Caspian Studios
Caspian Studios is a B2B video podcast production agency that builds, distributes, and grows video and audio podcast series for enterprise technology brands via a Content-as-a-Service subscription model combining Hollywood storytelling with ABM-driven content marketing.
- Company typePrivate
- Founded2020
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Caspian Studios does
Caspian Studios is a privately held B2B video podcast production agency founded in 2020 and headquartered in Oakland, California, that builds, distributes, and grows podcast and video series for enterprise B2B technology brands. The company positions itself as a Content-as-a-Service platform rather than a traditional creative agency, operating on annual subscription contracts with quote-based pricing across three plan tiers — Interview, Blended Narrative (mid-tier and most-popular), and Scripted Narrative — and serving customers such as Snowflake, IBM, Oracle, VMWare, Slack, Zoom, Dell, Asana, Okta, Intel, Synack, Netskope, Box, Qualified, Tenable, Alation, and Brex. Caspian reports 100+ series in production with millions of listeners worldwide across its client portfolio and has secured multiple Webby Awards and nominations.
The company's core product surface includes Video Podcast-as-a-Service (end-to-end production from ideation through multi-platform syndication), the Founder Brand Content Sprint (a 3-week accelerated program launching a founder-led content machine on YouTube, LinkedIn, and Substack), and a Business Fiction podcast series for B2B featuring A-list Hollywood talent. Underlying capability is the proprietary Serialized Content Framework methodology, end-to-end production infrastructure (guest booking, scripting, recording, video/audio engineering, post-production, and sound design), and multi-channel syndication via Simplecast to Apple Podcasts, Google Podcasts, Spotify, Overcast, Pocketcasts, YouTube, LinkedIn, and TikTok. The creative team is described as including former Disney Imagineers, Hollywood writers, and award-winning producers. Adjacent offerings include podcast booking services, launch-team support, executive thought leadership video-as-a-service, and a podcast marketing agency add-on.
Revenue mechanics are subscription-recurring for the core plans plus professional-services revenue for the higher-end fiction productions, sold through an enterprise field-sales motion with white-glove onboarding, ABM-led targeting, and content-led funnel activity (the Remarkable Newsletter and a free Serialized Content Framework eBook). Customer concentration is heavily skewed to enterprise B2B SaaS and tech brands; advisory relationships with the CMOs of Datadog, Workato, Brex, Fabric, AffiniPay, and Airship, as well as the CEO of Qualified, are leveraged for pipeline access and thought-leadurance validation. No venture funding, parent company, or public listing is disclosed.
Caspian Studios firmographics
Firmographics- Name
- Caspian Studios
- Legal name
- Caspian Studios
- Website
- https://caspianstudios.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caspian Studios is a B2B video podcast production agency that builds, distributes, and grows video and audio podcast series for enterprise technology brands via a Content-as-a-Service subscription model combining Hollywood storytelling with ABM-driven content marketing.
- Ownership category
- akta.pro rank
Caspian Studios industry classification
Industry- Product category
- B2B Podcast Production Services
- NAICS
- Sound Recording Studios (512240), Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Podcast Production, Editing & Post-Production Services (MPACADAE), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Caspian Studios is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caspian Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Podcast-as-a-Service: Full-service subscription-based podcast production service providing end-to-end content creation including ideation, production, guest booking, multi-platform distribution, and growth marketing. Revenue generated through recurring service contracts with enterprise B2B clients.
- Founder Brand Content Sprint: Accelerated 3-week founder-led content program delivering monthly recording sessions, post-production, and social publishing services.
- Business Fiction Podcast Series: Scripted narrative fiction series for B2B brands featuring A-list Hollywood talent, delivered as premium content offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Interview format - conversation between host(s) and guest(s) with segments/beats, typically 30-45 minutes |
| Subscription | Annual | Blended Narrative - 50% scripted with guest interviews, story-driven content with sound design |
| Subscription | Annual | Scripted Narrative - 100% scripted complex stories without interviews, featuring A-list Hollywood talent |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Caspian Studios product offering
Product offeringCore offering
Caspian Studios builds, distributes, and grows video podcasts for B2B enterprise companies through a Content-as-a-Service model. Core services include end-to-end video podcast production (ideation, guest booking, scripting, recording, editing, distribution to 8+ platforms), managed audience growth marketing, and Hollywood-caliber creative including fully scripted business fiction series. Deliverables are sold on annual subscription contracts plus professional services engagements.
Product overview
Caspian Studios is a B2B video podcast production agency offering a comprehensive Content-as-a-Service platform. The core offering includes Video Podcast-as-a-Service, Founder Brand Content Sprint, and Fiction Podcast Series (Business Fiction). These are supported by various plan types (Interview, Blended Narrative, Scripted Narrative) and supplementary services including Podcast Booking Service, Podcast Launch Team, Podcast Marketing Agency, Enterprise Podcast Production, B2B Podcast Production, and Thought Leadership Services. The company also produces its own media properties like the Remarkable Podcast and offers the Serialized Content Framework as an eBook. The platform provides end-to-end production from ideation through distribution, incorporating Hollywood storytelling techniques and multi-channel content creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Podcast-as-a-Service Full-service video podcast production combining revenue-driving tactics with Hollywood storytelling, including end-to-end production from ideation to launch, guest booking, scripting, recording, editing, audio/video engineering, and distribution to 8+ podcast platforms and major social/video networks. Targeted at enterprise B2B brands seeking turnkey, brand-reflective podcast content.
- Founder Brand Content Sprint An accelerated 3-week program that launches a founder-led content machine, recording monthly 30-minute sessions with CEOs/CXOs and producing video, social posts, and newsletter content via Buffer to YouTube, LinkedIn, and Substack. Designed for executive thought leadership and personal brand building.
- Business Fiction Podcast Series Fully scripted mystery/comedy thriller fiction content designed for B2B audiences, featuring A-list Hollywood talent with professional sound design. Sold as a premium professional-services content offering for B2B brands seeking differentiated narrative programming.
- Executive Thought Leadership Video-as-a-Service Monthly executive interview program producing four videos per month for distribution across business channels, targeted at B2B executives seeking to build online thought leadership presence.
- Podcast Marketing Agency Full-service podcast advertising and marketing including content optimization, guest sourcing, social media marketing, and paid campaigns to promote episodes and grow podcast audiences for B2B clients.
- Thought Leadership Services Services for developing brand thought leadership including content development, ghostwriting, media relations, and influencer marketing for B2B brands and executives.
- Podcast Booking Service Guest booking service for podcasts including high-profile guests, potential customers, and creating media kits to support B2B brands' podcast guest strategies.
- Podcast Launch Team Support services for podcast launch including team building guidance, role definitions, and launch strategy for organizations standing up new podcast programs.
- Enterprise Podcast Production All-in-one enterprise podcast production for organizations including internal communication podcasts, training content, and sales enablement programming, with end-to-end B2B production including guest booking, audio/video engineering, show notes, social media assets, and multi-platform distribution.
Quantifiable outcome
- Some podcast series have reached 50,000+ downloads in first year; handful of series in hundreds of thousands
- +2 more outcomes
Companies that use Caspian Studios
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles1 record
Caspian Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Caspian Studios partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Caspian Studios competitors and assessment
Company assessmentDirect peers
- Sweet Fish Media: Sweet Fish Media is a B2B podcast production agency that produces branded podcasts for enterprise and SaaS clients, with a comparable end-to-end model spanning ideation, production, and distribution—the closest direct competitor to Caspian Studios.
- Content Allies: Content Allies is a B2B podcast and content production agency serving enterprise software and technology brands with done-for-you podcast production, mirroring Caspian's core offering and target customer profile.
- Fame: Fame is a B2B podcast production company that creates thought leadership podcasts for SaaS and tech brands, offering a comparable subscription-based service targeting marketing leaders seeking pipeline-driving content.
- JAR Audio: JAR Audio is a Toronto-based podcast production agency specializing in B2B and thought leadership content for brands, providing end-to-end production services competitive with Caspian's Hollywood-meets-B2B model.
- Lower Street: Lower Street is a B2B podcast production agency working with enterprise brands across SaaS, financial services, and other verticals, offering comparable turnkey podcast creation, strategy, and distribution services.
- Quill: Quill is a B2B podcast agency that produces branded podcasts for companies targeting enterprise audiences, with a similar focus on positioning executives as thought leaders to drive demand generation.
- Mouthmedia Studios: Mouthmedia Studios is a B2B podcast production studio combining professional storytelling with business content marketing, offering comparable narrative-style podcast services for enterprise brands.
- Resonate Recordings: Resonate Recordings is a podcast production company serving B2B brands and thought leaders with end-to-end production, comparable to Caspian's full-service video podcast offering for enterprise clients.
Broad incumbents
- Vidyard: Vidyard is a broader B2B video content platform that enables companies to produce, host, and distribute video content at scale; though not exclusively podcast-focused, it operates in the enterprise video content space where Caspian competes for video podcast budgets.
- HubSpot: HubSpot is a broad B2B marketing platform with podcast and content marketing tools aimed at the same SaaS and CMOs persona; it is a much larger incumbent whose content marketing ecosystem overlaps with Caspian's buyer base and competes for content marketing budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Caspian Studios social profiles
Digital presenceCaspian Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caspian Studios leadership team
Management profileNumber of profiles
Profiles21 records
Caspian Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caspian Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caspian Studios
What does Caspian Studios do?
Caspian Studios builds, distributes, and grows video podcasts for B2B enterprise companies through a Content-as-a-Service model. Core services include end-to-end video podcast production (ideation, guest booking, scripting, recording, editing, distribution to 8+ platforms), managed audience growth marketing, and Hollywood-caliber creative including fully scripted business fiction series. Deliverables are sold on annual subscription contracts plus professional services engagements.
Is Caspian Studios a public or private company?
Caspian Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caspian Studios founded?
Caspian Studios was founded in 2020. It employs 11 to 50 people.
Where is Caspian Studios based?
Caspian Studios is headquartered in Oakland, United States, in the North America region.
How does Caspian Studios make money?
Three revenue lines are on record. Video Podcast-as-a-Service is the primary driver. The others are founder Brand Content Sprint and business Fiction Podcast Series.
Who are Caspian Studios's main competitors?
Direct peers on record are Sweet Fish Media, Content Allies, Fame, JAR Audio, Lower Street, Quill, Mouthmedia Studios and Resonate Recordings. Broad incumbents are Vidyard and HubSpot.
Does Caspian Studios have an API?
No public API is recorded for Caspian Studios.
What industry is Caspian Studios in?
Caspian Studios's product category is B2B Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAE, Podcast Production, Editing & Post-Production Services. Its NAICS code is 512240 and its SIC code is 7812.