Coffye Innovations
AppMaker, operated by Coffye Innovations, is a no-code mobile app platform that lets Shopify-based D2C brands build branded iOS and Android apps using a block-based builder, AI design and analytics modules, and 160+ integrations.
- Company typePrivate
- Founded2013
- HeadquartersKochi, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Coffye Innovations does
Coffye Innovations Private Limited, operating as AppMaker, is a privately held Indian software company headquartered in Kochi, Kerala, that has since 2013 built a no-code mobile application platform aimed at Shopify-based direct-to-consumer merchants. Its core product, AppMaker, converts Shopify storefronts into branded native iOS/Android apps through a drag-and-drop block-based builder (Appmaker Studio) built on React Native and Expo, with deep GraphQL integration to the Shopify Storefront, Cart, and Checkout APIs and 160+ third-party integrations spanning marketing automation, analytics, and loyalty.
The product portfolio combines the main AppMaker platform with several AI-augmented modules: Eidolon AI (a generative design engine that converts screenshots or Figma files into app layouts, currently in early access), John AI (a natural-language analytics assistant for Shopify merchants), and AppBuzz (a module ensuring feature parity between web and app). Additional capabilities include a Code Blocks and Conditional Blocks extensibility layer, an Extensions Marketplace (sticky carts, countdown timers, loyalty modules), built-in push notification campaigns, and analytics. Developers access an extensive hooks- and filters-based JavaScript/React Native API documented at developer-docs.appmaker.xyz.
AppMaker monetizes via annual subscriptions with one year of included support and upgrades, followed by a paid support license; pricing is quote-based and not publicly disclosed. Distribution is hybrid: self-serve product-led growth through appmaker.xyz with a 'Book a Demo' assisted-sales motion for larger merchants, plus four India agency partners (Dynamic Dreamz, Marmeto, Seventh Triangle, Ecom Ethos) handling implementation. The company is founder-operated (Mohammed Anees v, Salah Abdul Salam, and Saleeh K) with no disclosed outside funding, operates from a single registered office in Kochi, and serves both Indian and global Shopify merchants including case-study logos such as The House of Rare, Recode Studio, Supertails, Two Brothers, and Thor.
Coffye Innovations firmographics
Firmographics- Name
- Coffye Innovations
- Legal name
- Coffye Innovations Private Limited
- Website
- https://appmaker.xyz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AppMaker, operated by Coffye Innovations, is a no-code mobile app platform that lets Shopify-based D2C brands build branded iOS and Android apps using a block-based builder, AI design and analytics modules, and 160+ integrations.
- Ownership category
- akta.pro rank
Coffye Innovations industry classification
Industry- Product category
- No-code Mobile App Builder Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Coffye Innovations is headquartered
LocationHeadquarters
- HQ city
- Kochi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Coffye Innovations business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- App Builder Platform: No-code mobile app builder for Shopify stores enabling D2C brands to create branded mobile apps. Revenue derived from platform subscriptions and builder licenses with 1-year free support included.
- Support and Upgrades: Free support and upgrades for 1 year from purchase. Continued updates and support after that requires a support license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform subscription with 1-year free support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Coffye Innovations product offering
Product offeringCore offering
AppMaker is a no-code mobile app builder platform that enables Shopify merchants to create fully branded, high-performance mobile apps without technical skills. The offering combines a block-based drag-and-drop CMS (Appmaker Studio), AI-powered design (Eidolon AI), an in-app AI analytics assistant (John AI), and 160+ integrations with tools like CleverTap, Klaviyo, MoEngage, and WebEngage. It targets D2C brands seeking to convert Shopify web traffic into owned mobile channels with push notifications, loyalty modules, and analytics.
Product overview
Coffye Innovations operates AppMaker as a unified no-code mobile app building platform for Shopify merchants, combining a core builder (Appmaker Studio) with AI-powered add-ons and extensions. The product portfolio centers on AppMaker as the main platform for creating branded Shopify mobile apps, augmented by three key AI modules: Eidolon AI (generative design engine), John AI (executive assistant with analytics), and AppBuzz (site feature parity). The platform uses a block-based builder architecture with extensibility through Code Blocks, App Conditional Blocks, and an Extensions Marketplace offering sticky carts, countdown timers, reorder scrollers, and loyalty modules. Built-in features include Analytics, Push Notifications, and 160+ integrations. The platform is built on React Native with a hooks-based developer API.
Differentiator
Problem solved
Functional benefit
Brands
- Eidolon AI: AI-powered design engine that turns screenshots or Figma files into branded, high-performance mobile apps without coding.
- John AI
- AppBuzz
Products and services
- AppMaker (Main Platform)
Quantifiable outcome
- 2.5x Conversion Rate improvement for luxury fashion brand The House of Rare
- +1 more outcomes
Companies that use Coffye Innovations
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Coffye Innovations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature10 records
Coffye Innovations partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Dynamic DreamzminorIndia-based agency partner providing Appmaker implementation services for D2C brands in the Indian market.
- MarmetominorIndia-based Shopify agency partner offering Appmaker integration and customization services for e-commerce brands.
- Seventh TriangleminorIndia-based agency partner providing Appmaker implementation and support services.
- Ecom EthosminorIndia-based e-commerce focused agency partner offering Appmaker services.
- ShopifycoreCore platform integration. Appmaker is a Shopify partner enabling Shopify store owners to create native mobile apps. Deep native integration with Shopify Storefront API, Cart API, and checkout.
- WebEngagecoreMarketing automation and customer engagement platform fully integrated into Appmaker for push notifications, in-app messaging, and campaign analytics.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Coffye Innovations competitors and assessment
Company assessmentDirect peers
- Tapcart: Leading no-code mobile app builder for Shopify merchants; directly comparable product offering, customer base (Shopify D2C brands), and pricing model. Explicitly named by Appmaker as a primary comparison.
- Shopney: Shopify-focused no-code mobile app builder serving SMB and mid-market D2C brands with similar subscription pricing model. Directly comparable on product and target customer.
- Vajro: Mobile app builder for Shopify and other commerce platforms; India-based with strong India D2C presence. Closest geographic and segment peer to Appmaker.
- Appbrew: No-code mobile app platform for Shopify merchants; comparable feature set (push notifications, blocks builder, analytics) and pricing structure.
- Superfans: Mobile app and loyalty platform for Shopify merchants focused on retention; comparable offering with overlapping D2C customer base and Shopify-native integration.
- Plobal Apps: Mobile app builder for Shopify and other e-commerce platforms; comparable product functionality and D2C target market.
- MageNative: Mobile app builder for e-commerce platforms including Shopify; comparable no-code builder with similar merchant-focused value proposition.
Emerging players
- Recart: Shopify-focused marketing automation and mobile messaging platform; overlaps with Appmaker's push notification and engagement features, though narrower in scope.
Broad incumbents
- Shopify: The parent commerce platform Appmaker is built on; relevant as a broad incumbent that could either expand into mobile app building directly or shape partner economics that affect Appmaker.
Others
- WebEngage: Marketing automation and customer engagement platform integrated into Appmaker for push notifications; comparable India-market presence and D2C customer overlap, but acts as a partner rather than direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coffye Innovations social profiles
Digital presenceCoffye Innovations compliance and trust
Trust signalCompliance3 records
Coffye Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffye Innovations leadership team
Management profileNumber of profiles
Profiles3 records
Coffye Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffye Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffye Innovations
What does Coffye Innovations do?
AppMaker is a no-code mobile app builder platform that enables Shopify merchants to create fully branded, high-performance mobile apps without technical skills. The offering combines a block-based drag-and-drop CMS (Appmaker Studio), AI-powered design (Eidolon AI), an in-app AI analytics assistant (John AI), and 160+ integrations with tools like CleverTap, Klaviyo, MoEngage, and WebEngage. It targets D2C brands seeking to convert Shopify web traffic into owned mobile channels with push notifications, loyalty modules, and analytics.
Is Coffye Innovations a public or private company?
Coffye Innovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coffye Innovations founded?
Coffye Innovations was founded in 2013. It employs 11 to 50 people.
Where is Coffye Innovations based?
Coffye Innovations is headquartered in Kochi, India, in the Asia region.
How does Coffye Innovations make money?
Two revenue lines are on record. App Builder Platform is the primary driver. The others are support and Upgrades.
Who are Coffye Innovations's main competitors?
Direct peers on record are Tapcart, Shopney, Vajro, Appbrew, Superfans, Plobal Apps and MageNative. Recart is listed as an emerging player. Shopify is listed as a broad incumbent. WebEngage is listed as an others.
Does Coffye Innovations have an API?
Yes. Appmaker provides an extensive developer API through its React Native-based platform. The platform offers hooks (functions) and filters (modifiers) for customizing app behavior. Available hooks include: useCart, useProductDetail, useProductListItem, useProductVariations, useProductOptions, useDiscount, useOtpLogin, useUserProfile, useOrders, useProducts, useSearch, useWishlistProducts, useAddress, useRegister, useLogin, useNavigationActions, usePage, usePageState, useDataSourceV2, useThemeSettings, useReusableBlocks, useScrollValueY, and many more. Filters include: webview-custom-url-filters, inapp-page-data-response, firebase-analytics-blacklisted-custom-events, shopify-coupons-list, cart-line-item-custom-attributes, appmaker-recently-viewed-product-scroller-pdp-styles, shipping-address-validator, shopify-custom-products-response, and analytics event whitelisting/blacklisting for Firebase Analytics, CleverTap, and MoEngage. Functions include: before-open-checkout, custom-shopify-order-fulfillment-status. Developers can register custom hooks using appmakerFunctions.registerAppmakerFn and appmaker.addFilter. The platform supports GraphQL queries through the gqlQuery method. Developer documentation is at developer-docs.appmaker.xyz.
What industry is Coffye Innovations in?
Coffye Innovations's product category is No-code Mobile App Builder Platform. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 5132 and its SIC code is 7370.