California Burrito
- Company typePrivate
- Founded2012
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
California Burrito firmographics
Firmographics- Name
- California Burrito
- Legal name
- Burrito Restaurants Private Limited
- Website
- https://californiaburrito.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
California Burrito industry classification
Industry- Product category
- Mexican Fast Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where California Burrito is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
California Burrito business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales (Dine-in, Delivery, Takeaway): California Burrito generates revenue through direct food and beverage sales across its 128 stores. The business currently splits between delivery (60% of business) and dine-in channels. The company reported revenue of ₹338 crore in FY25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard QSR menu pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
California Burrito product offering
Product offeringCore offering
California Burrito is a Mexican quick-service restaurant (QSR) chain operating 128 company-owned stores across five Indian cities. The company sells made-to-order customizable Mexican food items including burritos, rice bowls, salad bowls, nachos, tacos, quesadillas, tostadas, and sides, served through dine-in, takeaway, and third-party delivery channels. The menu is built on a customization model where customers choose proteins, bases, toppings, and dressings, with options for vegetarians, vegans, and halal-certified meat.
Product overview
California Burrito is a Mexican Quick Service Restaurant (QSR) chain operating a single unified brand with multiple customizable food products. The core offerings include Burritos, Rice Bowls, Salad Bowls, Nachos, Tacos, Quesadillas, and Tostadas, all built on a made-to-order customization model where customers select proteins, bases, toppings, and extras. The company also offers a loyalty program (Burrito Club), an online ordering system, and a nutrition calculator tool. California Burrito positions itself as a Mexican food chain offering customizable, quick-service meals with a focus on fresh ingredients including Hass avocados, tomatillos, corn, and beans sourced from farms across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Burritos California Burrito's signature Mexican-style burritos featuring customizable fillings including beans, rice, proteins, and various toppings, served at all company-owned stores and via delivery.
- Rice Bowls Customizable rice bowls with options for protein, beans, vegetables, and toppings, offering a lighter alternative to burritos for individual consumers.
- Salad Bowls Fresh salad bowls with customizable ingredients including vegetables, proteins, and dressings targeting health-conscious customers seeking Mexican-inspired lighter options.
- Nachos Crispy nacho bowls with customizable toppings and fillings, served as a shareable snack or meal option at California Burrito outlets.
- Tacos Mexican-style tacos with customizable fillings including proteins, vegetables, and sauces for individual consumers seeking variety in the menu.
- Quesadillas Cheese and protein-filled quesadillas offering a different Mexican food experience from burritos and bowls, served at all California Burrito outlets.
- Tostadas Crispy tostada shells with customizable toppings and fillings, providing variety in the California Burrito Mexican food menu.
- Sides Supplementary food items including dips and snacks that complement the main meal offerings at California Burrito outlets.
Companies that use California Burrito
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
California Burrito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
California Burrito partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
California Burrito competitors and assessment
Company assessmentDirect peers
- FreshMenu: India-focused fast-casual/QSR brand with strong delivery presence and customizable menu, comparable to California Burrito in dine-in and delivery channel mix within the Indian market.
- Wow Momo: One of India's largest organized QSR/fast-casual chains operating dine-in and delivery across multiple cities, comparable to California Burrito in scale, format, and pan-India expansion trajectory.
- Faasos / Rebel Foods: India's largest multi-brand cloud kitchen/QSR platform; competes directly for delivery-led food occasions and shares the same urban Indian consumer and aggregator-dependent model as California Burrito.
- Taco Bell India: Operated by Burman Hospitality in India, Taco Bell is the most direct Mexican QSR competitor to California Burrito, offering tacos, burritos, and bowls through similar counter-service, dine-in, and delivery channels across Indian cities.
Broad incumbents
- Domino's India (Jubilant FoodWorks): India's largest pizza QSR chain with massive delivery infrastructure; competes for delivery occasions and aggregator visibility, sharing operational format with California Burrito but with much broader scale.
- Haldiram's: Established Indian food brand with extensive restaurant and packaged food operations across India, providing a broader incumbent benchmark for Indian QSR/fast-casual scale and consumer reach.
- Burger King India: Large international QSR chain operated in India, competing for similar value-conscious urban consumers seeking Western fast-food formats, though broader menu and global brand versus California Burrito's Mexican niche.
- Subway India: International QSR franchise with strong Indian presence offering customizable sandwiches and bowls; competes for the same customizable, health-conscious, dine-in/takeaway consumer as California Burrito.
Regional players
- Bikanervala: Indian restaurant and sweets chain with strong North Indian presence; comparable as a regional multi-format foodservice operator in India, though focused on Indian cuisine rather than Mexican QSR.
- Paradise Biryani: Established Indian QSR/dine-in chain with strong regional concentration in South India, comparable to California Burrito in city-level scale and dine-in/dine-out format, though serving a different cuisine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
California Burrito social profiles
Digital presenceCalifornia Burrito financial estimates
Financial estimateRevenue estimate
Valuation estimate
California Burrito leadership team
Management profileNumber of profiles
Profiles3 records
California Burrito funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
California Burrito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about California Burrito
What does California Burrito do?
California Burrito is a Mexican quick-service restaurant (QSR) chain operating 128 company-owned stores across five Indian cities. The company sells made-to-order customizable Mexican food items including burritos, rice bowls, salad bowls, nachos, tacos, quesadillas, tostadas, and sides, served through dine-in, takeaway, and third-party delivery channels. The menu is built on a customization model where customers choose proteins, bases, toppings, and dressings, with options for vegetarians, vegans, and halal-certified meat.
Is California Burrito a public or private company?
California Burrito is a private company. It is classified as venture growth investor backed and is currently operating.
When was California Burrito founded?
California Burrito was founded in 2012. It employs 251 to 500 people.
Where is California Burrito based?
California Burrito is headquartered in Bangalore, India, in the Asia region.
How does California Burrito make money?
One revenue line is on record: food and Beverage Sales (Dine-in, Delivery, Takeaway).
Who are California Burrito's main competitors?
Direct peers on record are FreshMenu, Wow Momo, Faasos / Rebel Foods and Taco Bell India. Broad incumbents are Domino's India (Jubilant FoodWorks), Haldiram's, Burger King India and Subway India. Regional players are Bikanervala and Paradise Biryani.
Does California Burrito have an API?
No public API is recorded for California Burrito.
What industry is California Burrito in?
California Burrito's product category is Mexican Fast Casual Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5812.