MWI

What MWI does

MWI is a digital marketing agency founded in 1999 by Joshua Steimle and headquartered in Provo, Utah, with additional offices in Phoenix, Salt Lake City, and Hong Kong. The firm specializes in serving multi-location businesses and enterprises with end-to-end digital marketing services spanning SEO, PPC, web development, content marketing, conversion rate optimization (CRO), public relations, and an emerging Generative Engine Optimization (GEO) practice targeting AI-driven discovery surfaces. The agency employs 11-50 people and delivers work in both English and Traditional Chinese for North American and Asia-Pacific clients.

The agency's client roster skews enterprise and spans multiple verticals: travel and hospitality (Virgin Atlantic, Hotels.com, Marriott, AMC Theatres), financial services (TransUnion, DBS), consumer electronics (Sony, Sennheiser), fitness (Orangetheory Fitness), and retail/storage (Extra Space Storage). Strategic partnerships with BUILT (ROI attribution), Canvas PR (earned media), and BlueMethod (content) extend delivery capacity beyond an in-house stack that relies on third-party platforms rather than proprietary technology. Leadership is shared between founder Joshua Steimle and co-CEO Kurtis Kildew, reflecting the firm's two-region operating model.

MWI operates as a privately held, bootstrapped agency. Cumulative disclosed funding totals approximately $350,000 across three early rounds (1999, 2003, 2007) with Zions First National Bank as the named lender, and the firm has not raised institutional venture capital. Revenue is generated through project and retainer-based service fees for digital marketing engagements, with no disclosed SaaS, marketplace, or proprietary platform revenue stream. Geographic expansion into Hong Kong and the addition of GEO services in 2024-2025 represent the most recent strategic shifts, signaling intent to grow APAC presence and capture demand migrating from traditional search to generative AI engines.

Name

MWI

Legal name

MWI, Inc.

Website

https://mwi.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MWI is a privately held digital marketing agency serving multi-location businesses and global enterprises with SEO, PPC, content, public relations, and Generative Engine Optimization services across North America and the Asia-Pacific region.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Services: MWI generates revenue through professional digital marketing services including SEO, PPC, web development, content marketing, conversion rate optimization, and public relations. As an agency, they operate on project, retainer, and/or recurring service fee models for business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

MWI is a digital marketing agency that provides customized SEO, pay-per-click (PPC), web development, content marketing, conversion rate optimization (CRO), public relations, social media marketing, paid media, and emerging Generative Engine Optimization (GEO) services to multi-location businesses globally. The firm tailors a mix of these services to each client based on research, strategy, and clear objectives, with bilingual delivery across US and APAC markets.

Product overview

MWI is a digital marketing agency founded in 1999, offering a portfolio of interconnected marketing services focused on multi-location businesses. Its core service offering spans Search Engine Optimization (SEO), Pay-Per-Click (PPC) / Paid Media / SEM, Web Development, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, and Social Media Marketing. An emerging capability is Generative Engine Optimization (GEO), which optimizes content for AI-driven search and answer platforms alongside traditional SEO. The services are offered as a unified, customized digital marketing solution rather than as standalone product modules; MWI tailors the mix of services to each client's brand positioning and market needs. The company operates three offices (Arizona, Utah, Hong Kong) and serves global brands with local stories across the APAC region.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) In-depth keyword research, technical website optimization, and content strategy services that aim to rank client websites at the top of Google organically, covering local SEO, on-page SEO, off-page SEO, and technical SEO for multi-location businesses across APAC.
• Pay-Per-Click (PPC) Paid media advertising management across Google Ads, Meta Ads, and programmatic platforms, delivering targeted search, display, and video ads to maximize return on ad spend for multi-location businesses.
• Web Development Custom website design and development building fast, mobile-optimized, SEO-friendly websites that serve as the centerpiece of clients' online presence, featuring responsive design and conversion-optimized landing pages.
• Content Marketing Creation of authoritative, engaging articles, videos, and whitepapers that strengthen brand stories, drive organic traffic, and convert audiences, encompassing multilingual content production across APAC markets.
• Conversion Rate Optimization (CRO) Optimization of landing pages, sign-up forms, and user experience touchpoints to turn website visitors into leads and customers, including A/B testing, UX analysis, and funnel optimization for multi-location businesses.
• Public Relations Earned media strategy and outreach connecting brands with journalists, travel writers, influencers, and media outlets to build visibility, credibility, and reputation for clients in competitive markets.
• Paid Media / SEM Comprehensive search engine marketing combining Google Ads, Meta Ads, and programmatic advertising to deploy precise search, display, and video ad campaigns that drive measurable business conversions for clients.
• Social Media Marketing Campaign planning and execution across Facebook, Instagram, and LinkedIn to boost user engagement, build loyal communities, and expand brand reach for clients in APAC markets.
• Generative Engine Optimization (GEO) Optimization strategy ensuring client brands and content are discoverable and recommendable by AI search platforms (ChatGPT, Gemini, Perplexity, Google SGE) and traditional search engines, involving semantic structuring, Q&A formats, and authoritative content signals.

Quantifiable outcome

• SEO produces best results when provided as an ongoing service with clients using services for several years
• +1 more outcomes

Named customers28 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BUILTcoreTechnology or IntegrationCustom ROI systems that tell clients, to the decimal, where marketing spend is going and what is being gotten back. Provides tracking and analytics capabilities for MWI's client campaigns.
• Canvas PRcoreGTM or Marketing PartnerGuaranteed earned-media articles in Forbes, USA Today, Wired, Inc., Fast Company, and more. Provides public relations and media placement services for MWI clients.
• BlueMethodminorGTM or Marketing PartnerLinkedIn profile management for executives, entrepreneurs, and organizations. Provides LinkedIn optimization and management services as part of MWI's service offering.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and content marketing. Directly comparable in service portfolio and mid-market/enterprise target customer; larger in scale (hundreds of employees) but operates in the same agency category as MWI.
• Thrive Internet Marketing Agency: Digital marketing agency providing SEO, PPC, web design, CRO, and content marketing services. Closely aligned with MWI's service mix and multi-location/enterprise client base.
• Ignite Visibility: Performance-focused digital marketing agency specializing in SEO, paid media, and social media marketing for mid-market and enterprise clients. Comparable services and customer profile to MWI.
• Disruptive Advertising: PPC and SEO agency focused on paid media management and CRO. Overlaps substantially with MWI's paid media/SEM offering and similar mid-market and franchise/multi-location customer focus.
• Straight North: Digital marketing agency offering SEO, PPC, web design, and email marketing. Comparable mid-market B2B services mix and consultative sales motion.
• HigherVisibility: SEO and digital marketing agency serving multi-location and franchise businesses—an explicit overlap with MWI's primary vertical focus on multi-location enterprises.
• Coalition Technologies: Web design, SEO, and PPC agency serving e-commerce and multi-location brands. Comparable service breadth and client profile to MWI.
• Single Grain: Digital marketing agency specializing in SEO, content, and paid media for SaaS and enterprise brands. Comparable full-service model with similar enterprise customer profile to MWI.

Regional players

• Adpear Digital / APAC digital agencies: APAC-focused digital marketing agencies (e.g., Adpear, Spoon, Ward6) operating in Hong Kong and Greater China markets where MWI's HK office competes for similar enterprise and hospitality clients.

Broad incumbents

• HubSpot (services partner network): While primarily a SaaS company, HubSpot's Solutions Partner program represents a broad incumbent enabling agencies to deliver its marketing automation stack—in the same ecosystem where MWI offers marketing automation-adjacent SEO/PPC services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getmwi
• Facebookfacebook.com/mwiutah
• LinkedInlinkedin.com/company/mwi-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MWI