Sweet Fish Media

What Sweet Fish Media does

Sweet Fish Media is a B2B video marketing agency founded in 2015 and headquartered in Orlando, Florida, that operates as an end-to-end production partner for B2B marketing teams. The company produces video podcasts, video ads, live event coverage, social shorts, YouTube content, executive thought-leadership videos, customer testimonials, and audio-only podcasts, supporting clients through strategy, production, editing, and distribution. Its technology stack is built around in-studio, on-site, and remote production capabilities (branded as Sweet Fish Studios) using standard professional video and audio equipment rather than proprietary software platforms.

The firm serves a diverse B2B client base including enterprise names such as Atlassian, Datadog, Deloitte, Mastercard, Cognizant, Coreweave, Axonius, PandaDoc, Shutterstock, and Upstart, alongside mid-market and nonprofit accounts in healthcare, education, and financial services. Sweet Fish operates a recurring retainer model, with most clients paying $7,000–$12,000 per month for biweekly or weekly posting schedules, and assigns a dedicated team of three or more specialists per engagement. The company also bundles paid growth and YouTube strategy into its core packages rather than treating them as separate services.

Go-to-market is consultative and sales-led: prospects enter through a 'Book a call' funnel and work directly with the sales team (notably Ben Sprouse) to scope custom video programs. The company markets itself through content marketing (a B2B video marketing blog), the B2B Growth Show podcast (5M+ downloads), the VideoBrief newsletter on Beehiiv, and LinkedIn organic social. Ownership is founder-led by James Carbary, with no disclosed external investors or institutional backing; the firm is organized as Sweet Fish Media LLC, a private US LLC.

Name

Sweet Fish Media

Legal name

Sweet Fish Media LLC

Website

https://sweetfishmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweet Fish Media is a B2B video marketing agency producing video podcasts, video ads, YouTube content, and thought-leadership videos for enterprise and mid-market marketing teams via monthly retainers.

Ownership category

akta.pro rank

Product category

Video Production Services

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B video production
• Podcast production services
• Video marketing agency
• Content production services
• Executive thought leadership content

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video and Podcast Production Services: Full-service video production retainer model with customized pricing based on client growth goals and publishing cadence. Most clients pay between $7k-$12k for biweekly and weekly posting schedules. Services include strategy, production, editing, distribution, and paid growth support bundled into packages. The model emphasizes long-term partnerships with dedicated teams per client.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sweet Fish Media is a B2B video marketing agency that produces video podcasts, video ads, live event coverage, social shorts, YouTube channel content, executive thought leadership pieces, customer testimonials, and audio podcasts. Services are bundled into end-to-end recurring-retainer packages covering strategy, production, editing, distribution, and paid growth for B2B marketing teams. Each client is supported by a dedicated production team with capabilities spanning in-studio (Sweet Fish Studios), on-site, and remote production.

Product overview

Sweet Fish Media is a B2B video marketing agency offering a comprehensive suite of video production services delivered end-to-end. The company provides eight core service offerings: Video Podcast (full-service video podcast production), Video Ads (advertising campaigns), Events (live event coverage), Social Shorts (short-form social content), YouTube (channel growth services), Executive Thought Leadership, Customer Testimonials, and Audio (podcast production). The company positions itself as a one-partner video solution supporting the entire video lifecycle from strategy through production to promotion, with capabilities spanning in-studio, on-site, and remote production.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Podcast Full-service video podcast production for B2B marketing teams, including strategy, filming, editing, and distribution across YouTube and streaming platforms.
• Video Ads
• Events
• Social Shorts
• YouTube
• Executive Thought Leadership
• Customer Testimonials
• Audio

Quantifiable outcome

• 450+ B2B companies have partnered with Sweet Fish Media for video production
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ripple Studios: B2B video production agency focused on SaaS and tech brands producing explainers, customer stories, and product videos — emerging peer in a similar niche.
• Vidyard: Video messaging and hosting platform increasingly used by B2B marketing and sales teams; overlaps with Sweet Fish's video distribution and thought-leadership use cases as a tooling competitor to agency-built workflows.

Direct peers

• Caspian Studios: B2B video and podcast production studio serving enterprise and mid-market clients — directly comparable end-to-end video offering to Sweet Fish Media.
• Content Allies: B2B podcast and content production agency cited by Sweet Fish's own data as a recognized comparator; both serve B2B marketing teams with packaged podcast production retainers.
• Lower Street: Specialized B2B podcast production agency offering strategy, production, and distribution services to similar enterprise and mid-market B2B marketing clients.
• Fame: B2B podcast agency producing branded shows for SaaS and tech companies, with a similar retainer-style engagement model targeting marketing leaders.
• Quill (Grizzle): B2B branded podcast and content production agency offering full-service strategy, production, and promotion for SaaS and technology clients.

Broad incumbents

• Lemonlight: Larger-scale video production agency serving brands with subscription video content, social, and ad creative — broader portfolio but overlapping B2B video services.
• 90 Seconds: Global video production marketplace/platform working with brands and agencies on on-demand video — adjacent B2B video production services with broader geographic footprint.
• Casual Films: Corporate and B2B video production company producing branded content, case studies, and thought leadership films for enterprise clients — overlapping service categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesweetfishmedia.com/services/youtube
• LinkedInlinkedin.com/company/sweet-fish-media
• Xx.com/sweetfishmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Fish Media