WE ARE WELLBEING

What WE ARE WELLBEING does

We Are Wellbeing Ltd is a UK-based, privately-held corporate wellbeing services provider founded in 2019 and headquartered in Leeds, West Yorkshire. The company delivers human-led wellbeing programmes to UK organisations across a portfolio that includes CPD-accredited training courses (Manager Training, Mental Health First Aid, Neurodiversity Training, Menopause Champions), workshops and seminars, interactive webinars, on-site health screening, 1:1 coaching, and wellbeing strategy reviews. Service delivery is structured around a proprietary four-pillar "WELL-Framework" (Physical, Mental, Social, Financial wellbeing) and supports a roster of named enterprise clients spanning higher education (University of Manchester), social housing (Network Homes), construction and waste management (Kenny Waste Management, Filshill), financial services (Tenet Group), research (NatCen), and technology (Pulsant).

The underlying technology is minimal and operationally supportive rather than differentiated: services are delivered in-person at client sites or virtually via Microsoft Teams, with HubSpot used for CRM/email communications, Koalendar for discovery call scheduling, and WordPress for the company website. There is no proprietary software platform, mobile app, API, or AI/ML component disclosed. The company has no patents, no funding rounds, and no disclosed subsidiaries or parent company, operating as a founder-led independent limited company.

Revenue mechanics are professional services-based and project-driven: pricing is published per session or course (e.g., £450+VAT for generalist webinars, £850+VAT for stress workshops, £1,800+VAT for manager training, £3,000+VAT for Mental Health First Aid), with bespoke work quoted on request. Travel/accommodation is charged additionally for in-person delivery (45p/mile, £100/night). All sales are direct B2B with no channel partners, supported by content marketing (blog, case studies, webinars), organic social media, and a consultative sales process initiated via website forms and discovery calls.

Name

WE ARE WELLBEING

Legal name

We Are Wellbeing Ltd

Website

https://wearewellbeing.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Wellbeing Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Stress Management & Well-Being at Work (EDABAMAN), Stress Management & Burnout Prevention Coaching (HSADAGAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Corporate wellbeing services
• Wellbeing training programmes
• Workplace health screening
• Employee wellbeing coaching
• Workplace wellbeing strategy

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Services: CPD-accredited training courses delivered in-person or virtually. Includes Manager Training, Wellbeing Champions Training, Neurodiversity Training, Menopause Champions Training, Mental Health First Aid. Priced per session or course.
2. Workshops & Seminars: Corporate wellbeing workshops and seminars on topics including stress management, mental health awareness, healthy eating, sleep, mindfulness. Delivered in 2-4 hour sessions, priced per workshop.
3. Webinars: Interactive online seminars lasting 60-90 minutes covering broad wellbeing topics. Generalist webinars and industry expert specialist webinars available at different price points.
4. Health Checks & Screening: On-site health screening services including blood pressure, cholesterol, diabetes screening, BMI measurements. Full day and half day options available.
5. 1:1 Wellbeing Coaching: Individual coaching sessions delivered in-person or online. Focus on behaviour change, stress management, fitness, sleep, goal setting. Sold per session or as a block of six sessions.
6. Wellbeing Strategy Services: Comprehensive wellbeing strategy reviews including employee surveys, programme planning, launch support, and ongoing reviews throughout delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

We Are Wellbeing delivers corporate wellbeing services to UK organisations, structured around its proprietary four-pillar WELL-Framework (Physical, Mental, Social, Financial). The portfolio includes CPD-accredited training courses (manager training, wellbeing champions, mental health first aid, neurodiversity and menopause training), workshops and webinars across 50+ topics, on-site health screening, 1:1 wellbeing coaching, and strategic services such as wellbeing strategy reviews and outsourced wellbeing team support. Services are delivered in-person at client sites or virtually.

Product overview

We Are Wellbeing is a corporate wellbeing services company offering a comprehensive portfolio of human-delivered services focused on four pillars of wellbeing: Physical, Mental, Social, and Financial. The offering is structured as a services portfolio rather than a unified software platform. Core services include Manager Training, Wellbeing Champions Training, and Health & Wellbeing Coaching as foundational offerings. These are complemented by an extensive workshop and webinar catalogue (50+ topics covering stress, mental health, nutrition, sleep, menopause, neurodiversity, and more), on-site health check screening services, and strategic services including Wellbeing Strategy Reviews and outsourced wellbeing team support. Training courses are CPD-accredited and delivered both in-person and online. Pricing varies from £450+VAT for generalist webinars to £3,000+VAT for Mental Health First Aid training.

Differentiator

Problem solved

Functional benefit

Brands

• The WELL-Framework: Company's proprietary wellbeing framework approach
• WELL-Framework

Products and services

• Manager Training
• Wellbeing Champions Training
• Neurodiversity Training for Managers
• Menopause Champions Training
• Mental Health First Aid Training
• Connect 5 Training
• Corporate Wellbeing Workshops and Seminars
• Wellbeing Webinars
• On-site Health Check Screening
• Health and Wellbeing Coaching
• Wellbeing Strategy Review
• Outsourced Wellbeing Team
• Leadership Coaching and Workshops
• Health and Performance Coaching for Senior Leaders
• Wellbeing Champions Programme
• Wellbeing Committee Programme
• Zero Harm Champions
• Wellbeing for Night Shift Workers
• Neurodiversity Services
• Counselling and Therapy
• Wellbeing Events

Quantifiable outcome

• 10% reduction in average blood pressure among employees at Kenny Waste Management over 3-year programme
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Health Assured: UK Employee Assistance Programme and wellbeing provider offering counselling, mental health support, training and webinars to UK employers. Closest direct peer given overlapping service lines (training, webinars, mental health support) and target market (UK corporates of all sizes).
• Westfield Health: UK corporate health and wellbeing specialist offering health cash plans, screening and wellbeing services to employer customers. Comparable in on-site health screening, wellbeing programmes and UK B2B corporate customer base.
• YuLife: UK-headquartered employee wellbeing and benefits provider combining gamified wellness, insurance and mental health support sold to UK employers. Comparable in B2B UK workplace wellbeing positioning and pricing tier structure, though its product is tech-led.
• Peppy: UK-based B2B employee wellbeing platform delivering specialist support across menopause, fertility, mental health and more to UK employers. Direct comparable in target customer (UK corporates), category (workplace wellbeing) and consultative sales model, though delivered as a digital platform rather than human-delivered training.
• BHSF: UK corporate health and wellbeing provider delivering health assessments, screening, EAP and training services to employer clients. Directly comparable in on-site health checks, training courses and UK corporate wellbeing positioning.

Broad incumbents

• Calm Business: Global mental health and meditation platform with a dedicated B2B offering sold to employers. Competes for the same UK corporate mental wellbeing spend but via a digital subscription model rather than human-delivered training.
• Limeade (Personify Health): Global enterprise wellbeing and engagement platform combining mental, physical and financial wellbeing programmes with analytics. Comparable buyer (large employers) but very different delivery (integrated SaaS platform) and far broader scale.
• Nuffield Health: Large UK healthcare and corporate wellbeing provider combining clinical services, health assessments and workplace wellbeing programmes. Broader incumbent with deeper clinical capabilities that competes for the same UK corporate wellbeing budgets.
• Headspace (Headspace for Work): Global consumer and B2B mental wellbeing platform with a dedicated Headspace for Work offering. Represents the digital-first incumbent competing for UK corporate wellbeing budgets, with very different unit economics (app-delivered) but overlapping buyer.

Emerging players

• Wellable: Corporate wellness platform offering wellbeing programmes, content and challenges to employers. Adjacent comparator given shared buyer (corporate wellbeing decision-makers) and overlapping content categories (mental health, fitness, nutrition), though US-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WAWellbeing
• Facebookfacebook.com/WAWellbeing
• LinkedInlinkedin.com/company/wearewellbeing
• Instagraminstagram.com/wawellbeinguk/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE ARE WELLBEING