Sports Events 365

What Sports Events 365 does

Sports Events 365 (legal entity Sports Events 365 Ltd, registered in Cyprus with operating presence reported in Tirat Carmel, Israel) is a global online reseller of live event tickets, founded in 2006. The company operates a marketplace-style platform covering 50,000+ sports and entertainment events annually across 12+ sport categories (football, rugby, tennis, basketball, F1, baseball, ice hockey, golf, motorbike, cricket, fighting, handball) plus concerts, serving consumers in 150+ countries through websites localized in 22 languages. The core offering is a search-and-discovery interface that lets buyers browse by sport, league, and destination, with pricing positioned as variable relative to face value (described on the site as a "trusted vendor and reseller" with a 100% Buyer Guarantee) and tickets ranging from roughly $50 for lower-demand events to over $11,000 for premium World Cup fixtures; concerts typically fall in the $100-$1,500 band.

The underlying platform supports direct e-commerce checkout, multiple delivery modalities (e-ticket, mobile ticket, Flash Seats, hotel delivery, collection points), and a multi-language, multi-currency payments stack. Beyond the consumer storefront, Sports Events 365 monetizes through several B2B channels: an Affiliate Program paying commissions on referred sales, a dedicated Travel Professional Program for agencies and tour operators (said to serve 50,000+ travel professionals), an API and White Label offering that lets partners embed inventory into their own systems, a Ticket Broker Program that allows third-party brokers to submit supply, and a VIP & Groups service for orders of nine or more tickets with dedicated sales representatives. The company does not disclose revenue, has no disclosed funding or parent company, and is privately held. Trust signals emphasized on-site include Dun & Bradstreet credibility verification, 7-days-a-week availability, and personal direct contact for every order.

Name

Sports Events 365

Legal name

Sports Events 365 Ltd

Website

https://sportsevents365.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Sports Events 365 is a Cyprus-incorporated, Israel-operating global online reseller of sports and live entertainment tickets, founded in 2006, serving individual fans, travel professionals, and B2B partners across 150+ countries via a 22-language marketplace covering 50,000+ events annually.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Events & Match Tickets (THAJAFAE)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Sports Ticketing (HSACALAB)

Keywords

• Sports ticket resale
• Live entertainment tickets
• Event ticketing platform
• Ticket broker marketplace
• B2B travel ticketing

Headquarters

HQ city

Tirat Carmel

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales (Primary): Revenue generated from ticket resales where prices may vary from face value. The company acts as a trusted vendor and reseller of live event tickets, earning margins on the difference between purchase price and sale price to customers.
2. B2B Services: API access and white label solutions for travel professionals and other businesses. Revenue from serving as a supplier to other ticket resellers and travel companies.
3. Affiliate Program: Commission-based revenue sharing with affiliate partners who drive ticket sales to the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sports Events 365 operates a global online ticketing marketplace that resells tickets to sports and live entertainment events across 150+ countries in 22 languages. The platform provides search and discovery across 12+ sport categories (football, tennis, rugby, basketball, Formula 1, etc.) and concerts, with inventory covering 50,000+ events annually. It serves both individual consumers through direct e-commerce and B2B partners (travel professionals, affiliates, ticket brokers, API/white-label integrators) with dedicated programs.

Product overview

Sports Events 365 is a global B2C ticketing marketplace and B2B platform for sports and live entertainment tickets. The core product is a comprehensive ticketing platform supporting 50,000+ events annually across 12+ sport categories (football, rugby, tennis, basketball, car racing, baseball, ice hockey, golf, motorbike racing, cricket, fighting, handball) and concerts. The platform operates across 150+ countries in 22 languages. B2B offerings include an Affiliate Program, Travel Professional Program, API/White Label Solutions for partner integrations, a Ticket Broker Program for inventory management, and VIP/Groups Services for bulk bookings. Multiple delivery options (e-ticket, mobile, hotel delivery, collection points) support diverse customer needs. The ecosystem also includes city event guides and competition-specific ticket pages as product discovery surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Events 365 Core Platform Global sports and live entertainment ticketing marketplace connecting fans with events worldwide, supporting 150+ countries, 22 languages, and 50,000+ events annually across football, tennis, rugby, basketball, Formula 1, concerts, and other sporting disciplines.
• B2B Partner Programs (Affiliate & Travel Professionals) B2B partnership programs including an affiliate program with commission-based earning opportunities and a dedicated travel professional program serving 50,000+ travel professionals for sports and show ticket sales.
• API / White Label Solutions API documentation access and white label program allowing partners and agents to integrate Sports Events 365's ticketing platform, inventory, and booking capabilities into their own systems or brands.
• VIP & Groups Services Specialized VIP and group booking services for 9+ tickets, providing dedicated sales representative support and enhanced experiences for larger party bookings.
• Ticket Broker Program Platform for ticket brokers to submit and manage ticket inventory for sports events and shows, reviewed and managed by the Sports Events 365 team.

Quantifiable outcome

• Serving customers from over 150 countries
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ticket BrokerscoreChannel Partner/ Reseller/ DistributorTicket brokers can propose tickets for sports events or shows by submitting requests through the platform. The company reviews offers and responds to broker proposals for ticket sourcing and supply.
• Travel ProfessionalscoreChannel Partner/ Reseller/ DistributorDedicated B2B program for travel agencies, tour operators, and hospitality businesses. Partners gain access to tickets to incorporate into travel packages, with the company claiming to serve 50,000+ travel professionals.
• Affiliate PartnersminorGTM or Marketing PartnerCommission-based marketing partnership where affiliates promote tickets through their channels and earn referral fees on completed sales. High-yield program advertised for transforming interests into income.
• Dun & BradstreetminorOthersBusiness credibility verification service used to establish trust with customers. The company highlights Dun & Bradstreet credibility as a key trust indicator on their website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viagogo: Global secondary ticketing marketplace for sports, concerts and live events. Direct competitor to Sports Events 365 across the same event categories, geographies (including European football), and B2C resale model.
• StubHub: Large global secondary ticketing marketplace owned by Viagogo. Competes head-to-head with Sports Events 365 on sports resale (NFL, NBA, MLB, soccer) and shares the cross-border fan-attending-events use case.
• Vivid Seats: US-headquartered secondary ticketing marketplace for sports, concerts and theater. Comparable business model (resale margins) and overlapping inventory on major US sports events that Sports Events 365 also serves.
• SeatGeek: Ticketing platform combining primary and secondary inventory across sports and concerts, with strong enterprise partnerships. Comparable to Sports Events 365 on secondary sports resale and increasingly on B2B/distribution.
• TickPick: Secondary ticketing marketplace focused on sports and concerts with a no-fee pricing model. Direct competitor on the same buyer persona (sports fans seeking tickets) and similar inventory of major US and international sports.
• Ticombo: Sports-focused secondary ticketing marketplace originating in Europe. Closely comparable niche (sports event resale) and similar target customer (international sports fans traveling to matches).
• TicketNetwork: Aggregator and reseller platform supplying ticket inventory to brokers and resellers, including a B2B distribution model. Mirrors Sports Events 365's broker-supplier channel and overall resale marketplace mechanics.

Broad incumbents

• Ticketmaster / Live Nation: Dominant primary ticketer with a large secondary resale marketplace. Competes with Sports Events 365 on event inventory access and resale for the same marquee sports/concert events, with significantly more scale and venue contracts.

Regional players

• Eventim: Europe's largest ticketing operator with both primary and resale functions, particularly strong in football (Bundesliga), concerts and European sports. Comparable on European sports-ticketing inventory that overlaps with Sports Events 365's catalog.

Others

• GetYourGuide: Global tours, attractions and experiences marketplace. Comparable in that sports-event tickets are increasingly bundled into experiences/travel packages — a use case Sports Events 365 serves via its 50,000+ travel professional B2B program, putting them in adjacent (occasionally overlapping) ecosystem positions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SportsEvents365
• YouTubeyoutube.com/@SportsEvents365
• Facebookfacebook.com/SportsEvents365
• Instagraminstagram.com/sportsevents365

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Events 365