Nutritienda

What Nutritienda does

Nutritienda (legal entity Nutritienda Healthcare & Beauty, S.L.) is a Spain-based direct-to-consumer e-commerce retailer headquartered in Griñón, Madrid, operating a single online storefront at nutritienda.com. The platform offers a multi-category catalog spanning 12+ verticals — sports nutrition, herbal remedies, parapharmacy, eco/bio, perfumery, hair care, hygiene, cosmetics, makeup, beauty low-cost, women's health, and pet care — distributing hundreds of third-party brands (Scitec, Amix, Biotech USA, Cellucor, Optimum Nutrition, Solgar, Lamberts) alongside its house brand Amazin' Foods. Underlying technology is a standard e-commerce stack: shopping cart, secure checkout, order tracking, and integration with eight payment providers (Visa, Mastercard, PayPal, Klarna, Bizum, Revolut Pay, Google Pay, Apple Pay) plus bank transfer and cash on delivery; analytics and personalization are handled by HubSpot, Hotjar, Microsoft Clarity, and Connectif.

The business model is purely transactional DTC: revenue is generated through unit-priced product sales, promotional discounts (5–60% off), coupon campaigns (e.g., SUMMER -€6 on orders over €60), and a €29.99 free-shipping threshold (€3.99 below threshold), with fulfillment to homes or pickup points across mainland Spain (24–48 hours), the Balearic Islands (48–72 hours), and the Canary Islands. Customer acquisition runs through email/newsletter marketing, Google Ads and Meta/TikTok paid social, and a deep taxonomy-driven SEO footprint. Returns are permitted within 14 days for unopened products, and Klarna buy-now-pay-later is available. No revenue, headcount, funding, founding year, ownership, or management team information is disclosed in the available data.

Name

Nutritienda

Legal name

Nutritienda Healthcare & Beauty, S.L

Website

https://nutritienda.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Nutritienda is a Spain-based direct-to-consumer e-commerce retailer offering sports nutrition, herbal remedies, parapharmacy, beauty, and pet care products from hundreds of brands plus its Amazin' Foods house brand, serving Spanish consumers with home delivery across mainland Spain, the Balearic Islands, and the Canary Islands.

Ownership category

akta.pro rank

Product category

Online Health and Beauty Retail

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Online health retail
• Sports nutrition supplements
• Herbal remedies ecommerce
• Beauty personal care
• Pet care products

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Online Retail Sales: Nutritienda generates revenue through direct online sales of health, wellness, beauty, and pet care products. Customers purchase products through the e-commerce website with transaction-based pricing. The company offers promotional discounts, bulk purchase incentives, and free shipping thresholds to drive order value. Revenue is generated through individual product transactions with prices ranging from a few euros to premium product tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nutritienda operates a direct-to-consumer e-commerce storefront at nutritienda.com selling health, wellness, beauty, and pet care products across 12+ major categories including Sports Nutrition, Herbal Shop (Herbolario), Para-pharmacy, Eco/Bio organic products, Perfumery, Hair Care, Hygiene, Cosmetics, Makeup, Pet Care, and a Special Women line. The platform distributes third-party branded supplements and beauty products from hundreds of brands (Scitec, Amix, Biotech USA, Optimum Nutrition, Solgar, Lamberts, Cellucor, Vitobest, etc.) alongside its own house brand Amazin' Foods. Orders are fulfilled via home delivery or pickup-point delivery across Spain with payment options including Visa, Mastercard, PayPal, Klarna, Bizum, Google Pay, Apple Pay, Revolut Pay, bank transfer, and cash on delivery.

Product overview

Nutritienda is an e-commerce health and beauty platform operating as a multi-category online marketplace. The platform offers a unified shopping experience across twelve main product categories: Sports Nutrition (Nutrición Deportiva) featuring proteins, amino acids, and creatine supplements; Herbal Shop (Herbolario) with plant-based remedies and natural supplements; Pets (Mascotas) for animal care products; Parafarmacia (Pharmacy) including health and wellness products; Eco/Bio organic products; Perfumery; Hair Care; Hygiene; Beauty Low Cost; Cosmetics; Makeup; and Special Women's Health products. The platform distributes third-party branded supplements including Scitec Nutrition, Amix Nutrition, Biotech USA, Cellucor, Vitobest, Mega Plus, and its house brand Amazin' Foods. Key product lines include whey protein isolates, creatine supplements, pre-workout formulas, women's health supplements (intimate care, libido support), and general wellness products. Payment processing integrates with major providers including Visa, Mastercard, PayPal, Klarna, Bizum, and digital wallets (Google Pay, Apple Pay, Revolut Pay).

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrición Deportiva (Sports Nutrition) Sports nutrition storefront for individual consumers offering amino acids (arginine, beta-alanine, glutamine, BCAAs, taurine), proteins (whey, egg, soy, vegetable, beef, blends), carbohydrates and energy supplements, creatine variants (monohydrate, Kre-alkalyn, HCL, Creapure, micronized, vegan, ethyl ester), pre/intra/post-workout supplements, mass gainers, weight control products (fat blockers, CLA, L-Carnitine, diuretics, meal replacements, fat burners), endurance products, vitamins and minerals, sports accessories (shakers, gloves, t-shirts), and women's sports supplements.
• Herbolario (Herbal Shop) Herbal and natural remedies storefront offering plant extracts, essential oils, algae and spirulina, aloe vera, bee products (royal jelly, honey, pollen, propolis), omega fatty acids, superfoods, herbal remedies organized by body system (circulatory, digestive, hormonal, immune, locomotor, nervous, ocular, renal, respiratory), aromatherapy, CBD products (oil and cream), men's and women's specialty supplements, and specialized foods (oils, vegetable drinks, cereals, nuts, seeds, soups).
• Mascotas (Pet Care) Pet care storefront offering food, accessories, antiparasitic products, grooming, toys, snacks, and nutritional supplements for dogs, cats, birds, fish, rodents, reptiles, and turtles, along with bedding/substrates and aquarium maintenance products.
• Parafarmacia (Para-pharmacy) Para-pharmacy storefront offering adult/senior and children's supplements, first aid supplies, circulatory care, skin care, eye care, immune support, orthopedic products, baby care, CBD products, sexual health, and optical care items.
• Eco/Bio (Organic Products) Organic and ecological products storefront offering organic food, organic baby products, natural cosmetics, natural hygiene products, organic makeup, and eco-friendly home cleaning products.
• Perfumería (Perfumery) Perfumery storefront offering women's perfumes, men's perfumes, children's perfumes, gift sets, premium perfumes, budget perfumes, and Arabic perfumes.
• Cosmética (Cosmetics) Cosmetics storefront offering facial cosmetics, body cosmetics, anti-aging products, sunscreen, eye care, lip care, hand creams, neck care, and hair/nail/anti-cellulite products.
• Maquillaje (Makeup) Makeup storefront offering lip products, face makeup, eye makeup, nail products, makeup accessories, and makeup sets.
• Amazin' Foods (House Brand) Nutritienda's own house brand of health supplements including creatine Creapure, maca, melatonin, sinefrina, NAC, turmeric, chromium picolinate, chitosan, and diuretic products.

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Meta Platforms (Facebook)minorGTM or Marketing PartnerFacebook advertising partnership using the _fbp cookie for delivering personalized advertisements on Meta's platforms and measuring ad performance.
• TikTokminorGTM or Marketing PartnerSocial media marketing partnership using _ttp cookies for tracking TikTok service usage and delivering targeted advertising content on the platform.
• Payment ProviderscoreChannel Partner/ Reseller/ DistributorPartnerships with Visa, Mastercard, Revolut Pay, Bizum, PayPal, Klarna, Google Pay, Apple Pay, and bank transfer services for secure payment processing. Klarna enables buy-now-pay-later functionality.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PromoFarma: Spanish online health and beauty marketplace selling supplements, parapharmacy, cosmetics and personal care. Closely comparable to Nutritienda in vertical mix and Spanish-market DTC orientation.
• Naturitas: Spain-based e-commerce retailer focused on natural products, herbal remedies, supplements, and eco/bio categories — overlapping significantly with Nutritienda's Herbolario and Eco/Bio verticals.
• Mifarma: Spanish online pharmacy and health/beauty e-commerce retailer covering supplements, parapharmacy and personal care — directly comparable category set and customer base to Nutritienda.
• Primor: Spanish online perfumery and cosmetics retailer with deep beauty assortment and frequent promotional mechanics — comparable to Nutritienda's Perfumería, Cosmética and Beauty Low Cost categories.
• MyProtein: Global sports nutrition brand with a dedicated Spanish storefront carrying proteins, creatine, amino acids and wellness products — directly overlaps Nutritienda's core sports nutrition offering.
• HSN (Health, Sports & Nutrition): Spanish sports nutrition and supplement DTC brand/retailer with its own private-label range and broad supplement catalog, competing head-on with Nutritienda's Nutrición Deportiva category.
• Prozis: Portugal-anchored sports nutrition and supplements brand operating its own DTC platform across Europe, including Spain — directly comparable assortment and target customer.

Broad incumbents

• El Corte Inglés (Salud y Belleza): Spain's leading department store with a substantial health, supplement, parapharmacy and beauty offering online — comparable category set but as part of a much broader retail portfolio.
• iHerb: Global online supplement and natural products retailer with massive assortment and strong Spanish-market reach. Comparable category mix but at a much larger scale and broader international footprint.
• Amazon Spain: Massive general e-commerce incumbent carrying overlapping supplement, beauty and parapharmacy categories in Spain. Significant pricing and selection pressure on Nutritienda.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NutriTienda
• Facebookfacebook.com/nutritienda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritienda