Tavex Bullion

What Tavex Bullion does

Tavex Bullion is the United Kingdom retail brand of Tavex Gold Limited, a private limited company incorporated in England and Wales and a wholly owned subsidiary of Tavex Group, a diversified precious metals and forex dealer founded in 1991. The UK entity was established in October 2021 and operates from a single physical retail outlet at 110 Hatton Garden, London, supplemented by an e-commerce storefront at tavexbullion.co.uk. Its core activity is the buying and selling of investment-grade gold and silver bullion — coins and bars sourced from major international mints and refineries (Valcambi Suisse, PAMP, Royal Mint, Perth Mint, Austrian Mint, Royal Canadian Mint, Argor-Heraeus) — operating a continuous two-way market priced against live spot rates plus dealer premiums. The company also runs a buy-back service for pre-owned bullion, a 1g Tavex Gold Bar Subscription program (12 monthly bars plus a free 13th bar), a portfolio tracking product called Tavex ID, live multi-currency price charts (XAU-GBP/EUR/SEK and silver), and, since 2025, a currency exchange service covering more than 50 currencies with zero commission.

Underlying technology is intentionally light. The platform is a content-and-commerce stack (WordPress with WPML multilingual layer, AWS load balancing, PHP sessioning, GA/OptinMonster analytics) rather than a proprietary trading engine. Differentiation is delivered through product features (real-time price widgets, customer account aggregation for prior holdings, subscription billing for fractional gold accumulation) rather than software IP. The UK legal entity is small — disclosed headcount of 1–10 — reflecting its role as a national retail outlet within a much larger group that, by the parent's own statement, serves on average 1.7 million clients per year across 15 Northern, Central and Eastern European countries and operates debt-free.

The business model is transactional and direct-to-consumer. Revenue is generated from spreads on bullion sales, spreads on buy-backs (with defined negative adjustments of -1% to -3% for non-catalogued items), margins on currency exchange, and a wholesale channel for retailers reselling Tavex products. Standard pricing is spot-plus-premium with auto-applied volume discounts and bespoke quotes for orders above £50,000. Customer segments span individual investors (primary, wealth-preservation use case), coin collectors, business buyers/resellers, and currency exchange customers. Tavex Exchange Limited, a sister UK entity, holds HMRC Money Service Business registration (XEML00000197427), giving the group a regulated rail for the FX line. Distribution combines owned e-commerce, the Hatton Garden retail counter, Royal Mail Special Delivery with full insurance, and a wholesale program; marketing is largely content-led (educational articles, email newsletter, Trustpilot social proof, free in-person consultations).

Name

Tavex Bullion

Legal name

Tavex Gold Limited

Website

https://tavexbullion.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Tavex Bullion is the UK retail subsidiary of Tavex Group, selling investment gold and silver bullion, buying back pre-owned precious metals, and offering currency exchange and portfolio tracking tools to individual investors, collectors, and resellers from its Hatton Garden, London office.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Investment gold bullion
• Silver bullion retail
• Precious metals dealer
• Currency exchange services
• Bullion buy-back

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gold and Silver Bullion Sales: Primary revenue stream from selling investment gold and silver products including coins and bars. Products are priced based on spot metal prices plus dealer premiums. The company buys and sells precious metals, operating a two-way market 7 days a week.
2. Currency Exchange: Currency exchange services for over 50 currencies including EUR, USD, JPY, CHF, PLN, and others. Services available both in-store at Hatton Garden and online with postal delivery. Competitive exchange rates with no commission.
3. Bullion Buy-Back: The company purchases pre-owned gold and silver from customers. Pricing for uncatalogued items includes deductions: -2% below spot for uncatalogued bars, -1% for British coins, -2% for international coins, and -3% for unsuitable items.
4. Wholesale to Resellers: Tavex acts as a wholesaler of precious metals to other retailers. Contracts are tailored individually for business customers interested in reselling Tavex products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tavex Bullion sells investment-grade gold and silver coins and bars from globally recognized mints and refineries, including proprietary Tavex 1g Gold Bars offered both individually and through a 12-month subscription. The company operates a two-way market, buying back pre-owned bullion from customers, and provides currency exchange services in over 50 currencies with zero commission. Distribution is split between an online e-commerce storefront, a physical retail shop at Hatton Garden, London, and a wholesale program for resellers.

Product overview

Tavex Bullion is a precious metals and currency exchange company operating as both a retailer and wholesaler. The product portfolio centers on investment-grade gold and silver bullion products supplemented by currency exchange services. Core product offerings include: (1) Tavex-branded 1g Gold Bars with a monthly subscription program offering 13 bars for 12 months, (2) Gold and silver coins and bars from internationally recognized mints/refineries (Valcambi Suisse, PAMP, Royal Mint Britannia, Argor-Heraeus, Perth Mint, Austrian Mint) spanning weights from 0.25g to 1kg, (3) Themed/collectible series including Royal Mint Britannia, Tudor Beasts, Myths and Legends (Merlin, Loch Ness Monster), and Australian Lunar series, (4) Currency exchange for over 50 global currencies with competitive rates, and (5) Tavex ID portfolio tracking service. The company maintains physical retail presence at Hatton Garden in London while operating online channels, positioning itself as the largest gold and silver dealer in Scandinavia and Northern Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Tavex 1g Gold Bar Tavex's proprietary 1-gram gold bullion bar, available for one-time purchase by individual investors seeking a low-cost entry point into physical gold.
• 1g Gold Bar Subscription Monthly subscription program where customers purchase one 1g Tavex Gold Bar each month for 12 months and receive a 13th bar free, enabling dollar-cost averaging into physical gold.
• Investment Gold and Silver Bullion Products Investment-grade gold and silver coins and bars from internationally recognized mints and refineries, including Valcambi Suisse, PAMP, Royal Mint, Argor-Heraeus, Perth Mint, Austrian Mint, and Royal Canadian Mint, available in weights ranging from 0.25g to 1kg.
• British Britannia Gold and Silver Coins Official British bullion coins from the Royal Mint, available in gold (1oz, 1/2oz, 1/4oz, 1/10oz) and silver (1oz), featuring the Britannia design and qualifying for Capital Gains Tax exemption as British legal tender.
• Royal Mint Britannia Gold Bars Gold bullion bars produced by the Royal Mint, available in 10g, 20g, 1oz, 50g, and 100g sizes, featuring the Britannia design and qualifying for CGT exemption.
• Australian Lunar Year Series Gold and Silver Coins Annual bullion coin series from the Perth Mint featuring Chinese lunar zodiac designs, available in 1oz and fractional sizes in gold and silver.
• PAMP Gold and Silver Bars Swiss-made bullion bars from PAMP (Produits Artistiques Métaux Précieux), featuring iconic designs such as Fortuna, Lucky Cat, and Diwali Lakshmi & Rangoli Art, available in various gold weights.
• Valcambi Suisse Gold and Silver Bullion Bars Premium bullion bars from Valcambi SA, available in gold (0.5g to 1kg) and silver (1kg), known for high purity and international liquidity.
• British Sovereign Gold Coins Historic British gold sovereign coins minted by the Royal Mint, containing 7.32 grams of 22-carat gold (0.2354 troy oz), featuring the St George slaying the dragon design, globally recognized and CGT exempt.
• Austrian Philharmonic Gold and Silver Coins Popular European bullion coins produced by the Austrian Mint, featuring the Vienna Philharmonic design of musical instruments, available in 1oz gold and silver.
• Royal Mint Myths and Legends Series Themed bullion coin series from the Royal Mint featuring legendary British figures including Merlin, Beowulf & Grendel's Mother, Morgan le Fay, and Loch Ness Monster, struck in 1oz gold and silver.
• Legendary Creatures Series - Loch Ness Monster Gold and Silver Coins Inaugural release in the Legendary Creatures bullion series featuring the Loch Ness Monster, available in 1oz gold and 1oz silver with limited mintages and Scottish mythology-inspired designs.
• Royal Mint Tudor Beasts Series Historic British bullion coin series featuring royal heraldic creatures from the Tudor dynasty, including the Queen's Panther, Lion of England, Greyhound of Richmond, and Seymour Unicorn, available in various gold weights.
• Tavex ID Portfolio Tracking A free customer account and portfolio tracking service that allows users to add both new and previously acquired precious metals products and monitor the progress of their holdings in real time.
• Currency Exchange Service Currency exchange service offering over 50 currencies with competitive exchange rates, zero commission, free delivery, and services including in-office exchange and online ordering with postal delivery.
• Live Price Charts Real-time and historical price tracking tools for gold, silver, and currencies, allowing users to monitor market trends across multiple timeframes from 24 hours to 10 years.
• Sell Back Service Buy-back service allowing customers to sell their pre-owned gold and silver bullion back to Tavex, with transparent pricing, defined margins for catalogued and uncatalogued items, and options for in-person or postal selling.
• Wholesale Bullion Supply to Resellers Wholesale supply of precious metals to other retailers and resellers, with tailored individual contracts negotiated via phone or email for business customers interested in reselling Tavex products.

Quantifiable outcome

• CGT exempt on British legal tender coins
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• ValcambicoreStrategic or Co-development PartnerValcambi is Switzerland's largest precious metals foundry and a key supplier of gold bars to Tavex. Tavex is the biggest retailer of Valcambi in Nordics and Northern Europe. Products include gold bars in various sizes (1g to 1kg) and CombiBars.
• PAMP (Pregnant Madonna of the Pure)coreStrategic or Co-development PartnerPAMP is a Swiss precious metals refiner producing gold bars featuring iconic designs like Fortuna, Lunar series, and Diwali Lakshmi. Tavex offers a wide range of PAMP products.
• Royal MintcoreStrategic or Co-development PartnerThe Royal Mint is the official UK mint producing Britannia gold and silver coins, Sovereigns, and Tudor Beasts series. Tavex offers Royal Mint Britannia bars and coins, all of which are CGT exempt as British legal tender.
• Perth MintcoreStrategic or Co-development PartnerAustralia's Perth Mint produces the Lunar series (Year of the Dragon, Snake, Horse, etc.) and Kangaroo coins in gold and silver. Tavex stocks various Perth Mint products.
• Austrian Mint (Münze Österreich)majorStrategic or Co-development PartnerThe Austrian Mint produces the Vienna Philharmonic coins in gold and silver. Tavex offers Austrian Philharmonic coins as part of their product range.
• Royal Canadian MintmajorStrategic or Co-development PartnerThe Royal Canadian Mint produces the Canadian Maple Leaf coins known for 99.99% purity and advanced security features. Available through Tavex in gold and silver.

Scale indicators7 records

Recent moves1 record

Broad incumbents

• APMEX: One of the largest US online precious metals dealers, offering an extensive catalog of gold, silver, and platinum products. Comparable in operational scale and broad product range, though US-focused.
• JM Bullion: Large US-based online precious metals retailer offering gold, silver, platinum, and palladium coins and bars to retail investors globally. Comparable in product breadth and direct-to-consumer bullion model.
• The Royal Mint: The UK's official mint, also selling Britannia and Sovereign gold and silver coins directly to consumers through its own retail and online channels. Comparable as a supplier partner but increasingly a direct competitor for retail buyers.

Direct peers

• BullionVault: Online precious metals trading and storage platform allowing retail investors to buy, sell, and store allocated gold and silver. Directly comparable to Tavex's core bullion buy/sell service but with a fully digital model and no physical retail.
• Baird & Co: UK-based precious metals refiner and dealer offering investment gold, silver, and platinum bars and coins to retail and wholesale customers. Directly comparable as a London-based physical bullion retailer.
• Chards: Long-established UK precious metals dealer based in Hatton Garden selling gold and silver coins and bars to retail investors. Same target customer, same product mix (Britannia, Sovereigns, sovereign-mint bars), and same physical retail channel.
• Atkinsons Bullion: UK online precious metals dealer selling Royal Mint, PAMP, and other major-mint gold and silver to retail investors. Directly comparable product catalog and target audience.
• Sharps Pixley: UK precious metals dealer specialising in gold and silver bullion bars and coins, with online and Mayfair retail presence. Competes for the same individual investor and collector customer base.

Emerging players

• GoldMoney: Digital precious metals platform allowing users to buy, store, and sell allocated gold, silver, platinum, and palladium. Competes with Tavex's online bullion offering for the same digitally-engaged retail investor.

Regional players

• Hatton Garden Metals: Hatton Garden-based bullion and jewellery buyer/seller operating in the same London jewellery district. Competes for foot traffic and walk-in bullion customers in the same micro-market.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tavex-bullion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tavex Bullion