What Enrollment Builders does

Enrollment Builders is a privately held U.S. higher education contact center and enrollment services firm founded in 2011 and headquartered in Lexington, Kentucky, with an additional phone presence in the Cincinnati, Ohio area. The company is single-vertically focused on outsourced admissions and recruitment support for U.S. colleges, universities, and community colleges, and is led by founder and CEO Jennifer Goode.

Its core product is a multichannel contact center service delivered through a dedicated staffing model in which a specialist team is assigned exclusively to each client institution and operates within that client's CRM environment (Element451, Slate, or Salesforce). Service delivery centers on a proprietary Contact Cadence Sequencing methodology — Attempting, Follow-up, Transition, Appointment Confirmation, and No-Show Loop cadences — spanning phone, SMS, voicemail, email, and website chat. Surrounding this operational backbone, Enrollment Builders packages Strategic Enrollment Management consulting, Outsourced Admissions Services, and Helpdesk Services, with optional add-ons for website chat, inbound call/text support, and aged-lead re-engagement.

The business model is a subscription-style monthly retainer (disclosed range $8,000-$30,000 per month, with typical smaller-institution engagements around $70,000 over twelve months) plus one-time implementation fees and recurring add-on charges. Go-to-market is enterprise consultative direct sales, supported by a content-led inbound engine (Learning Center blog, free diagnostic reports, SEO-optimized resource pages, and conference participation). The firm deliberately limits new client onboarding to roughly three "right-fit" partners per year to preserve white-glove service quality, and reports an aggregate $25.2 billion in tuition revenue generated for client institutions and ROI figures of 1,000%-18,000% across engagements. No external funding, investor roster, M&A activity, or headcount figures beyond the firm's 1-10 stated range have been disclosed.

Name

Enrollment Builders

Legal name

Enrollment Builders

Website

https://enrollmentbuilders.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Enrollment Builders is a privately held U.S. higher education contact center founded in 2011, delivering outsourced admissions outreach, Strategic Enrollment Management, and helpdesk services to colleges, universities, and community colleges via a dedicated staffing model and multichannel contact cadence methodology.

Ownership category

akta.pro rank

Product category

Higher Education Enrollment Services

NAICS

Educational Services (611), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Enrollment Management & Admissions Administration (EDADAKAD)

akta.pro secondary industries

Enrollment Management & Yield (Matriculation) (EDALAAAD), Application Intake & Processing (EDALAAAB), Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)

Keywords

• Higher education contact center
• Outsourced admissions services
• Enrollment management consulting
• Student recruitment outreach
• Admissions conversion services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Retainer for Contact Center Services: Recurring monthly retainer pricing model for outsourced admissions and contact center services, with tier and price ($8,000 - $30,000/month) varying based on call center type, point of transition, operational hours, monthly lead volume, implementation fees, and service add-ons.
2. Professional / Managed Services Engagements: Customized Strategic Enrollment Management solutions, Outsourced Admissions Services, and Helpdesk Services delivered as managed service engagements with a 6-8 week pre-launch onboarding process and ongoing collaboration.
3. Implementation & Onboarding Fees: One-time setup and implementation fees bundled with monthly retainers as a separate cost line item during the 6-8 week pre-launch onboarding process.
4. Optional Service Add-Ons: Recurring add-on services billed on top of monthly retainer including website chat support, inbound call/text support, and aged lead strategy & outreach campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Enrollment Builders provides outsourced contact center and admissions services exclusively to U.S. higher education institutions. The firm supplements in-house admissions teams with dedicated specialist agents who engage prospective students across phone, SMS, voicemail, email, and website chat using a documented contact cadence methodology. Its portfolio spans Strategic Enrollment Management, Higher Education Contact Center Services, Outsourced Admissions Services, and Helpdesk Services, delivered via a 6-8 week pre-launch onboarding and a recurring monthly retainer engagement model.

Product overview

Enrollment Builders delivers a service-oriented offering rather than a single unified software product. The portfolio is structured as a core service suite — Strategic Enrollment Management, Higher Education Contact Center Services, Outsourced Admissions Services, and Helpdesk Services — that institutions can combine, with optional add-ons (Website Chat Support, Inbound Call/Text Support, and Aged Lead Strategy and Outreach) layered on top of the monthly retainer. The Contact Center Services module is the operational backbone, while Outsourced Admissions Services and Strategic Enrollment Management extend the same contact-center engine into higher-touch admissions work and consulting. Surrounding the paid services, Enrollment Builders offers a set of free resource/lead-magnet assets — the Free Admissions Audit Report, Strategic Enrollment Management Plan Template, Higher Education Admissions Funnel Guide, Admissions Counselor's Conversation Guide, Higher Ed Admissions Growth Report, and the Questions to Ask an Admissions Partner Checklist — that are used to attract and qualify enrollment leaders before they purchase the core services.

Differentiator

Problem solved

Functional benefit

Products and services

• Higher Education Contact Center Services Outsourced contact center dedicated to higher education admissions outreach that provides real-time contact and qualification of prospective students through phone, SMS, email, voicemail, and website chat channels using a dedicated staffing model and documented contact cadence methodology.
• Strategic Enrollment Management Higher-level enrollment management consulting and outsourced admissions support that combines contact center services and admissions outreach to help institutions turn more prospective students into qualified applicants.
• Outsourced Admissions Services Service that augments an institution's admissions team with external specialists who engage prospective students, optimize team bandwidth, and run aged lead re-engagement campaigns on behalf of the institution.
• Helpdesk Services Higher education helpdesk support service that handles prospective-student and applicant inquiries as part of the company's core service portfolio.

Quantifiable outcome

• Generates $25.2 billion in tuition revenue for client institutions (aggregate)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AACRAO (American Association of Collegiate Registrars and Admissions Officers)minorStrategic or Co-development PartnerEnrollment Builders promotes AACRAO's online enrollment management webinars and annual meetings as professional development resources for its clients and prospects. The relationship appears to be one of cross-promotion and thought-leadership alignment rather than a formal commercial agreement.
• FacebookminorGTM or Marketing PartnerEnrollment Builders maintains a corporate Facebook page (facebook.com/enrollmentbuilders) for social engagement, content distribution, and brand awareness with higher education audiences.
• LinkedInminorGTM or Marketing PartnerEnrollment Builders maintains a LinkedIn company page (linkedin.com/company/enrollment-builders) for professional networking, thought leadership, and prospect engagement among higher education administrators.
• InstagramminorGTM or Marketing PartnerEnrollment Builders maintains an Instagram presence (instagram.com/enrollmentbuilders) for brand awareness.
• HubSpotcoreTechnology or IntegrationHubSpot is the marketing automation and CRM platform powering Enrollment Builders' website forms, CTAs, contact routing, and email capture (portalId 183985 references throughout the site). Underlying technology backbone for inbound lead capture and marketing automation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Ologie: Higher education marketing and branding agency with strong enrollment marketing capabilities serving primarily US colleges and universities. Comparable on the enrollment marketing and prospective-student outreach axis, though more focused on brand and creative than outsourced contact center operations.

Direct peers

• Capture Higher Ed: Higher education enrollment marketing agency specializing in lead nurturing, multi-channel outreach, and student search for colleges and universities. Directly comparable to Enrollment Builders in the higher-ed-specific outsourced engagement and contact cadence offering.
• EducationDynamics: Higher education marketing and enrollment services company that operates lead generation and contact center services for colleges and universities. Explicitly named by Enrollment Builders as a competitor and is the closest direct peer in the higher-ed-specific outsourced admissions space.
• Edufficient: Higher education enrollment services provider focused on admissions contact center and student outreach, named directly by Enrollment Builders in its competitive comparisons. Operates in the same niche vertical with similar outsourced admissions offerings to colleges and universities.

Emerging players

• TargetX: Higher education CRM and enrollment marketing platform built on Salesforce, providing CRM, marketing automation, and admissions workflow tools to colleges. Comparable as an enabling technology that institutions could use in place of — or alongside — EB's outsourced contact center services.
• Spark451: Higher education marketing and enrollment agency providing creative, media, and outreach services to colleges and universities. Comparable on the enrollment marketing and multichannel student outreach axis with which EB competes for the same institutional budgets.

Broad incumbents

• EAB (Enrollment Management): Large higher education consultancy and services firm with an enrollment management practice that helps institutions improve recruitment, yield, and retention. Comparable as a broader enrollment services incumbent whose offerings intersect with EB's Strategic Enrollment Management consulting.
• Carnegie Dartlet: Higher education marketing, enrollment, and branding agency offering enrollment marketing, search, and CRM/contact center services to colleges and universities. A broader enrollment services peer with overlapping outsourced admissions and lead generation capabilities to EB's higher-ed vertical.
• Ruffalo Noel Levitz (RNL): The largest US higher education enrollment services firm, offering outsourced admissions contact center, search, and CRM solutions to colleges and universities. Directly comparable to Enrollment Builders in the outsourced contact center / admissions outsourcing vertical but at much greater scale and broader service breadth.
• Ellucian: Major higher education technology and SIS vendor whose solutions touch admissions, enrollment, and student success workflows across thousands of institutions. Named by Enrollment Builders as a competitor; broader in scope but overlapping on enrollment management capabilities institutions could use in lieu of an outsourced contact center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/enrollmentbuilders
• LinkedInlinkedin.com/company/enrollment-builders
• Instagraminstagram.com/enrollmentbuilders
• Xx.com/enrollmentbldrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enrollment Builders