iHOUSEweb
iHOUSEweb is a privately-held, bootstrapped SaaS provider of IDX-enabled real estate websites with integrated CRM (TurboLeads), serving 20,000+ individual agents, teams, and brokerages across the United States on a subscription basis since 1999.
- Company typePrivate
- Founded1999
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iHOUSEweb does
iHOUSEweb is a privately-held SaaS company founded in 1999 and headquartered in Roseville, California, that provides IDX (Internet Data Exchange) enabled real estate websites for individual agents, teams, and brokerages across the United States. The company is founder-controlled, with William Afong (also identified as co-founder and CFO) and Eric Lefler (Co-Founder, CEO, and Senior Software Engineer) at the helm, and is bootstrapped with no disclosed funding rounds or institutional investors. iHOUSEweb is described as a leading provider of IDX websites for over 30 years and reports serving more than 20,000 real estate professionals with data connections spanning 575 MLS providers nationwide.
The company's core product is the iHouse Elite platform, which combines customizable website templates with built-in IDX search (side-by-side map and listing presentations, real-time filters, multiple map search modes), an integrated CRM branded TurboLeads (lead capture emails, round-robin assignment for teams, drip campaigns, saved-search tracking), and an automated listing-alert email system called HouseTrack. The platform is purpose-built for real estate agents without technical expertise and emphasizes an "Elite" U.S.-based white-glove service model in which company staff proactively manage website changes and improvements. Integrations extend the platform's surface area to Google (Analytics, Ads, SSO), Facebook (SSO, Autoposting), Zillow (testimonial import), Follow Up Boss (CRM via API), and enom (domain registration).
iHOUSEweb's revenue model is predominantly recurring subscription SaaS for website hosting and platform access, billed monthly or annually with a 10% annual discount, supplemented by one-time setup and training fees, pass-through MLS access fees, and integrated Google Ads management services. Customer segments span solo agents, multi-agent teams, and full brokerages served through tiered packages (Agent, Team Pro, Office Pro, Elite Office Pro). Go-to-market combines a product-led free 14-day test drive (no credit card required) with a U.S.-based inside-sales team providing demos and consultative selling via phone and live chat, supported by content marketing, SEO, a Blueprint newsletter, social media, webinars, and a Refer-A-Friend program.
iHOUSEweb firmographics
Firmographics- Name
- iHOUSEweb
- Legal name
- iHouseweb, Inc.
- Website
- https://ihouseweb.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iHOUSEweb is a privately-held, bootstrapped SaaS provider of IDX-enabled real estate websites with integrated CRM (TurboLeads), serving 20,000+ individual agents, teams, and brokerages across the United States on a subscription basis since 1999.
- Ownership category
- akta.pro rank
iHOUSEweb industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where iHOUSEweb is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iHOUSEweb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Subscription: Monthly or annual subscription for IDX website hosting and platform access. Includes various package tiers (Agent, Team Pro, Office Pro) with different feature sets. 10% discount for annual billing.
- Setup/Start-up Fees: One-time fees for initial real estate website setup and personal training, handled by dedicated Website Development Coordinator.
- MLS Access Fees: Pass-through fees from MLS providers for data access. Some MLSs charge fees that are passed directly to customers.
- Google Ads Management: Integrated Google Ads management within the platform for lead generation, with customers setting their own budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent packages for individual real estate agents |
| Subscription | Annual | Annual billing discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
iHOUSEweb product offering
Product offeringCore offering
iHOUSEweb sells iHouse Elite, a subscription-based IDX-enabled real estate website platform that bundles MLS-backed property search, an integrated CRM (TurboLeads), lead capture, automated listing-alert emails (HouseTrack), Google Ads management, and customizable design templates. The platform is sold on tiered subscription plans to individual real estate agents, real estate teams, and brokerages, with one-time setup/onboarding fees and pass-through MLS access fees.
Product overview
iHOUSEweb offers iHouse Elite, a unified real estate website platform with IDX search capabilities and integrated CRM through TurboLeads. The platform serves individual real estate agents, teams, and brokerages with tiered packages (Agent, Team Pro, Office Pro, Elite Office Pro). Core offerings include customizable IDX-enabled websites with MLS coverage across 575+ MLS databases, the TurboLeads CRM for lead management and automation, and integrated Google Ads management. Website templates organized into series (Prosperity Pro, Luxury Pro, etc.) with multiple color variants enable personalization. Additional features include HouseTrack email alerts, SEO tools, Google Analytics integration, social media integrations (Facebook, Google SSO), and Follow Up Boss CRM connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- TurboLeads: Built-in CRM customer relationship manager for managing Pipeline, Schedule, Contacts, Contact Details, Tasks, Saved Searches, and HouseTrack updates.
- HouseTrack
- iHouse Elite Service
Products and services
- iHouse Elite The flagship subscription-based real estate website platform that combines a customizable IDX-enabled website, built-in TurboLeads CRM, HouseTrack listing-alert emails, SEO tools, Google Ads management, and marketing automation. Sold to individual real estate agents, teams, and brokerages in tiered packages (Agent, Team Pro, Office Pro, Elite Office Pro).
- TurboLeads Integrated real estate CRM for managing leads, pipeline, contacts, schedules, tasks, saved searches, HouseTrack email alerts, automated drip campaigns, per-agent lead-capture email routing, and follow-up-boss integration. Used by real estate agents, teams, and brokerages to convert and nurture leads captured on their IDX websites.
- Agent Websites Individual agent websites that ride under the Team Pro and Office Pro packages, giving agents their own profile, listings, lead inbox, and website while letting team leads or brokers retain administrative control. Targeted at individual real estate agents affiliated with a team or brokerage.
- Office/Team Websites Comprehensive team- and brokerage-level website packages with agent roster management, agent groups, shared listings, hierarchical administration, centralized MLS feeds, and multi-tier coverage (Team Pro, Office Pro, Elite Office Pro). Targeted at real estate teams and brokerages operating multiple agents under a single brand.
Companies that use iHOUSEweb
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
iHOUSEweb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
iHOUSEweb partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- 575 MLS ProviderscoreRelationships with 575 Multiple Listing Services (MLSs) across the country providing IDX data access for real estate listings. MLS fees are passed through to customers where applicable.
- Follow Up BosscoreIntegration allowing incoming leads from iHouse Elite websites to automatically flow into Follow Up Boss CRM accounts via API connection.
- GooglecoreMultiple integrations including Google Analytics for traffic reporting, Google Single Sign-On for user authentication, and Google Ads for lead generation campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
iHOUSEweb competitors and assessment
Company assessmentDirect peers
- Inside Real Estate (kvCORE): Direct competitor offering an all-in-one real estate platform with IDX websites, CRM, lead generation, and marketing automation. Closely comparable product, customer base (agents, teams, brokerages), and recurring subscription model to iHOUSEweb.
- Real Geeks: Direct competitor providing IDX-enabled real estate websites with built-in CRM and lead capture tools targeted at individual agents and small teams. Comparable on product scope, target customer, and price-point subscription pricing.
- Placester: Direct competitor offering IDX real estate websites with CRM, lead nurturing, and marketing tools for agents, teams, and brokerages. Highly comparable vertically-focused SaaS model.
- BoomTown: Direct competitor delivering real estate websites with IDX, CRM, and lead generation, particularly strong with teams and brokerages. Comparable product bundling and subscription GTM motion.
- CINC (Commissions Inc.): Direct competitor providing IDX real estate websites, CRM, and lead generation systems to agents and teams. Similar product-market fit and recurring-revenue SaaS economics.
- Follow Up Boss: Direct peer CRM platform purpose-built for real estate agents and teams. Notably also an integration partner of iHOUSEweb, illustrating how the two products co-exist and compete for the CRM layer of the agent tech stack.
Emerging players
- Wise Agent: Real estate CRM with website and IDX components targeted at individual agents and small teams. Comparable on customer profile but lighter on integrated IDX website depth than iHOUSEweb.
- LionDesk: Real estate CRM and marketing platform with website and IDX capabilities targeting individual agents. Comparable on core customer profile and subscription pricing, though typically lighter on MLS breadth.
Broad incumbents
- Zillow Group: Broad incumbent operating Zillow and Zillow Premier Agent, providing listing distribution and agent marketing tools at massive scale. Competes indirectly through traffic, agent profiles, and advertising products that overlap with iHOUSEweb's value proposition.
- Compass: Large national brokerage with proprietary agent technology platform (Compass One). Overlaps with iHOUSEweb on agent websites, CRM, and marketing tools but distributes technology through an in-house brokerage rather than as standalone SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iHOUSEweb social profiles
Digital presenceiHOUSEweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
iHOUSEweb leadership team
Management profileNumber of profiles
Profiles2 records
iHOUSEweb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iHOUSEweb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iHOUSEweb
What does iHOUSEweb do?
iHOUSEweb sells iHouse Elite, a subscription-based IDX-enabled real estate website platform that bundles MLS-backed property search, an integrated CRM (TurboLeads), lead capture, automated listing-alert emails (HouseTrack), Google Ads management, and customizable design templates. The platform is sold on tiered subscription plans to individual real estate agents, real estate teams, and brokerages, with one-time setup/onboarding fees and pass-through MLS access fees.
Is iHOUSEweb a public or private company?
iHOUSEweb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iHOUSEweb founded?
iHOUSEweb was founded in 1999. It employs 11 to 50 people.
Where is iHOUSEweb based?
iHOUSEweb is headquartered in Sacramento, United States, in the North America region.
How does iHOUSEweb make money?
Four revenue lines are on record. Website Subscription is the primary driver. The others are setup/Start-up Fees, MLS Access Fees and google Ads Management.
Who are iHOUSEweb's main competitors?
Direct peers on record are Inside Real Estate (kvCORE), Real Geeks, Placester, BoomTown, CINC (Commissions Inc.) and Follow Up Boss. Emerging players are Wise Agent and LionDesk. Broad incumbents are Zillow Group and Compass.
Does iHOUSEweb have an API?
No public API is recorded for iHOUSEweb.
What industry is iHOUSEweb in?
iHOUSEweb's product category is Real Estate Marketing Software. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.