Tapcart
- Company typePrivate
- Founded2017
- HeadquartersSanta Monica, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Tapcart firmographics
Firmographics- Name
- Tapcart
- Legal name
- Tapcart Inc.
- Website
- https://tapcart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Tapcart industry classification
Industry- Product category
- Mobile Commerce Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- In-app Social Shops (Native Checkout) (CRAFANAA)
Keywords
Where Tapcart is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tapcart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Fees: Recurring subscription fees for access to the Tapcart Platform and Services. Plans include Core, Ultimate, and Enterprise tiers with varying feature sets and support levels. Auto-renews monthly or annually.
- Professional Services: Implementation and other professional services offered at customer request, billed as flat rates based on advance purchase of specified hours.
- Referral Program: Customer referral program where existing customers earn cash bonuses ($200-$1,000) when referring new customers who deploy apps for 3 months with 3 successful payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - Entry-level subscription |
| Subscription | Monthly | Ultimate Plan - Mid-tier subscription |
| Subscription | Monthly | Enterprise Plan - Premium subscription |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Tapcart product offering
Product offeringCore offering
Tapcart is a SaaS platform that enables Shopify merchants to convert their online stores into native iOS and Android mobile applications without coding. The platform combines a drag-and-drop App Studio, an AI-powered personalization engine (Tapcart AI), unlimited push notifications, a native analytics dashboard (Insights Pro), and developer tools, allowing DTC brands to launch, manage, and optimize their own mobile commerce channel.
Product overview
Tapcart is a mobile commerce platform that transforms Shopify stores into native iPhone and Android mobile applications. The platform operates as a modular system built around a core AI-powered mobile app engine, supplemented by specialized product modules including Tapcart AI (the overarching AI layer), For You Feed (personalization), App Studio (no-code app building), Push Notifications (engagement), Insights Pro (analytics), and Developer Tools (customization). The platform processes over 100M orders and uses AI to deliver 1:1 personalized shopping experiences. It is positioned as a Customer HQ solution for DTC brands seeking to own their mobile customer channel.
Differentiator
Problem solved
Functional benefit
Brands
- Tapcart AI: AI-powered features including push notifications, personalized content, and automated app management.
- For You Feed
- App Studio
- Insights Pro
- Tapcart Academy
- UnTapped Community
Products and services
- Tapcart AI Tapcart's overarching AI product layer that delivers personalized shopping experiences across push notifications, content, and offers for Shopify merchants' mobile apps.
- App Studio Drag-and-drop no-code editor that lets Shopify merchants create and manage their native mobile apps, including agentic AI building capabilities.
- Insights Pro Native analytics platform that provides Tapcart merchants with dashboards and insights to optimize their mobile app performance and customer behavior.
- Tapcart v20 Platform Release Major version release of the Tapcart platform adding custom onboarding, an all-new Loyalty HQ center, conditional app content, expanded fonts and icons, Tapcart CLI, global components, and new developer documentation.
- Push Notifications Unlimited AI-powered push notification system that lets merchants send personalized, behavior-triggered messages to engage customers and drive revenue from their mobile app.
- For You Feed AI-powered personalized product feed that ranks and adapts content for every shopper in real time based on their searches, taps, and cart adds.
- Developer Tools Developer toolkit including the Tapcart CLI, global components, and comprehensive documentation that enables brands and developers to build custom code and integrations on top of the Tapcart platform.
Quantifiable outcome
- 67% higher conversion rate on app vs. mobile website (BÉIS)
- +5 more outcomes
Companies that use Tapcart
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Tapcart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature8 records
Tapcart partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreTapcart is built exclusively for Shopify merchants, transforming their online stores into native mobile applications. The platform integrates deeply with Shopify's ecosystem, syncing products, inventory, and customer data. Tapcart is a Shopify Plus Certified App Partner.
- KlaviyocoreNative integration with Klaviyo for email marketing automation and customer data synchronization. Enables brands to leverage Klaviyo's marketing capabilities alongside Tapcart's mobile app engagement.
- RechargecoreIntegration with Recharge for subscription management within mobile apps. Enables brands to manage recurring billing and subscriptions directly through their Tapcart-powered mobile app.
- Global-ecoreIntegration with Global-e for international commerce capabilities, enabling brands to sell globally through their mobile apps with localized checkout and shipping.
- Agency PartnerscoreAgency Partner Program allows DTC-focused agencies to earn ongoing commissions ($200-$1,000 per referral) while helping Shopify brands implement Tapcart. Partners receive resources, training, and support.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Tapcart competitors and assessment
Company assessmentDirect peers
- MobiLoud: MobiLoud converts Shopify and other ecommerce websites into native mobile apps. It is the closest direct competitor to Tapcart, targeting the same Shopify merchant base with a similar app-as-channel value proposition.
- Shopney: Shopney is a Shopify-focused mobile app builder offering native iOS and Android apps with no-code tools. It directly competes with Tapcart's core SMB and mid-market self-serve offering.
- Plobal Apps: Plobal Apps builds custom mobile apps for Shopify merchants with a focus on subscription, AR, and personalization features. It targets the same Shopify Plus and DTC brands as Tapcart.
- BuildFire: BuildFire is a no-code mobile app platform serving ecommerce, events, and SMB use cases. It overlaps with Tapcart's SMB self-serve motion and broader app-builder category.
- AppInstitute: AppInstitute offers a no-code app builder with ecommerce templates targeted at small businesses. It competes with Tapcart's Core tier for entry-level Shopify merchants.
- Appy Pie: Appy Pie provides a no-code app builder with AI-assisted features spanning apps, websites, and workflows. It competes with Tapcart at the lower end of the SMB market on price.
- GoodBarber: GoodBarber is a no-code platform for building native iOS and Android apps, including ecommerce apps with Shopify-style storefronts. It is a comparable app-builder alternative for merchants.
Broad incumbents
- Shopify: Shopify is Tapcart's underlying commerce platform and a Shopify Plus Certified App Partner host. Shopify's broader product roadmap (including any native mobile app functionality) directly shapes Tapcart's opportunity and risk.
Emerging players
- Airship: Airship is a mobile experience platform specializing in push notifications, in-app messaging, and personalization. It overlaps with Tapcart's Push Notifications and For You Feed capabilities at the engagement layer.
- Braze: Braze is a cross-channel customer engagement platform used by DTC and retail brands for push, email, and personalization. It competes with Tapcart at the messaging/personalization layer but lacks Tapcart's app-builder core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tapcart social profiles
Digital presenceTapcart compliance and trust
Trust signalCompliance3 records
Tapcart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapcart leadership team
Management profileNumber of profiles
Profiles7 records
Tapcart funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapcart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapcart
What does Tapcart do?
Tapcart is a SaaS platform that enables Shopify merchants to convert their online stores into native iOS and Android mobile applications without coding. The platform combines a drag-and-drop App Studio, an AI-powered personalization engine (Tapcart AI), unlimited push notifications, a native analytics dashboard (Insights Pro), and developer tools, allowing DTC brands to launch, manage, and optimize their own mobile commerce channel.
Is Tapcart a public or private company?
Tapcart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tapcart founded?
Tapcart was founded in 2017. It employs 101 to 250 people.
Where is Tapcart based?
Tapcart is headquartered in Santa Monica, United States, in the North America region.
How does Tapcart make money?
Three revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are professional Services and referral Program.
Who are Tapcart's main competitors?
Direct peers on record are MobiLoud, Shopney, Plobal Apps, BuildFire, AppInstitute, Appy Pie and GoodBarber. Shopify is listed as a broad incumbent. Emerging players are Airship and Braze.
Does Tapcart have an API?
Yes. Tapcart provides Developer Tools that allow developers to bring their own code and integrations to build on top of the Tapcart platform. The platform includes Tapcart CLI (command-line interface) and New Developer Docs for customization and extension purposes. Developer documentation is at www.tapcart.com/product/developer-tools.
What industry is Tapcart in?
Tapcart's product category is Mobile Commerce Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFANAA, In-app Social Shops (Native Checkout). Its SIC code is 7372.