Lawrenceburg Speedway

What Lawrenceburg Speedway does

Lawrenceburg Speedway is a privately held motorsports racing venue operating a 3/8-mile high-banked dirt oval in Lawrenceburg, Indiana, near the Cincinnati metropolitan area. Founded in 1950 under the slogan "Slinging Dirt Since 1950," the venue has run continuously for over 75 years and currently operates with a small team of approximately 7 employees. Its core product is live racing competition across multiple divisions — Sprint Cars, Late Models, Modifieds, Pro Stocks, Hornets, and Midgets — anchored by a calendar of weekly events plus major specials.

The track serves two primary customer segments: regional motorsports enthusiasts and families seeking affordable live entertainment, and racing teams/drivers competing across sanctioned series. It generates revenue through four streams: general admission and reserved seating tickets, pit passes for drivers and crews, on-site concessions and merchandise, and track sponsorships. Pricing is tiered, with premium special-event admissions commonly at $25+ and pit passes at $40 for major events; kids' pricing runs $5 for ages 7-12 and free under 6. Major touring series it hosts include USAC National Sprints, High Limit Racing (Kubota), Lucas Oil Late Model Dirt Series, World of Outlaws, Great Lakes Super Sprints, and Northern All Stars Late Model Series, with marquee annual events including the Driven2SaveLives Battle at the Burg, Fall Nationals, Whiskey City 50, and Memorial Day Spectacular.

The go-to-market is event-driven: tickets are sold through the on-site box office and the MyRacePass online platform, with marketing handled through social media, email newsletters, and earned coverage from motorsports media outlets. Operationally, the venue relies on MyRacePass as its website, ticketing, and race management backbone, supplemented by an internal AWS-hosted administrative endpoint. Local business sponsorships (Budweiser, Caseys, Kelsey Chevrolet, Impact Sports, Lawrence Motorsports Trailer Sales, and many small regional advertisers) provide a fragmented but long-tenured sponsorship base. The business model is structurally exposed to weather risk, as evidenced by the July 11, 2026 rain cancellation.

Name

Lawrenceburg Speedway

Legal name

Lawrenceburg Speedway

Website

https://lawrenceburgspeedway.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Lawrenceburg Speedway is a privately held 3/8-mile dirt oval racing venue in Lawrenceburg, Indiana, operating since 1950. It hosts weekly and special racing events across multiple divisions including USAC National Sprints, High Limit Racing, Lucas Oil Late Models, and World of Outlaws for regional motorsports fans and racing teams.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Event Promoters & Race Organizers (MPAKADAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Dirt track racing
• Sprint car racing
• Motorsports venue
• Late model racing
• Live racing events

Headquarters

HQ city

Lawrenceburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: General admission tickets and reserved seating for racing events. Ticket prices vary by event type with special events commanding higher admission rates.
2. Pit Passes: Driver and crew pit gate admission passes sold separately from general admission.
3. Sponsorship: Track sponsorships and advertising space throughout the facility, including banner placements, naming rights for events, and series sponsorships from companies like Budweiser, Caseys, and Kelsey Chevrolet.
4. Concessions and Merchandise: Food, beverage, and merchandise sales at the venue during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lawrenceburg Speedway is a 3/8-mile high-banked dirt oval racing venue in Lawrenceburg, Indiana that hosts weekly and special motorsports events featuring Sprint Cars, Modifieds, Pro Stocks, Hornets, D2 Midgets, and Late Models under multiple sanctioning bodies including USAC, High Limit Racing, Lucas Oil Late Model Dirt Series, and World of Outlaws. The venue sells general admission and pit passes, concessions, merchandise, and sponsorships, supported by online ticketing and driver registration through the MyRacePass platform. The track has operated continuously since 1950 and also offers on-site camping and track rental for testing and private events.

Product overview

Lawrenceburg Speedway operates as a motorsports racing venue offering a platform of racing events and related services at its 3/8-mile dirt oval. The core product is live racing competition across multiple divisions (Sprint Cars, Modifieds, Pro Stocks, Hornets, Midgets, Late Models) hosting sanctioned series including USAC National Sprints, High Limit Racing, Lucas Oil Late Model Dirt Series, World of Outlaws, Great Lakes Super Sprints, and regional events. Supporting services include online ticketing through MyRacePass, driver registration, track facility rental, and on-site camping. The venue has been operational since 1950, promoting both weekly racing and major special events.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawrenceburg Speedway Racing Events Weekly and special racing events featuring multiple divisions including Sprint Cars, Modifieds, Pro Stocks, Hornets, D2 Midgets, and Late Models at the 3/8-mile dirt oval in Lawrenceburg, Indiana. Sanctioned by USAC National Sprints, Kubota High Limit Racing, Lucas Oil Late Model Dirt Series, World of Outlaws, Great Lakes Super Sprints, Indiana Sprint Week, and regional series.
• Online Ticket Sales Online ticket purchasing through MyRacePass platform for general admission, pit passes, and special events at Lawrenceburg Speedway.
• Driver Registration Online driver registration system for racing teams and drivers competing at Lawrenceburg Speedway sanctioned events.
• Track Facility Rental Track rental services for testing, practice events, and private racing activities at the 3/8-mile dirt oval facility.
• On-Site Camping On-site camping facilities for race attendees, with free camping available during select events.

Quantifiable outcome

• Hosting events for 8+ major racing series including USAC, High Limit Racing, Lucas Oil LOLMDS, World of Outlaws

Named customers11 records

Segments2 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• MyRacePasscoreTechnology or IntegrationMyRacePass is the primary website platform, ticketing system, and race management provider for Lawrenceburg Speedway. They provide driver/team websites, track websites, online ticket sales, race management software, and the MyRacePass App for fans.
• BudweiserminorGTM or Marketing PartnerMajor national sponsor advertising at the track through banner placements and event sponsorship.
• CaseysminorGTM or Marketing PartnerRegional convenience store chain sponsoring track events and advertising.
• Kelsey ChevroletminorGTM or Marketing PartnerLocal Chevrolet dealership sponsoring the Kelsey Chevrolet Sprint Car Series at the track.
• Impact SportsminorGTM or Marketing PartnerImpact Sports Pro Stocks division sponsor and sports performance brand advertising at the track.
• Lawrence Motorsports Trailer SalesminorGTM or Marketing PartnerLocal trailer sales company sponsoring the Hornet division racing class.
• USAC RacingcoreStrategic or Co-development PartnerUSAC sanctions multiple racing series at Lawrenceburg including AMSOIL National Sprint Cars, National Midgets, and Silver Crown. Major annual events include Fall Nationals and Indiana Sprint Week rounds.
• High Limit Racing (Kubota)coreStrategic or Co-development PartnerKubota High Limit Racing (formerly Interstate Batteries High Limit Racing) brings major national sprint car events to Lawrenceburg including the Driven2SaveLives Battle at the Burg.
• Lucas Oil Late Model Dirt SeriescoreStrategic or Co-development PartnerLucas Oil sanctions major Late Model events including the Whiskey City 50 and other premier Late Model racing.
• World of OutlawscoreStrategic or Co-development PartnerWorld of Outlaws STP Sprint Car Series makes annual visits to Lawrenceburg for major sprint car events.
• Driven2SaveLives (Indiana Donor Network)minorGTM or Marketing PartnerOrgan donation awareness program sponsored by Indiana Donor Network that serves as title sponsor for HLR Indiana events including the Driven2SaveLives Battle at the Burg.
• Great Lakes Super Sprints (GLSS)coreStrategic or Co-development PartnerGLSS brings regional sprint car racing with the Ohio CAT Division to Lawrenceburg for regular events.
• Northern All Stars Late Model SeriesminorStrategic or Co-development PartnerRegional late model series hosting the Whiskey City Class events at Lawrenceburg.
• Buckeye Outlaw Sprint SeriesminorStrategic or Co-development PartnerRegional sprint car series bringing Kelsey Chevrolet Sprint Cars and other divisions to Lawrenceburg.
• Diamond Heavy Haul ModifiedsminorStrategic or Co-development PartnerUMP Modified series competing at Lawrenceburg in support of major sprint car events.
• Red Roof InnminorGTM or Marketing PartnerHotel partner for visitor accommodations, advertising at the track.
• Southern Indiana REMCminorGTM or Marketing PartnerRegional electric cooperative advertising at the track.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paducah International Raceway: Kentucky/Illinois dirt track that runs World of Outlaws and Lucas Oil Late Model events on a similar business model — a directly comparable regional oval competing for tri-state area fans and national-series dates.
• Tri-City Speedway: Illinois/Indiana-border dirt track that competes for the same regional sprint-car and late-model touring events as Lawrenceburg, drawing from an overlapping tri-state fan base.
• Limaland Motorsports Park: Ohio quarter-mile dirt oval running weekly sprint-car and late-model programs plus touring specials; directly comparable regional venue competing for Great Lakes Super Sprints and similar regional series dates.
• I-55 Raceway (Federated Auto Parts Raceway): Pevely, Missouri dirt oval hosting World of Outlaws and Lucas Oil Late Model Dirt Series events — a directly comparable high-banked dirt-venue competitor for national-series scheduling slots.
• Kokomo Speedway: Indiana-based dirt oval that competes with Lawrenceburg for the same regional sprint-car and late-model car counts, sanctioning bodies, and tri-state fan base — a directly comparable Midwest short-track venue.
• Eldora Speedway: Premier half-mile high-banked dirt oval in Rossburg, Ohio that hosts the same national touring series as Lawrenceburg (World of Outlaws, USAC, High Limit/Kubota, Lucas Oil Late Model Dirt Series); the closest direct comparable in scale-up ambition and event mix within the Midwest dirt-track market.
• Terre Haute Action Track: Indiana half-mile dirt track hosting USAC, late models, and modifieds on a similar weekly-plus-special-event schedule; directly competes for Indiana-based race fans and touring-series dates.
• Bloomington Speedway: Southern Indiana dirt oval running sprint cars, late models, and modifieds under USAC-affiliated series — a directly comparable regional short-track competitor for touring-series dates and weekly car counts.

Others

• High Limit Racing (Kubota High Limit Racing): National sprint-car touring series and core Lawrenceburg partner that schedules its marquee Driven2SaveLives Battle at the Burg and other events at the speedway — comparable as a series operator that depends on and competes for the same set of regional dirt ovals.
• MyRacePass: Technology platform powering Lawrenceburg's website, ticketing, driver registration, and race management — comparable as the enabling ecosystem provider for hundreds of similar grassroots dirt tracks across North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lawrenceburg-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawrenceburg Speedway