SwanLeap
SwanLeap, operating as Transportation Insight, is a managed transportation services and technology provider offering supply chain intelligence, parcel analytics, and TMS solutions for enterprise B2B shippers across parcel, LTL, truckload, and drayage modes.
- Company typePrivate
- Founded2008
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SwanLeap does
SwanLeap, operating as Transportation Insight (TI), is a managed transportation services provider that combines proprietary technology with consultative logistics services for enterprise B2B shippers. The technology platform is built around three core products: Beon Insight, a supply chain intelligence platform positioned as a single source of truth across modes; Beon Commerce, a parcel analytics platform that manages $11.2B in parcel spend with real-time reporting and contract optimization; and Enterprise TMS, a transportation management system built on MercuryGate technology. BeonLink provides API integration into client systems, enabling data exchange and workflow embedment. The company manages $13.8B in total transportation spend across parcel, truckload, LTL, and drayage modes, supported by specialized modules covering carrier procurement, freight bill audit and payment, transportation planning and execution, claims management, and contract optimization.
The company serves enterprise B2B shippers in manufacturing, automotive parts, construction materials, electrical equipment, and food distribution. Named enterprise customers include Aurora Parts, CompasitesOne, Encompass, Hercules, Milbank, MorganFoods, and Schylling. Go-to-market is enterprise field sales with a consultative, expert-led approach (calls to action include "Talk to an Expert"), supplemented by self-service login portals for each platform. The persona mix spans day-to-day operations teams, executive leadership, and finance teams, indicating coverage of planning, strategic, and accounting workflows.
Revenue is generated primarily through managed transportation services under management-fee and cost-plus arrangements, with quote-based enterprise pricing that is not publicly disclosed. The company reports a 97% customer retention rate, over 25 years of industry experience, and a single disclosed C-level leader, Brad Hollister (Executive Vice President and CEO). It is privately held with no disclosed parent, investors, or funding history, and operates primarily within the United States. The firmographics list SwanLeap at 11-50 employees in Madison, which likely reflects a parent or holding entity rather than the larger Transportation Insight operating business that supports $13.8B in managed spend.
SwanLeap firmographics
Firmographics- Name
- SwanLeap
- Legal name
- Transportation Insight
- Website
- https://swanleap.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SwanLeap, operating as Transportation Insight, is a managed transportation services and technology provider offering supply chain intelligence, parcel analytics, and TMS solutions for enterprise B2B shippers across parcel, LTL, truckload, and drayage modes.
- Ownership category
- akta.pro rank
SwanLeap industry classification
Industry- Product category
- Transportation Management Services
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Transportation Procurement & Sourcing Platforms (RFP/RFQ, Bid Optimization) (TLAEAIAA)
- akta.pro secondary industries
- Freight Audit, Payment & Settlement (AP Automation, E-Payments, Disputes) (TLAEAIAD), Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO) (TLAEAIAK), Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)
Keywords
Where SwanLeap is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SwanLeap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Transportation Services: Managed transportation services providing end-to-end logistics management including carrier procurement, freight audit and payment, transportation planning and execution, and optimization across parcel, LTL, TL, and drayage modes. Revenue generated through management fees and cost-plus arrangements for comprehensive transportation management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SwanLeap product offering
Product offeringCore offering
SwanLeap, doing business as Transportation Insight, provides managed transportation services and proprietary technology platforms that optimize shipping operations across parcel, truckload, LTL, and drayage modes for enterprise B2B shippers. The offering combines three core technology platforms (Beon Insight, Beon Commerce, and Enterprise TMS built on MercuryGate) with consultative managed services including carrier procurement, freight bill audit and payment, parcel contract optimization, claims management, and transportation planning/execution, managing $13.8B in total transportation spend under management.
Product overview
Transportation Insight offers a platform-plus-modules architecture centered on its core technology suite: Beon Insight (supply chain intelligence), Beon Commerce (parcel analytics managing $11.2B in parcel spend), and Enterprise TMS (transportation management built on MercuryGate technology). These core platforms are complemented by specialized add-on modules covering parcel optimization solutions (Contract Optimization, Audit & Payment, Lost & Damage Claims Management, Spend Management) and managed transportation solutions (LTL & TL Carrier Procurement, Freight Bill Audit & Payment, Planning & Execution, Drayage Solutions), with BeonLink providing API integration capabilities to connect client systems.
Differentiator
Problem solved
Functional benefit
Brands
- Beon Insight: Logistics intelligence platform providing actionable insights on entire logistics operations, serving as a single source of truth for supply chain and shipping optimization.
- Beon Commerce
- Enterprise TMS
- BeonLink
Products and services
- Beon Insight Cloud-based supply chain and shipping intelligence platform that serves as a single source of truth for optimizing logistics operations, providing actionable insights across the entire supply chain for enterprise B2B shippers.
- Beon Commerce Parcel insight and analytics platform providing detailed real-time metrics and performance measurement across parcel spend, currently managing $11.2B in parcel spend under management for enterprise clients.
- Enterprise TMS Robust transportation management system built on MercuryGate technology that brings predictability and reliability through tracking, spot shipment support, and load optimization capabilities across all transportation modes (parcel, truckload, LTL, drayage).
- Managed Transportation Services End-to-end managed transportation services providing carrier procurement, freight audit and payment, transportation planning and execution, and optimization across parcel, LTL, truckload, and drayage modes for enterprise B2B shippers in manufacturing, distribution, automotive, construction, and food sectors.
Quantifiable outcome
- Manages $13.8B in transportation spend
- +2 more outcomes
Companies that use SwanLeap
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
SwanLeap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SwanLeap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MercuryGatecore
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
SwanLeap competitors and assessment
Company assessmentDirect peers
- Uber Freight (Transplace): Uber Freight combines the Transplace managed transportation and procurement platform with brokerage, offering shippers TMS, carrier procurement, and managed services across multiple modes — directly overlapping TI's core offering.
- Coyote Logistics (UPS): Coyote provides managed transportation, carrier procurement, and TMS-adjacent technology for enterprise shippers across truckload, LTL, and intermodal — a closely comparable multi-mode managed services competitor to Transportation Insight.
- NFI Interactive Logistics: NFI Interactive Logistics offers managed transportation, parcel optimization, and freight audit/payment services to enterprise shippers, mirroring Transportation Insight's bundle of TMS-adjacent technology and managed services.
- MODE Global: MODE Global provides a multimodal managed transportation platform with parcel, LTL, and truckload procurement and audit/payment capabilities, serving similar B2B shipper segments as Transportation Insight.
- BlueGrace Logistics: BlueGrace Logistics provides managed transportation, freight audit/pay, and TMS technology for shippers across parcel, LTL, and truckload — overlapping heavily with TI's service portfolio.
- Echo Global Logistics: Echo Global Logistics is a tech-enabled 3PL providing managed transportation, carrier procurement, and freight management across truckload and LTL, serving comparable enterprise shipper segments.
Emerging players
- FreightPOP: FreightPOP provides a multi-modal TMS with parcel, LTL, and truckload rate shopping and audit features, partially overlapping with TI's Beon Commerce and Insight TMS technology stack.
Others
- MercuryGate International: MercuryGate is Transportation Insight's core TMS technology partner; comparable as the underlying TMS provider that TI's Enterprise TMS is built on, and competes at the platform layer with other TMS vendors.
Broad incumbents
- Accenture (Industry X / Supply Chain): Accenture's Industry X practice delivers supply chain transformation and managed services at enterprise scale, addressing the same logistics optimization and procurement use cases that Transportation Insight targets with its consultative model.
- KPMG (Transport & Logistics Advisory): KPMG's transport and logistics advisory practice provides strategic consulting and managed services around transportation procurement and transformation, competing for the same enterprise shipper engagements as TI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SwanLeap social profiles
Digital presenceSwanLeap financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwanLeap leadership team
Management profileNumber of profiles
Profiles1 record
SwanLeap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwanLeap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwanLeap
What does SwanLeap do?
SwanLeap, doing business as Transportation Insight, provides managed transportation services and proprietary technology platforms that optimize shipping operations across parcel, truckload, LTL, and drayage modes for enterprise B2B shippers. The offering combines three core technology platforms (Beon Insight, Beon Commerce, and Enterprise TMS built on MercuryGate) with consultative managed services including carrier procurement, freight bill audit and payment, parcel contract optimization, claims management, and transportation planning/execution, managing $13.8B in total transportation spend under management.
Is SwanLeap a public or private company?
SwanLeap is a private company. It is classified as unknown and is currently operating.
When was SwanLeap founded?
SwanLeap was founded in 2008. It employs 11 to 50 people.
Where is SwanLeap based?
SwanLeap is headquartered in Madison, United States, in the North America region.
How does SwanLeap make money?
One revenue line is on record: managed Transportation Services.
Who are SwanLeap's main competitors?
Direct peers on record are Uber Freight (Transplace), Coyote Logistics (UPS), NFI Interactive Logistics, MODE Global, BlueGrace Logistics and Echo Global Logistics. FreightPOP is listed as an emerging player. MercuryGate International is listed as an others. Broad incumbents are Accenture (Industry X / Supply Chain) and KPMG (Transport & Logistics Advisory).
Does SwanLeap have an API?
No public API is recorded for SwanLeap.
What industry is SwanLeap in?
SwanLeap's product category is Transportation Management Services. Its primary akta.pro industry code is TLAEAIAA, Transportation Procurement & Sourcing Platforms (RFP/RFQ, Bid Optimization), with a secondary code of TLAEAIAD, Freight Audit, Payment & Settlement (AP Automation, E-Payments, Disputes). Its NAICS code is 488510 and its SIC code is 4731.