What Scott Brothers Global does

Scott Brothers Global is a private, founder-controlled lifestyle and entertainment holding company built around twin co-founders Drew and Jonathan Scott, the on-screen hosts of HGTV's Property Brothers. The company operates across two interlocking verticals: a consumer-products licensing business covering furniture, home décor, textiles and lighting under the Drew & Jonathan Home and Scott Living by Drew & Jonathan brands (a $3 billion-plus retail book spread across 25+ home categories and 15,000+ SKUs placed at major retailers including Wayfair, Rooms To Go, Living Spaces, Hooker Furnishings, Karastan and Visual Comfort & Co.); and Scott Brothers Entertainment, an unscripted television production company producing 100+ hours of original programming annually for Warner Bros. Discovery's lifestyle networks, including Property Brothers, Celebrity IOU, Brother Vs. Brother and the animated Builder Brothers Dream Factory. In January 2025 the company added a third vertical, BrandJourney, a brand management agency that helps external brand owners (initial clients Erin & Ben Co., Glitterville Studios, Maggy London) expand into new home and lifestyle categories. The company's primary GTM is B2B licensing and retail partnerships, with celebrity credibility from 70-80 million annual HGTV viewers across 160+ countries as the top-of-funnel demand engine and direct-to-consumer e-commerce (drewandjonathan.com, the Scott Living mobile game) as a secondary channel.

The company is privately held by the Scott brothers with no disclosed institutional investors, operates from Toronto and Los Angeles with 11-50 employees, and generates revenue primarily through licensing royalties on its branded home-goods portfolio, content production fees from broadcast partners, and a nascent stream of fees/commissions from the BrandJourney agency. Underlying technology consists of standard digital platforms (corporate websites, e-commerce storefront, mobile game) rather than disclosed proprietary technology, and the company's "platform" is essentially its celebrity brand equity plus its retail and broadcast distribution relationships. Reported strategic moves in 2024-2025 (the Healthy Home Innovation Fund partnership with GroundBreak Ventures and the BrandJourney launch) suggest management is broadening the asset base beyond traditional consumer licensing into proptech-adjacent investing and B2B services.

Name

Scott Brothers Global

Legal name

Scott Brothers Global

Website

https://scottbrothersglobal.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Scott Brothers Global is a private lifestyle holding company co-founded by HGTV's Property Brothers (Drew and Jonathan Scott), licensing the Drew & Jonathan Home and Scott Living brands across a $3 billion-plus retail book in furniture, décor and lighting, and producing 100+ hours of unscripted television annually plus a brand-extension agency (BrandJourney).

Ownership category

akta.pro rank

Product category

Home Furnishings and Lifestyle Media

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

E-commerce & Digital Business Brokerage (FSAEAIAH)

akta.pro secondary industry

Family/Party Board Games Retail (CRALALAB)

Keywords

• Home furnishings licensing
• Lifestyle brand management
• Unscripted TV production
• Celebrity home brands
• Brand licensing agency

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consumer Products Licensing: Scott Brothers Global licenses the Drew & Jonathan and Scott Living brands to third-party manufacturers and retailers, generating licensing royalties. Products span furniture, home décor, textiles, lighting, and more across 25+ home categories. The retail portfolio is valued at $3 billion-plus.
2. Entertainment Content Production: Scott Brothers Entertainment produces unscripted television content including Property Brothers series, Celebrity IOU, and other shows. The company produces over 100 hours of original programming annually. Drew and Jonathan serve as co-hosts and executive producers.
3. Brand Management Agency (BrandJourney): BrandJourney, launched January 2025, acts as a retail brand management agency that helps external brand owners expand into new product categories. It earns fees or commissions for managing brand extensions across furniture, décor, textiles, and other categories.
4. Publishing: Scott Brothers Global operates a lifestyle magazine featuring Drew and Jonathan, generating revenue through subscriptions, newsstand sales, and advertising.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Scott Brothers Global is a lifestyle and entertainment holding company that monetizes the Drew and Jonathan Scott celebrity brand across four pillars: licensed home products (Drew & Jonathan Home and Scott Living by Drew & Jonathan brands spanning furniture, décor, textiles, lighting, and outdoor across 25+ categories and 15,000+ SKUs), unscripted television production under Scott Brothers Entertainment (100+ hours of original programming per year on HGTV), the BrandJourney retail brand management agency serving external brand owners, and a lifestyle magazine and digital platforms. Revenue is generated through licensing royalties from manufacturers and retailers, content production fees, brand management service fees, and subscription/advertising revenue.

Product overview

Scott Brothers Global is a multi-brand lifestyle and entertainment company with a platform-plus-portfolio architecture. The company operates across two primary domains: (1) consumer products including Drew & Jonathan Home, Scott Living by Drew & Jonathan (furniture and décor), and the brand management agency BrandJourney; and (2) entertainment including Scott Brothers Entertainment (TV production) and the Property Brothers Home Design mobile game. The brands span home products across 25+ categories with over 15,000 products available at major retail outlets worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Drew & Jonathan Home A home furnishings brand offering furniture and décor products under the Drew & Jonathan label, sold through major retail partners and part of a $3 billion-plus retail portfolio spanning 25+ home categories.
• Scott Living by Drew & Jonathan A furniture and home décor brand offering exclusive collections through retail partners including Wayfair, Living Spaces, and Rooms To Go, available on the world's largest e-commerce platforms.
• BrandJourney A brand management agency launched in January 2025 to help brand owners expand into new product categories (furniture, décor, outdoor, textiles, bed and bath, kitchenware, stationery), managing portfolios including Erin & Ben Co. and Glitterville Studios.
• Property Brothers Home Design Mobile Game A mobile game under the Property Brothers Home Design (PBHD) brand, managed by the Scott Brothers Global Kids division, enabling fans to engage with the Property Brothers brand through interactive home design gameplay.
• Scott Brothers Entertainment (TV Production) A television production company producing 100+ hours per year of unscripted content including Property Brothers, Property Brothers: Forever Home, Celebrity IOU, Brother Vs. Brother, Nate & Jeremiah by Design, and Making it Home with Kortney and Kenny for HGTV/Warner Bros. Discovery and other broadcast partners.
• Builder Brothers Dream Factory An animated 40x11-minute TV series for preschoolers co-produced with Sinking Ship Entertainment and Nelvana, part of the Builder Brothers franchise and Executive Produced under the Scott Brothers Global Kids division.

Quantifiable outcome

• Property Brothers series reaches 80 million viewers annually in the US and airs in 160+ countries/territories.
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Maggy LondoncoreGTM or Marketing Partner · 19 March 2025Maggy London, a 45-year-old women's fashion brand known for prints and construction, is expanding into the home category through a partnership with BrandJourney. The expansion covers furniture, décor, outdoor, textiles, bed and bath, kitchenware, and stationery, leveraging Maggy London's existing print library.
• BrandJourney (Erin & Ben Co., Glitterville Studios)coreGTM or Marketing Partner · 27 January 2025BrandJourney is Scott Brothers Global's brand management agency, launched January 2025. Its initial portfolio includes Erin and Ben Napier's Erin & Ben Co. and Stephen Brown's Glitterville Studios. BrandJourney helps brand owners expand into new product categories, leveraging Scott Brothers Global's retail network and brand expertise.
• Rooms To GoflagshipChannel Partner/ Reseller/ Distributor · 16 February 2023Scott Brothers Global and Rooms To Go announced an exclusive partnership on Drew & Jonathan Living Room Categories. This is a major retail partnership for the company's consumer products business.
• Hooker Furnishing's HMI GroupcoreChannel Partner/ Reseller/ Distributor · 28 September 2022Drew & Jonathan and Hooker Furnishing's HMI Group launched three new furniture collections and debuted a showroom at High Point Market. The partnership covers multiple furniture categories.
• Whalen FurniturecoreChannel Partner/ Reseller/ Distributor · 21 September 2022Scott Living by Drew & Jonathan and Whalen Furniture expanded home improvement categories at High Point Market. The partnership extends product assortment in the home furnishings category.
• Karastan RugscoreChannel Partner/ Reseller/ Distributor · 12 September 2022Drew & Jonathan and Karastan Rugs brought a special showroom event with The Scott Brothers and new collections to Fall Market. The partnership adds home textiles to the product portfolio.
• Visual Comfort & Co.coreChannel Partner/ Reseller/ Distributor · 6 September 2022Drew & Jonathan and Visual Comfort & Co. launched a new lighting line. This partnership expands the product portfolio into the lighting category with a specialty lighting manufacturer.
• Living SpacesflagshipChannel Partner/ Reseller/ Distributor · 11 April 2022Living Spaces partnered with Drew and Jonathan Scott to launch an exclusive furniture collection. The partnership leverages the Property Brothers' brand to drive consumer traffic to Living Spaces.
• WayfairflagshipChannel Partner/ Reseller/ Distributor · 15 October 2021Drew and Jonathan Scott launched an exclusive online furniture collection for 'Scott Living by Drew & Jonathan' on Wayfair. This was the brand's first major e-commerce exclusive partnership.
• Habitat for HumanityflagshipOthersDrew and Jonathan Scott were named Global Habitat Humanitarians in 2017. Drew has served as a Habitat for Humanity ambassador since 2017. Habitat for Humanity is a philanthropy partner focused on affordable housing and home building.
• Environmental Media Association (EMA)coreOthersDrew Scott sits on EMA's Board of Directors. The Environmental Media Association is a nonprofit that mobilizes the entertainment industry to communicate environmental issues. This is a governance-level engagement.
• One Tree PlantedminorOthersScott Living supports One Tree Planted through the Restonic brand partnership. Jonathan Scott also serves as an education advocate and co-authored 'Knowledge is Power' with Al Gore. One Tree Planted is a nonprofit focused on reforestation.
• Sinking Ship EntertainmentminorStrategic or Co-development PartnerScott Brothers Entertainment co-produces Builder Brothers Dream Factory — an animated 40x11 minute TV series for preschoolers — with Sinking Ship Entertainment. Amory Millard serves as Executive Producer.
• NelvanaminorStrategic or Co-development PartnerBuilder Brothers Dream Factory is also co-produced with Nelvana, a major animation studio, alongside Sinking Ship Entertainment, creating an animated kids franchise.
• Climate Reality (Al Gore)minorOthersJonathan Scott co-authored 'Knowledge is Power' with Vice President Al Gore and his NGO, Climate Reality. Jonathan also produced the documentary 'Jonathan Scott's Power Trip' exploring renewable energy accessibility, connected to this advocacy work.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Others

• Wayfair: SBG's largest retail partner (exclusive Scott Living by Drew & Jonathan online collection). Comparable as the dominant online home-furnishings platform; a relationship concentration risk and a benchmark for the retail-channel economics of the business.
• Hearth & Hand (Target / Magnolia collaboration): Although Target-branded, the Magnolia x Hearth & Hand line is the canonical example of celebrity home-brand retail partnership. Useful comparable for the structure and economics of celebrity home brand licensing into mass retail.

Emerging players

• Havenly: Online interior design service connecting consumers with designers. Comparable as a digital-first home design and furnishings platform addressing the same aspirational home-improvement consumer.
• Mr. Kate: Celebrity-led home design brand and content creator. Smaller-scale direct competitor in the celebrity home-decor and lifestyle segment with comparable brand-extension ambitions.

Broad incumbents

• Williams-Sonoma: Multi-brand home furnishings retailer and brand owner (Pottery Barn, West Elm, Williams Sonoma). Comparable as a home-brand licensing and retail platform; SBG competes for similar consumer spend and retail partner attention.
• Martha Stewart Living Omnimedia: Pioneer celebrity lifestyle brand spanning home, kitchen, and media. Comparable as a multi-category home brand licensor with an integrated content and product business, though at much larger and more diversified scale.
• Restoration Hardware (RH): Premium home furnishings brand with integrated media (RH Magazine) and a luxury positioning. Comparable for the content-and-product brand-extension playbook, though operating at a different price tier and scale.
• Condé Nast (Architectural Digest, AD): Publisher of Architectural Digest and other home/lifestyle titles. Comparable for the home-design media-to-monetization model, though primarily a publishing and events platform rather than a products business.

Direct peers

• Magnolia (Chip and Joanna Gaines): Closest comparable: celebrity home-improvement couple with a content-to-products platform including Magnolia Network, Magnolia Home furniture line, and Hearth & Hand with Target. Competes for the same retailer shelf space and consumer mindshare in celebrity home brands.
• Studio McGee / McGee & Co. Celebrity designer home furnishings brand with Netflix programming (Dream Home Makeover). Direct competitor for premium celebrity-endorsed home furnishings retail partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scott-brothers-global
• Facebookfacebook.com/ScottBrosGlobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Brothers Global