BrightArrow
BrightArrow Technologies is a Bellevue, Washington-based private software company that has operated a cloud-based multi-channel mass notification platform for over 25 years, serving more than 4,000 K-12 schools, nonprofits, public-sector agencies, and private organizations across the US and Canada with voice, text, email, app, and social messaging integrated with 100+ data sources.
- Company typePrivate
- Founded2000
- HeadquartersBellevue, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrightArrow does
BrightArrow Technologies, Inc. is a Bellevue, Washington-based private software company that has operated a cloud-based, multi-channel mass notification and communication platform for over 25 years. The platform delivers voice calls, email, SMS text messages, social media posts, push notifications, and in-app messages simultaneously from a single interface, and supports 100+ integrations with student information systems (PowerSchool, Infinite Campus, Synergy, Blackbaud, Skyward, and others), CRM platforms (Salesforce, Blackbaud Raiser's Edge NXT), identity providers (LDAP, ADFS, Azure, Google, Blackboard SSO), and miscellaneous data sources. The company also offers three branded modules layered atop the core platform: ParentHub (a parent-facing mobile app for two-way communication), SafeCast (a prioritized emergency alert system), and RallyPoint (a biometric student evacuation and reunification system co-developed with identiMetrics). Technical infrastructure includes geographically dispersed servers with 99.99% uptime, 3,000 calls/minute dialing capacity, and SAS 70 Type 2 certification.
The company monetizes via annual subscriptions sold primarily to K-12 school districts (the lead vertical), with additional focus on nonprofit organizations, public sector entities (healthcare, government, public agencies), and private-sector businesses. Pricing takes two forms: an unlimited-messaging tier for a specified number of contacts, or a usage-based tier where voice calls and SMS consume metered units while emails remain free within plan. Premium add-ons such as the Attendance Hotline and SafeCast Emergency Alerts are sold at additional charge. Distribution combines a direct sales team (reachable via phone at 425-558-2100 and email at [email protected]) with a channel-led motion through SIS embedments, where BrightArrow is marketed and resold inside PowerSchool, Blackbaud, CMS4Schools, and MBA platforms. The company reports more than 4,000 customers across 20+ countries, with the full offering commercially available in the US and Canada, supported by employees in both countries.
Leadership is founder-led: Raymond Bily serves as CEO, with Michael Maloney as Chief Revenue Officer, Margaret Bily as Director of Administration, Randy Esposito as Director of Support Services, Tiffany Grover as Director of Marketing, and Jason Treadwell as Director of Product Integration. The company is privately held with no disclosed outside funding and no parent company. Revenue is not publicly disclosed. Compliance posture spans FCC TCPA, CAN-SPAM, CASL, FERPA, GDPR, and SAS 70 Type 2 across data center operations, positioning the platform for K-12, healthcare, government, and nonprofit procurement requirements.
BrightArrow firmographics
Firmographics- Name
- BrightArrow
- Legal name
- BrightArrow Technologies, Inc.
- Website
- https://brightarrow.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrightArrow Technologies is a Bellevue, Washington-based private software company that has operated a cloud-based multi-channel mass notification platform for over 25 years, serving more than 4,000 K-12 schools, nonprofits, public-sector agencies, and private organizations across the US and Canada with voice, text, email, app, and social messaging integrated with 100+ data sources.
- Ownership category
- akta.pro rank
BrightArrow industry classification
Industry- Product category
- Mass Notification & Communication Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)
- akta.pro primary industry
- Classroom Communication & Messaging Platforms (EDAFAGAA)
- akta.pro secondary industries
- Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI), Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), Public Communications, Transparency & Open Government (BPAIAAAH)
Keywords
Where BrightArrow is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrightArrow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Annual Subscription - Unlimited Contacts: Unlimited messages (emails, text messages, voice calls) to a specified number of contacts. Phone calls and texts limited to US and Canada phone numbers. Annual service fee paid upfront plus applicable taxes.
- Usage-Based Subscription: Subscription allowing voice mails, text messages, and emails to any phone in US and Canada. Units consumed per phone message delivered or text sent. Emails do not count against usage units. Additional units purchased when depleted.
- Premium Add-On Features: Additional paid features including Attendance Hotline for absence reporting and SafeCast Emergency Alerts. These features available at additional charge beyond base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unlimited messaging to specified contacts |
| Usage-based | Pay-as-you-go | Usage-based with unit consumption |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BrightArrow product offering
Product offeringCore offering
BrightArrow provides a cloud-based, multi-channel mass notification and communication platform that simultaneously delivers voice calls, SMS texts, emails, push notifications, app messages, and social media posts to large audiences from a single interface. The platform integrates natively with 100+ databases and student information systems, supports automatic translation across 120+ languages, and runs on geographically dispersed infrastructure with 99.99% uptime. It is sold primarily to K-12 schools and districts, nonprofits, public sector agencies, and private organizations via annual subscriptions and usage-based plans.
Product overview
BrightArrow offers a unified multi-channel communication platform consisting of a core mass notification system with integrated modules. The core BrightArrow Communication Platform delivers voice, email, text, app notifications, and social media messaging simultaneously. Add-on modules include ParentHub (parent-facing mobile/web app for centralized communication), SafeCast (emergency notification solution), RallyPoint (student evacuation and reunification system with identiMetrics partnership), and MBA Integration (enhanced reporting for schools using MBA). The platform integrates with over 100 data sources including major student information systems like PowerSchool, Infinite Campus, and Blackbaud.
Differentiator
Problem solved
Functional benefit
Brands
- ParentHub: A central hub app for parents and families to access school updates, reminders, resources, and emergency alerts.
- SafeCast
- RallyPoint
Products and services
- BrightArrow Communication Platform Cloud-hosted multi-channel mass notification platform that simultaneously delivers voice calls, emails, SMS texts, social media posts, push notifications, and app messages to large audiences, with native integration to 100+ databases and automatic 120+ language translation. Sold on annual subscription to K-12 schools and districts, nonprofits, public sector agencies, and private organizations in the US and Canada.
- ParentHub Branded parent-facing mobile and web app included with BrightArrow that consolidates announcements, alerts, updates, tasks, and message feeds, supports two-way instant messaging with attachments, and is offered at no additional charge. Targets parents, students, and school administrators in K-12 environments.
- SafeCast Emergency notification add-on that delivers critical alerts instantly across voice, text, email, and app channels, prioritizing them ahead of all other messages, with keyword-triggered launch via app, text-in, and dial-in hotline. Sold to K-12 schools, public agencies, and other organizations needing rapid multi-channel emergency outreach, available for additional charge.
- RallyPoint Student evacuation and reunification system built with identiMetrics that uses biometric finger scanning to identify students at rally points, generates real-time accountability reports against attendance, and triggers instant family notifications via text, email, and phone within seconds, with authorized-contact verification for reunification. Sold to K-12 schools and districts.
- MBA Integration Integrated solution with MBA's report creator that provides enhanced email capabilities, multi-server transmission, larger 50MB report file size, full BrightArrow feature set including SafeCast and two-way chat, and seamless sync with PowerSchool and MBA reports. Sold to K-12 schools and districts using MBA reporting.
Quantifiable outcome
- 3,000 calls per minute dialing capability
- +4 more outcomes
Companies that use BrightArrow
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
BrightArrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability4 records
Feature12 records
BrightArrow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- BlackbaudcoreK-12 and nonprofit-focused partnership providing API integration to Blackbaud Student Information System and Raiser's Edge. Includes Blackbaud Single-Sign On (SSO), automated attendance calls, unlimited messaging across voice/text/email/social/push, unlimited two-way instant messaging via ParentHub, secure document delivery, and free setup, webinar training, and 24x7x365 support.
- CMS4SchoolscoreIntegration with CMS4Schools' intuitive website platform centralizing updates, alerts, parent engagement, and operations. Push alerts, updates, reminders, and newsletters automatically display on CMS4Schools website with matching branding. Includes 99.99% reliability with geographically dispersed servers and fast dialing capability for urgent alerts.
- MBAcoreBrightArrow provides software for MBA's report creator and fees with integrated solutions for schools and districts using MBA reports. Enhanced capabilities include automation triggers (attendance, grades, low lunch balance, fees), multi-server email environment, 50MB maximum report file size, and full BrightArrow offering with SafeCast emergency alerts and two-way chat.
- identiMetrics (RallyPoint)coreRallyPoint Student Evacuation System partnership providing finger-scan identification during evacuations. Students scan fingers at rally points with real-time accountability reporting comparing scanned students against attendance reports. Instant family notifications via text, email, and phone within seconds. Secure reunification process with authorized parent/emergency contact verification.
- PowerSchoolcoreEmbedded into PowerSchool user interface with integration to Parent Portal, PowerTeacher, and PowerTeacher Pro Gradebook. Features include automatic attendance totals calculation, PDF and MBA report sending, mail merge of any PowerSchool field into voice/text/email, free email report cards posting, and COVID-19 tracking notification feature.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
BrightArrow competitors and assessment
Company assessmentEmerging players
- Finalsite: K-12 website, communication, and mass notification platform serving independent and private schools; competes in a related but distinct sub-segment of BrightArrow's customer base.
- Smore: Communication and newsletter platform expanding from educator-focused newsletters into broader parent communication workflows; partial overlap with BrightArrow's email and message authoring features.
Direct peers
- ClassTag: K-12 parent communication and family engagement platform with multi-channel messaging, volunteer coordination, and conference scheduling; competes in the same school-district procurement cycle as BrightArrow.
- Remind: Mass communication platform for K-12 and higher education delivering messages via text, email, and voice; overlaps directly with BrightArrow's core notification capabilities, particularly with teachers and individual schools.
- ParentSquare: Unified K-12 parent communication platform offering voice, email, text, app, and social channels with two-way messaging; competes head-to-head with BrightArrow in school districts seeking modern, mobile-first engagement tools.
- SchoolMessenger (PowerSchool): PowerSchool's native mass notification and parent communication platform; directly competes with BrightArrow in K-12 multi-channel messaging and is both a competitor and a distribution partner of BrightArrow via the PowerSchool Marketplace.
- Bloomz: Parent-teacher communication and engagement platform for K-12 with messaging, sign-ups, conferences, and portfolios; offers similar two-way communication features to BrightArrow's ParentHub.
Broad incumbents
- Blackbaud: Major nonprofit and K-12 software provider; both a partner (BrightArrow embeds within Blackbaud's SIS/CRM) and a competitor through its broader constituent engagement capabilities in the nonprofit segment.
- Frontline Education: K-12 administrative software suite including HR, student services, and communication workflows; competes with BrightArrow where districts consolidate onto broader enterprise platforms rather than best-of-breed point solutions.
- Blackboard (Anthology): Broad K-12 and higher-ed communication and learning platform with mass notification capabilities; competes at the enterprise/university level and overlaps with BrightArrow's public-sector and education messaging footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrightArrow social profiles
Digital presenceBrightArrow compliance and trust
Trust signalCompliance6 records
BrightArrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrightArrow leadership team
Management profileNumber of profiles
Profiles6 records
BrightArrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrightArrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrightArrow
What does BrightArrow do?
BrightArrow provides a cloud-based, multi-channel mass notification and communication platform that simultaneously delivers voice calls, SMS texts, emails, push notifications, app messages, and social media posts to large audiences from a single interface. The platform integrates natively with 100+ databases and student information systems, supports automatic translation across 120+ languages, and runs on geographically dispersed infrastructure with 99.99% uptime. It is sold primarily to K-12 schools and districts, nonprofits, public sector agencies, and private organizations via annual subscriptions and usage-based plans.
Is BrightArrow a public or private company?
BrightArrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrightArrow founded?
BrightArrow was founded in 2000. It employs 11 to 50 people.
Where is BrightArrow based?
BrightArrow is headquartered in Bellevue, United States, in the North America region.
How does BrightArrow make money?
Three revenue lines are on record. Annual Subscription - Unlimited Contacts are the primary driver. The others are usage-Based Subscription and premium Add-On Features.
Who are BrightArrow's main competitors?
Emerging players on record are Finalsite and Smore. Direct peers are ClassTag, Remind, ParentSquare, SchoolMessenger (PowerSchool) and Bloomz. Broad incumbents are Blackbaud, Frontline Education and Blackboard (Anthology).
Does BrightArrow have an API?
Yes. BrightArrow includes usage of an expansive API to allow embedding of communications feature anywhere in work (no additional charge). The comparison chart indicates the API is included as a standard feature, enabling integration capabilities for users.
What industry is BrightArrow in?
BrightArrow's product category is Mass Notification & Communication Software. Its primary akta.pro industry code is EDAFAGAA, Classroom Communication & Messaging Platforms, with a secondary code of EDAJAMAI, Communication & Family Engagement Platforms (Messaging, Portals, Translation). Its NAICS code is 5182 and its SIC code is 7370.