AllHome
AllHome Corp. is a Philippine-listed home improvement and construction supplies retailer operating 45 stores nationwide, serving homeowners, contractors, architects, and interior designers, and affiliated with the Villar family's Vista Land ecosystem via AllValue Holdings.
- Company typePublic
- Founded2013
- HeadquartersLas Piñas, Philippines
- Headcount251–500
- GTM typeB2C
- OfferingServices
What AllHome does
AllHome Corp. is a Philippine home improvement and construction supplies retailer listed on the Philippine Stock Exchange under the ticker HOME. The company operates 45 physical stores nationwide across multiple formats and serves four principal customer segments: retail homeowners, contractors, architects, and interior designers. Its product assortment spans construction materials, hardware, appliances, furniture, and home finishing goods. AllDigital extends the offering into e-commerce, while AllBuilders targets professional buyers with a dedicated format.
AllHome generates revenue through transactional merchandise sales across its store network, supplemented by Lazada and Viber channels and the AllDigital storefront. The company partners with global brands such as Haier Philippines to deepen its appliance category. AllHome is 67.74%-owned by AllValue Holdings Corp., the holding entity of the Villar family's broader consumer and real estate ecosystem that includes Vista Land & Lifescapes and AllDay convenience stores, providing captive demand and cross-format integration with Villar-built residential developments.
The business is exposed to Philippine consumer and construction-cycle demand, and faces a recent governance overhang from SEC criminal charges filed against director Manny Villar Jr. in January 2026. AllHome employs between 251 and 500 staff and reported PHP 8.78 billion in revenue and PHP 582 million in net income for 9M2023, with net income up 46% year-over-year.
AllHome firmographics
Firmographics- Name
- AllHome
- Legal name
- ALLHOME CORP.
- Website
- https://corporate.allhome.com.ph
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AllHome Corp. is a Philippine-listed home improvement and construction supplies retailer operating 45 stores nationwide, serving homeowners, contractors, architects, and interior designers, and affiliated with the Villar family's Vista Land ecosystem via AllValue Holdings.
- Ownership category
- akta.pro rank
Where AllHome is headquartered
LocationHeadquarters
- HQ city
- Las Piñas
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
AllHome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales of Home Improvement Products: Revenue generated from selling comprehensive home improvement products across eight key categories: furniture, hardware, appliances, tiles, sanitary wares, homewares, linens, and construction materials through physical retail stores and e-commerce channels
- Value-Added Services: Additional services including personal shopping assistance, gift wrapping for AllRewards members, and interior design styling consultations
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
AllHome product offering
Product offeringCore offering
AllHome operates as a one-stop-shop home improvement retailer in the Philippines, selling furniture, hardware, appliances, tiles, sanitary wares, homewares, linens, and construction materials through 45 physical stores and digital channels. The company offers complimentary value-added services including interior design styling consultations, furniture assembly, installation, and a Personal Shopper Service.
Product overview
AllHome is a one-stop-shop home improvement retailer in the Philippines operating as part of the Villar Group. The company offers a comprehensive range of home products across multiple categories including furniture, beds & mattress, carpet & linen, homeware, organizer, appliances, decor & lighting, and renovation materials. The retail format includes large mall-based stores, free-standing stores, smaller specialty stores, and AllBuilders (hard category format). Key sub-brands and services include AllDigital (technology and gadgets), Builder's Centre (construction materials), AllRewards (loyalty program), Personal Shopper Service (Viber-based assistance), Gift Registry (event gift lists), and Interior Design Styling (free consultation). The company operates 45 stores nationwide and also maintains an e-commerce presence through its website and marketplace partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- AllDigital: Technology and gadget store offering smartphones, laptops, tablets, smart TVs, drones, action cameras, gaming consoles, smart home devices, and audio equipment
- AllBuilders
- AllRewards
- AllHome Exclusives
Products and services
- AllDigital
- AllBuilders
- Builder's Centre
- AllRewards Loyalty Program
- Personal Shopper Service
- Gift Registry
- Interior Design Styling
- AllHome Exclusives
Quantifiable outcome
- 46% YoY growth in net income to P582 million in 9M2023
- +1 more outcomes
Companies that use AllHome
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
AllHome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AllHome partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Haier PhilippinescoreStrategic partnership where AllHome serves as major retail channel for Haier appliances. AllHome was awarded High-End Transformation Award and Outstanding Contribution Diamond Award at the 2023 Haier Business Partners Convention for achieving highest sales of high-end Haier products. The partnership focuses on product innovation and high-end transformation strategy.
- LazadaminorE-commerce marketplace partnership enabling AllHome products to be sold through Lazada platform, expanding digital reach to online shoppers in the Philippines.
Scale indicators5 records
Recent moves10 records
Expansion highlights4 records
AllHome competitors and assessment
Company assessmentOthers
- The Home Depot: The Home Depot is the world's largest home improvement specialty retailer, providing a comparable big-box home improvement model across hardware, appliances, decor, and building materials. It is a global benchmark for AllHome's format and category strategy but operates outside the Philippines.
Direct peers
- Ace Hardware Philippines: Ace Hardware operates a nationwide chain of hardware and home improvement stores in the Philippines under franchise, selling tools, paint, plumbing, and DIY supplies. It overlaps directly with AllHome's hardware, construction materials, and DIY categories.
- Wilcon Depot: Wilcon Depot is the largest home improvement and construction supply retailer in the Philippines, operating a nationwide chain of mall-based and free-standing stores selling hardware, tiles, sanitary wares, furniture, and appliances. It is the most direct competitor to AllHome given its similar one-stop-shop positioning, Filipino customer base, and public listing.
- MR.DIY: MR.DIY is a rapidly expanding Southeast Asian variety/home improvement retailer offering low-priced household hardware, tools, and home essentials across thousands of stores. It competes directly with AllHome in the Filipino household-Hardware and homeware categories with an aggressive price-led model.
- Handyman Do It Best (Philippines): Handyman is a Filipino hardware and home improvement chain operating within Robinsons Retail holdings, offering tools, paint, plumbing, and DIY products. It is a direct competitor to AllBuilders and AllHome's hardware and construction categories with a strong mall-based distribution footprint.
Emerging players
- True Value Philippines: True Value operates a smaller chain of franchised hardware and home improvement stores in the Philippines focused on tools, plumbing, and DIY products. It is comparable to AllHome as a category peer but smaller in scale and geographic coverage.
Broad incumbents
- Walter Mart (W Group): Walter Mart is a Filipino department store chain with a meaningful home and furniture offering within its general merchandise mix. It is comparable as a multi-format retail incumbent overlapping AllHome's furniture and homeware categories, though not specializing in construction materials.
- Robinsons Department Store: Robinsons Department Store is part of the JG Summit retail group and offers home, furniture, and appliance departments within a broader general merchandise mix. It competes with AllHome in mid-market furniture and homeware categories but does not specialize in hard categories.
- SM Home (SM Retail Inc.): SM Home is the home and furniture retail arm of SM Retail, part of the SM Group, operating inside SM department stores and standalone format locations across the Philippines. It is a broad incumbent that competes with AllHome in furniture, homeware, and decor categories but does not specialize in construction-grade hard categories.
Regional players
- Citi Hardware: Citi Hardware is one of the largest Filipino hardware store chains with broad DIY, construction, and home improvement offerings. It is highly comparable to AllBuilders and overlaps meaningfully with AllHome's hardware and construction categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AllHome social profiles
Digital presenceAllHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllHome leadership team
Management profileNumber of profiles
Profiles1 record
AllHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllHome
What does AllHome do?
AllHome operates as a one-stop-shop home improvement retailer in the Philippines, selling furniture, hardware, appliances, tiles, sanitary wares, homewares, linens, and construction materials through 45 physical stores and digital channels. The company offers complimentary value-added services including interior design styling consultations, furniture assembly, installation, and a Personal Shopper Service.
Is AllHome a public or private company?
AllHome is a public company. It is classified as public and is currently operating.
When was AllHome founded?
AllHome was founded in 2013. It employs 251 to 500 people.
Where is AllHome based?
AllHome is headquartered in Las Piñas, Philippines, in the Asia region.
How does AllHome make money?
Two revenue lines are on record. Retail Sales of Home Improvement Products are the primary driver. The others are value-Added Services.
Who are AllHome's main competitors?
The Home Depot is listed as an others. Direct peers are Ace Hardware Philippines, Wilcon Depot, MR.DIY and Handyman Do It Best (Philippines). True Value Philippines is listed as an emerging player. Broad incumbents are Walter Mart (W Group), Robinsons Department Store and SM Home (SM Retail Inc.). Citi Hardware is listed as a regional player.
Does AllHome have an API?
No public API is recorded for AllHome.