What Digi-Trax does

Digi-Trax is a US-based healthcare identification technology company founded in 1986 and headquartered in Lincolnshire, Illinois. The company develops ISBT 128-compliant labeling software, intelligent hardware, and consumables for blood banks, cellular therapy facilities, clinical laboratories, acute-care hospitals, plasma collection centers, and ambulatory surgery centers. As an early member of the International Council for Commonality in Blood Banking Automation (ICCBBA), Digi-Trax helped shape the ISBT 128 global standard for blood and biotherapies labeling, and its solutions are deployed in over 2,000 healthcare facilities worldwide. Following its 2025 acquisition by FineLine Technologies, Digi-Trax operates as an operating subsidiary while retaining its brand, product portfolio, and operational presence.

Digi-Trax's core software portfolio consists of HemaTrax, HemaTrax-CT, and DINselect, all built around ISBT 128 and FDA CFR 21 compliance requirements. HemaTrax operates in both standalone (network-independent disaster recovery) and network-integrated configurations to support EHR, BECS, and LIS integration. HemaTrax-CT extends the platform to cellular therapy with Chain-of-Custody Identifier ST-028 support for clinical trial and manufacturing workflows, while DINselect enables on-demand Donation Identification Number label printing. Hardware offerings span Zebra Technologies label printers (including the ZD510-HC wristband printer, ZD411-HC bedside printer, and mobile computers HC20/HC50, ET40-HC/ET45-HC, and TC5X) and a full healthcare scanner line (DS8100-HC, CS60-HC, DS4600-HC, DS9900-HD), augmented by proprietary intelligent devices: AIDA (an AI-powered anesthesia syringe labeling assistant), RepliTrax (a standalone bar code label replicator), CrossTrax, and a Kiosk System. The HemaTrax software integrates with major Laboratory Information Systems including CliniSys, Meditech, Oracle Cerner, Epic, and McKesson.

The company monetizes through a hybrid model: quote-based hardware sales (Zebra-branded devices, low-margin channel/reseller economics), recurring software subscriptions for HemaTrax annual support (which includes unlimited phone support, validation, and ICCBBA product code updates), consumable supplies (ISBT 128 labels, wristbands, ribbons — the highest-margin recurring stream), and project-based professional services for implementation and training. Customer acquisition is sales-led with a consultative territory-based sales structure, channel relationships (notably Zebra Technologies and AABB), and trade show participation across 10+ healthcare industry events per year.

Name

Digi-Trax

Legal name

Digi-Trax Corporation

Website

https://digi-trax.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Digi-Trax provides ISBT 128-compliant labeling software, intelligent hardware, and consumable supplies for blood banks, cellular therapy laboratories, acute-care hospitals, and ambulatory surgery centers, with HemaTrax deployed across more than 2,000 healthcare facilities globally.

Ownership category

akta.pro rank

Product category

Healthcare Labeling & Identification Software

NAICS

Medical Equipment and Supplies Manufacturing (33911), Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Blood Bank, Transfusion Medicine & Immunohematology (HLAHAAAH)

Keywords

• Healthcare labeling software
• ISBT 128 compliance
• Bar code printing solutions
• Patient identification systems
• Medical specimen tracking

Headquarters

HQ city

Lincolnshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of Zebra, Sato, and other branded label printers, mobile computers, scanners, and wristband printers. One-time hardware purchase model.
2. Software Subscriptions (Annual Support): HemaTrax annual subscription service providing continuing software support, validation, and access to ICCBBA product code updates. Includes unlimited phone support during business hours.
3. Supplies (Labels & Ribbons): ISBT 128 labels for blood bank, cellular therapy, laboratory, pharmacy; wristbands; and ribbons for thermal printers. Recurring consumables revenue.
4. Professional Services: On-site training available for purchase at time of software purchase. Integration support with Laboratory Information Systems included with product implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Digi-Trax develops and sells healthcare identification technology including the proprietary HemaTrax ISBT 128 compliant labeling software suite (for blood banks, cellular therapy, and DIN labeling), complemented by AI-driven intelligent hardware such as AIDA (anesthesia syringe labeling) and RepliTrax (standalone barcode replicator), Zebra-branded label printers, mobile computers and barcode scanners, and ISBT 128 compliant labels, wristbands and ribbons for hospitals, blood centers, cellular therapy facilities, laboratories and ambulatory surgery centers.

Product overview

Digi-Trax is a healthcare identification technology company offering a comprehensive portfolio of software, hardware, supplies, and intelligent devices for compliance labeling and patient identification. The core product offering centers on the HemaTrax software suite (HemaTrax for blood bank labeling and HemaTrax-CT for cellular therapy), which provides ISBT 128 compliant labeling integrated with major laboratory information systems. Hardware offerings include Zebra label printers, mobile computers, and barcode scanners designed for healthcare environments. The company also offers intelligent hardware solutions including AIDA (AI-powered anesthesia labeling), RepliTrax (barcode label replication), and CrossTrax. Supporting the software and hardware are comprehensive supplies including ISBT 128 labels, patient wristbands, and specialty labels for blood bank, cellular therapy, laboratory, and pharmacy applications.

Differentiator

Problem solved

Functional benefit

Brands

• HemaTrax®: ISBT 128 compliant labeling software for blood banks and transfusion services
• HemaTrax®-CT
• DINselect™
• AIDA
• RepliTrax™
• CrossTrax™
• sureStick™
• Temp-Check
• Blood Temp Indicator

Products and services

• HemaTrax Industry-leading ISBT 128 compliant labeling software for blood banks and transfusion services, available in standalone and network-integrated versions with access to ICCBBA product code database and FDA CFR 21 compliance.
• HemaTrax-CT ISBT 128 compliant labeling software for cellular therapy facilities, supporting Chain of Identity Identifier ST-028 standard and providing on-demand print for cellular therapy, cord blood, and clinical trial labels.
• DINselect Donation Identification Number labeling system enabling on-demand DIN label printing; reported to reduce DIN labeling costs by 50% for blood centers and transfusion services.
• AIDA AI-powered intelligent hardware device that identifies anesthesia drugs, generates and prints syringe labels to improve clinician workflow and patient safety in ambulatory surgery centers.
• RepliTrax Standalone barcode label replicator that scans an existing label and prints a replica without requiring a computer, eliminating manual transcription of unit numbers.
• CrossTrax Intelligent hardware solution for cross-referencing and data synchronization between healthcare systems.
• Kiosk System Self-service kiosk system for patient identification and registration workflows in healthcare facilities.
• Blood Temp Indicator Temperature monitoring indicator that provides irreversible evidence of exposure to unacceptable temperatures, helping decrease blood waste by flagging compromised blood products.
• Temp-Check Rapid response thermometer for temperature verification in healthcare settings including blood product storage.
• ISBT 128 Blood Bank Labels ISBT 128 compliant labels for desktop and tabletop printers meeting FDA CFR 21 Section 175.105 requirements; resistant to freezing, water baths, bleach disinfecting, abrasion and most solvents.
• ISBT 128 Cellular Therapy Labels ISBT 128 compliant labels specifically designed for cellular therapy facilities including cord blood and clinical trial applications.
• Laboratory Labels Specimen collection labels for laboratory workflows including direct thermal labels for Zebra desktop and tabletop printers.
• Pharmacy Labels Labels designed for pharmacy applications and medication administration workflows.
• Patient ID Wristbands Zebra Z-Band wristbands with antimicrobial coating, available in multiple sizes for adult, pediatric, and infant patients; resistant to hand sanitizers.
• Zebra Healthcare Label Printers Authorized Zebra healthcare label printers including ZD510-HC wristband printer and ZD411-HC compact 2-inch printer for bedside specimen collection, with disinfectant-ready plastics.
• Zebra Healthcare Mobile Computers & Tablets Healthcare mobile computers and tablets including HC20/HC50, ET40-HC/ET45-HC, and TC5X series, purpose-built for healthcare with disinfectant-ready housing and patient identification workflows.
• Zebra Healthcare Barcode Scanners Healthcare barcode scanners including DS8100-HC, CS60-HC, DS4600-HC, and DS9900-HD with disinfectant-ready housings for clinical and lab environments.

Quantifiable outcome

• HemaTrax installed in thousands of facilities worldwide
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Zebra TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized distributor and solution provider for Zebra Technologies healthcare hardware products including label printers, bar code scanners, mobile computers, and wristband printers. Digi-Trax is one of few authorized distributors of Zebra Technologies wristbands. Also holds Zebra Advanced Healthcare Specialist certification.
• AABB (Association for the Advancement of Blood and Biotherapies)coreGTM or Marketing PartnerAABB Corporate Partner supporting the blood and biotherapies community. Digi-Trax supports AABB mission through compliant labeling solutions for member facilities.
• CliniSys (formerly Sunquest, HORIZON, ApolloLIMS)coreTechnology or IntegrationIntegration partnerships with major Laboratory Information Systems including CliniSys, Meditech, Oracle Cerner, and McKesson. Digi-Trax provides full service solutions for these LIS partners with hardware, software, and support services.
• MeditechcoreTechnology or IntegrationIntegration partnership providing patient identification and labeling solutions compatible with Meditech hospital information systems.
• Oracle CernercoreTechnology or IntegrationIntegration partnership providing positive patient identification solutions compatible with Oracle Cerner EHR systems.
• EpiccoreTechnology or IntegrationIntegration partnership providing positive patient identification solutions compatible with Epic EHR systems.
• McKessoncoreTechnology or IntegrationIntegration partnership providing patient identification and labeling solutions compatible with McKesson systems.
• WellSkycoreTechnology or IntegrationPartnership where Digi-Trax integrated HemaTrax-CT labeling software into WellSky platform for standardized, accurate cellular therapy labeling and chain-of-custody control.
• TLP (Thermal Label Products)minorStrategic or Co-development PartnerPartnership providing high quality, cost competitive DIN labels to blood centers and transfusion services departments. TLP and Digi-Trax combined experience enables DIN labels produced with premier track and trace system.
• SatominorChannel Partner/ Reseller/ DistributorReseller of Sato thermal printers including CL4NX Plus and CT4-LX models for healthcare labeling applications.
• Code (Barcode Scanner Manufacturer)minorChannel Partner/ Reseller/ DistributorReseller of Code barcode scanners including CR1500 and CR2700 models for healthcare applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zebra Technologies: Digi-Trax's most important hardware partner and the dominant healthcare identification hardware vendor. Zebra also sells printers, scanners, and wristbands directly to hospitals, competing with Digi-Trax at the hardware layer while supplying the bulk of its hardware revenue.
• Brady Corporation: Identification and labeling solutions provider spanning industrial, laboratory, and healthcare markets. Brady's healthcare line includes specimen labeling, patient ID wristbands, and laboratory labels, overlapping with Digi-Trax's HemaTrax-adjacent product portfolio.
• CCL Industries: Largest specialty label converter globally with a healthcare division producing labels for blood bags, IV bags, and pharmaceutical products. Overlaps with Digi-Trax's ISBT 128 label supply business at the consumables layer.
• Avery Dennison: Listed as a Digi-Trax partner for labeling materials and produces a wide range of healthcare labels, patient ID wristbands, and RFID-enabled identification solutions serving similar blood bank and hospital customers.

Direct peers

• Sato Holdings: Digi-Trax resells Sato thermal printers (CL4NX Plus, CT4-LX) for healthcare labeling. Sato competes directly in industrial and healthcare label printing, offering comparable label printer hardware plus its own labeling software ecosystem.
• Loftware: Enterprise labeling and artwork management software vendor used across regulated industries including healthcare. Loftware's NiceLabel and Loftware Spectrum compete with HemaTrax in label design, printing, and LIS/EHR integration.
• Seagull Scientific (BarTender): Developer of BarTender label design and printing software widely deployed in healthcare and regulated industries. Competes with HemaTrax at the label design and printer integration layer, often paired with Zebra and other healthcare printers.
• Blood Bank Computer Systems (BBCS): Listed as a Digi-Trax software collaboration partner and supplies blood bank information systems to blood centers. BBCS competes with HemaTrax-adjacent workflows at the blood bank software layer and could expand into labeling integrations.
• Haemonetics: Digi-Trax software collaboration partner for blood banking and hematology management. Haemonetics provides blood management software and devices, adjacent to Digi-Trax's labeling and chain-of-custody products in the blood banking workflow.
• Code (Code Corporation): Healthcare-focused barcode scanner manufacturer whose CR1500 and CR2700 models are resold by Digi-Trax. Code competes directly in healthcare barcode scanning and serves overlapping blood bank and hospital customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Digi_Trax
• YouTubeyoutube.com/channel/UCK6IQnVD1414UrfBVOeF0gQ
• Facebookfacebook.com/pages/Digi-Trax-Corporation/235657379804319
• LinkedInlinkedin.com/company/digi-trax-corporation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digi-Trax