positioning services that define a clear brand point of view and positioning for enterprise and growth-stage clients.
• Digital Design & UX User experience design, visual identity, and digital design services that create brand-aligned digital experiences for client websites and platforms.
• Research Research engagements including desk research using online sources, one-to-one interviews, competitive and audience research, and journey mapping to inform brand and website strategy.
• Content Creation Writing of brand stories, web copy, blogs, articles, and long-form white papers aligned with each client's brand voice and messaging architecture.
• Webflow Development Website design and development on the Webflow platform, including custom integrations, QA & UAT, and Webflow training, delivered for clients across more than a decade of specialization.
• Client Success Program (CSP) Support Post-launch retainer-style Webflow support including training, A/B testing, ongoing creative consulting, and SEO support to help brands maintain and update their websites.
• Website Migrations Migration services from legacy CMS platforms such as WordPress, Sitecore, Adobe Experience Manager, and HubSpot onto Webflow, including content migration, redirects, and audits.
• AEO (Answer Engine Optimization) Services Brand optimization services that include AI Brand Score assessment, brand positioning audits, question mapping against AI prompts, and ongoing measurement using the Profound platform to improve brand visibility in AI-generated answers.
• Digital Accessibility Digital accessibility (Digital A11y) services ensuring websites are usable by anyone, including accessibility audits, implementation, and team training.

Quantifiable outcome

• 94% client retention rate
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• WebflowcoreTechnology or IntegrationEdgar Allan is a certified Webflow agency with over 12 years of specialization in the platform. They are a 2× Webflow Enterprise Partner of the Year and #1 Most-Awarded Webflow Agency. The partnership involves co-hosting events like 'AEO & AI in Action' and joint go-to-market activities for Webflow-based digital transformation services.
• ProfoundcoreTechnology or IntegrationEdgar Allan is a Profound Partner Agency, using their platform to track how client brands appear in AI-generated answers. This partnership enables the agency's AEO services by providing measurement and baseline analytics for brand citation frequency and message accuracy in AI outputs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flowout: Flowout is a Webflow-focused agency delivering website design, development, and ongoing support for SMB and enterprise clients. It competes with Edgar Allan for Webflow build and migration work and shares a similar project-plus-retainer revenue mix.
• Smith & Diction: Smith & Diction is a brand-and-website agency combining brand strategy, digital design, and development (including Webflow builds) for impact-driven organizations. It is a direct peer to Edgar Allan in the brand-to-build agency category.
• Huemor: Huemor is a digital agency specializing in Webflow website design, development, and CRO/AEO-adjacent services for B2B and B2C brands. It competes with Edgar Allan in the same enterprise Webflow segment and offers overlapping post-launch support retainers.
• Phenomenon Studio: Phenomenon Studio is a Webflow-certified agency delivering design, development, and brand strategy services for SMB and enterprise clients. It is a direct competitor to Edgar Allan in the Webflow build market.
• Refokus: Refokus is a top-tier Webflow-specialized digital agency offering design, development, and brand strategy services. It directly competes with Edgar Allan for enterprise Webflow build engagements and is widely cited alongside Edgar Allan in lists of leading Webflow agencies.
• Bold & Beyond: Bold & Beyond is a Webflow-certified digital agency offering design, development, and growth services to mid-market and enterprise brands. It directly competes with Edgar Allan for Webflow build, migration, and SEO engagements.
• Bouncy: Bouncy is a no-code/Webflow agency offering website design, build, and ongoing support with an emphasis on digital strategy. It overlaps with Edgar Allan in Webflow development and digital design services for growth-stage companies.

Broad incumbents

• Dept: Dept is a large global digital agency (PE-backed) offering brand strategy, web development, SEO, and emerging-technology services across multiple CMS/platforms. It competes with Edgar Allan for enterprise brand-to-build engagements and brings scale and capital advantages.
• R/GA: R/GA is a globally recognized digital agency offering brand strategy, experience design, and technology services for enterprise clients. It is a broad incumbent competitor for enterprise brand-and-digital mandates where Edgar Allan also operates.
• Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing agency providing brand strategy, media, SEO, and digital transformation services. It is a broad incumbent competing with Edgar Allan for enterprise digital and brand mandates, with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edgarallanco
• YouTubeyoutube.com/c/EdgarAllan
• LinkedInlinkedin.com/company/edgar-allan
• Facebookfacebook.com/edgarallanatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgar Allan