CitiHardware
CitiHardware Inc. is a privately held Philippine home improvement retailer operating a hybrid model combining physical stores with a nationwide e-commerce platform, serving homeowners, DIY enthusiasts, and contractors with 7,400+ SKUs across 20+ categories.
- Company typePrivate
- Founded1976
- HeadquartersMatina, Philippines
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What CitiHardware does
CitiHardware Inc. is a privately held Philippine home improvement retailer operating a hybrid distribution model that combines multiple physical retail locations with a nationwide e-commerce platform (citihardware.com). The company serves individual homeowners undertaking DIY and renovation projects, professional contractors and builders, and property owners/landlords across the Philippines through more than 20 product categories spanning building materials, hardware, tools, electrical, plumbing, bathroom fixtures, appliances, furniture, paints, wall and floor coverings, outdoor living, pet care, car care, and novelty items. The online catalog lists 7,416 SKUs with unit prices in Philippine Pesos ranging from budget items (e.g., tiles at PHP 28) to premium products (e.g., weighing scales at PHP 9,250), and revenue is generated through one-time transactional retail sales both online and in-store.
The technology stack comprises an e-commerce platform with integrated inventory management, a store locator with distance-based filtering (5km/10km/15km) and Shop & Go availability flags, product comparison functionality, email-based order tracking, and social login via Facebook and Google. The Shop & Go service is a personal-shopper channel that allows customers to call branches directly or submit order forms for assisted purchasing. Payment infrastructure is unusually broad for the segment, integrating five e-wallets (GCash, PayMaya, GrabPay, Coins.ph, ShopeePay), two installment providers (Billease, Home Credit), four online bank transfer rails (BPI, UBP, BDO, Landbank), and seven OTC payment networks (Cebuana, MLhuillier, ECPay, SM Bills, 7-Eleven, Dragonpay, Palawan Pawnshop, Bayad Center). Marketing relies on a content blog, organic social channels (Facebook, Instagram, TikTok, YouTube), and digital e-brochures for category-level product discovery.
CitiHardware distributes a mix of recognized third-party brands (Boysen paints, Einhell power tools, España tiles, Hausmann, HCG plumbing, Weber grills, Nuvogres, Quickstep flooring, NZ Wood) alongside its own private-label lines including Polywood (PVC/uPVC doors, ventilation, drainage), Evowood (WPC decking and fluted wall panels), Woodtek boards, Zigma electrical, and Boston Bay appliances. The company is headquartered in Manila, Philippines, and appears to be founder- or closely-held owned: no parent company, no venture or institutional funding rounds, no management team disclosures, no acquisitions or M&A activity, no patents or trademarks, and no publicly disclosed revenue figures are present in the available data.
CitiHardware firmographics
Firmographics- Name
- CitiHardware
- Legal name
- CitiHardware Inc.
- Website
- https://citihardware.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CitiHardware Inc. is a privately held Philippine home improvement retailer operating a hybrid model combining physical stores with a nationwide e-commerce platform, serving homeowners, DIY enthusiasts, and contractors with 7,400+ SKUs across 20+ categories.
- Ownership category
- akta.pro rank
Where CitiHardware is headquartered
LocationHeadquarters
- HQ city
- Matina
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
CitiHardware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: Traditional retail model selling home improvement products including building materials, hardware, tools, appliances, and home furnishings through physical stores and e-commerce channels. Revenue generated from one-time product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CitiHardware product offering
Product offeringCore offering
CitiHardware is a Philippine home improvement retailer that sells building materials, hardware, tools, appliances, and home furnishings through a network of physical stores and an integrated e-commerce platform. The catalog contains 7,416 products across 20+ categories from brands such as Einhell, Weber, Bosch, Boysen, and Polywood, supported by nationwide delivery and a Shop & Go personal-shopping service.
Product overview
CitiHardware operates as a one-stop-shop home improvement retail platform offering both physical store locations and an e-commerce platform across the Philippines. The core platform provides online product browsing, comparison, ordering, and store pickup/delivery services, complemented by a Shop & Go personal shopper service. The product portfolio spans 20 major categories including Building Materials, Tools, Electrical, Kitchen, Wall and Floor Covering, Plumbing, Bathroom Fixtures, Appliances, Furniture, and more. Key product lines include Polywood PVC/uPVC doors and ventilation, Evowood WPC decking and wall panels, various tile collections (España, Nuvogres, Platinum), wood products (Woodtek, NZ Wood), paints (Boysen), power tools (Einhell), appliances (Boston Bay), and specialty brands like Hausmann weighing tools, HCG plumbing fixtures, and Weber outdoor equipment. The platform also offers e-brochures for product discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- CitiHardware E-Commerce Platform Online shopping platform that lets customers browse and order building materials, hardware, tools, appliances, and home furnishings from the full CitiHardware catalog.
- Shop & Go Personal-shopping service where customers can place orders by contacting a CitiHardware representative, intended for buyers who prefer phone ordering over self-service online or in-store browsing.
- CitiHardware Physical Retail Stores Brick-and-mortar retail stores across the Philippines where customers can browse and purchase the full CitiHardware product catalog in person.
Quantifiable outcome
- Over 7,400 products available across multiple categories
Companies that use CitiHardware
Customer profileSegments3 records
Ideal customer profiles3 records
CitiHardware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
CitiHardware partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights5 records
CitiHardware competitors and assessment
Company assessmentDirect peers
- Wilcon Depot: Publicly-listed Philippine home improvement and construction supply retailer with a multi-store national footprint. Directly comparable on assortment (building materials, hardware, appliances, furniture) and target customer (homeowners, contractors).
- AllHome: Publicly-listed Philippine one-stop home center operating physical superstores and online ordering. Closely comparable on the one-stop-shop value proposition across building materials, appliances, furniture, and DIY supplies.
- Ace Hardware Philippines: Franchise-based Philippine chain of hardware and home improvement stores. Directly competes with CitiHardware in the hardware category with a similarly broad DIY and contractor assortment.
- True Value Philippines: Philippine hardware and home improvement chain serving homeowners and contractors. Comparable product categories, store format, and customer base, with a co-operative sourcing model.
- Handyman (Do It Best) Philippines: Philippine hardware and home improvement chain aligned with the Do It Best cooperative. Comparable on DIY and contractor assortment and on a multi-store domestic footprint.
Broad incumbents
- SM Home: Home furnishing and improvement section of SM Prime, the Philippines' largest retail conglomerate. Comparable assortment in furniture, appliances, and home accessories but operates inside a broader retail platform.
- MR.DIY: Malaysia-headquartered value retailer with rapid expansion in the Philippines, offering wide home and household assortments at low price points. Overlaps with CitiHardware in DIY and household categories at a more value-oriented price tier.
- Home Depot: Global benchmark for home improvement big-box retail. Operates a broader and more institutionalized hybrid store-plus-Pro model with deep B2B contractor penetration — relevant for retail-format and assortment benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CitiHardware social profiles
Digital presenceCitiHardware financial estimates
Financial estimateRevenue estimate
Valuation estimate
CitiHardware leadership team
Management profileNumber of profiles
CitiHardware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CitiHardware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CitiHardware
What does CitiHardware do?
CitiHardware is a Philippine home improvement retailer that sells building materials, hardware, tools, appliances, and home furnishings through a network of physical stores and an integrated e-commerce platform. The catalog contains 7,416 products across 20+ categories from brands such as Einhell, Weber, Bosch, Boysen, and Polywood, supported by nationwide delivery and a Shop & Go personal-shopping service.
Is CitiHardware a public or private company?
CitiHardware is a private company. It is classified as unknown and is currently operating.
When was CitiHardware founded?
CitiHardware was founded in 1976. It employs 1,001 to 5,000 people.
Where is CitiHardware based?
CitiHardware is headquartered in Matina, Philippines, in the Asia region.
How does CitiHardware make money?
One revenue line is on record: retail Product Sales.
Who are CitiHardware's main competitors?
Direct peers on record are Wilcon Depot, AllHome, Ace Hardware Philippines, True Value Philippines and Handyman (Do It Best) Philippines. Broad incumbents are SM Home, MR.DIY and Home Depot.
Does CitiHardware have an API?
No public API is recorded for CitiHardware.