The Minted App
The Minted App is a UK FCA-regulated fintech that lets individual retail investors buy, sell, store, transfer, and take physical delivery of gold and silver through a mobile-first app, serving UK consumers seeking small-ticket precious-metals savings from £10 per month.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What The Minted App does
The Minted App Ltd is a UK-based, FCA-regulated (FRN: 901081) fintech that operates a mobile-first platform for buying, selling, storing, transferring, and physically delivering investment-grade gold and silver. Founded in 2019 and headquartered at 106 Great Portland Street, London, the company is a subsidiary within the Invex group and serves UK individual retail investors through native iOS and Android apps, a web app at app.theminted.com, and the Minted Connect developer API. Its product surface spans one-off purchases from 1 gram, flexible monthly subscription plans ranging from £10 to £1,000, a VAT-free Vaulted Silver storage service, an in-app cash e-wallet, an insured 10g gold bar delivery service, and a proprietary peer-to-peer transfer feature used for gifting gold and silver between users. All customer metal is sourced from LBMA-approved refineries, stored in Grade 10 vault facilities, and audited by Alex Stewart International; client funds sit in segregated e-money accounts under FCA regulation.
The underlying platform combines biometric authentication (Face ID) and two-factor security with real-time spot-pricing feeds, open-banking payments via Truelayer, and Tawk-powered customer support. Minted Connect exposes account, holdings, monthly-plan, order, and delivery endpoints, signalling an intent to embed Minted within third-party distribution over time. Revenue is generated principally from the buy-sell spread on gold and silver transactions (the company acts as principal), with secondary contribution from monthly storage fees on gold holdings that exceed free-storage thresholds, and from the recurring monthly plans themselves. The GTM motion is product-led and direct-to-consumer: customers self-onboard through the app with minimal friction, and acquisition is driven by App Store presence, QR-code marketing, an email newsletter, and partnerships such as the 2023 Fan Finders Baby Club campaign. The company employs 11-50 staff, has thousands of customers, and holds a Trustpilot rating of 4.1/5; it does not disclose revenue, funding rounds, or valuation, and is not publicly listed.
The Minted App firmographics
Firmographics- Name
- The Minted App
- Legal name
- The Minted App Ltd
- Website
- https://theminted.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Minted App is a UK FCA-regulated fintech that lets individual retail investors buy, sell, store, transfer, and take physical delivery of gold and silver through a mobile-first app, serving UK consumers seeking small-ticket precious-metals savings from £10 per month.
- Ownership category
- akta.pro rank
The Minted App industry classification
Industry- Product category
- Digital Gold and Precious Metals Investment
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where The Minted App is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Minted App business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel, Supply Chain
Revenue model
- Gold and Silver Trading: Revenue generated from the spread between buy and sell prices on gold and silver transactions. Customers buy at the Retail Daily Rate (Gold Spot Price plus fees) and sell at rates detailed in the Gold Rate Table. The company acts as principal in these transactions.
- Monthly Storage Fees: Storage fees charged for holding gold exceeding free storage limits. Free storage is offered for customers with active Gold Monthly Plans or qualifying One-off Purchases. Fees are calculated based on Gold Spot Price.
- Gold Monthly Plan Management: Monthly subscription plans ranging from £30 to £1,000 per month for automated gold purchases. Revenue comes from transaction spreads on the accumulated gold purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - Flexible gold savings from £10/month |
| Unit Pricing | Pay-as-you-go | One-off Purchases - Buy gold from 1 gram |
| Other | Pay-as-you-go | Delivery - Physical gold bar delivery |
| Subscription | Monthly | Storage Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Minted App product offering
Product offeringCore offering
The Minted App is a UK FCA-authorised mobile-first fintech platform that lets individual consumers buy, sell, transfer, store and take physical delivery of investment-grade gold and silver. Customers fund purchases via monthly subscription plans starting at £10 or one-off purchases starting at 1 gram, with assets held in Grade 10 vault facilities, audited by Alex Stewart International, and a built-in cash e-wallet for instant settlement.
Product overview
The Minted App is a mobile-first fintech platform for buying, selling, transferring, and storing physical gold and silver. The core product consists of Physical Gold and Vaulted Silver investment services, with flexible Monthly Plans for automated savings (starting from £10/month) and a Cash Wallet for managing funds. Key differentiators include a unique Transfer Feature for peer-to-peer gold/silver/cash transfers, Gold Delivery for physical bar delivery (10g minimum), and Minted Connect API services. All precious metals are LBMA-approved, stored in Grade 10 secure vaults audited by Alex Stewart International, with free storage and insurance for active monthly plan customers. The platform is FCA-authorised for electronic money issuance.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Customers can potentially grow £24,000 invested over 10 years to £39,744 (assuming 9% annual return vs 1.5% cash ISA returning £26,071)
- +1 more outcomes
Companies that use The Minted App
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Minted App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
The Minted App partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and supporting.
- Fan Finders App LtdminorMarketing partnership targeting Baby Club customers. Fan Finders promotes Minted to their parent-focused user base through joint campaigns including competitions (e.g., Bugaboo Buggy giveaway) to drive new customer acquisition.
- Alex Stewart InternationalcoreThird-party audit provider that verifies and audits all Gold and Silver held on behalf of Minted customers, ensuring the integrity and existence of customer holdings in vault storage.
- LBMA Approved RefineriescoreGold is purchased exclusively from refineries approved by the London Bullion Market Association (LBMA), ensuring investment-grade quality meeting Chain of Integrity Standards. All bars are 'good delivery' bars meeting stringent LBMA quality control standards.
- Grade 10 Vault FacilitycoreSecure storage partner providing Grade 10 highly secure vault facilities for storing customer gold and silver holdings. Vault operators provide bar lists evidencing holdings, ensuring transparency and customer asset protection.
- TruelayersupportingOpen banking payment provider enabling customers to make one-off payments via online banking through the Minted platform, facilitating seamless fund transfers for gold purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Minted App competitors and assessment
Company assessmentDirect peers
- BullionVault: The world's largest online gold and silver ownership platform, also UK-headquartered. Directly comparable to Minted in offering allocated physical bullion storage with low entry points, but operates a marketplace model with deeper liquidity and a much larger global user base.
- Glint: UK-based fintech app enabling users to buy, sell, and spend gold via a Mastercard. Highly comparable to Minted on mobile-first gold exposure for UK consumers, with overlap in payment-wallet functionality, though Glint adds a spending card.
- GoldMoney: Online precious-metals platform offering allocated gold, silver, platinum, and palladium storage with low entry points. Overlaps with Minted on retail vaulted bullion, though serves a more globally distributed and higher-net-worth clientele.
- Kinesis Money: Gold- and silver-backed digital currency platform enabling spending and yield on physical metals. Comparable to Minted in retail precious-metals digitization and wallet functionality, but emphasizes spend/save currency use cases.
- Atkinsons Bullion: UK-based precious-metals dealer offering physical gold, silver, and platinum products with vault storage. Comparable to Minted in LBMA-sourced retail bullion distribution to UK consumers, though channel is predominantly web rather than mobile-app.
- Chards Coin & Bullion Dealer: Long-established UK bullion and coin dealer selling physical gold and silver to retail customers. Overlaps with Minted in UK retail precious-metals distribution; differs in lacking mobile savings-plan mechanics and peer-to-peer transfers.
- Goldex: UK-based digital gold marketplace offering physical bullion ownership with competitive pricing. Overlaps with Minted on retail UK gold investing via a digital interface, though focuses on a B2B/B2C marketplace model rather than social/gifting mechanics.
Broad incumbents
- The Royal Mint: UK sovereign mint offering precious-metals investment products, including the DigiTallion gold-backed digital offering. Comparable in UK retail gold distribution and brand trust, but operates at much larger scale with broader product portfolio.
Emerging players
- Luno: Global crypto exchange that has explored tokenized precious-metals offerings and stablecoin-style products. Tangentially comparable to Minted via mobile-first retail wealth products, though primary focus is cryptocurrencies.
Regional players
- Tavex Bullion: European physical-bullion retailer with a UK presence, offering investment-grade gold and silver. Comparable to Minted in retail gold distribution within the UK, though relies on physical store and traditional online channels rather than mobile savings mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The Minted App social profiles
Digital presenceThe Minted App compliance and trust
Trust signalCompliance3 records
The Minted App financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Minted App leadership team
Management profileNumber of profiles
Profiles2 records
The Minted App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Minted App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Minted App
What does The Minted App do?
The Minted App is a UK FCA-authorised mobile-first fintech platform that lets individual consumers buy, sell, transfer, store and take physical delivery of investment-grade gold and silver. Customers fund purchases via monthly subscription plans starting at £10 or one-off purchases starting at 1 gram, with assets held in Grade 10 vault facilities, audited by Alex Stewart International, and a built-in cash e-wallet for instant settlement.
Is The Minted App a public or private company?
The Minted App is a private company. It is classified as corporate owned and is currently operating.
When was The Minted App founded?
The Minted App was founded in 2019. It employs 11 to 50 people.
Where is The Minted App based?
The Minted App is headquartered in London, United Kingdom, in the Europe region.
How does The Minted App make money?
Three revenue lines are on record. Gold and Silver Trading is the primary driver. The others are monthly Storage Fees and gold Monthly Plan Management.
Who are The Minted App's main competitors?
Direct peers on record are BullionVault, Glint, GoldMoney, Kinesis Money, Atkinsons Bullion, Chards Coin & Bullion Dealer and Goldex. The Royal Mint is listed as a broad incumbent. Luno is listed as an emerging player. Tavex Bullion is listed as a regional player.
Does The Minted App have an API?
Yes. Minted Connect provides API services for third-party integrations. The Customer Platform is defined as including the Website, the Application, Application Programming Interface (API) and any associated The Minted App systems or mobile applications. The API allows Customers to log into their Minted Customer Account, create and manage Gold Holdings, Gold Monthly Plans, make One-off Orders for purchases and sale of Gold, and request delivery. Developer documentation is at www.theminted.com/minted-connect.
What industry is The Minted App in?
The Minted App's product category is Digital Gold and Precious Metals Investment. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant).