Econus
- Company typePrivate
- Founded2019
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Econus firmographics
Firmographics- Name
- Econus
- Legal name
- The Active Consumer, LLC
- Website
- https://econusapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Econus industry classification
Industry- Product category
- Sustainable Living Mobile App / Charitable Giving Platform
- akta.pro primary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where Econus is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Econus business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketing Services Cross-Promotion: Econus is connected to Fletch Marketing, a sister marketing firm. Free marketing is offered to eco-businesses in exchange for promoting Econus to their customers. Investor funding subsidizes the marketing costs, creating a cross-promotional revenue model.
- App-based Donations (Third-party): The app facilitates donations to non-profits from user round-ups. The company likely receives a portion of donations or transaction fees from payment processors (Stripe, Plaid mentioned in privacy policy).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for consumers; eco-businesses receive free marketing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Econus product offering
Product offeringCore offering
Econus operates a freemium mobile application (iOS and Android) that allows individual consumers to link their purchases to environmental and social causes and automatically rounds up spare change from those purchases to donate to chosen non-profit organizations on a monthly basis. Users customize their giving through a proprietary "Persona" feature that maps purchase categories to specific non-profits, and follow other users' Personas for community-driven cause selection. Econus also runs a sister marketing firm, Fletch Marketing, that provides paid marketing services to sustainable brands and eco-influencers, with revenue from that firm subsidizing free marketing offered to eco-businesses in exchange for cross-promotion of the Econus app.
Product overview
Econus is a sustainability-focused company operating two interconnected offerings: (1) The Econus mobile app, a core consumer product that enables users to make charitable micro-donations by rounding up purchases to selected environmental and social causes, and (2) Fletch Marketing, a subsidiary marketing firm providing paid marketing services to eco-businesses and sustainable brands. The marketing firm's revenue subsidizes the Econus ecosystem, creating a business model where eco-businesses receive free marketing in exchange for introducing new users to the app.
Differentiator
Problem solved
Functional benefit
Brands
- Fletch Marketing: A marketing firm that helps sustainable brands and eco-influencers; created as part of the business model to subsidize free marketing costs for eco businesses
Products and services
- Econus Mobile App A freemium sustainability mobile app (iOS and Android) that lets individual users link their everyday purchases to environmental and social causes, automatically rounds up spare change to the nearest dollar, and donates the aggregated amount monthly to non-profit organizations they have selected. Users build custom "Personas" mapping purchase categories (e.g., clothing to sustainable-fashion non-profits, gas to air-pollution non-profits) and can follow others' Personas for community-driven cause selection.
- Fletch Marketing Services Paid marketing services for sustainable brands, eco-businesses, and eco-influencers delivered by Econus's sister marketing firm Fletch Marketing. Includes web development/marketing guides, influencer marketing, content, and SEO support targeted at reaching sustainably-minded consumers; revenue generated subsidizes the free-marketing offer extended to eco-businesses that cross-promote Econus.
Quantifiable outcome
- If 1% of 45 million paying Spotify users donated $0.21 spare change, that would generate nearly $100K for music non-profits
- +1 more outcomes
Companies that use Econus
Customer profileSegments2 records
Ideal customer profiles2 records
Econus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Econus partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Fletch MarketingcoreFletch Marketing is a sister marketing firm that provides free marketing services to eco-businesses. In exchange, these businesses promote Econus to their customers. This cross-promotional arrangement subsidizes the costs of offering free marketing and drives user acquisition for Econus.
- Plastic Pollution CoalitionminorNon-profit organization focused on reducing plastic pollution. Users can link their clothing/purchase categories to this non-profit for donations when relevant purchases are made.
- Clean Air Task ForceminorNon-profit focused on fighting air pollution and climate change. Connected to gas/travel purchase categories on the platform.
- Responsibility in FashionminorNon-profit working to make the fashion industry more sustainable with equal wages and improved conditions. Connected to clothing purchase category.
- StripecorePayment processing partner for handling transactions securely. Mentioned in privacy policy as a third-party payment provider.
- PlaidcoreBanking infrastructure partner for secure financial data handling. Mentioned in privacy policy.
- Sweet ReliefminorNon-profit that helps career musicians make ends meet. Suggested as a donation recipient for Spotify spare change round-ups.
- MusicaresminorNon-profit providing safety nets for musicians in need. Suggested as a donation recipient for Spotify spare change round-ups.
- Humane Farming AssociationminorNon-profit focused on animal welfare and humane farming. Suggested as a donation recipient for Food & Dining purchase round-ups.
- NAACPminorCivil rights organization. Suggested as a donation recipient when shopping at minority-owned businesses to support community empowerment.
- Good Food InstituteminorNon-profit working on sustainable food alternatives including cultivated meat research. Suggested as donation recipient for meat alternative purchases.
- Mental Health AmericaminorMental health advocacy organization. Suggested as donation recipient for supporting workers at businesses running green ribbon campaigns.
- GreenGeeksminorCarbon-negative web hosting provider. Recommended for eco-businesses building websites. Econus uses GreenGeeks for its own hosting.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Econus competitors and assessment
Company assessmentDirect peers
- Acorns: Acorns pioneered the round-up spare-change mechanic in consumer fintech, automatically investing micro-amounts from purchases. It is the most direct competitor in category, model, and target user, though Acorns focuses on investing rather than charitable donation.
- Aspiration: Aspiration is a sustainability-focused consumer fintech offering banking and investing tied to environmental impact. It targets the same eco-conscious Gen Z/Millennial segment with automated, values-aligned money movement.
- Wren: Wren is a subscription-based carbon-offsetting app that calculates user footprints and routes funds to forestry projects. Directly comparable as a consumer-facing app that automates environmental impact from everyday consumption.
- Klima: Klima is a carbon-offsetting app that helps individuals calculate and reduce their CO2 footprint through subscriptions to verified projects. Comparable to Econus in that it sits between consumer purchases and climate-impact funding via a mobile experience.
- Joro: Joro is a carbon-footprint tracking app that connects to bank accounts, calculates emissions from spending, and helps users take climate action. Highly comparable in connecting purchase data to environmental impact via a consumer app.
Emerging players
- Patch: Patch provides carbon-offsetting API infrastructure, enabling apps and platforms to embed climate action. Adjacent peer given Econus's positioning between consumption and non-profit funding for environmental causes.
- Digit: Digit is a consumer fintech that automates small-dollar savings from spending — a close conceptual cousin to Econus's round-up spare-change model, though oriented toward saving rather than donating.
Broad incumbents
- Doconomy: Doconomy offers carbon footprint tracking tied to payments and banking, working with major banks and brands. Comparable in connecting consumption to environmental impact, but operates at enterprise/platform scale rather than direct-to-consumer.
- Stash: Stash is a consumer investing/financial app offering micro-investing and educational content. Comparable in targeting Gen Z/Millennial users seeking to make small, values-aligned financial moves from everyday purchases.
Others
- Pachama: Pachama is a carbon-credit marketplace connecting businesses to verified forestry and conservation projects. While B2B rather than consumer-facing, it operates in the same climate-funding ecosystem Econus sits within for environmental non-profits.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Econus social profiles
Digital presenceEconus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Econus leadership team
Management profileNumber of profiles
Profiles1 record
Econus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Econus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Econus
What does Econus do?
Econus operates a freemium mobile application (iOS and Android) that allows individual consumers to link their purchases to environmental and social causes and automatically rounds up spare change from those purchases to donate to chosen non-profit organizations on a monthly basis. Users customize their giving through a proprietary "Persona" feature that maps purchase categories to specific non-profits, and follow other users' Personas for community-driven cause selection. Econus also runs a sister marketing firm, Fletch Marketing, that provides paid marketing services to sustainable brands and eco-influencers, with revenue from that firm subsidizing free marketing offered to eco-businesses in exchange for cross-promotion of the Econus app.
Is Econus a public or private company?
Econus is a private company. It is classified as unknown and is currently operating.
When was Econus founded?
Econus was founded in 2019. It employs 1 to 10 people.
Where is Econus based?
Econus is headquartered in Salt Lake City, United States, in the North America region.
How does Econus make money?
Two revenue lines are on record. Marketing Services Cross-Promotion is the primary driver. The others are app-based Donations (Third-party).
Who are Econus's main competitors?
Direct peers on record are Acorns, Aspiration, Wren, Klima and Joro. Emerging players are Patch and Digit. Broad incumbents are Doconomy and Stash. Pachama is listed as an others.
Does Econus have an API?
No public API is recorded for Econus.
What industry is Econus in?
Econus's product category is Sustainable Living Mobile App / Charitable Giving Platform. Its primary akta.pro industry code is BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support).