dean & david
dean&david is a privately held German fast-casual restaurant chain, founded in 2007, operating 501-1,000 employees across the DACH region. It serves health-conscious individual consumers and corporate clients with hand-prepared, additive-free salads, bowls, curries, wraps, smoothies, and coffee via retail stores, delivery, an app, catering, and franchising.
- Company typePrivate
- Founded2007
- HeadquartersGräfelfing, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What dean & david does
dean&david is a privately held German fast-casual restaurant chain founded in 2007, headquartered in Gräfelfing, Germany, with 501-1,000 employees and operations across the DACH region (Germany, Austria, and Switzerland). The company operates physical retail storefronts offering hand-prepared salads, bowls, curries, hot wraps, sandwiches, sweets, juices, smoothies, and coffee and tea, positioned around the 'kompromisslose Frische' (uncompromising freshness) value proposition and a no-additives ingredient stance (free of flavor enhancers, gelatin, and artificial colors or preservatives). Its menu integrates Planted plant-based proteins as alternatives to traditional meat across multiple dishes.
The business generates revenue through four primary streams: in-store retail sales, a proprietary delivery service (Lieferservice), corporate catering and bulk office ordering (Foodspot platform), and franchise fees from third-party operators running dean&david stores under the brand. Distribution spans physical storefronts, an own-app and website ordering channel, and direct-to-corporate sales. Strategic partnerships with ALRIGHTY (CareTrade Coffee sub-brand), Planted (plant-based proteins), fritz-kola, and Höfats extend the brand into adjacent product and co-marketing initiatives.
The company has no disclosed funding rounds, parent company, or external equity backing, and operates as an independent private brand. It maintains a German-language digital presence with localized sub-sites for Switzerland, and pursues ongoing seasonal campaigns (Veganuary, summer menus, WM Gewinnspiel 2026) to drive consumer engagement. Leadership comprises CEO David Baumgartner and President of the Board Reto Schleier, with no further management team disclosed in the source material.
dean & david firmographics
Firmographics- Name
- dean & david
- Legal name
- dean&david
- Website
- https://deananddavid.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- dean&david is a privately held German fast-casual restaurant chain, founded in 2007, operating 501-1,000 employees across the DACH region. It serves health-conscious individual consumers and corporate clients with hand-prepared, additive-free salads, bowls, curries, wraps, smoothies, and coffee via retail stores, delivery, an app, catering, and franchising.
- Ownership category
- akta.pro rank
dean & david industry classification
Industry- Product category
- Healthy Fast Casual Dining
- NAICS
- Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)
- akta.pro secondary industry
- Delis & Sandwich Specialty Stores (CRAHAGAF)
Keywords
Where dean & david is headquartered
LocationHeadquarters
- HQ city
- Gräfelfing
- HQ country
- Germany
- HQ region
- Europe
Markets served
dean & david business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Retail Store Sales: Revenue generated from walk-in customers purchasing salads, bowls, wraps, sandwiches, and beverages at physical store locations.
- Delivery Service: The dean&david Lieferservice (delivery service) brings customers' favorite dishes to their homes, generating revenue through delivery orders placed via website or app.
- Catering Services: Corporate catering services for business events, company celebrations, and team lunches. Foodspot provides bulk ordering for offices and co-working spaces.
- Franchise Revenue: Revenue model includes franchising, where franchise partners operate dean&david stores under the brand, paying franchise fees.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
dean & david product offering
Product offeringCore offering
dean&david is a healthy fast-casual restaurant chain that sells hand-prepared salads, bowls, curries, hot wraps, sandwiches, sweets, juices, smoothies, and coffee made from natural ingredients free of flavor enhancers, gelatin, and artificial colors or preservatives. The brand operates company-owned and franchised stores across the DACH region and distributes through dine-in, takeaway, in-house delivery service, a mobile ordering app, and corporate ordering via Foodspot, with catering and office lunch programs serving business clients.
Product overview
Dean & david operates a fresh food restaurant chain offering a unified portfolio of hand-prepared food products centered on fresh, natural ingredients free from flavor enhancers, animal gelatin, and artificial colors or preservatives. The core offering spans salads, bowls, curries, hot wraps, sandwiches, sweets, juices, smoothies, and beverages including their proprietary CareTrade Coffee brand. Services include a mobile app for ordering, delivery service, Foodspot corporate ordering platform, catering services, and an office lunch program. The company also offers seasonal menu items (Iced Matcha Lattes, Iced Coffee varieties) and a cookbook. Plant-based alternatives (planted.chicken, planted.kebab) are integrated throughout the menu alongside traditional protein options.
Differentiator
Problem solved
Functional benefit
Brands
- CareTrade Coffee: Own-brand coffee produced in partnership with ALRIGHTY, supporting the Female Farmers Project 'La Morena' in Guatemala for fair pay and women empowerment.
Products and services
- Salads
Companies that use dean & david
Customer profileSegments2 records
Ideal customer profiles2 records
dean & david technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
dean & david partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ALRIGHTYcoredean&david partnered with ALRIGHTY to produce their own branded coffee called 'CareTrade Coffee by dean&david'. The partnership supports the Female Farmers Project 'La Morena' in Guatemala, promoting fair pay and self-determined work for women. This is a key sustainability and social impact partnership.
- Plantedcoredean&david partners with Planted to offer plant-based protein options in their menu items. Products include planted.kebab and planted.chicken, which are featured as alternatives to meat in various dishes like the Kebab Bowl.
- fritz-kolaminorfritz-kola is mentioned as a partner in the WM Gewinnspiel 2026 sweepstakes campaign, along with planted, Höfats, and dean&david, indicating a co-marketing partnership.
- HöfatsminorHöfats is a partner in the WM Gewinnspiel 2026 sweepstakes, providing prizes including a Höfats Grill. This appears to be a promotional/marketing partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
dean & david competitors and assessment
Company assessmentRegional players
- L'Osteria: Major German-Italian casual restaurant chain with extensive DACH presence and franchise expansion. Comparable to dean&david on multi-unit DACH casual-dining operations and franchise infrastructure.
- Sausalitos: German-anchored casual-dining franchise chain (Mexican-leaning) with DACH-wide presence. Useful comp for franchise operations, store-format economics and consumer-occasion overlap with dean&david's casual lunch/dinner trade.
- Vapiano: German-headquartered fresh-casual restaurant chain operating across DACH and beyond. Comparable as a DACH-rooted multi-unit fresh-casual operator, though focused on Italian/pasta rather than salads/bowls.
- Hans im Glück: German casual-dining franchise chain with a similar footprint scale and franchise-led growth model in DACH. Useful comparison for unit economics and franchise execution in the German market.
- Peter Pane: German burger-led casual restaurant chain with franchise model and strong DACH footprint. Comparable in scale and franchise-led growth dynamics operating in the same German consumer market.
Direct peers
- Freshii: Canadian health-and-wellness focused fast-casual chain offering salads, bowls, wraps, smoothies and juices with franchise and corporate-catering channels. Closely mirrors dean&david's product mix and franchise-led expansion model in a comparable demographic.
- CAVA: US-listed Mediterranean-inspired bowl/healthy fast-casual concept operating a multi-format retail + catering model. Comparable to dean&david on prepared-to-order bowls with differentiated protein options and digital/app ordering emphasis.
- Just Salad: Multi-unit US healthy fast-casual chain focused on salads, wraps, bowls and smoothies with a sustainability/eco packaging positioning. Comparable to dean&david in menu, sustainability narrative and digital-ordering focus.
- Pokeworks: Specialist poke/bowl concept with a similar 'fresh protein + base + toppings' modular menu structure and franchise-driven expansion. Concept overlap is partial but strong on the bowl-format that's central to dean&david's offering.
- Sweetgreen: US-listed healthy fast-casual chain specializing in salads, bowls and warm proteins with a 'fresh, simple' ingredient ethos — the closest analog concept to dean&david's salads/bowls/wraps proposition. Often used as the public-market benchmark for the category dean&david operates in across DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
dean & david social profiles
Digital presencedean & david financial estimates
Financial estimateRevenue estimate
Valuation estimate
dean & david leadership team
Management profileNumber of profiles
Profiles2 records
dean & david funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dean & david M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dean & david
What does dean & david do?
dean&david is a healthy fast-casual restaurant chain that sells hand-prepared salads, bowls, curries, hot wraps, sandwiches, sweets, juices, smoothies, and coffee made from natural ingredients free of flavor enhancers, gelatin, and artificial colors or preservatives. The brand operates company-owned and franchised stores across the DACH region and distributes through dine-in, takeaway, in-house delivery service, a mobile ordering app, and corporate ordering via Foodspot, with catering and office lunch programs serving business clients.
Is dean & david a public or private company?
dean & david is a private company. It is classified as unknown and is currently operating.
When was dean & david founded?
dean & david was founded in 2007. It employs 501 to 1,000 people.
Where is dean & david based?
dean & david is headquartered in Gräfelfing, Germany, in the Europe region.
How does dean & david make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are delivery Service, catering Services and franchise Revenue.
Who are dean & david's main competitors?
Regional players on record are L'Osteria, Sausalitos, Vapiano, Hans im Glück and Peter Pane. Direct peers are Freshii, CAVA, Just Salad, Pokeworks and Sweetgreen.
Does dean & david have an API?
No public API is recorded for dean & david.
What industry is dean & david in?
dean & david's product category is Healthy Fast Casual Dining. Its primary akta.pro industry code is CRAHAGAM, Prepared Foods & Catering-Focused Specialty Stores, with a secondary code of CRAHAGAF, Delis & Sandwich Specialty Stores. Its NAICS code is 7223 and its SIC code is 5810.