Marty Rodriguez Team - Century 21 Masters
The Marty Rodriguez Team is a residential real estate sales team operating under the Century 21 Masters franchise in Glendora, California, serving individual homebuyers and sellers across more than 25 communities in the San Gabriel Valley and Inland Empire.
- Company typePrivate
- Founded1978
- HeadquartersGlendora, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Marty Rodriguez Team - Century 21 Masters does
The Marty Rodriguez Team is a residential real estate sales team operating under the Century 21 Masters franchise, headquartered at 1030 E Route 66, Suite A, Glendora, California. Founded by Marty Rodriguez in 1978, the team serves homebuyers and sellers across 25+ communities spanning the San Gabriel Valley, Inland Empire, and broader Los Angeles County. The firm operates as "Marty Rodriguez Real Estate Inc." (DRE# 00632854) and is led by 8 licensed agents — Marty Rodriguez, Lorie Mason, Maria Ortega, Isait De La Fuente, Tanner Newlon, Heather Calvo, Tyrone Aiden, and Carlos Calvo — collectively offering buyer representation, seller representation, relocation services, investment-property guidance, and bilingual (English/Spanish) coverage. The team carries system-level franchise recognition, including the #1 Century 21 ranking in California and #4 nationwide, with cumulative closed sales exceeding $4 billion over its history and 1200+ online reviews.
The team's technology stack is conventional and consumer-facing rather than proprietary. The marketing website is built on Squarespace, integrated with RealScout for property search, showing scheduling, and home-value reports; property listing data is sourced from CRMLS (California Regional Multiple Listing Service). There is no proprietary platform, no AI/ML capability disclosed, and no app product — the technology serves primarily as a lead-generation and self-serve browsing layer atop the agent relationship. Supplementary products include the "Real Talk with Marty Rodriguez" podcast on YouTube and Spotify, a 50+ article SEO blog, a weekly email newsletter, SMS-based client communications, and gated home-value-report tools. ADA-compliant accessibility features (WCAG 2.1 AA) are implemented on the website.
Revenue is generated entirely through real estate transaction commissions on closed sales — typically industry-standard 5–6% of sale price split between buyer- and seller-side agents, with the team's own net take-rate reduced by Century 21 franchise fees, brokerage splits, and agent compensation. Commission rates are not publicly disclosed and are negotiated per transaction. Customer concentration is structurally low because the model is transaction-based and serves individual consumers (homebuyers and sellers) rather than enterprise accounts. The go-to-market is sales-led and field-driven: direct agent consultations in-person, complemented by phone/text/email inside-sales responsiveness, with self-serve website tools for top-of-funnel lead capture. The team operates exclusively within Southern California, with no disclosed plans for geographic expansion beyond the existing 25+ community footprint.
Marty Rodriguez Team - Century 21 Masters firmographics
Firmographics- Name
- Marty Rodriguez Team - Century 21 Masters
- Legal name
- Marty Rodriguez Real Estate Inc.
- Website
- https://martyrodriguezteam.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Marty Rodriguez Team is a residential real estate sales team operating under the Century 21 Masters franchise in Glendora, California, serving individual homebuyers and sellers across more than 25 communities in the San Gabriel Valley and Inland Empire.
- Ownership category
- akta.pro rank
Marty Rodriguez Team - Century 21 Masters industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Marty Rodriguez Team - Century 21 Masters is headquartered
LocationHeadquarters
- HQ city
- Glendora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marty Rodriguez Team - Century 21 Masters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commissions: The primary revenue stream comes from real estate transaction commissions, typically charged as a percentage of the final sale price (industry standard 5-6% total split between buyer and seller agents). The team represents both buyers and sellers in residential real estate transactions throughout the San Gabriel Valley.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Marty Rodriguez Team - Century 21 Masters product offering
Product offeringCore offering
Marty Rodriguez Team provides full-service residential real estate representation for individual home buyers and sellers across 25+ communities in the San Gabriel Valley and Inland Empire, including property search, valuation, listing marketing, negotiation, and transaction coordination. The team operates under the Century 21 Masters franchise and is supported by a RealScout-integrated home search platform, custom home value reports, bilingual English/Spanish agents, and educational content delivered through a podcast and blog.
Product overview
Marty Rodriguez Team is a full-service real estate team operating under Century 21 Masters, offering residential home buying and selling services across the San Gabriel Valley and Inland Empire in Southern California. The core offering consists of agent-represented real estate transactions supplemented by technology-enabled tools including RealScout-powered property search, custom home value reports, and SMS-based client communications. Educational content is delivered through the 'Real Talk with Marty' podcast and an extensive blog library covering market trends, buying/selling guides, and financial topics. The team comprises multiple specialized agents offering services in English and Spanish for diverse client segments including first-time buyers, luxury home clients, investors, and relocation clients.
Differentiator
Problem solved
Functional benefit
Brands
- Real Talk with Marty: A podcast hosted by Marty Rodriguez discussing real estate topics, market trends, and investment insights for Southern California.
Products and services
- Home Buying Services Full-service real estate representation for residential buyers, including property search, negotiations, financing guidance, and closing support across the San Gabriel Valley and Inland Empire.
- Home Selling Services Full-service listing representation for residential sellers, including property valuation, marketing strategy, listing presentation, negotiations, and transaction management from contract to close.
- Specialized Real Estate Team Services Team of 8+ licensed real estate agents offering bilingual English/Spanish representation, with specializations including first-time buyers, luxury homes, investors, relocations, probate and trust sales, VA buyers, and down-payment-assistance program guidance.
Companies that use Marty Rodriguez Team - Century 21 Masters
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Marty Rodriguez Team - Century 21 Masters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Marty Rodriguez Team - Century 21 Masters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Century 21 MasterscoreMarty Rodriguez Team operates as a real estate team under the Century 21 Masters brokerage franchise. This partnership provides brand recognition, lead generation through the Century 21 network, training resources, and marketing support. The team is consistently ranked #1 in California and #4 nationwide among all Century 21 teams.
- RealScoutcoreIntegrated home search platform powering the Marty Rodriguez Team website. RealScout provides property listing data, search functionality, home value reports, and showing scheduling capabilities directly integrated into the team's website at martyrodriguezteam.realscout.com.
- CRMLS (California Regional Multiple Listing Service)coreProperty listing data provider powering RealScout. CRMLS supplies comprehensive Multiple Listing Service data for properties throughout California, enabling accurate property information, square footage, lot size, and other property details for the team's home search tools.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Marty Rodriguez Team - Century 21 Masters competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled brokerage offering a lower-commission / rebate model heavily targeting value-conscious first-time buyers. Comparable as a structural disruptor to the team-based full-commission model in SoCal entry-level segments.
Broad incumbents
- Engel & Völkers: International luxury brokerage operating via shop/team structures in key U.S. markets. Comparable as a luxury-leaning team-franchise competitor in Southern California.
- Coldwell Banker: Global residential real estate franchise with prominent team structures on the West Coast. Directly comparable as a Century 21 alternative franchise where high-producing agent teams deliver buyer/seller representation in similar SoCal submarkets.
- Keller Williams Realty: Largest team-based residential brokerage franchise in the U.S., built around the team profit-sharing model. Compares as the franchise-archetype competitor for team-based residential service delivery and Century 21 alternative affiliation.
- eXp Realty: Cloud-based, agent-centric brokerage operating through team structures across North America. Comparable as a modern, scalable team-friendly brokerage model and a long-run competitor for top-producing Southern California teams.
- Compass: National tech-enabled residential brokerage that operates almost exclusively through agent teams and individual top producers. Comparable as the modern, scaling team-based brokerage model across luxury and primary residential markets.
Direct peers
- Serhant: High-profile team-led residential brokerage built on content marketing (YouTube/podcast) and personal-brand agents. Highly comparable to Marty Rodriguez Team's team-based service model with strong content engine and brand-led lead generation.
- The Aaron Kirman Group: Boutique luxury and high-volume residential team serving California. Comparable as a multi-agent team in the California luxury buyer/seller segment with content and brand-driven lead generation.
- The Altman Team (Douglas Elliman): Top-producing residential team within a major brokerage (Douglas Elliman). Directly comparable as a multi-agent team providing buyer and seller representation with brand-franchise leverage, similar to Marty Rodriguez Team's Century 21 affiliation.
Regional players
- Berkshire Hathaway HomeServices California Properties: Regional residential brokerage covering San Gabriel Valley and Inland Empire-adjacent Southern California submarkets. Comparable as a direct local-area competitor for buyer/seller representation in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marty Rodriguez Team - Century 21 Masters social profiles
Digital presenceMarty Rodriguez Team - Century 21 Masters compliance and trust
Trust signalCompliance2 records
Marty Rodriguez Team - Century 21 Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marty Rodriguez Team - Century 21 Masters leadership team
Management profileNumber of profiles
Profiles8 records
Marty Rodriguez Team - Century 21 Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marty Rodriguez Team - Century 21 Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marty Rodriguez Team - Century 21 Masters
What does Marty Rodriguez Team - Century 21 Masters do?
Marty Rodriguez Team provides full-service residential real estate representation for individual home buyers and sellers across 25+ communities in the San Gabriel Valley and Inland Empire, including property search, valuation, listing marketing, negotiation, and transaction coordination. The team operates under the Century 21 Masters franchise and is supported by a RealScout-integrated home search platform, custom home value reports, bilingual English/Spanish agents, and educational content delivered through a podcast and blog.
Is Marty Rodriguez Team - Century 21 Masters a public or private company?
Marty Rodriguez Team - Century 21 Masters is a private company. It is classified as family owned and is currently operating.
When was Marty Rodriguez Team - Century 21 Masters founded?
Marty Rodriguez Team - Century 21 Masters was founded in 1978. It employs 1 to 10 people.
Where is Marty Rodriguez Team - Century 21 Masters based?
Marty Rodriguez Team - Century 21 Masters is headquartered in Glendora, United States, in the North America region.
How does Marty Rodriguez Team - Century 21 Masters make money?
One revenue line is on record: real Estate Commissions.
Who are Marty Rodriguez Team - Century 21 Masters's main competitors?
Redfin is listed as an emerging player. Broad incumbents are Engel & Völkers, Coldwell Banker, Keller Williams Realty, eXp Realty and Compass. Direct peers are Serhant, The Aaron Kirman Group and The Altman Team (Douglas Elliman). Berkshire Hathaway HomeServices California Properties is listed as a regional player.
Does Marty Rodriguez Team - Century 21 Masters have an API?
No public API is recorded for Marty Rodriguez Team - Century 21 Masters.
What industry is Marty Rodriguez Team - Century 21 Masters in?
Marty Rodriguez Team - Century 21 Masters's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.