Handyman Do it Best
Handyman Do it Best is a Philippine hardware and home improvement retailer operating 174 mall-based stores nationwide under Robinsons Handyman, Inc., selling across 16+ product categories to DIY consumers, homeowners, and corporate buyers via in-store and online marketplace channels.
- Company typePrivate
- Founded1994
- HeadquartersQuezon, Philippines
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Handyman Do it Best does
Handyman Do it Best, operated under the corporate entity Robinsons Handyman, Inc., is a Philippine-based hardware and home improvement retail chain founded in 1994 with its first store at Robinsons Galleria. The company has grown to 174 stores nationwide, located primarily within Robinsons Malls and other major shopping centers across the Philippines, and reports a workforce of 10,000+ employees. Its product catalog spans 16+ categories including hardware, automotive, electrical and lighting, home appliances, kitchenware, lawn and garden, plumbing, outdoor, sports and fitness, pets, home décor, and home organizers, positioning it as a one-stop shop for do-it-yourselfers, homeowners, and small business buyers.
The business model is direct-to-consumer retail: revenue is generated through unit-priced sales of physical goods in-store and through online marketplace storefronts on Lazada, Shopee, Metromart, and Pick a Roo. Pricing is set per item at the SKU level, with pay-as-you-go billing, and the company accepts credit cards (with 0% installment options for qualifying purchases), mobile wallets (GCash, PayMaya), and consumer financing via Home Credit and Cashalo. A secondary Corporate Credit Line program serves B2B buyers needing recurring hardware supplies, and a Call and Collect service processes phone orders paid via Robinson's Bank's Virtual Terminal.
The underlying technology footprint is conventional retail and marketplace integration rather than proprietary platform architecture: there are no disclosed proprietary systems, apps, AI capabilities, patents, or data assets. Distribution is the primary asset, anchored by the mall-based physical footprint, supplemented by marketplace channels, and supported by marketing via social media (Twitter/X, TikTok), email newsletters, in-mall presence, and promotional events.
Handyman Do it Best firmographics
Firmographics- Name
- Handyman Do it Best
- Legal name
- Robinsons Handyman, Inc.
- Website
- https://handyman.com.ph
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Handyman Do it Best is a Philippine hardware and home improvement retailer operating 174 mall-based stores nationwide under Robinsons Handyman, Inc., selling across 16+ product categories to DIY consumers, homeowners, and corporate buyers via in-store and online marketplace channels.
- Ownership category
- akta.pro rank
Handyman Do it Best industry classification
Industry- Product category
- Hardware and Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
Where Handyman Do it Best is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Handyman Do it Best business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated through direct sales of hardware, home improvement, and lifestyle products across 174 physical store locations and online marketplace channels (Lazada, Shopee). Products span categories including tools, home appliances, automotive, plumbing, outdoor equipment, sports and fitness, pets, and home décor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products with varying price points |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Handyman Do it Best product offering
Product offeringCore offering
Handyman Do it Best operates a chain of 174 physical retail stores across the Philippines, primarily located in Robinsons Malls, retailing hardware, home improvement, automotive, home appliance, plumbing, electrical, lawn and garden, pet, and lifestyle products. The chain complements its mall-based footprint with online storefronts on Lazada, Shopee, Metromart, and Pick a Roo, and offers in-store services including key duplication, a corporate credit line, multiple payment/installment options, and a call-and-collect service.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Credit Line A revolving credit account offered to business and institutional buyers for procuring hardware, cleaning, electrical, and maintenance supplies from Handyman Do it Best stores.
- Key Duplication An in-store key-cutting service performed at Handyman Do it Best branches for walk-in customers needing spare or replacement keys.
- Call and Collect A phone-based ordering service that allows customers to place orders by calling a Handyman Do it Best branch and collect purchases in-store.
Companies that use Handyman Do it Best
Customer profileSegments2 records
Ideal customer profiles2 records
Handyman Do it Best technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Handyman Do it Best partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Robinsons MallscoreHandyman Do it Best operates 174 stores within Robinsons Malls and other major shopping centers across the Philippines. The partnership provides strategic retail locations with high foot traffic and established mall infrastructure.
- LazadacoreOfficial Handyman store on Lazada marketplace, one of the Philippines' leading e-commerce platforms, enabling online product sales and delivery to customers nationwide.
- ShopeecoreOfficial Handyman store on Shopee marketplace, one of the Philippines' leading e-commerce platforms, enabling online product sales and delivery to customers nationwide.
- Home Credit PhilippinesminorFinancing partner providing installment payment options at select Handyman branches for qualified customers purchasing merchandise including small appliances and hardware tools.
- CashalominorBasket financing partner through mobile app providing fast, affordable, and secure credit access. Available at select Robinsons and Festival Mall locations.
- MetromartminorOnline marketplace partner enabling digital product distribution alongside physical retail presence.
- Pick a RoominorOnline marketplace partner enabling digital product distribution alongside physical retail presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Handyman Do it Best competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Lowe's is the second-largest US home improvement retailer with a similar DIY-and-pro customer focus and broad home/hardware assortment. Relevant as a benchmark incumbent operating at significantly larger scale within the same category.
- Home Depot: Home Depot is the largest global home improvement specialty retailer and benchmark for the category. Relevant as a broad incumbent reference point for assortment breadth, private label strategy, and the addressable model Handyman operates at Philippine scale.
Regional players
- Miniso: Miniso is a global variety lifestyle retailer with strong mall-based presence across the Philippines. Comparable on lifestyle/non-hardware categories, mall-channel strategy, and broad SKU rotation, though without a hardware-tools anchor.
Emerging players
- MR.DIY: MR.DIY is a rapidly expanding ASEAN-based variety hardware and home essentials retailer with significant Philippines presence. Comparable on broad low-price home/hardware assortment, though it competes more on price-positioned SKUs than full-service DIY.
Direct peers
- True Value Philippines: True Value Philippines operates as a hardware home center cooperative serving DIYers and contractors through nationwide store locations. Directly comparable in hardware/home improvement assortment, customer segments, and B2C+B2B service model.
- AllHome Corporation: AllHome is a Philippine-listed one-stop home improvement retailer operating multiple store formats including mall-based and big-box stores. Directly comparable product mix spanning hardware, home essentials, and lifestyle categories with similar omnichannel strategy.
- Ace Hardware Philippines: Ace Hardware operates the dominant hardware and home improvement retail chain in the Philippines with a similar mall-based physical format and DIY-focused assortment. Directly comparable in product categories, customer base, and store experience.
- Wilcon Depot: Wilcon Depot is a leading Philippine-listed home improvement and construction supply retailer operating large-format stores nationwide. Comparable in category breadth spanning hardware, tools, appliances, and home finishing products, with strong DIY and pro-customer overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Handyman Do it Best social profiles
Digital presenceHandyman Do it Best financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handyman Do it Best leadership team
Management profileNumber of profiles
Handyman Do it Best funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handyman Do it Best M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handyman Do it Best
What does Handyman Do it Best do?
Handyman Do it Best operates a chain of 174 physical retail stores across the Philippines, primarily located in Robinsons Malls, retailing hardware, home improvement, automotive, home appliance, plumbing, electrical, lawn and garden, pet, and lifestyle products. The chain complements its mall-based footprint with online storefronts on Lazada, Shopee, Metromart, and Pick a Roo, and offers in-store services including key duplication, a corporate credit line, multiple payment/installment options, and a call-and-collect service.
Is Handyman Do it Best a public or private company?
Handyman Do it Best is a private company. It is classified as corporate owned and is currently operating.
When was Handyman Do it Best founded?
Handyman Do it Best was founded in 1994. It employs 5,001 to 10,000 people.
Where is Handyman Do it Best based?
Handyman Do it Best is headquartered in Quezon, Philippines, in the Asia region.
How does Handyman Do it Best make money?
One revenue line is on record: retail Product Sales.
Who are Handyman Do it Best's main competitors?
Broad incumbents on record are Lowe's and Home Depot. Miniso is listed as a regional player. MR.DIY is listed as an emerging player. Direct peers are True Value Philippines, AllHome Corporation, Ace Hardware Philippines and Wilcon Depot.
Does Handyman Do it Best have an API?
No public API is recorded for Handyman Do it Best.
What industry is Handyman Do it Best in?
Handyman Do it Best's product category is Hardware and Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores. Its NAICS code is 444 and its SIC code is 5940.