What Mineral does

Mineral, Inc. is a U.S.-based HR and compliance software platform that combines data, technology, and human expertise to help small and mid-sized businesses manage regulatory obligations, employee handbooks, training, and benefits administration. The core product is the Mineral Platform™, supplemented by Mineral Intelligence™ (AI-driven proactive compliance alerts), Mineral Experts™ (on-demand certified HR and legal advisory averaging 18+ years of experience), and ARIES™ (an AI-powered HR Q&A assistant). Adjacent modules include the Learn LMS (200+ courses, 4.7 million courses delivered over five years), Smart Employee Handbook Plus, ACA Reporting Hub, Anonymous Reporting, Guided HR Compliance, Workplace Harassment Prevention, and Workplace Safety Training.

The company sells through a hybrid GTM: direct enterprise sales for mid-market accounts plus a large channel network of payroll providers, HCM platforms, insurance agencies/brokers, health insurers, and PEOs. It also operates white-label embedded integrations with Intuit QuickBooks Workforce (launched 2026-05) and Patriot Software's HR Experts & Training add-on ($45/month, launched 2026-06). Pricing is subscription-based and quote-driven for direct customers, with licensing/per-transaction economics for partner integrations. Mineral serves over 1 million businesses, predominantly SMBs that lack dedicated HR staff. The company was founded in 2005, has 251–500 employees, and was acquired by Mitratech in 2024.

Name

Mineral

Legal name

Mineral, Inc.

Website

https://trustmineral.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Mineral is a U.S. HR and compliance SaaS platform combining AI-driven alerts, a certified HR expert advisory team, and a 200+ course LMS to help over 1 million small and mid-sized businesses manage regulatory obligations, training, and employee handbooks.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Platform Subscription: Mineral generates revenue through subscription-based access to its HR and compliance platform, providing tools, resources, expert access, and compliance guidance on a recurring basis. The platform serves as the core product with tiered offerings.
2. Partner Integration Licensing: Mineral provides its HR advisory and training services as white-label or embedded components within partner platforms (e.g., Patriot Software's HR Experts & Training add-on), generating licensing or per-transaction revenue from these B2B2C arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mineral provides a subscription-based HR and compliance SaaS platform that combines data, technology, and human expertise to help small and mid-market businesses manage HR compliance, employee benefits, and workforce training. The platform delivers anytime access to compliance tools, real-time regulatory alerts, certified HR and legal expert advice, an AI-powered digital assistant, and a learning management system with 200+ training courses. It is sold both directly and through white-label integrations with payroll, HCM, insurance, and PEO partners.

Product overview

Mineral is an HR and compliance software platform offering a unified suite of products. The core offerings include Mineral Platform™ (central hub with tools and compliance resources), Mineral Intelligence™ (AI-powered proactive alerts), and Mineral Experts™ (certified HR expert advice). Add-on modules include ARIES™ AI Digital Assistant, ACA Reporting Hub, Anonymous Reporting, Guided HR Compliance, Smart Employee Handbook Plus, Workplace Harassment Prevention Training, Workplace Safety Training, and Learn Learning Management System. The platform serves over 1 million small business clients and is built on an innovative mix of data, technology, and human expertise. Mineral has been acquired by Mitratech.

Differentiator

Problem solved

Functional benefit

Brands

• Mineral Platform™: The primary HR and compliance platform providing anytime access to tools, resources, and information for HR and compliance management.
• Mineral Intelligence™
• Mineral Experts™
• ARIES™
• Learn
• Smart Employee Handbook Plus
• ACA Reporting Hub

Products and services

• Mineral Platform™ Central HR and compliance platform providing anytime access to tools, resources, and state/federal compliance guidance for managing workplace challenges; targeted at small and mid-market businesses that lack a full internal HR department.
• Mineral Intelligence™ AI-powered proactive compliance monitoring solution that delivers personalized, real-time alerts and to-do items so businesses stay ahead of regulatory changes as they grow or expand into new states.
• Mineral Experts™ Subscription access to a team of certified HR and legal experts (average 18+ years of experience) providing personalized advice on hiring, firing, leaves of absence, discrimination, and benefits compliance.
• ARIES™ (AI Digital Assistant) AI-powered digital assistant that answers HR and compliance questions in natural language, providing instant support for workplace challenges and integrating AI into Mineral's HR expertise offering.
• Learn (Learning Management System) Learning Management System (LMS) for assigning, tracking, and managing employee training courses including compliance, professional development, and workplace skills; supports 4.7 million training courses delivered over five years.
• ACA Reporting Hub Tool for managing Affordable Care Act (ACA) compliance reporting requirements for employers subject to ACA mandates.
• Anonymous Reporting Confidential reporting solution enabling employees to report workplace concerns so organizations can review and resolve issues before they escalate into serious problems or liability risks.
• Guided HR Compliance Full-service compliance solution pairing clients with a dedicated HR expert who works directly with them on HR and compliance goals, including access to Smart Employee Handbook Plus.
• Smart Employee Handbook Plus Digital employee handbook tool for creating and maintaining federal- and multi-state-compliant handbooks that can be easily updated to reflect changing legislation.
• Workplace Harassment Prevention Training Interactive e-learning courses providing state-mandated workplace harassment prevention training, including Diversity, Equity, and Inclusion topics, with assignment and progress tracking.
• Workplace Safety Training Compliance training courses covering workplace safety regulations and best practices, delivered as part of the Learn LMS offering.
• Employee Benefits Compliance Solution providing comprehensive compliance guidance on group health plans, life/disability/accident insurance, wellness programs, Section 125 cafeteria plans, tax-favored accounts (HRA, HSA, FSA), ACA, ERISA, COBRA, and state benefit mandates.

Quantifiable outcome

• 53% of small businesses spend more than 10 hours per week on HR and compliance issues
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, secondary and flagship.

• Patriot SoftwarecoreChannel Partner/ Reseller/ Distributor · 17 June 2026Mineral is the HR advisory and training partner powering Patriot Software's HR Experts & Training add-on. This $45/month add-on provides Patriot's existing HR software customers unlimited access to certified HR professionals and 145+ online training courses. The partnership targets small businesses that cannot yet afford a full internal HR department but face significant compliance costs.
• Intuit (QuickBooks Workforce)coreTechnology or Integration · 6 May 2026Mineral integrates with Intuit's QuickBooks Workforce as an HR advisory partner. QuickBooks Workforce is an AI-powered end-to-end HCM solution for small and mid-market businesses that combines payroll, time tracking, benefits, recruiting, hiring, performance management, and compliance. Mineral provides HR advisory services as part of this integrated platform serving businesses using QuickBooks.
• Payroll Providers & HCM PartnerscoreChannel Partner/ Reseller/ DistributorMineral has established partnerships with payroll providers and HCM (Human Capital Management) platforms who distribute Mineral's HR compliance solutions to their client bases. This channel partnership model allows Mineral to reach small businesses through their existing payroll and HR technology vendors.
• Insurance Agencies & BrokerscoreChannel Partner/ Reseller/ DistributorMineral partners with insurance agencies and brokers who offer Mineral's HR compliance solutions to their business clients as part of a comprehensive HR and risk management offering. Case study partner Morris & Garritano Insurance Agency exemplifies this model.
• Health InsurerssecondaryChannel Partner/ Reseller/ DistributorMineral maintains partnerships with health insurers who may bundle or recommend Mineral's employee benefits compliance solutions alongside their health insurance offerings.
• PEO (Professional Employer Organizations)secondaryChannel Partner/ Reseller/ DistributorMineral partners with PEOs who co-employ workforces and need comprehensive HR compliance solutions. Mineral's platform helps PEOs deliver HR services to their client companies.
• MitratechflagshipStrategic or Co-development PartnerMineral was acquired by Mitratech, a leading HR and compliance technology provider. The acquisition combines Mineral's HR compliance platform and training capabilities with Mitratech's broader suite of compliance solutions. Mineral continues to operate under the Mineral brand while benefiting from Mitratech's resources and market reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenefits: Zenefits provides HR, benefits, payroll, and compliance for SMBs — a near-direct competitor in the SMB HR compliance and advisory category Mineral targets.
• BambooHR: BambooHR is an HRIS with employee self-service, onboarding, and compliance tooling aimed at SMBs — competing directly with Mineral Platform on core HR workflows for small employers.
• Gusto: Gusto is a payroll, benefits, and HR platform purpose-built for small businesses with built-in compliance tools, advisor access, and integrations — directly overlapping Mineral's SMB HR advisory offering.
• Rippling: Rippling is a unified workforce management platform for SMB and mid-market covering HR, payroll, benefits, talent, and IT — directly competing with Mineral on the HR compliance and policy guidance layer.
• Paycor: Paycor is a mid-market HR, payroll, and talent platform with compliance and learning modules, competing with Mineral for mid-market HR compliance and training budgets.
• Trinet: TriNet provides PEO-style HR, compliance, and advisory services to SMBs — competing with Mineral's compliance + expert advisory model via a co-employment delivery structure.
• Insperity: Insperity is a PEO that bundles HR compliance, benefits, and advisory services for SMBs — competing head-on with Mineral's expert-led HR compliance offering through a co-employment model.
• Cornerstone OnDemand: Cornerstone provides enterprise learning, compliance training, and talent management — directly comparable to Mineral's Learn LMS and Workplace Harassment Prevention/Safety training modules.

Broad incumbents

• ADP TotalSource: ADP's PEO/HR advisory services are part of ADP's broad workforce solutions portfolio, competing with Mineral's expert advisory layer while leveraging ADP's incumbent scale.
• Paychex: Paychex is an incumbent payroll/HR platform with HR compliance, benefits administration, and PEO services that overlap with Mineral's offerings for SMB and mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/trust_mineral
• Facebookfacebook.com/trustmineral
• LinkedInlinkedin.com/company/trustmineral
• Instagraminstagram.com/trust_mineral

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineral