KOI Auto Parts

What KOI Auto Parts does

KOI Auto Parts is a regional auto parts retailer and distributor serving the Kentucky, Ohio, and Indiana tri-state area. Founded circa 1940 and headquartered in Newport, KY, the company operates over 50 retail locations and stocks more than 350,000 unique part numbers spanning OE parts (ACDelco, Motorcraft, Bosch, Denso), aftermarket parts (Dorman, Standard, Delphi, Dayco), import parts, chemicals and fluids, collision parts, fleet and heavy-duty components, refinish coatings (Axalta, PPG, 3M), powersport and marine parts, and shop equipment. The company serves two primary customer segments: DIY/retail consumers who maintain personal vehicles and professional auto repair shops, body shops, fleet operators, and technicians. KOI does not sell directly to consumers online; pricing requires in-store visits or phone contact, while professional customers access online ordering through Federated Link, Nexpart, and eCounter platforms.

The company's go-to-market combines retail store traffic, professional field sales, mobile services (Battery Truck, Detail Truck), and a 2-hour Critical Parts Delivery promise for professional customers in greater Cincinnati. As a member of the Federated Auto Parts wholesale distribution network, KOI extends its offering to professionals with the Federated Autoi Professional POS software, the Federated Car Care nationwide warranty and roadside assistance program, ASE certification support, and over 500 hours of streaming training through The Group Training Academy. Marketing channels include social media (Facebook, Twitter, YouTube, LinkedIn), email newsletters (KOI Connection), sales flyers, content marketing (vehicle maintenance tips, Two Guys Garage tech talk), and event sponsorships (Lawrenceburg Speedway, Cavalcade of Customs).

Revenue is generated primarily through in-store hardware sales of parts, accessories, chemicals, and equipment, supplemented by recurring revenue from professional program subscriptions (Federated Link, POS software, Car Care membership), refinish and equipment sales, and mobile service revenue. The company is privately held with 501-1,000 employees, has no disclosed parent company or recent funding, and shows no M&A, leadership, or structural changes in the available data.

Name

KOI Auto Parts

Legal name

KOI Auto Parts

Website

https://koiautoparts.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KOI Auto Parts is a privately held regional auto parts retailer and distributor operating 50+ stores across Kentucky, Ohio, and Indiana, serving DIY consumers and professional repair shops with 350,000+ SKUs through the Federated Auto Parts network.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Retail

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Auto parts retail
• Automotive aftermarket
• Vehicle replacement parts
• Professional auto parts
• Car parts distributor

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Auto Parts Sales: KOI Auto Parts generates revenue through the sale of automotive parts, accessories, chemicals, equipment, and tools to both DIY consumers and professional technicians through their retail store network.
2. Professional Program Subscriptions: Revenue from professional customer programs including Federated Link online ordering, Federated Autoi Professional POS software, and Federated Car Care membership network.
3. Refinish and Equipment Sales: Sale of automotive refinishing supplies, collision parts, paint, body shop equipment, and tool sales/service including reconditioned equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

KOI Auto Parts is a regional retailer of automotive replacement parts and accessories, operating more than 50 storefronts across Kentucky, Ohio, and Indiana. The company serves do-it-yourself consumers through in-store retail and professional auto repair shops through dedicated wholesale supply and service programs affiliated with the Federated Auto Parts network.

Product overview

KOI Auto Parts is a regional auto parts distributor serving Kentucky, Ohio, and Indiana with over 60 retail store locations and approximately 350,000 unique part numbers. The company's product portfolio is organized into several categories: (1) Automotive Replacement Parts including OE Parts (from ACDelco, Motorcraft, Bosch, Denso), Aftermarket Parts (Dorman, Standard, Delphi, Dayco), and Import Parts; (2) Chemicals, Fluids & Supplies from Valvoline, Castrol, Pennzoil, Permatex, and other brands; (3) Collision Parts from TYC, Kool-Vue, and Dorman; (4) Fleet and Heavy Duty Parts for commercial vehicles; (5) Refinish Supply with Axalta and PPG coatings; (6) Tractor, Powersport & Marine Parts; and (7) Equipment & Tool Sales with repair services. KOI supports professional customers with two digital platforms: Federated Link Online Catalog (web-based ordering with real-time availability, VIN search, and parts interchange) and Federated Autoi Professional (Point of Sale software with invoicing and labor guides). Additional services include Battery Truck and Detail Truck mobile services, Critical Parts Delivery (2-hour guarantee in greater Cincinnati), and the Federated Car Care Program network. Training offerings include ASE certification support, The Group Training Academy (200+ hours of streaming video), and the annual Cavalcade of Customs Training Expo.

Differentiator

Problem solved

Functional benefit

Brands

• Federated Car Care Program: A nationwide network of independently-owned repair facilities providing marketing tools, nationwide warranty, roadside assistance, and professional training programs.
• Federated Link

Products and services

• DIY Retail Auto Parts Walk-in retail sales of replacement parts, fluids, batteries, and accessories for do-it-yourself vehicle owners at storefront locations across Kentucky, Ohio, and Indiana.
• Federated Link Wholesale Program Dedicated wholesale / jobber parts supply program serving professional auto repair shops and technicians across the KOI service region, leveraging the company's affiliation with the Federated Auto Parts network.
• Federated Car Care Service Network Federated-affiliated service center network that connects motorists to professional vehicle repair providers, with parts sourced through the KOI / Federated supply chain.

Quantifiable outcome

• Over 350,000 unique part numbers available for same-day or next-day availability

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• Federated Auto PartscoreChannel Partner/ Reseller/ DistributorKOI is a member of the Federated Auto Parts wholesale distribution network, providing access to manufacturer partnerships, distribution infrastructure, and professional programs including Federated Link online ordering, Federated Autoi Professional POS systems, and Federated Car Care membership network.
• Fisher Auto PartsminorChannel Partner/ Reseller/ DistributorRelated company under the same distribution network. If KOI stores are not available in a customer's area, they are directed to Fisher Auto Parts for the same quality service and parts.
• Car Care CouncilminorGTM or Marketing PartnerKOI Auto Parts is a proud supporter of the Car Care Council. The 'Be Car Care Aware' campaign is a consumer education program about the benefits of regular vehicle care, maintenance and repair.
• Federated Car Care CenterscoreChannel Partner/ Reseller/ DistributorNationwide network of independently-owned repair facilities that are part of the Federated Car Care Program. Members receive nationwide warranty coverage, roadside assistance, marketing tools, and access to professional training programs.
• Two Guys GaragemoderateGTM or Marketing PartnerFederated Auto Parts (KOI's parent network) is a proud sponsor of Two Guys Garage TV show. The show provides automotive tech tips and features quality name brand parts and chemicals available at KOI stores.
• Lawrenceburg SpeedwayminorGTM or Marketing PartnerKOI Auto Parts is the Official Auto Parts Store of Lawrenceburg Speedway in Lawrenceburg, Indiana. KOI is also the main sponsor of the annual Memorial Day World of Outlaws race at the track.
• ASE (National Institute for Automotive Service Excellence)moderateGTM or Marketing PartnerKOI encourages employees to become ASE-certified Parts Specialists. The ASE certification seal demonstrates knowledge and qualification. Federated Car Care members receive discounted ASE pre-testing and reimbursement for successful certification.
• The Group Training AcademymoderateTechnology or IntegrationFederated Auto Parts has partnered with The Group Training Academy to provide over 500 hours of streaming automotive training videos, diagnostic training, diesel training, transmission training, shop management and scan tool training. Federated members enjoy discounted rates.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AutoZone: Largest U.S. specialty retailer of automotive replacement parts and accessories with a national footprint of 7,000+ stores and a mature e-commerce platform. Directly comparable to KOI in core product mix (OE, aftermarket, and import parts) and DIY/professional customer segments, though at materially greater scale.
• Advance Auto Parts: National specialty retailer of automotive replacement parts, accessories, batteries, and maintenance items for DIY and professional customers. Operates store fleets and digital ordering infrastructure that compete with KOI's physical-store-and-pro-tools model across overlapping geographies.
• Fisher Auto Parts: Sister organization to KOI under the Federated Auto Parts umbrella, operating a parallel multi-store retail and professional distribution model across overlapping geographies. Closely comparable in operating model, supplier relationships, and customer segment mix.
• CARQUEST: National auto parts brand and distribution network operated by Advance Auto Parts, providing parts, training, and support to independent service centers. Comparable to KOI's Federated Car Care-equivalent offering for professional repair facilities.
• O'Reilly Auto Parts: Major U.S. auto parts retailer and distributor with thousands of stores across multiple states, serving both DIY and professional installers. Directly comparable to KOI across product breadth, professional program emphasis (e.g., O'Reilly-owned Parts City), and dual-channel strategy.
• Auto-Wares Group: Regional warehouse distributor and operator of independent parts stores in the Midwest, closely comparable to KOI's wholesale-plus-retail model and professional customer emphasis.
• NAPA Auto Parts (Genuine Parts Company): Largest U.S. distributor of automotive replacement parts through a franchise/network model that closely mirrors KOI's Federated-affiliated distribution approach. Comparable in product breadth (including heavy duty and refinish), professional customer focus, and combined retail-wholesale business model.

Broad incumbents

• Pep Boys: Long-running national chain selling replacement parts, accessories, tires, and maintenance services. Overlaps with KOI's DIY parts retail and tires/accessories assortment, although Pep Boys adds installed-service bays KOI does not operate.
• Bumper to Bumper (Balkamp / O'Reilly): Nationwide network of independent parts stores and warehouses affiliated with O'Reilly. Comparable to KOI's Federated Car Care network model in providing brand, training, and supply chain support to independent operators serving DIY and professional customers.

Others

• Federated Auto Parts: Wholesale distribution and marketing organization of which KOI is a member. Directly relevant as the network that provides KOI's manufacturer relationships, distribution scale, and professional programs (Federated Link, Car Care).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/koiautoparts
• YouTubeyoutube.com/user/FederatedAutoParts
• Facebookfacebook.com/KOIAutoParts
• LinkedInlinkedin.com/company/koi-auto-parts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOI Auto Parts