Ketoneaid

What Ketoneaid does

KetoneAid is a Falls Church, Virginia-based direct-to-consumer e-commerce company founded in January 2018 by Frank LLosa following a $130,000 Indiegogo crowdfunding campaign. The company retails a portfolio of exogenous ketone ester beverages built around the licensed Veech Ketone Monoester (KME) developed by Dr. Richard Veech in conjunction with the US Department of Defense and DARPA. The core SKU ladder spans three concentrations of the same molecule — Ke4 Concentrate (50%, 30g KE/bottle), Ke2 Concentrate (25%, 25g KE/bottle), and Ketone Shot (8%, 5g KE/bottle) — supplemented by a "Hard Ketones" sub-brand of R 1,3 Butanediol (Ketohol) beverages including Piña Colada seltzers and shooters. The company is one of only two current global suppliers of Ketone Monoester after competitor HVMN exited production in early 2020, and reports that the molecule has been used in over 75 published human clinical trials and by 8 of 10 Tour de France teams.

The business operates a product-led DTC model through ketoneaid.com and shop.ketoneaid.com, with multi-pack pricing from $69.95 (12-pack Ketone Shot) to $949.95 (36-pack Ke4 bulk) and an auto-ship subscription program. Fulfillment runs from warehouses in Louisville, KY and Las Vegas, NV, shipping to most countries except Russia and Israel; a TrueMed integration enables HSA/FSA payment. Customers are segmented into elite and professional athletes (Soudal Quick-Step, Astana Qazaqstan, Mark Cavendish, Remco Evenepoel), biohackers and performance enthusiasts, and healthcare/wellness consumers (advocated by authors Dr. Mary Newport and Miriam Kalamian). Marketing is anchored by founder-led YouTube content, an active Facebook community group (ketoneester), blog-driven scientific education, and earned media in cycling and nutrition publications.

The company is privately held, founder-led with 1–10 employees, and has not disclosed revenue. Beyond the initial Indiegogo raise it has operated without disclosed institutional venture capital, and its strategic focus is concentrated on extending its grip on the niche ketone monoester category through elite athletic endorsements, university-led clinical research (Harvard, Duke, KU Leuven, Aarhus, Dublin City U., Auburn, U. of Michigan, U. of Alabama and others), and gradual SKU expansion toward better-tasting and lower-dose formats.

Name

Ketoneaid

Legal name

KetoneAid

Website

https://shop.ketoneaid.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

KetoneAid is a privately held, Falls Church, Virginia-based direct-to-consumer e-commerce company that retails Veech Ketone Ester beverages and ketone-diol drinks to elite athletes, biohackers, and health-conscious consumers worldwide.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Ketone ester supplements
• Exogenous ketone drinks
• Athletic performance nutrition
• Ketone monoester beverages
• Metabolic health supplements

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through ketoneaid.com and shop.ketoneaid.com. Products sold in various pack sizes (3-pack, 12-pack, 36-pack). Subscription auto-ship program available with discount incentives.
2. Subscription/Auto-Ship: Managed Auto-Ship subscription program allowing recurring purchases with potential discounts. Additional day processing time noted for subscription orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KetoneAid manufactures and sells ready-to-drink ketone ester beverages centered on the licensed Veech Ketone Monoester molecule. Its lineup includes Ke4 (50% concentrate), Ke2 (25% concentrate), and Ketone Shot (8% ready-to-drink) formats, plus a Hard Ketones sub-brand built on R 1,3 Butanediol (ketone diol) for lower-priced seltzers and shooters. Products are sold direct-to-consumer online to athletes, biohackers, and metabolic-health consumers.

Product overview

KetoneAid offers a portfolio of ketone ester and ketone diol products centered on the Veech Ketone Ester (Ketone Monoester/KME), which is clinically proven and used by 80% of Tour de France teams. The product line consists of three ketone ester concentrations: Ke4 Concentrate (50%, highest potency, best value), Ke2 (25%, better taste), and Ketone Shot (8%, easiest to drink). A sub-brand called Hard Ketones offers R 1,3 Butanediol products at a lower price point with reduced bioavailability. The company also sells ketone-related books. All products leverage the same core Veech Ketone Ester molecule developed with DARPA funding and validated in 75+ clinical trials.

Differentiator

Problem solved

Functional benefit

Brands

• Hard Ketones: A sub-brand product line featuring ketone diol (Ketohol) products including Piña Colada Seltzer, Cinna-Burn Shooter, Frost-Bite Shooter, and Ginger Mule beverages. These are positioned as an alternative ketone format with lower bioavailability compared to the Veech Ketone Ester.

Products and services

• KetoneAid Ke4 Concentrate Premium 50% Veech Ketone Ester concentrate containing 30g of ketone ester per bottle (12 servings) in 'Very Scary Cherry' flavor, marketed as the company's best-value, #1-seller ketone ester drink for athletes and performance-focused consumers.
• KetoneAid Ke2 25% Veech Ketone Ester concentrate with 'Not Bad' Apple flavor containing 25g of ketone ester per bottle (10 servings) and 3x more water than Ke4, offered as an easier-drinking alternative for consumers prioritizing taste.
• KetoneAid Ketone Shot Ready-to-drink 8% Veech Ketone Ester shot with 'Pleasant' & Peachy flavor containing 5g of ketone ester per bottle (2 servings), positioned as the most approachable, best-tasting ketone ester option and sold in 12, 36, and 60 packs.
• Hard Ketones (Ketohol / R 1,3 Butanediol line) Sub-brand product line built on R 1,3 Butanediol (Ketone Diol/Ketohol) instead of Veech Ketone Ester, including Piña Colada 12oz Seltzer 12-pack, Cinna-Burn Shooter 12x2oz, Frost-Bite Shooter 12x2oz, Ginger Mule Mix-In 12x2oz, Raw Bartender Mix-In 12x2oz, and Ginger Mule 12oz Seltzer 12-pack, offered at a lower price point as an alternative ketone format.

Quantifiable outcome

• +15% power and endurance time trial performance in cyclists
• +8 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Astana QazaqstancoreStrategic or Co-development Partner · 1 January 2024World Tour cycling team partnership established in 2024, expanding professional cycling presence beyond Soudal Quick-Step.
• Mark CavendishcoreGTM or Marketing Partner · 1 January 2024Partnership with elite cyclist Mark Cavendish, world record holder for most Tour de France stage wins. Featured in promotional content for 2024 season.
• TrueMedcoreGTM or Marketing Partner · 1 January 2023HSA/FSA payment partnership enabling customers to use pre-tax Health Savings Account or Flexible Spending Account dollars for KetoneAid purchases. Provides 30-40% net savings for eligible customers. Supports both subscription and one-time purchases.
• Soudal Quick-StepflagshipStrategic or Co-development Partner · 1 January 2022World Tour cycling team partnership - first professional cycling team to publicly partner with KetoneAid in 2022. Team uses ketone ester after every race and practice for recovery. Multiple top riders (Remco Evenepoel, Julian Alaphilippe) featured in promotional materials.
• SSRP InstitutecoreStrategic or Co-development PartnerScientific Research & Performance Institute - trusted partner designation. Confers scientific credibility and research endorsement.
• Harvard UniversityminorStrategic or Co-development PartnerOne of over a dozen universities that have selected KetoneAid to supply ketone ester for human clinical trials.
• Duke UniversityminorStrategic or Co-development PartnerUniversity selected for human clinical trials using KetoneAid ketone ester.
• KU LeuvenminorStrategic or Co-development PartnerEuropean university selected for human clinical trials using KetoneAid ketone ester.
• Aarhus UniversityminorStrategic or Co-development PartnerDanish university selected for human clinical trials using KetoneAid ketone ester.
• Dublin City UniversityminorStrategic or Co-development PartnerIrish university selected for human clinical trials using KetoneAid ketone ester.
• Auburn UniversityminorStrategic or Co-development PartnerUS university selected for human clinical trials using KetoneAid ketone ester.
• University of MichiganminorStrategic or Co-development PartnerUS university selected for human clinical trials using KetoneAid ketone ester.
• University of AlabamaminorStrategic or Co-development PartnerUS university selected for human clinical trials using KetoneAid ketone ester.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HVMN: Direct exogenous-ketone competitor; launched a competing ketone ester product shortly after KetoneAid in 2019 and was the other major global ketone monoester supplier, but reportedly ceased ketone ester production in early 2020.
• Prüvit: Large direct-to-consumer exogenous-ketone company selling ketone supplements (BHB salts and related formats) via MLM channels; competes for the same keto-curious and performance-oriented buyer.
• Ketone-IQ: Exogenous ketone drink brand selling ready-to-drink ketone shots; competes head-to-head in the convenience-format ketone beverage category.
• Real Ketones: Exogenous ketone supplement brand offering BHB-based products; targets overlapping keto, performance, and metabolic-health customers as KetoneAid.

Emerging players

• Perfect Keto (Bountiful Co.): Keto-lifestyle brand selling exogenous ketones, MCT oils, and keto snacks; overlapping customer base of low-carb, metabolic-health, and performance consumers, though primarily BHB salt-based rather than monoester.
• Kion: Performance and metabolic-health supplement brand founded by Ben Greenfoot; sells exogenous ketones and complementary products to biohacker and athletic customers with substantial overlap with KetoneAid's persona.
• Momentous: Premium performance nutrition brand supplying professional sports teams (including NFL/NBA partners) with supplements; competes for the same elite-athlete sponsorship and recovery narrative as KetoneAid.
• LMNT (DrinkLMNT): Direct-to-consumer electrolyte and functional beverage brand with strong biohacker/crossfit customer overlap; shares the premium-D2C, subscription-driven, science-led playbook with KetoneAid.
• BPN (Bare Performance Nutrition): Sports nutrition brand with strong ties to strength, endurance, and collegiate athletics; shares the athlete-ambassador and performance-recovery value proposition with KetoneAid.

Broad incumbents

• Athletic Greens (AG1): Large, well-funded daily-nutrition D2C brand selling to performance- and health-conscious consumers; broader portfolio but overlapping premium-D2C positioning and customer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/ketoneester

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketoneaid