Mobiloud
Mobiloud is a bootstrapped London-based SaaS platform that converts ecommerce websites into native iOS and Android mobile apps via a fully managed subscription service, serving over 2,000 brands globally across fashion, pharmacy, and other verticals.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobiloud does
Mobiloud (legally Fifty Pixels Ltd) is a London-based, bootstrapped SaaS company founded in 2012/2013 that operates a fully managed website-to-native-app conversion platform for ecommerce brands. The platform wraps an existing ecommerce or content website inside native iOS and Android containers using Swift/Java/Kotlin, automatically syncing website updates into the app without requiring a separate mobile codebase. It supports Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento/Adobe Commerce (including Hyvä-fronted stores via partnership), Salesforce Commerce Cloud, WordPress, PrestaShop, and headless frameworks (Next.js, React, Vue, Laravel). The company has launched apps for 2,000+ customers across fashion, pharmacy, grocery, food and beverage, and other verticals, ranging from startups to Fortune 500 brands such as Bestseller and John Varvatos. The company is privately held with 11-50 employees and no disclosed venture capital funding.
The core technology differentiates through automatic website-to-app synchronization, native push notifications delivered via OneSignal and Klaviyo, white-labeled branding under the merchant's own Apple and Google developer accounts, and a fully managed service that handles native build, App Store/Google Play submission, and ongoing platform compliance. Feature modules include push notifications, custom branding and UI, analytics and CRO (GA4, Firebase, OneSignal), multi-language and multi-region support, in-app exclusive products for Shopify, and app promotion tools (smart banners, QR codes). In December 2025, Mobiloud launched an AI-powered analytics dashboard centralizing push, revenue, engagement, and retention data, and in June 2026 announced a strategic partnership with Hyvä to serve Magento/Hyvä-powered merchants. Compliance posture includes GDPR, CCPA, and SOC 2 Type II in progress (mid-2026 target).
Commercially, Mobiloud operates a two-tier subscription model: a Business plan at $1,499/month (or $1,274/month on annual billing) for ecommerce brands up to $10M GMV with 10,000 MAU included, plus a $50 per 1,000 MAU overage and $5,000 one-time setup fee; and a custom-priced Enterprise plan for Shopify Plus, BigCommerce Enterprise, SFCC, Adobe Commerce, and headless commerce with unlimited MAU, dedicated success management, and SLA add-ons. Distribution is hybrid: enterprise field sales for large retailers, inside sales plus a self-serve "Free App Preview" tool for SMB and mid-market, and content/SEO-driven marketing anchored in original benchmark reports and case studies.
Mobiloud firmographics
Firmographics- Name
- Mobiloud
- Legal name
- Fifty Pixels Ltd
- Website
- https://mobiloud.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobiloud is a bootstrapped London-based SaaS platform that converts ecommerce websites into native iOS and Android mobile apps via a fully managed subscription service, serving over 2,000 brands globally across fashion, pharmacy, and other verticals.
- Ownership category
- akta.pro rank
Mobiloud industry classification
Industry- Product category
- Ecommerce Mobile App Platform
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
- akta.pro secondary industries
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Mobiloud is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mobiloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Business Plan: Flat monthly subscription fee for ecommerce brands with standard single-storefront setups (Shopify, BigCommerce, WooCommerce) with up to $10M annual GMV. Includes 10,000 monthly active users (MAU). Overages charged at $50 per 1,000 additional MAU. Annual billing available at 15% discount. 12-month contract required.
- Subscription - Enterprise Plan: Custom-priced subscription for enterprise brands on Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Adobe Commerce, or headless/custom commerce with multi-storefront or formal procurement needs. Unlimited MAU, dedicated success manager, weekly project meetings, Slack/Teams/phone/video access, custom contracts, payment via invoice and bank transfer. SLA add-on available.
- Setup Fee: One-time setup fee covering full app build including native iOS and Android engineering, app design (icon, splash screen, store assets), push notification setup (OneSignal or Klaviyo), analytics wiring (GA4 and Firebase), cross-device QA, and submission to App Store and Google Play. $5,000 flat on Business plan. Enterprise setup is custom-scoped.
- Add-on Services: Optional add-ons including Klaviyo integration ($150/month), SLA + uptime guarantee, multi-configuration setup ($100/config/month), multi-language support ($100/language/month), multiple development environments ($300/month), and additional development support bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business plan for standard ecommerce brands (Shopify, BigCommerce, WooCommerce) up to $10M GMV with 10,000 MAU |
| Subscription | Multi-year contract | Enterprise plan for Shopify Plus, BigCommerce, SFCC, Adobe Commerce, or headless/custom commerce with unlimited MAU and dedicated support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Mobiloud product offering
Product offeringCore offering
Mobiloud operates a fully managed, hybrid native mobile app platform that converts an existing ecommerce or content website into a native iOS and Android app without rebuilding. The customer's website runs inside a native Swift/Java/Kotlin container, automatically inheriting features, plugins, and integrations, while Mobiloud handles the entire build, App Store and Google Play submission, branding, push notifications, and ongoing maintenance on a recurring subscription.
Product overview
Mobiloud is a full-service hybrid app platform that converts existing websites into native iOS and Android mobile apps. The core product is the Website-to-App Conversion Platform, which runs the customer's existing website inside a native container while adding native features like push notifications, app store presence, and improved navigation. The platform offers two pricing tiers: the Business Plan ($1,274/month annually) for standard ecommerce stores, and the Corporate/Enterprise Plan (custom pricing) for larger brands requiring native SDK integrations and multi-region support. Add-on features include Push Notifications for customer engagement, Analytics & CRO for performance tracking, Custom Branding & UI for white-label customization, Multi-Language & Multi-Currency Support for international operations, In-App Exclusive Products for Shopify merchants, and App Promotion Tools for driving downloads. A free App Preview Tool allows prospects to test the platform before committing. In December 2025, Mobiloud launched an AI-Powered Analytics Dashboard for real-time mobile app insights. The platform integrates with major ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce Commerce Cloud, PrestaShop) and marketing tools (Klaviyo, OneSignal, GA4, Firebase, Yotpo, Zendesk).
Differentiator
Problem solved
Functional benefit
Products and services
- Website-to-App Conversion Platform Core fully managed SaaS platform that converts an existing ecommerce or content website into a native iOS and Android mobile app without rebuilding. Runs the website inside a native container, automatically inheriting plugins, scripts, and integrations, and adds native push notifications, deep linking, native navigation, social login, and App Store/Google Play distribution under the customer's own developer accounts. Targets ecommerce brands and content publishers on Shopify, BigCommerce, WooCommerce, Magento/Adobe Commerce, Salesforce Commerce Cloud, WordPress, PrestaShop, and headless frameworks.
- AI-Powered Analytics Dashboard Standalone analytics product launched December 2025 that uses AI to centralize and interpret mobile app data — including push notification performance, product-level revenue metrics, engagement, and retention — providing ecommerce brands with real-time insights to inform mobile app investment and retention strategy.
Quantifiable outcome
- Push notifications generate 21% of attributed orders from only 3% of sends, significantly outperforming email and SMS for basket recovery.
- +7 more outcomes
Companies that use Mobiloud
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Mobiloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability2 records
Feature10 records
Mobiloud partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- HyväcoreStrategic partnership announced June 2026 enabling Hyvä-powered Magento stores to launch fully native iOS and Android mobile apps that preserve existing Hyvä frontend performance and UX benefits. Mobiloud handles the entire build, App Store and Google Play submission, and ongoing maintenance using the merchant's existing Magento store as the foundation. This eliminates the need for merchants to build a new codebase, launching in weeks vs. 6-12 months and $150K-$500K+ for custom builds.
- ShopifycoreDeep native integration with Shopify and Shopify Plus. App syncs completely with Shopify store including all products, collections, third-party app integrations, checkout, analytics, and customer accounts. Mobiloud offers Shopify-specific features including app-exclusive products and discounts through Shopify metafields.
- BigCommercecoreNative integration with BigCommerce platform, allowing merchants to turn their BigCommerce store into a mobile app that keeps their entire tech stack intact.
- KlaviyocoreKlaviyo integration for push notifications available as part of the service ($150/month add-on on Business plan, included on Enterprise). Supports order status push notifications and Klaviyo native functions for customer engagement automation.
- OneSignalcorePrimary push notification delivery partner. Mobiloud configures OneSignal accounts for merchants, and merchants have full control of their own OneSignal account for sending manual or automated push notifications. Supports cart abandonment sequences, welcome flows, and promotional campaigns.
- Google (Analytics, Firebase, Play Store, Login)coreIntegrated with Google Analytics 4, Firebase, Google Play Store, and Google Login. Analytics configured under merchant's own Google account. Firebase used for app analytics. Google Developer account required for Android app publishing. Google Login supported as social login option.
- Apple (App Store, Developer Program, Login)coreApps published on Apple App Store under merchant's own Apple Developer Program account ($99/year). Apple Developer analytics available for app performance tracking. Apple Login supported as social login option in apps.
- Adobe Commerce / MagentocoreSupport for Adobe Commerce (Magento) platforms, including Magento 2 setups. Partnership with Hyvä extends this to high-performance Hyvä-powered Magento stores specifically.
- WordPresscoreWordPress integration allowing WordPress websites to be converted into mobile apps that stay in sync. Mobiloud provides WordPress plugins for automated push notifications and content publishing triggers.
- WooCommercecoreNative WooCommerce integration supporting merchants with WooCommerce-powered stores to convert to native iOS and Android apps while maintaining all existing functionality.
- Salesforce Commerce CloudcoreIntegration with Salesforce Commerce Cloud (SFCC) for enterprise merchants, supporting complex enterprise ecommerce setups in the Enterprise plan tier.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Mobiloud competitors and assessment
Company assessmentDirect peers
- Tapcart: Tapcart is the leading Shopify-focused mobile app builder for ecommerce merchants. It competes head-to-head with MobiLoud in the same Shopify / Shopify Plus website-to-app conversion category, serving similar mid-market and enterprise customers with comparable features including push notifications and analytics.
- Shopney: Shopney is a mobile app builder targeting Shopify and BigCommerce merchants. It is one of MobiLoud's explicitly named comparison-page competitors and offers a similar DIY/semi-managed website-to-native-app conversion product for SMB and mid-market ecommerce brands.
- Plobal Apps: Plobal Apps is a website-to-app conversion platform for Shopify and other ecommerce platforms. It is named on MobiLoud's comparison pages and competes on the same value proposition of converting existing websites into native apps without rebuilding.
- Vajro: Vajro is a Shopify mobile app builder focused on ecommerce merchants, offering push notifications, in-app promotions, and app-exclusive discounts. It competes directly with MobiLoud for Shopify and Shopify Plus customers in the SMB and mid-market segments.
- Median.co: Median.co provides a hybrid mobile app platform that wraps websites in native iOS and Android containers, the same architectural approach as MobiLoud. It serves ecommerce and content publishers and competes directly for managed website-to-app conversion engagements.
- Appmaker.xyz: Appmaker.xyz is a no-code mobile app builder for ecommerce and content platforms including Shopify, WooCommerce, and Magento. It targets similar SMB and mid-market merchants looking to convert websites into native apps without custom development.
Others
- OneSignal: OneSignal is MobiLoud's primary push notification delivery partner and a broader customer engagement platform. It is an enabling technology provider in the stack rather than a direct competitor, but expansion of its own mobile app SDK could create overlap with MobiLoud's app-building product.
- Klaviyo: Klaviyo is both an integration partner and an adjacent platform offering push notifications, email, and SMS marketing automation for ecommerce. It overlaps with MobiLoud's push notification value proposition and could expand into adjacent mobile app engagement features over time.
Broad incumbents
- Shopify (native mobile commerce): Shopify is both MobiLoud's largest integration partner and a potential competitive incumbent. As Shopify extends native mobile commerce capabilities and integrates more app-store functionality into its core platform, it could narrow the value gap that third-party app builders like MobiLoud fill today.
- Salesforce Commerce Cloud (mobile SDK): Salesforce Commerce Cloud offers enterprise mobile commerce SDKs and reference apps as part of its broader ecommerce platform. While not a direct competitor for SMB merchants, it competes with MobiLoud at the high end of the enterprise tier for SFCC-powered retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobiloud social profiles
Digital presenceMobiloud compliance and trust
Trust signalCompliance3 records
Mobiloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobiloud leadership team
Management profileNumber of profiles
Profiles1 record
Mobiloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobiloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobiloud
What does Mobiloud do?
Mobiloud operates a fully managed, hybrid native mobile app platform that converts an existing ecommerce or content website into a native iOS and Android app without rebuilding. The customer's website runs inside a native Swift/Java/Kotlin container, automatically inheriting features, plugins, and integrations, while Mobiloud handles the entire build, App Store and Google Play submission, branding, push notifications, and ongoing maintenance on a recurring subscription.
Is Mobiloud a public or private company?
Mobiloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobiloud founded?
Mobiloud was founded in 2013. It employs 11 to 50 people.
Where is Mobiloud based?
Mobiloud is headquartered in London, United Kingdom, in the Europe region.
How does Mobiloud make money?
Four revenue lines are on record. Subscription - Business Plan is the primary driver. The others are subscription - Enterprise Plan, setup Fee and add-on Services.
Who are Mobiloud's main competitors?
Direct peers on record are Tapcart, Shopney, Plobal Apps, Vajro, Median.co and Appmaker.xyz. Others are OneSignal and Klaviyo. Broad incumbents are Shopify (native mobile commerce) and Salesforce Commerce Cloud (mobile SDK).
Does Mobiloud have an API?
No public API is recorded for Mobiloud.
What industry is Mobiloud in?
Mobiloud's product category is Ecommerce Mobile App Platform. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP), with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 42343 and its SIC code is 7372.